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Everything is Measurable in PR

Shift Communications

For example, if I get a small mention in the local newspaper about SHIFT Communications that doesn’t have attribution, a clickstream, or a call to action, it would take an extensive research project to find out the true impact of that article. Think about what you spend on car insurance or homeowner’s insurance.

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Unleash Your Narrative Potential: 3 Ways to Find Great Stories to Tell

PRSay

Vision Service Plan pays ophthalmologists $75 to share their stories about working with the insurer. His construction was so great that the local paper sent a photographer to shoot it. Weight Watchers stacks cards by the scale before meetings asking members to share their stories. What stories would you get, if only you asked for them?

Writing 197
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Pride Month in a Year of Loathing: Allies Needed

PRSay

And it acts like your straight neighbor Fran who puts a rainbow flag up on their house and volunteers to help at the local LGBTQ+ center. And it acts like your straight school principal who blocks book banning in their school library and hosts a local drag queen for Story Hour.

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How to Get Publicity After Re-Opening

PR for Anyone

What happens in the insurance industry? I want you really to get your finger on the pulse of what's going on in your industry and specifically locally for you because there's so much value that you can provide. What happens in the restaurant industry? What happens in the banking industry ? here are so many topics.

Publicity 173
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Mercedes-Benz Japan launches localized newsroom

Presspage

At the same time, it provides country affiliates with a seamless visitor experience as to design, navigation and language, yet allowing each country to localize news accordingly. Besides vehicles, the company also provides financing, leasing, fleet management, insurance and innovative mobility services.

Local 60
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Why Language Matters When Communicating About COVID-19 Vaccinations

PRSay

As the COVID-19 vaccine rollout continues across the country, the words that communicators use might influence public willingness to be vaccinated, a new study from nonprofit insurer EmblemHealth has found. One of the things that we did around flu vaccinations [was to pair] them with food events in local communities.

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Future skills for public relations practitioners - World PR Day

Stephen Waddington

Companies that have invested in their local communities during the crisis continue to benefit from a reputational dividend. This gives rise to a range of issues including health and safety, insurance, London weighting, and other issues. This is likely to be an issue on the corporate agenda for the next decade.

Publicity 199