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Risk and insurance professionals are putting increasingly less emphasis on physical assets, and more focus on intangible risks such as cyber threats, business interruption and reputational risks. The proliferation of data, technology and automation has transformed the composition of companies’ assets. Recognizing The Big Risk.
Gabriel has spent over 30 years as a professional in the communications field, writing about business and education technologies as a journalist and marketing communications consultant. I love getting news releases related to business technology solutions – but I do not cover consumer tech. What will catch your attention?
We created technology that tracks all mentions, not just when there’s a link back to the company’s website.”. Technology has largely enabled this.” Skill diversification is career insurance for today’s PR professionals. Data and technology don’t have to be scary. The narrative is now primarily owned by the brand.
However, no matter what the niche is, the same key idea gets reinforced: Regardless of the industries we serve, we have to stay current with the latest technologies they use. Insurance industry innovations. Technology is not only disrupting customer niches (also known as “verticals”), but also niches within those verticals.
Despite the march to digital transformation, old school documents of all kinds still dominate insurance. Collaborating with Insurers. The next panel was especially interesting as it focused on how insurtechs and insurers can collaborate for the best results. ” Building Excitement for Life Insurance.
Mark Hollmer , a veteran journalist who has covered the property/casualty insurance industry for more than a decade. Which technologies are hot, what’s next? Mark Hollmer shared best practices for pitching insurance journalists. It was an informative and wide ranging conversation around these questions and others.
Educational content is particularly useful for any category with a long purchase cycle and steep learning curve, like software or insurance. We love this type of piece because we represent high-growth technology companies often led by entrepreneurs, and they all have stories to tell. Personal/Lessons Learned.
We have developed the first technology platform for measuring and optimizing the true ROI of Communications and PR efforts. Required experience: data services, software products, marketing technology, marketing analytics. Onclusive is headquartered in Silicon Valley, at the heart of global technology innovation. Requirements.
So for example, if we want to pitch a story about cybersecurity, we’ll look for people in the technology, IT security, or financial verticals. So far I’ve helped research or draft bylines on topics like cybersecurity insurance and retail. But in PR it usually refers to a trade article bylines by a client executive.
Interests -> (Business and Industry, Entertainment, Family and Relationships, Fitness and Wellness, Food and Drink, Hobbies and Activities, Shopping and Fashion, Sports and Outdoors, Technology). Technology and computing. Insurance (Providers) -> (Auto insurance, Health insurance, Home insurance, Other insurance).
Insurtech startups and insurance carriers: it’s a combo made in heaven. Startups love the budgets, distribution and big brand cred of the major insurance carriers. If it’s the proverbial match made in heaven, dancing with insurance stars can be challenging and frustrating for both sides. Panel 2:at InsurTechNY December Meetup.
Think about what you spend on car insurance or homeowner’s insurance. For the average vehicle, you can spend up to a third of the vehicle’s purchase price on insurance while you own the car. Vice President, Marketing Technology. What can’t you afford to have fail? Invest in measurement for that.
Warning: This post is not going to give you some brilliant insight into some new lightning speed piece of technology. What it will give you is some questions to ask yourself about communicating at the speed of technology. There is no question that technology has had a huge impact on the ways and the speed at which we communicate.
While law enforcement and other experts strongly advise against paying a ransom, the decision ultimately rests with the company and possibly its insurance carriers. Getting this extended team on board, up to speed and on speed-dial before they are needed will only add to their value and save precious time when a crisis happens.
In May 2023, Blue Ocean Global Technology interviewed ReputationUs’s President Casey Boggs about his thoughts on reputation management for their global blog … Blue Ocean Strategies Blue Ocean: Reputation management has become an important component for most businesses. Action 8: Insure Reputation Risks.
As the COVID-19 vaccine rollout continues across the country, the words that communicators use might influence public willingness to be vaccinated, a new study from nonprofit insurer EmblemHealth has found. Another is the process of being immunized, the immunization, the vaccination, the inoculation.
The case of The Rugby Football Union v Clark Smith Partnership Ltd and FM Conway Ltd joins a growing and I believe important line of cases dealing with issues of co-insurance and subrogation. Note the emphasis on “same insured risk” What happened? So what happened here?
Just think about ads that break through and make an impression: e.g. a gecko that sells car insurance; or the AFLAC duck. How do you get major media recognition for a provider of deep tech for insurance companies? It takes a big idea to attract the attention of consumers and get them to buy your product…”. Examples are all around us.
A growing multiplicity of voices and communications channels accompanies disruptive technologies and radical new business models. Gallo, head of communications and public affairs, Latin America, at the Zurich Insurance Group. A brand’s communications should remain “simple, short and concrete,” he said.
These sectors may range from education, government and energy to financial services, healthcare and insurance. But thanks to how many industries are affected by general cybersecurity issues, PR teams may gain advantage by diversifying their coverage options based on vertical sectors.
