Waxing UnLyrical

MARCH 8, 2013

Happy International Women’s Day! health insurance cost and affordability (certainly something I know I will be thinking about in the future, as and when I start hiring employees). To, For, and Of Women on International Women’s Day is a post from: Waxing UnLyrical. Some of them: the state of the economy (no surprise).

Internal 101

Internal International Case Study Insurance 101

PRSay

JULY 29, 2022

To see how international communicators reach audiences in this environment, we asked five PR leaders in Latin America for their insights. Gallo, head of communications and public affairs, Latin America, at the Zurich Insurance Group. A brand’s communications should remain “simple, short and concrete,” he said.

Communications 158

Communications Public Affairs Insurance Insurance 158

wiredPRworks

APRIL 9, 2018

Wondering how social selling training for insurance agents and financial advisors really works - and how it can work for you to attract leads, convert sales and build referrals? Register for “Ultimate Social Selling Webinar for Insurance Pros” today! . Presented for insurance and financial advisors by Barbara Rozgonyi.

Insurance 45

Insurance Insurance Financial Training 45

wiredPRworks

SEPTEMBER 21, 2017

Where can you find a digital marketing transformation webinar for insurance sales rep pros? Feeling overwhelmed, confused or frustrated about the best way to market today? According to an AMA study, marketers’ top three least confident areas include: 33% Senior management sufficiently understands social and digital marketing.

Insurance 40

Insurance Insurance Marketing Conference 40

Shift Communications

NOVEMBER 10, 2016

Changing healthcare economies – value-based care, market consolidation, major players entering/exiting state insurance exchanges, etc. – are simultaneously transforming the industry, creating a prime market for innovation. Making a name for yourself in a crowded space can seem daunting, especially if your internal team is small.

Healthcare 144

Healthcare How To Analytics Mobile 144

wiredPRworks

JUNE 8, 2016

I'm excited to present LinkedIn social selling marketing strategies for financial services and insurance pros at MDRT's annual conference in Vancouver!! My ties to the life insurance and financial services industry run deep – going back to being a national sales trainer for a life insurance company. It's almost here!

Insurance 40

Insurance Insurance Financial LinkedIn 40

ImPRessions - Crenshaw Communications

JUNE 10, 2016

We’ve produced panels and meetings on topics from art e-commerce to worker’s compensation insurance. One example: convene a panel of like-minded executives to weigh in on a specific sector or issue. Often, the narrower the topic, the better.)

Media Relations 120

Media Relations Agency Media Training Media 120

PRSay

JULY 6, 2021

Beyond the tangible and functional benefits like pay, insurance coverage and time off, what gives them a sense of purpose and fulfillment? APR, oversees the Internal Communication & Employee Engagement Strategy practice for JPL, one of the Mid-Atlantic’s largest integrated marketing firms. Jessica Walter, M.S.,

Branding 179

Branding Brand Employee How To 179

MaccaPR

OCTOBER 2, 2017

When companies from 3M, Coca-Cola and Toro to General Mills, American Family Insurance, Hormel and Olive Garden restaurants wanted help connecting with Hispanic consumers, they’ve called upon a friend of our agency’s – multicultural marketer Rico Vallejos of the marketing consultancy RicoLatino. That’s a really bad idea.).

Insurance 74

Insurance Insurance Interviews Marketing 74

Mindful Marketing

MARCH 27, 2022

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing When people mention products they see advertised all the time, “insurance” is often top-of-list. It’s New Jersey Manufacturers Casualty Insurance Company, or NJM.

Insurance 76

Insurance Insurance Television Exercises 76

5W PR

APRIL 22, 2025

These situations can arise from various circumstances, including economic recessions, sudden market changes, or cash flow problems. Financial Crises and Economic Downturns Financial crises represent one of the most significant threats to small business survival.

Examples 78

Examples Small Business Insurance Insurance 78

Scott Public Relations

APRIL 9, 2021

My colleague Jeremy Church at WordWrite Communications in Pittsburgh (a fellow PRBI – Public Relations Boutiques International – member) shared some very astute observations about what this means for executors and communicators in the WordWrite Storytellers Blog.

