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See the team’s insights and predictions on AI (its impact on public relations, journalism, and international news media), social media, data privacy trends, and more. Business Wire’s Media Relations Team has meticulously observed trends throughout 2023 that have made an impact on the media relations world.
Hackers can also find and release damaging internal correspondence and documents. ” So, what are the best ways to lessen the potential negative impacts of your internal communications going external? Treat every piece of internal communication as if it were external. If the internal email goes out at 10:30 a.m.,
From disinformation to privacy violations and incitements to violence, social media’s vast influence has prompted significant legal scrutiny and regulatory responses — which is why it’s important to stay informed on social media laws and how they impact your marketing. How do international regulations like the GDPR influence U.S.
Guest post by Crenshaw Communications intern, Jordan Farbowitz . The Drum covers plenty of different facets of ad tech, from data and privacy to the future of television, even eSports. As many PR agency teams know, our work can be highly specialized, particularly in B2B public relations.
A cross industry group of international PR associations has developed a common set of principles for ethical practice. The International Communications Consultancy Organisation (ICCO) proposed a list of ten ethical principles for the PR industry at its annual meeting on Helskini in October. The next job is education and enforcement.
PR professionals work to translate complex technical concepts into accessible information while addressing legitimate public concerns about privacy, security, and ethical implications. Addressing Privacy and Security Concerns Public anxiety about privacy and security impacts how defense technologies are perceived.
Data breaches, privacy scandals, and security incidents can strike AdTech companies without warning, threatening both customer trust and market value. The fallout from these events often spreads rapidly across social media and news outlets, demanding swift and strategic responses from leadership teams.
PRWeek Strategic Internal Communications conference I’ll be speaking about the challenge of communicating with internal audiences about AI at the PRWeek Strategic Internal Communications conference in London on 6 December. Follow this link for more information.
This episode explains how brands can respect consumers and the law by following responsible data privacy guidelines. Guest: Our episode guest is Sharon Toerek, intellectual property and marketing law attorney and owner of Toerek Law, a national law firm based in Cleveland, Ohio.
Journal reported that Apple’s internal communications team uncharacteristically sent reporters “favorable third-party reports about the company,” including five studies since the start of the year. Apple, usually in the driver’s seat when it comes to media relations, turned a tad defensive. At least for now.
This allows brands to tailor their internal IT infrastructure to suit their own needs instead of relying on a one-size-fits-all solution that may not deliver the best results or given them the flexibility they are looking for. Privacy concerns drive open source cloud. Competition for talent.
On this bonus New Year episode of Minds Worth Meeting, Justin Louis sits down with Mark Esposito , a faculty associate at Harvards Berkman Klein Center for Internet and Society and director of Hult International Business Schools Futures Impact Lab. In this episode: Mark gives us some takeaways from 2024 in tech, including what surprised him.
Good will and strong community relations are also in demand as Silicon Valley is blamed for a host of problems, from data privacy threats to income inequality. Yet even if the PR program is executed internally, public relations and influencer marketing can help put a tech company on the map.
Far too many brands delegate, and relegate social strategy development and implementation to their ad agencies, internal marketing departments, even their PR intern, with a mandate to replicate, share, and spread commercial messages. Have you been recommending a change in strategy regarding social media?
Privacy regulations. The GDPR privacy rule officially blazed into our lives in May. And it won’t be the last data protection or privacy regulation we’ll see. In July, the state of California passed its own data privacy regulations called CCPA , and other states are sure to follow. 5 tech PR trends.
BuzzSumo edges into PR with journalist database for SMBs; Poppulo adds generative AI for internal comms; why don’t PR software vendors follow basic PR standard practices? Poppulo adds generative AI for internal comms Poppulo, which develops an internal comms platform called Harmony, said it embedded generative AI into its platform.
Develop an internal CASL compliance policy, which would depend upon your organization’s communication practices and risk tolerance. Update your privacy policies to ensure compliance with CASL’s privacy requirements. Establish processes for tracking unsubscribes. Step #6: Draft CASL Compliance Policies.
While that may be good for personal privacy, it’s a threat to public conversation. Facebook’s big play at its F8 developer conference this year was privacy. Personal privacy and security strikes at the core of Facebook’s proposition. Whatever your view of personal privacy it’s hard to argue that this is a good thing.
The California Consumer Privacy Act (CCPA) was a hot topic in Las Vegas. Are they really worth the data privacy trade-off? Whether it’s Rubicon buying Telaria or Unruly being sold to Tremor International, it’s clear that 2020 will be the year of the acquisition. What did the show tell us about the rest of the year?
Crisis preparedness and internal education can aid you before a crisis hits, and having the right monitoring and measurement tools in place can provide you the insights you need throughout a crisis. A crisis can be one of the most difficult situations in a CEO’s career. Taking a different tact in crisis was Starbucks CEO Kevin Johnson.
These include failures of systems, including the Post Office Horizon scandal, and the misuse of personal data such as the facial recognition system removed from London’s King’s Cross in 2019 amid protests from the public and privacy campaigners. However, data breaches or leaks have become commonplace.
