5W PR

JULY 31, 2023

The 2023 North American International Toy Fair is a highly anticipated event in the toy industry. This trade show, held annually in New York City, showcases the latest trends, innovations, and upcoming releases in the toy and game industry.

Internal 78

Internal International Retail Trade Shows 78

Beyond PR

MARCH 8, 2017

There are many advantages to timing new product or service announcements around trade shows. For one, getting the media attention is easier since the press are already looking for big announcements coming out of the show. Before the show.

Trade Shows 66

Trade Shows Product Launch How To Conference 66

Landis PR

NOVEMBER 21, 2022

Trade shows, in all their schmoozy glory, were major casualties. CES (Consumer Electronics Show), the world’s biggest trade show, is making a heady comeback, complete with giant exhibit floors and all the glitz and glamour that Las Vegas can muster. Fewer international attendees. But now they’re back.

Trade Shows 52

Trade Shows Automotive Travel Mobile 52

Remote PR Jobs

JULY 19, 2024

Trade Shows: These e vents where businesses showcase their products or services may offer an opportunity to connect directly with individuals or organizations in need of PR services to promote their brand and manage media relations.

Case Study 227

Case Study Conference Local Trade Shows 227

Business Wire

FEBRUARY 2, 2018

Then identify those internal and external experts who can speak to the value of your organization. For PR pros, consider utilizing this service when you are launching a new event, hosting an external event or panel, walking a trade show floor and more. Write social messaging and share it with your internal teams.

Facebook 181

Facebook Community Advertising Advertising 181

Sword and the Script

OCTOBER 25, 2022

The addition of marketing, analysis, trade show consultation, managing professional organizational memberships and everything else has made every day a whirlwind of tasks, to-do lists and semi-controlled chaos.”. considering international relations, have caused Communications professionals to be evermore careful with comms content.

Communications 149

Communications Crisis Internal International 149

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2022

Because trade and business media typically cover the conferences and trade shows in their categories, a speaking slot can drive exposure to media and thus, interviews and features. It can be used in direct marketing, particularly email newsletters, press materials, sales presentations, and internal sessions.

Leadership 170

Leadership Industry Conference Trade Shows 170

Konnect Agency

FEBRUARY 16, 2021

From bustling offices that turned to 100% remote working environments, and in-person connections moving entirely to Zoom, the way we conduct business internally and externally pivoted almost overnight. Read on to decide if a virtual trade show is right for your business. What Can Be Gained From Virtual Trade Shows.

Trade Shows 52

Trade Shows Meeting Retail Resources 52

Bianchi Biz Blog

OCTOBER 17, 2024

That’s how PR and marketing executives describe trying to conduct media relations at what is arguably the world’s largest and most important trade show – CES ®. Exhausting. Career-making or breaking. Competition for media attention at CES is intense.

Technology 96

Technology Automotive Mobile Software 96

The Hoffman Agency

MARCH 12, 2025

In-person trade shows are more relevant than ever, and the experience age demands nothing less. If you attended this year’s Consumer Electronics Show (CES) in Las Vegas, you’ll have noticed that it’s become much more than an electronics/business trade show. and Lenny Kravitz.

B2B 36

B2B Trade Shows Biotechnology Branding 36

5W PR

MARCH 18, 2020

For many companies, this impacts client conferences, employee functions, and trade shows, usually at considerable cost. Even if the final decision isn’t made just yet, walking through the considerations and creating a strong internal and external plan will help mitigate fallout. Identify your unique situation.

Trade Shows 88

Trade Shows How To Policies Travel 88

Deirdre Breakenridge

NOVEMBER 3, 2016

Siera is responsible for the development and execution of WebMax’s business and marketing plans, lead generation strategy, digital marketing campaigns, national trade shows, and building and maintaining the company’s social media networks.

Trade Shows 150

Trade Shows Community Social Media Resources 150

Communications Conversations

MARCH 29, 2019

Then, Sarah moved into a new role last year working in a media relations and influencer capacity, and we had the chance to work even more (we worked a trade show in Orlando together in the fall). On that trip, Sarah showed initiative, yet remained calm under pressure.

Social Media 128

Social Media Agriculture Marketing Media 128

Communications Conversations

DECEMBER 13, 2018

Less reliance on tactics like trade show marketing and staffing – and more experimentation with virtual reality, AR and other more experiential marketing.

