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Everything is Measurable in PR

Shift Communications

For example, if I get a small mention in the local newspaper about SHIFT Communications that doesn’t have attribution, a clickstream, or a call to action, it would take an extensive research project to find out the true impact of that article. Think about what you spend on car insurance or homeowner’s insurance.

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Brand Reputation Management: How to Measure, Report, and Protect Your Brand

Prowly

Whether it's across social media platforms, in online discussion forums, or even in newspaper coverage, your brand reputation can change in an instant if even slight changes in your audience's perception go undetected. Here are the basics: 1 Monitoring perception You need to be fully aware of what people are saying about your brand.

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How to Make Facebook a Career Book

PR Job Coach

Insure that the content of the “Work and Education” section is consistent with your resume and your LinkedIn profile. If there is coverage in your local newspaper, post the web link in your feed. Use your resume as the basis for the “Work and Education” section of the “About” tab. Consistency is important.

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Back to School Media Pitches

PR for Anyone

Whether you are a psychologist, social worker, attorney, insurance agent, doctor, dentist, attorney, contractor, really anything. So for the next thirty days, in terms of your local media, newspaper, radio, television, you have a great opportunity to pitch back-to-school stories. If you’re in insurance, talk about that.

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Pioneer John Harold Johnson (1918–2005)

Institute for Public Relations

While he attended the University of Chicago, Johnson worked part-time at Supreme Life Insurance … Continue reading Pioneer John Harold Johnson (1918–2005) → IPR is featuring research and some of the many Black pioneers who have had an impact on the field of public relations in celebration of Black History Month.

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Would you buy a car from that man? Reputation is personal

Prakkypedia

The rankings – particularly those top-ranked and those lowest-ranked – are highlighted across newspaper headlines, and discussed on TV and radio talkshows. Real estate agents and insurance brokers are the closest related-occupation in the list, in terms of their occupational drive to make a ‘sale’. It’s an annual reinforcement.

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Ethical Issues with Coalitions and Front Groups – Greg Bailey

Ethical Voices

I spent the first third of my career working for newspapers. In the newspaper business, I did have one, and I really thought I’d lose my job over it. The publisher of the newspaper wanted me to do one story that just crossed a line for me. How to make sure your employees understand how you value ethics.

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