Insurance 104

Insurance Insurance Nonprofit Healthcare 104

Scott Public Relations

MARCH 4, 2020

The result is that health outcomes for large parts of the population are getting worse because they cannot afford the basic health services they need to be healthy, as they struggle to pay for medicine, surgeries, and insurance. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

Healthcare 69

Healthcare Insurance Insurance Policies 69

Scott Public Relations

APRIL 2, 2020

Have they thought about getting health care insurance once they are no longer your dependents? If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Do they know how much it costs? Thanks for reading.

Insurance 71

Insurance Insurance Healthcare Technology 71

Melissa Agnes

FEBRUARY 16, 2016

This list will not only serve as a crisis communications check list, but it will also serve as a type of insurance for your organization. Twitter, Facebook, an investor or internal website, etc.)? Note: to answer the last two questions, you may want to consult with marketing, PR and/or HR. Let me explain. Do the work now.

Crisis Communications 193

Crisis Communications Crisis Communications Crisis Management 193

Reputation Us

DECEMBER 14, 2022

According to Citi, the total market for the Metaverse could be between $8 trillion and $13 trillion by 2030 , with total users numbering around five billion. Highlight your leaders internally before promoting them outside the organization. Action 8: Insure Reputation Risks. Action 4: Promote Thought Leadership.

Reputation 78

Reputation Insurance Insurance Employee 78

Sword and the Script

SEPTEMBER 18, 2018

Today, she works for ALM Media , a publisher which grew its roots in trade publications for the legal community, but now owns titles beyond just legal including financial services, insurance, and consulting. I balance a lot of hats internally and externally but it’s a challenge and I enjoy learning each day. 31: Nicole Wojno of UserIQ.

Media Relations 75

Media Relations Media Insurance Insurance 75

Scott Public Relations

FEBRUARY 1, 2019

Communicators can shape internal messaging to give employees a better understanding of their purpose and make their message resonate from the top down. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.

Insurance 49

Insurance Insurance Healthcare Communications 49

Scott Public Relations

AUGUST 20, 2019

At the recent annual meeting of communicators from PR Boutiques International, Robert Hernandez, professor at the USC Annenberg School of Communication, spoke about how the exciting new virtual reality technology can completely change our perception, and the implications that carries for communications.

Healthcare 49

Healthcare Insurance Insurance Pinterest 49

Contently - Strategy

APRIL 24, 2019

This is an excerpt from The Content Marketer’s Playbook: Grow Your Content Program. According to CMI’s 2019 benchmark report , a majority of both B2B and B2C marketers increased content creation budgets from 2018. Roughly two-thirds of marketers created more written, audio, and visual content year over year.

Content Marketing 101

Content Marketing Infographics Insurance Insurance 101

Sword and the Script

JANUARY 14, 2020

It’s feasible, your car seat could potentially catalog how much you weight and report that data to your health insurer – or anyone else willing to pay for the data. SM: I look at our challenges in two ways: internal and external. The post A Marketing Approach to Prove PR Value; Off Script No. 44: Jeffrey Crow, 2x CMO.

Marketing 81

Marketing Data Wireless Industry 81

Stephen Waddington

NOVEMBER 5, 2019

It’s been great to listen to the conversations about the tension between paid and earned influencer marketing following the publication of the latest #FuturePRoof project. In the UK influencer campaigns are governed by existing Advertising Standards Authority (ASA) and Competition and Markets Authority (CMA) laws and regulations.

Insurance 68

Insurance Insurance Government Advertising 68

wiredPRworks

JANUARY 3, 2018

What will be hot - or not - in 2018 marketing trends? In this 2018 marketing trends webinar , you'll discover how to increase happiness, productivity, and profitability. You'll learn the three key trends you need to track: influencer marketing, automation and PR. at Social Media Week Berlin.

Trends 40

Trends Insurance Insurance Marketing 40

Buzzstream

DECEMBER 4, 2024

Work with brand, SEO, and marketing teams to ensure campaigns align with broader business goals, such as brand awareness and product sales. I also like the idea of avoiding overly salsey, overly marketing-oriented content and how it can be tough to build content in-house for a product without making it sound too heavily advertorial.

