Ishmael's Corner

NOVEMBER 4, 2014

Every PR agency and internal PR function strives to communicate positive stories about the organizations it supports. When we capture storytelling assets for one of our clients, no one proactively comes forth to share the time that something went horribly wrong. The ramifications for PR are counter-intuitive.

Storytelling 157

Storytelling Journalism Training Resources 157

Ishmael's Corner

FEBRUARY 1, 2021

The Art Of Storytelling In Business Communications And Public Relations. By Chris Owen, Director, Hoffman Europe We recently had a call with a potential PR intern, as part of a series of chats we’re having for new agency hires for the year ahead. The post There’s no debate: Not paying an intern as a PR agency is unethical.

Internal 108

Internal International Agency Storytelling 108

Deirdre Breakenridge

SEPTEMBER 3, 2014

Many of the programs you work on today require images, because you know that a picture is worth a thousand words and visual storytelling is powerful. Yellowdig is an internal collaboration tool. Canva : When social media became a part of the communicator’s world, so did design. I discovered.

Communications 383

Communications Tools Google Resources 383

Onclusive

AUGUST 9, 2021

Internal Communications. The truth is that internal communications are really important to how things get done in any organization. Measuring the effectiveness of internal communications is an interesting PR problem that has often been debated by experts. Multimedia Development & Visual Storytelling. Media Training.

Training 370

Training Media Training Crisis Communications Reputation 370

Polaris

NOVEMBER 20, 2014

Stories—and storytelling—are powerful. He also addressed the Cannes Lions International Advertising Festival. They help charities secure more donations, persuade juries in trials and sway opinions in politics and the boardroom. Let me tell you about one such story. And he’s doing way doing better in school.”.

Storytelling 199

Storytelling Reddit Video Creativity 199

Onclusive

DECEMBER 6, 2019

The International Association for Measurement and Evaluation of Communication hosts a global summit where thought leaders speak, prestigious PR awards are presented, and you can hear case-study experience from visionary companies and businesses like yours. International Association of Business Communicators (IABC) World Conference .

Conference 329

Conference Marketing Case Study Measurement 329

NewsWhip

NOVEMBER 20, 2024

For instance, how can you transform complex data into operational insights that will truly matter to your internal audiences? Given his vast expertise in making sense of data, we asked him to share some tips with fellow insights leaders.

Data 78

Data Storytelling Policies Employee 78

Onclusive

JULY 27, 2023

Through strategic planning of messaging and storytelling, you can increase your chances of landing a campaign successfully. These tools eliminate the need for manual and time-consuming tasks, such as searching for the right journalists for press releases or coordinating collaboration across internal teams.

Tools 354

Tools Resources Internal International 354

5W PR

JANUARY 26, 2025

Successful D&I initiatives begin with examining internal practices and culture. Employee Activation and Internal Communications Employees serve as powerful ambassadors for corporate social responsibility efforts. This internal engagement creates authentic storytelling opportunities while deepening organizational commitment.

Strategy 78

Strategy Brand Branding Employee 78

Ishmael's Corner

OCTOBER 26, 2014

For consumer companies, Facebook offers one of the easiest platforms for brand storytelling. Before I judge Air Koryo too harshly for its visual storytelling, it’s worth looking at a how a couple of the better airlines handle their Facebook pages. I think we can agree that this is not brand storytelling at its best.

Airlines 135

Airlines Storytelling Facebook Travel 135

Ishmael's Corner

SEPTEMBER 23, 2014

I’m also convinced that it’s one of the most underutilized storytelling techniques in business communications. Journalists, the masters of industrial-grade storytelling in business, have honed the use of anecdotal content to an art form. CEO joined the internal kickball league. They bring realness to the storytelling.

Storytelling 137

Storytelling Communications Employee Engineering 137

PRSay

JULY 23, 2019

20, Ling will share more of her story as a keynote speaker at the PRSA 2019 International Conference in San Diego. In an interview with PRsay, Ling offered her thoughts on news readership, storytelling platforms and appreciating the little things in life. You’ve worked in multiple mediums — podcasts, web series, television. Wow factor.

Conference 97

Conference Internal International Travel 97

Stephen Waddington

JANUARY 15, 2020

There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. The resurgence of internal communications Internal communications is one of the hottest areas of contemporary PR. They lie at the heart of inspiring conversations and storytelling.