Communications 106

Communications Newspapers Trade Shows Sports 106

Sword and the Script

SEPTEMBER 10, 2019

Companies prioritize print, search engine optimization, and other paid digital media (including trade shows and partnerships) among all paid media options,” according to the report. I’d challenge senior marketers to test their assumptions and pose that question directly to your employees with your own internal survey.

Survey 105

Survey B2B Marketing Trade Shows 105

Bianchi Biz Blog

OCTOBER 9, 2023

In recent years, I have spent a great deal of time covering the emergence of new commercial vehicle powertrain technologies such as battery-electric and hydrogen fuel cell trucks, as well as internal combustion engines that run on cleaner and renewable fuels. Describe the craziest or most fun story you have worked on. Know your audience.

Transportation 100

Transportation Meeting Newspapers Media 100

PR 20/20

FEBRUARY 8, 2021

Workflows you created for that one trade show five years ago. Internal workflows that haven’t sent a notification since that last website redo. Tell me, how many defunct workflow drafts show up in the results when you type “test” into your workflows search bar? Nurture streams that hinge on outdated enrollment criteria.

How To 113

How To Trends Trade Shows Data 113

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2016

The thinking behind a flat fee is that agency staff may overservice in a given month – for example, during a trade show or a major launch – but it will not request extra billing because it may then underservice during another, less busy month. Hourly billing. How can clients determine if billing is fair?

Agency 120

Agency Trade Shows Comparison Meeting 120

Sword and the Script

JANUARY 9, 2018

1) Share the news internally. Maybe that means an email to the executive team, the sales team, or publishing a link to an internal site like Yammer or Slack. How B2B Marketing Can Get More out of Trade Shows. Here are some things you or PR team should consider doing to extend your investment in PR.

Media 121

Media B2B Groups Conference 121

Bianchi Biz Blog

JULY 21, 2022

CES 2023 will be one of the most competitive trade shows we’ve seen in our 30 years of doing business-to-business public relations. This hyper-competition will hold true for both journalists and exhibitors alike. A combined 3,185 media (1,878 in person / 1,307 digitally) attended CES 2022 from 1,670 outlets.

Mobile 113

Mobile Technology Automotive Interviews 113

Sword and the Script

NOVEMBER 6, 2018

See these related posts: How B2B Marketing Can Get More out of Trade Shows. Live events are always among the top B2B lead generation tactics and things that are happening is a news peg for PR, with local, national and in this case, international angles. * * *. How to Generate Media Referenceable B2B Customers with a Blog.

B2B 75

B2B Creativity Film Trade Shows 75

Beyond PR

JANUARY 9, 2018

When companies plan communications for the year, they tend to time out major company announcements around trade shows for fear that announcing it at a show could take away from the big news — keeping a good pairing apart. . Take this example of a product launch at the International Home+ Housewares Show by Midnight scoop. .

Company 68

Company Trade Shows How To Product Launch 68

5W PR

JANUARY 31, 2024

Event PR: Manages public relations for tech-related events, conferences, and trade shows to maximize exposure and engagement. Internal Communications: Ensures effective communication within the company, keeping employees informed about company developments and fostering a positive internal culture.

Technology 78

Technology Product Launch Crisis Management Case Study 78

5W PR

SEPTEMBER 13, 2018

This summer, our team of passionate beauty experts was honored to represent Indie Beauty Expo NY, managing media and communications efforts for one of the largest beauty trade shows for the second year. EIGHTH DAY , Seabuck Switzerland, and RealHer, are examples of brands that have made this a part of their mission from launch.

Trends 94

Trends Trade Shows Community Nonprofit 94

Bianchi Biz Blog

JUNE 19, 2023

Currently with the excitement surrounding electric vehicles, we feel it’s an ideal time to see what is on the horizon for the internal combustion engine. I’m proud of the work our team at Transport Topics has done in trade show coverage. Can you tell us what types of stories, trends or issues are on your radar now?

Transportation 93

Transportation Meeting Media Newspapers 93

Sword and the Script

SEPTEMBER 4, 2018

When the business does pop it’s head up, it usually only because it has something to say, to make an announcement or exhibit at a trade show. It’s the idea that most environments that warrant a military presence are fluid and dynamic. It’s oblivious to the trends, sentiment, and attitude shifts that have ebbed and flowed.

