Deirdre Breakenridge

SEPTEMBER 3, 2014

When you want to share your news with the media, bloggers and influencers, Marketwired ’s Resonate platform, allows you to take advantage of a three step system: Distribute, Social Share and Publish. Yellowdig is an internal collaboration tool. Resonate (Disclosure: Client Platform). I discovered.

Communications 383

Communications Tools Google Resources 383

Burrelles Fresh Ideas

DECEMBER 5, 2023

In the dynamic landscape of modern workplaces, effective internal communication is paramount. Bridging the gap between effective internal communications and cultivating an engaged workforce is not without its challenges, as I’m sure we’ve all experienced in our respective workplaces from time to time.

Internal 97

Internal International Communications Employee 97

PRSay

AUGUST 14, 2020

We asked him how recent events have influenced international perceptions of the United States and its brands, and how the COVID-19 crisis has affected global communications. All sorts of organizations need to be part of this conversation on systemic racism. The conversations must be authentic and backed up by action.

Internal 100

Internal International Banking Financial 100

Sword and the Script

JUNE 11, 2024

Staffbase launches beta for new internal comms tool; Muck Rack team up with Shankman; Agility PR Solutions parent touts LLM deal with “big tech” In an unscientific observation, I’ve noticed a lot of companies are hiring internal communications. The company aims to solve two key problems facing internal communications with this launch.

Internal 92

Internal International B2B System 92

ImPRessions - Crenshaw Communications

AUGUST 30, 2022

Time was, we’d have a full-blown PR strategy meeting, and employee recruitment would be in an internal comms section, reduced to a single bullet point in a slide deck. A smart internal or external PR team will invest the time to scout for opportunities and craft entries to win external recognition, often in concert with Human Resources.

Branding 333

Branding Brand Employee Engineering 333

Cision

OCTOBER 31, 2015

Today, brands must implement social listening to manage a successful social selling system. Employees must be able to communicate their findings externally and internally. Twitter sees twice as many tweets in a month than there are people in the world, but only 9 percent of tweets directed at companies contain the @ mention.

System 120

System Social Media Media Data 120

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2020

Just two months ago, luggage company Away grappled with reputation stumbles after employees shared internal slack messages that unpacked a punitive workplace culture. It means that systems are failing. It’s an “indictment of an entire system of accountability.” It’s a red flag.

Corporate 272

Corporate Reputation Policies Employee 272

Agility PR Solutions

FEBRUARY 7, 2024

While it’s vital that the core fundamentals of your company such as the product, the team, the internal systems, and the customer service are at a high level, in the modern world, […] The post 3 tips for improving your company’s brand image appeared first on Agility PR Solutions.

Branding 175

Branding Brand Customer Service System 175

Onclusive

APRIL 27, 2020

Typically, monthly reports serve internal communications measurement and analytics purposes, while quarterly and annual reports are presented to or shared with executives and board members. Showcasing your success using metrics your executives know and love, and building trust in the value of PR over time.

Data-Driven PR 286

Data-Driven PR Measurement Data Report 286

PRSay

SEPTEMBER 16, 2020

As a nationwide health care system, OEM was able to pull assets from across the country to develop a plan, and they worked with the VHA Office of Communications on both internal and external PR efforts. Our internal communications team provided communications support for our facilities across the country.

Ethics 203

Ethics Public Affairs Crisis Management Training 203

Melissa Agnes

NOVEMBER 19, 2014

Process and Systems – understanding that poor outcomes may always result when obeying or implementing time-tested processes; understanding how various parts of the whole interact with one another (ex: cause and effect). And give authority to those people who have internalized these values of adaptive crisis response. Incident Command.

Crisis Management 266

Crisis Management Crisis System Policies 266

ImPRessions - Crenshaw Communications

JUNE 17, 2021

For international meetings, remember that the world clock app is your friend. It’s important to note cultural differences across international time zones. It’s essential for scheduling meetings but also comes in handy when setting deadlines and planning projects. We have a client, DoubleVerify, who has comms teams across the globe.