Storytelling 78

Storytelling Social Media Internal International 78

Onclusive

DECEMBER 22, 2017

Media’s Executive Editor of Content Strategies, recently sat down with AirPR to discuss sponsored content, PR, storytelling and the future of the industry. Jon: “It’s all about storytelling and I’ve been telling stories in one way or another my entire life. “I’ve been telling stories in one way or another my entire life.”.

Interviews 294

Interviews Strategy Content Marketing Advertising 294

PRSay

NOVEMBER 20, 2018

The media landscape is continuing to change,” says Bob Kerlik, vice president of media relations at Pittsburgh International Airport. Other recurring Blue Sky subjects will range from developments about the Pittsburgh International Airport to updates and insights into the world of aviation. A former resident of Washington, D.C.,

Internal 103

Internal International Travel Tourism 103

PRSay

SEPTEMBER 10, 2019

But one surefire way to stand out from your competition is with excellent video storytelling. I’ve spent more than 20 years honing video storytelling skills with my team at MediaSource. So when you’re considering video storytelling, here are four key steps, from strategy to assessment: 1. Evaluation.

Storytelling 136

Storytelling Video Strategy Analytics 136

Prowly

DECEMBER 9, 2024

2 CNN International Online Visits per month: 117M Influence score: 91 Contributing journalists: 724 CNN International Online keeps the globe connected with breaking news, in-depth analysis, and cultural stories from every corner of the world. TRY PROWLY FOR 7 DAYS FREE #13 Yahoo!

Pitching 104

Pitching Sports Financial Analysis 104

5W PR

NOVEMBER 21, 2024

They range from storytelling and engagement to partnerships, events and feedback. Strategic storytelling involves creating compelling narratives. Marriott International Marriott International exemplifies a hospitality brand that has successfully leveraged PR to build customer engagement and loyalty.

Branding 78

Branding Brand Storytelling Employee 78

Onclusive

JANUARY 25, 2019

International Association of Business Communicators (IABC) World Conference. Public Relations Society of America (PRSA) International Conference. These events cover a wide array of specializations, from how to measure internal communications to effective brand journalism strategies. Dates: June 9-12, 2019. Hashtag: #IABC19.

Conference 256

Conference Content Marketing Marketing Internal 256

ImPRessions - Crenshaw Communications

JUNE 7, 2019

PR intern’s guide to agency lingo. PR people and reporters work very closely every day, and are very much in the same business of storytelling. Earned media – Interns need to learn this term first, since it’s among the things clients bring on agencies for. Truth is, it’s not that dark.

Agency 192

Agency Internal International Pitching 192

ImPRessions - Crenshaw Communications

OCTOBER 4, 2023

More directly, the rising popularity of podcasts and other mobile-centric media channels indicate new storytelling opportunities and platforms for PR. How Mobile Technology Can Shape PR Strategies and Tactics PR media placements Platforms that offer a strong mobile experience are catching everyone’s attention.

Mobile 334

Mobile Advertising Advertising Trends 334

PRSay

NOVEMBER 11, 2024

Here are three ways to write audience-focused messages — whether it’s for media relations, marketing materials, internal comms, or other audiences or channels: Put the audience first. Their audience members care about themselves. So why aren’t you writing about the audience?

Report 149

Report Writing Engineering Study 149

PRSay

DECEMBER 3, 2024

I once used a tale from “I Love Lucy” to explain cost accounting for an internal comms channel I managed. Here are three ways: Adapt existing stories. Find stories in history, movies or the news. Post an RFS. Add a request for stories on your website, point of purchase or product itself. Create a scenario.

Case Study 145

Case Study Interviews Newspapers Employee 145

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

A PR program operates best when the client has tasked an internal manager for the work, and all parties agree on what the agency needs to succeed. Take charge of packaging results to share internally with the decision-makers who can approve the next round of PR funding. Constantly merchandise positive PR results.

Publicity 256

Publicity Brand Branding Storytelling 256

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2021

Of course, it’s still possible to be published on the opinion page of a prestigious national newspaper, but the topic must have broad national or international relevance. Trade allow more in-depth storytelling. Others require membership fees. Coverage begets more coverage, and a strong trade program is a terrific foundation.