Industry 76

Industry Marketing Trade Shows Leadership 76

Bianchi Biz Blog

AUGUST 19, 2021

Making its return to Las Vegas as an in-person (as well as digital) event, CES 2022 will undoubtedly continue to be one of the most competitive trade shows we’ve seen in our nearly 30 years of doing business-to-business public relations This fact about hyper-competition is true for both journalists and exhibitors alike.

Automotive 91

Automotive Interviews Technology Mobile 91

Sword and the Script

FEBRUARY 27, 2018

How B2B Marketing Can Get More out of Trade Shows. In other words, the way a CEO finds your company is likely to vary widely than the intern. Also, see these important posts: Attract, Convert, Retain, a B2B Marketing Roundup. Your Brand is Not the Hero…Your Customer is the Hero. How the Buyer’s Journey Fell from Grace.

B2B 69

B2B Trade Shows Survey Study 69

PRSay

MARCH 23, 2021

Javits Convention Center was transformed from a top trade-show destination into a FEMA-operated medical facility — in just one week. Sclafani recounted how the Javits Center, home to the International Auto Show and New York Comic Con, worked with 20 different local, state and federal agencies to convert the 2.1-million-square-foot

Crisis 88

Crisis Employee Trade Shows Local 88

PR 20/20

JUNE 22, 2022

For conferences and trade shows, teams can also take advantage of the app’s business card scanner. Define your internal sales processes first, then mold HubSpot to optimize them. You can also add the HubSpot keyboard to your phone, allowing you to use your saved snippets and meeting links in texts or emails sent from mobile.

Mobile 75

Mobile Trade Shows Knowledge Base Tools 75

Bianchi Biz Blog

JUNE 1, 2023

One event that consistently sets the stage for groundbreaking innovation, disruptive technology, and unparalleled networking opportunities is CES (formerly the Consumer Electronics Show). One of the world’s largest B2B trade shows, CES is rapidly becoming recognized as the leading show globally for automotive technologies.

Automotive 71

Automotive Mobile Technology Trade Shows 71

Shift Communications

OCTOBER 14, 2016

With that brings trade show season (Oracle Open World, Dreamforce and AWS re:Invent, oh my!), Ultimately, your team should measure your PR success by addressing what really matters to key stakeholders – the Board, the C-suite and, internal client contacts. The close of the year is quickly approaching.

Measurement 60

Measurement How To Trade Shows Analytics 60

Burrelles Fresh Ideas

APRIL 16, 2024

Traditionally, B2B marketing has focused on rational decision-making, long sales cycles, and reliance on traditional channels such as trade shows, conferences, and industry publications. Today’s B2B buyers are increasingly turning to online platforms and social media to research products, services, and solutions.

B2B 94

B2B Marketing Measurement Social Media 94

Bianchi Biz Blog

JANUARY 21, 2021

For Freudenberg, which recently completely a significant digitalization effort, hosting the platform internally made the most sense. The best solution depends on your company’s unique needs and existing capabilities. Focus on the customer journey. What do you want customers to see? How do you want them to feel? How do you want to engage them?

Automotive 70

Automotive Training Travel Meeting 70

Solo PR Pro

JUNE 21, 2016

Today, you do not have to be a large company with multiple offices to be national or even international. You can also network in person by attending conferences or trade shows. Knowledge of the local culture and norms can also give you an advantage over out-of-area competitors. Why you should consider other areas.

Local 41

Local How To Skype Trade Shows 41

PR Fuel

MARCH 14, 2021

They are forms of media that are meant to convey information to journalists and potential customers, such as: Upcoming events Product launches Company restructuring New website Receiving awards Acknowledging employees Trade show exhibitions And more. Search engine algorithms want to give users the best experience.

SEO 52

SEO Engineering Web Trade Shows 52

Beyond PR

OCTOBER 25, 2016

Conferences, trade shows and industry events are a huge investment of time and resources. Cision spent the last few days at PRSA International Conference 2016 giving presentations, engaging on social media and even launching our next-gen platform Cision Communication Cloud™. So how do you make the most of your experience?

Conference 40

Conference How To Trade Shows Twitter 40