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5 PR Tips To Boost Your Company’s Media Appeal

ImPRessions - Crenshaw Communications

PR pros and comms teams should consider developments in relevant international regions as a way to expand thought leadership for company executives. Moreover, given how interconnected the business world is today, international news stories, trends, and policy changes often have ripple effects that impact the U.S.

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Terms You Overhear During A PR Internship

ImPRessions - Crenshaw Communications

Guest post by Crenshaw Communications intern, Jordan Farbowitz . Being an intern at a top New York PR agency has exposed me to many things I hadn’t experienced before. So far I’ve helped research or draft bylines on topics like cybersecurity insurance and retail. Bylines and other stories, like pets, need homes to.!

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Performance Storytelling: Norton Lifelock CMO, Ty Shay, Provides a Roadmap

Onclusive

Shay uses the B2C packaged goods industry as an example of how marketing has evolved: “In B2C marketing, I think there was a phase where consumer packaged goods companies were selling to retailers. And now there’s direct to consumer (DTC) where sellers are circumventing the retailer and selling directly. Craft Your Movie Pitch.

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Learning from The North Face Search Campaign

Ronn Torossian

Most of the big retail brands tend to face unique obstacles in terms of digital marketing because trying to manage a big international brand is not easy. That’s especially true when the company in question is multi-channeled which means it’s being sold digitally, through branded stores, directly, and through retailers.

Retail 195
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4 business sectors that benefit from internal gamification

Agility PR Solutions

Retail The retail industry is a very stressful work environment for many […]. The post 4 business sectors that benefit from internal gamification appeared first on Agility PR Solutions.

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Start Now and Follow These 10 Tips for Internship Success

PRSay

Businesses of all types hire interns for strategic communications, social media and public relations. If you currently work in retail or food service, then consider pitching customer outreach or social media initiatives to your employer. Company press rooms and investor pages are good resources for this information.

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Fresh Data: The PR Answer To No News

ImPRessions - Crenshaw Communications

Use internal insights for leadership content. Sometimes organizations have internal data that can provide a potentially interesting news hook and they don’t even realize it. For example, a retail company could use existing public data in a preview whitepaper on what to expect from this year’s back-to-school shopping season.

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