B2B 319

B2B Company SMB Automotive 319

ImPRessions - Crenshaw Communications

DECEMBER 15, 2021

On the positive side, something the client has overlooked or takes for granted could be useful information for media relations or storytelling. On the other hand, if there’s an internal problem, the agency needs to know about it and to prepare for any negative impact.

Agency 310

Agency Measurement Meeting Reputation 310

Stephen Waddington

JULY 16, 2021

Organisational leaders turned to internal communication teams because they recognised the critical role of communication in engaging with staff. According to a poll by the IoIC two-thirds of internal communicators said that leaders looked to them for more guidance during the crisis.

Publicity 199

Publicity Government Employee Crisis 199

5W PR

MARCH 8, 2025

The most successful speakers build their reputations through calculated positioning, consistent messaging, and authentic storytelling across digital channels. Research from the International Association of Speakers Bureaus shows that 82% of event planners research potential speakers online before making booking decisions.

Brand 78

Brand Branding LinkedIn Case Study 78

Ishmael's Corner

OCTOBER 15, 2020

The Art Of Storytelling In Business Communications And Public Relations. 6 that Tesla eliminated its internal PR team: “If you’re a reporter who isn’t getting a response from Tesla, don’t take it personally, because it’s due to the automaker.more. Techniques For Effective Business Communications. First, some stage setting.

Storytelling 151

Storytelling Internal International Report 151

5W PR

FEBRUARY 22, 2025

Visual storytelling through infographics, videos, and interactive content helps break down complex concepts. According to the Stockholm International Peace Research Institute, global military spending reached $2.1 These relationships require careful communication management and strategic messaging. trillion in 2021.

Publicity 78

Publicity Privacy Technology Ethics 78

Onclusive

SEPTEMBER 13, 2017

New PR serves three pivotal roles to build your corporate brand and support your sales and marketing organizations: PR is digital storytelling through content and social amplification. The three most important drivers are social listening, digital storytelling and real time marketing. ” 4.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

PRSay

FEBRUARY 25, 2025

We come from a legacy of storytellers, of truth-tellers. The power of self-advocacy Bria Bryant, global chief marketing officer at marketing services company Assembly Global, said that to reach the C-suite, What worked for me was advocating for myself and unapologetically celebrating my wins internally. Its how I got to where I am.

Communications 94

Communications Course Storytelling Journalism 94

ImPRessions - Crenshaw Communications

FEBRUARY 7, 2023

A resource for high-level storytelling In technical industry sectors like B2B and ad tech/martech, it’s not always easy for an internal team to recognize the bigger story. An extension of internal PR and communications As a practical issue, many companies are restricted when it comes to head count.

Leadership 182

Leadership Reputation Internal International 182

Ishmael's Corner

DECEMBER 4, 2019

The Art Of Storytelling In Business Communications And Public Relations. The post Advocating for the PR Profession at Wenzhou-Kean University in China appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. I arrived at the venue 30 minutes early.

Storytelling 122

Storytelling Training Internal International 122

Stephen Waddington

MARCH 17, 2021

Sellafield storyteller turns whistleblower I accepted the BBC’s invitation, ignored many mentors in PR, and stepped in front of the camera. I am told that Internal comms at Sellafield have acknowledged a problem and talked about reflection. I felt like I had a duty to them all to speak up.

Storytelling 147

Storytelling Local Case Study Television 147

Onclusive

FEBRUARY 14, 2023

Be detailed   Unsubstantiated storytelling leads to greenwashing accusations. factor from your communications, Show that you’re driven by genuine purpose,  Appease skeptics who might assume that you’re just ticking a green box.  To employees: You should w ork with internal comms to align your environmental sustainability messaging.

Reputation 195

Reputation Automotive How To Brand 195

Waxing UnLyrical

MAY 24, 2018

The great Brian Solis, who I had the pleasure of seeing live in 2013 as keynote speaker at the PRSA’s International Conference, recently published this article on LinkedIn about creative storytelling. Solis says that 550,000 LinkedIn members describe themselves as storytellers. Are you one of them?

Creativity 101

Creativity Storytelling LinkedIn Conference 101