They’re not shying away from big topics: the rise of nationalism, trade wars, and online privacy. Factionalism has gone international: “yellow vests” vs. elites, nationalists vs. globalists, and immigrants vs. nativists, their controversies fueled by internet trolls and a relentlessly hyper-partisan media.
In anticipation of his keynote address at PRSA’s 2019 International Conference in San Diego on Oct. Then there’s the specific technical skills of media relations and internal communications. Internal communications can be challenging at large companies. And all those things come into play at an agency.
Internal Communication Keep staff informed about public statements and media coverage. Address internal concerns openly to maintain morale and prevent unauthorized leaks. During incidents, provide access to technical experts who can explain issues clearly. Correct any inaccurate reporting promptly but diplomatically.
Data Privacy Day (January 28) : This occasion offers a perfect chance to emphasize a company’s commitment to data privacy, or to share thought leadership on the importance of privacy in the digital age. And despite its name, it is definitely not limited to consumer products.
But with more and more monitoring platforms gobbling up big data, and as individuals become increasingly concerned about their personal privacy rights online, social media privacy training and social media surveillance training have become equally critical. Let’s focus on employee privacy in the workplace. In the U.S.,
considering international relations, have caused Communications professionals to be evermore careful with comms content. More internal comms. Being asked to do more internal communications and business communications usually left to other departments like HR, finance.”. More internal comms. political, socio-economic, etc.)
Canadian business leaders are warning that Bill C-51 will cause serious damage to Canada’s economy: By undermining international trust, the legislation will stifle Canada’s businesses and damage the overall economy. Public opinion has swung dramatically, with the majority of Canadians now opposing the bill. But this law isn’t that bill.
The world has shifted into a digital age, where our data (personal or corporate, internal or external) is constantly under the threat of cyberattacks. Data security at the user level Internal vulnerabilities can also be exploited by hackers, cybercriminals can misuse privileges to access the core files of an application.
The book describes how internal communications has become a primary function for communications teams working round the clock to keep staff updated and safe. Patient care and privacy needed to be balanced with public health. It’s an issue picked up by Claire Riley, John Underwood, Bill Nichols, Adam Brimelow and Daniel Reynolds.
I started in PR by interning at a boutique PR firm called Noreen Heron & Associates (now Heron PR) in Chicago the summer going into my junior year. With social pitching it’s really important to set boundaries and respect their privacy. How did you get your start in PR? Be a sponge, learn from your superiors and take it all in.
In recent years the tech sector has faced a reputation problem, from its lack of diversity to data privacy issues. Then there are regulatory issues that demand the communication of a company position as well as internal adaptation to new rules. Problems vary with the individual company, of course. The need for speed.
We’ll be exploring topics that include how healthcare organizations are creating quality content and marketing best practices, managing healthcare privacy online, understanding the social life of health information and consumer behavior, as well as the role that social media plays in educating patients.
It’s easy to click “accept” without actually reading the lengthy privacy policies and terms of use that require our acceptance before joining these platforms, and it is even easier to not take notice of the changes made to these policies throughout the years. You can order your copy of Crisis Ready , here.
Privacy is the major issue in ethical use of data within public relations. The discussion emphasized privacy isn’t just about gathering data. In global public relations, not all countries’ privacy and data laws work the same. It includes how data is going to be used, and the level of disclosure provided to users.
Polarisation of digital privacy - electronic communication has led to a relaxation in attitudes to legislation such as GDPR but it has also highlighted awareness. Celebration of Britain - with international travel limited there’s likely to be a rapid resurgence in British art, culture and tourism. The latter is a huge opportunity.
As summer blooms along the French Riviera, the world’s leading creative talents are gathering once again for the Cannes Lions International Festival of Creativity. This includes how businesses navigate viral backlash, privacy laws, AI, and the metaverse to connect with audiences in meaningful ways.
Between cookies going away; the sector’s identity crisis; new privacy regulations; the rise of connected TV (CTV) and more, there’s plenty to discuss and lots of predictions to be made. These are just some of many different industry conferences that PR agencies can recommend for internal or external clients.
With the data privacy scandal that rocked Facebook in 2018, transparency became a critical social media trend this year. To help you create your social media marketing strategy, we have 15 of the top social media trends you need to follow in 2019! Transparency.
For the most part, conversations on these networks are protected by privacy filters or simply by user choices that do not allow us to actually view their social conversations. Company pages are often restricted in terms of how they can engage with social users.
Knowing the signs that lead to such a decision can help ensure a smooth transition from internal to external team. These include product recalls, data breaches or any issues related to the following: Consumer privacy commitment. But they usually fall short as a company grows and sees a need for a more coordinated PR effort.
The insights derived from this process prove invaluable for both external marketing and internal communication. Whether forming an advertising campaign or an internal communication strategy, articulating a clear and compelling message remains paramount. In addition, media planning necessitates the development of persuasive messages.
There’s much internal soul searching in newsrooms over addressing diversity and inclusion, particularly around reporting on issues such as climate change and mental health. Hardening privacy rules related to first- and third-party data, along with concerns over misinformation are bringing revenues back to trusted brands.
Watching what’s been going on this International Women’s Day (that’s today, in case you’re wondering and/or have been living under a rock) has been pretty interesting: The New York Times has done a pretty good job of curating what’s been happening around the world today. ” (Wow. Pass it on.
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