Digital PR 71

Digital PR SEO Agency Pitching 71

Reputation Us

JANUARY 11, 2016

Data security must be heightened to avoid Health Insurance Portability and Accountability Act violations that can negatively impact your organization’s reputation. According to the American Marketing Association, a growing number of consumers are using mobile devices to monitor their fitness levels, weight, heart rate and other vital signs.

Communications 60

Communications Insurance Insurance Privacy 60

Scott Public Relations

OCTOBER 13, 2019

Michael Grimaldi described these elements in “What Makes News” for PR Boutiques International. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Conflict almost always makes news.

Insurance 45

Insurance Insurance Healthcare Pinterest 45

PR 20/20

JUNE 26, 2018

At a marketing agency, no day is like the day before. At PR 20/20, we work with clients across industries—from manufacturing and distribution, to healthcare, insurance, finance, real estate, technology and more. You speak your client’s language, which goes miles when building marketing strategy and support across and organization.

Industry 58

Industry Insurance Insurance Resources 58

Scott Public Relations

MAY 13, 2019

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

Insurance 55

Insurance Insurance Publicity Healthcare 55

Scott Public Relations

SEPTEMBER 3, 2020

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

Insurance 52

Insurance Insurance Healthcare Government 52

Scott Public Relations

DECEMBER 19, 2019

The result is that health outcomes for large parts of the population are getting worse because they cannot afford the basic health services they need to be healthy, as they struggle to pay for medicine, surgeries, and insurance. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

Healthcare 52

Healthcare Insurance Insurance Policies 52

Cision

NOVEMBER 16, 2015

Segmentation is an important aspect of any communication or marketing plan, but it is equally important that segmentation is measured and refined. Heidi Bullock, VP of Demand Generation at Marketo elaborates Meyer’s point by recommending frequent testing to insure that customer segments are accomplishing your desired endstates.

Resources 120

Resources Measurement Technology Examples 120

Scott Public Relations

AUGUST 27, 2019

professor at the University of California at Irvine and author of the book “The Misinformation Age: How False Beliefs Spread”, explained at the annual meeting of PR Boutiques International that understanding how false beliefs propagate may lie in defining “belief” as a social phenomenon. Cailin O’Connor, Ph.D.,

Insurance 45

Insurance Insurance Healthcare Communications 45

Communications Conversations

SEPTEMBER 9, 2014

She’s a successful interactive/communicator/marketer at Life Time Fitness. Also, if you don’t have health and life insurance, please stop reading this and take care of these things ASAP. The legend of Nora Purmort existed far before I ever met Nora. She was on the MIMA board of directors for the last two years.

Energy 128

Energy Corporate Agency Insurance 128

Solo PR Pro

JANUARY 7, 2020

Will your clients be local, national or international? Once you have identified your market, take time to understand their needs. Serving an existing market is far easier than creating a market and convincing people of the need. Whatever, you decide you should be able to succinctly tell someone what you do.

Insurance 53

Insurance Insurance Resources Crisis Communications 53

Buzzstream

JANUARY 8, 2025

If you are unfamiliar, Clearlink is a marketing agency that owns and operates several consumer comparison web properties like Highspeedinternet.com and Reviews.com. When Sage interviewed for her job, they asked “what are some similarities between pigs and homeowner’s insurance?” Can you explain what Clearlink does?

Digital PR 62

Digital PR Google Comparison SEO 62

Scott Public Relations

AUGUST 20, 2019

At the recent annual meeting of communicators from PR Boutiques International, Robert Hernandez, professor at the USC Annenberg School of Communication, spoke about how the exciting new virtual reality technology can completely change our perception, and the implications that carries for communications. Like what you’ve read?

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

MaccaPR

JUNE 12, 2024

Nicole Garrison, Senior Director of Employer Brand and Marketing for RBC To find out for you, we enjoyed a lively interview with Minnesota-based Nicole Garrison, the former Vice President of Corporate Public Relations for U.S. Employers used to go to market for talent and for clients essentially the same way.

Interviews 62

Interviews Branding Brand Employee 62