Attending the session “A Dr, Patient & Insurer Walk into a Social Network“ at SxSW last year really opened my eyes to the social media obstacles healthcare professionals face. New technology is changing how we communicate with each other, just as the telephone and email did, but faster.
The result is that health outcomes for large parts of the population are getting worse because they cannot afford the basic health services they need to be healthy, as they struggle to pay for medicine, surgeries, and insurance. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.
There’s a common misconception that companies in conservative fields like finance, insurance, and healthcare have a harder time creating content. It’s a wide umbrella, spanning everything from consumer banking, investment banking, credit cards, fintech, insurance, and more. However, there’s still room for improvement.
This gives rise to a range of issues including health and safety, insurance, London weighting, and other issues. The shift to digital media accelerates – changing content and media consumption landscape Audience understanding Content and channel planning Horizon scanning Technology adoption 6.
Have they thought about getting health care insurance once they are no longer your dependents? If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Do they know how much it costs? The post Homebound?
million health insurance customers, provides healthcare to around 14.5 The organisation first adopted PressPage’s newsroom technology for their Australian market. It has over 15.5 million people in clinics and hospitals, and looks after over 23,300 aged care residents.
hit for your employer share of social security taxes, health insurance, liability insurance, and consider getting disability insurance if you don’t have another source of household income.” Get good insurance-health and disability for example.” ” — Gayle Lynn Falkenthal, Falcon Valley Group.
The post Some Thoughts on Trust appeared first on Healthcare, Insurance & Technology PR | Scott Public Relations. It’s up to us to build up these reservoirs of good will and confidence in integrity once again, as communicators, as leaders, and as authentic human beings ourselves.
Today, every company is a technology company. The healthcare and insurance industries — notorious for being slower to adapt to emerging tech — are in the throes of digital transformation initiatives involving cloud migration and AI. Cyber attacks on industries outside of “tech” will see more exposure.
This list will not only serve as a crisis communications check list, but it will also serve as a type of insurance for your organization. Sometimes the need and benefits of doing this can be forgotten due to the ease and habits we all have in using today’s technology, social media included. Let me explain.
PART 2 (of 5) – Reputation Value and Risk Insurance companies increasingly recognizing a solid corporate reputation as a valuable and insurable asset. While many insurance companies do insure reputational risk, relying on a policy without pre-planning can be a false investment in your reputation.
By using the right marketing tools and technology, content marketers are able to solve some of the problems that stem from this situation. based B2B consulting firm in the financial and insurance space and we’re just venturing into social media content marketing. Each day, the Internet becomes increasingly crowded with content.
Clients are marketing products and services that weren’t considered part of healthcare, but are now covered by insurance. When the Affordable Care Act came out with a benefit for expecting moms to receive a free breastfeeding pump through their health insurance providers, it created a significant shift in Medela’s business model.
Today, every company is a technology company. The healthcare and insurance industries — notorious for being slower to adapt to emerging tech — are in the throes of digital transformation initiatives involving cloud migration and AI. Cyber attacks on industries outside of “tech” will see more exposure.
Their collaborative and explorative mindset, their use of social media and mobile technology – they’re an interesting case study and a great example for others to be inspired by and learn from. Often, within my speaking engagements, I use the National Weather Service as a great example of innovative communications in times of emergency.
If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.
Technology isn’t all drones, swarm intelligence and hype – and even the worlds of virtual reality (despite the ready availability of headsets), 3D printing and the IoT are a reasonably long way from ubiquitous adoption across the UK. The post Which sectors will be hot or not in technology PR in 2017? Email,” he replied.
If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.
For example: Do you have a database of your customers, clients, members or other stakeholders’ confidential information (be it their name, social security number / social insurance number, home address, phone number, banking information, etc.)? If so, how secure is this database?
As the study explains, “Often, the attention of top technology executives is focused more on IT infrastructure and back-office operations than on the more strategic quest to create business value from digital technologies.”. After all, digital is inherently linked to technology and technology is the business.
Attending the session “A Dr, Patient & Insurer Walk into a Social Network“ at SxSW last year really opened my eyes to the social media obstacles healthcare professionals face. New technology is changing how we communicate with each other, just as the telephone and email did, but faster.
The result is that health outcomes for large parts of the population are getting worse because they cannot afford the basic health services they need to be healthy, as they struggle to pay for medicine, surgeries, and insurance. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.
More recently, our client was working on an app for the Apple Watch and we were able to own part of the technology conversation around the Apple ecosystem that resulted from the product launch. It generated some fun and unexpected media coverage.
How much insurance should the drivers carry? Here’s why: Disruptive technology merits disruptive PR. The post Disruptive Technology Merits Disruptive PR appeared first on David PR Group | Public Relations, Reputation Management and Attorney Marketing. Should ridesharing services be regulated like taxis? www.davidpr.com.
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