How To 272

How To Employee Meeting Internal 272

NewsWhip

MARCH 6, 2024

NewsWhip works with an international energy provider to help them monitor live issues, understand the wider landscape, and automate how they support internal stakeholders with reports, digests and alerts. Our clients look to us to be aware of and vet data and analytics providers.

Energy 78

Energy Internal International Company 78

Cision

NOVEMBER 2, 2017

As a marketing leader, you are bound by an agency’s schedule and timeline, whereas with an internal team, you have complete control over your deadlines and can push campaigns out more quickly. There’s also less of a learning curve involved in working with internal team members. Rather, it’s evolving.

Agency 189

Agency Creativity Internal International 189

PRSay

JUNE 18, 2020

For centuries, systemic and structural racism in the United States constrained and prevented opportunities for Black Americans and other communities of color to live long, healthier and prosperous lives. This alignment will strengthen your communications and boost credibility with your external and internal audiences.

How To 167

How To System Internal International 167

Onclusive

MARCH 2, 2021

Culture also includes the organization’s vision, systems, symbols, language, assumptions, environment, and location. We can all agree that there are a myriad number of reasons across the business transformation dimensions of people, process, and technology that lends itself to this very common scenario.

Data 312

Data Communications Data-Driven PR Analytics 312

Onclusive

SEPTEMBER 27, 2017

Think of your monitoring and measurement tools as your early warning system that will activate your crisis communications strategy. In addition to monitoring, however, new technologies like AirPR Software’s Analyst Platform now allow us to aggregate content and identify trends – without reading every article and tweet.

Crisis Communications 325

Crisis Communications Crisis Communications Employee 325

Agility PR Solutions

DECEMBER 22, 2021

In the business world, particularly when it comes to data software, a company’s observability is defined as the ability to collect data about program execution, internal states of modules, and the effectivity of communication between components.

Company 144

Company Software System Internal 144

Onclusive

MARCH 31, 2021

Crisis preparedness, internal education and having the right tools can aid you before a crisis hits. Crisis communication strategies need to be designed for both internal stakeholders – employees, teammates, management – as well as a variety of external stakeholders – customers, partners, and of course the media. No brand is immune.

Crisis Communications 195

Crisis Communications Crisis Communications Insurance 195

Katie Paine's Measurement Blog

JULY 17, 2024

Internal Communications today is no longer about sending out emails, managing the Intranet or coordinating the All-Hands meeting. When Internal Communications is done effectively, it has enormous impact on the success of your organization. This eBook will help you create that meaningful measurement system.

Internal 52

Internal International Measurement Communications 52

Sword and the Script

OCTOBER 29, 2024

We also did external comms (PR), internal comms, social media and analyst relations. Campaigns do have a rightful place in the mix, but we tend to over-invest in campaigns. Academia often structures undergraduate training around them. And that wasn’t my team’s only responsibility.

Marketing 190

Marketing eBook Guidelines B2B 190

Cision

OCTOBER 31, 2017

Accessing these backend systems and having experts implement methods for tracking incoming activity generated by a PR program, can help you know more about the outcomes of your efforts. B: Implementing measurement in Google Analytics for website tracking, or changes to a marketing automation system like Marketo isn’t easy.

Measurement 222

Measurement System Data Analysis 222

Katie Paine's Measurement Blog

JULY 17, 2024

Internal Communications today is no longer about sending out emails, managing your Intranet or coordinating the All Hands meeting. This is why every internal communications professional today needs a measurement system that assesses your impact on your business and your employees.

Internal 52

Internal International Measurement eBook 52

Business Wire

JUNE 22, 2017

A platform offering important financial news, requiring stringent security measures, might seem like cause for stress, but the good news for IR professionals is that Business Wire just released a new white paper outlining the best practices for internal workflow, technical compatibility, and security awareness and diligence.

Financial 160

Financial Web Banking Internal 160

Culpwrit

NOVEMBER 3, 2024

It controls the narrative and protects the powerful, sidelining issues like racial justice, labor rights, and international solidarity. If you’re entering PR with a hunger for social change, you’re on the front lines of a battlefield.

