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The Importance of Staying Current on the Tech Innovations That Affect Our Clients

PRSay

However, no matter what the niche is, the same key idea gets reinforced: Regardless of the industries we serve, we have to stay current with the latest technologies they use. Insurance industry innovations. Technology is not only disrupting customer niches (also known as “verticals”), but also niches within those verticals.

Insurance 143
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6 Things Cybersecurity PR Pros Should Do To Stand Out

ImPRessions - Crenshaw Communications

From massive breaches and ransomware attacks, to election security issues and data privacy concerns, the sheer volume of stories makes news monitoring essential. For example, a company specializing in enterprise IT security probably has no place commenting on data privacy surrounding government contact tracing.

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Rise in Ransomware Attacks Demands Extra Crisis Vigilance

PRSay

While law enforcement and other experts strongly advise against paying a ransom, the decision ultimately rests with the company and possibly its insurance carriers. Getting this extended team on board, up to speed and on speed-dial before they are needed will only add to their value and save precious time when a crisis happens.

Crisis 146
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Social Media: The Key to Transforming Doctor-Patient Communication

Waxing UnLyrical

Attending the session “A Dr, Patient & Insurer Walk into a Social Network“ at SxSW last year really opened my eyes to the social media obstacles healthcare professionals face. While maintaining patient-doctor privacy boundaries and following regulations is important, avoiding social media isn’t the solution.

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Social Media: The Key to Transforming Doctor-Patient Communication [Redux]

Waxing UnLyrical

Attending the session “A Dr, Patient & Insurer Walk into a Social Network“ at SxSW last year really opened my eyes to the social media obstacles healthcare professionals face. While maintaining patient-doctor privacy boundaries and following regulations is important, avoiding social media isn’t the solution.

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Why public relations must wake up to wearables

PR Conversations

Things ain’t what they used to be; the end of the beginning around wearable technologies and the device jumps PR practitioners are about to encounter. As I sit here, at the end of the beginning, I wonder what future colleagues will make of the collective inaction around wearable technologies and the device jumps we are about to encounter.

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8 tips for health care organizations to foster better communication in 2016

Reputation Us

With ongoing data breaches in the news, patients will continue to have concerns about privacy issues, as will providers and payers. Data security must be heightened to avoid Health Insurance Portability and Accountability Act violations that can negatively impact your organization’s reputation. With mobile technology comes engagement.