System 120

System Internal International Media 120

ImPRessions - Crenshaw Communications

JULY 13, 2022

Taking time to maintain an organized system of scheduling and information-sharing will make a good impression. Any corporate event attendance or sponsorship should consider its impact on the local town or community, particularly if it’s an international gathering. Everyone should be accommodated – no matter their location.

Media 294

Media Trade Shows Travel Interviews 294

Onclusive

JANUARY 20, 2020

In my last article , I laid out the three steps to introduce marketing ventriloquism into your organization: focus on what you can control; install control systems; amplify earned media. I also speculated on some of the reasons more organizations are not connecting the dots internally to maximize marketing effectiveness in this way.

Marketing 195

Marketing How To Measurement Advertising 195

Onclusive

JANUARY 6, 2020

Second, install control systems, also known as media monitoring systems, that keep you informed about the media environment and what messages are working. The goal of these systems is to convert the messy world of media, mindshare and ideas into metrics and measures that executives understand.

Advertising 195

Advertising Advertising Marketing How To 195

Melissa Agnes

MAY 21, 2014

… And P.S. “If hacked means somebody internally gave away your password, then that’s not a hack.” Securing your accounts, data and systems from hackers is your organization’s responsibility. The doubt of whether or not you lied alone can put a barrier between you and your most important audiences.

Case Study 213

Case Study Crisis Study Facebook 213

PR Job Coach

NOVEMBER 26, 2020

International Harvester, National Semiconductor, Four Phase Systems and the National Aeronautics and Space Administration. He is past president of the International Advertising Association; and past member of the Arthur Page Society and the National Investor Relations Institute. Hitachi, Loral, ASARCO, Gould Inc.,

Corporate 274

Corporate Leadership Advertising Advertising 274

Sword and the Script

SEPTEMBER 3, 2024

This B2B marketing pitfall risks wasting your spend on influencers – and may have implications for social advertising, email marketing and even internal communications The use of influencers is on the rise in B2B marketing. If you pick your influencers correctly, you can accelerate awareness and leadgen.

Social Media 150

Social Media Study B2B Media 150

Onclusive

MARCH 29, 2022

If you’re going to measure the effectiveness of your interactions with the authors on an ongoing basis, you’ll also need a PR equivalent of a customer relationship management (CRM) system that can keep track of your pitches, who they went to, how journalists engaged with your communications, and whether they picked up and published your stories.

Measurement 195

Measurement How To Analysis Data 195

PRSay

MARCH 28, 2019

Team video gaming may truly be a viable — and perhaps even optimal — alternative for team building,” said lead researcher Mark Keith, associate professor of information systems at BYU. Unifying remote employees. In addition to improving collaboration among office mates, video games can also boost morale and camaraderie for remote workers.

Video 167

Video Employee Training Study 167

ImPRessions - Crenshaw Communications

MARCH 6, 2017

Institutionalized whistleblowing is typically about a serious and systemic problem. But for ordinary organizations, trivial leaks of internal conversations or information can be problematic. That’s where internal communications and a culture of openness come into play. Look at the White House.

Reputation 159

Reputation How To Employee Financial 159

ImPRessions - Crenshaw Communications

JULY 23, 2024

In the high-stakes cybersecurity sector, even the most robust systems can experience sudden disruptions — often with serious, but temporary PR implications for the companies involved. The Windows OS crash triggered by the faulty update disrupted airline reservation systems, financial institutions, and even hospital care.

Leadership 170

Leadership Crisis Airlines System 170

PR Matters

APRIL 21, 2016

PR must, therefore, be responsible for: Informing all relationships (audiences) through a tried-and-test messaging system. Guiding HR and Internal Comms on steps and actions for company-wide communications activities. It’s also the only one to concern itself with all audiences, both internal and external. Advising management.

Reputation 165

Reputation Public Affairs Advertising Advertising 165

ImPRessions - Crenshaw Communications

APRIL 11, 2024

The BBC’s Sackur puts President Ali on the defensive when he points out that his country may have lost as much as $55 billion in potential revenue by giving away too much to large international petroleum companies. Are you ready to pay for it? The words are powerful, but the visual image may be even more so.

Interviews 193

Interviews How To Media Viral 193