Deirdre Breakenridge

AUGUST 26, 2014

One of the aspects I like best about being in public relations is that it presents opportunities that appeal to a wide variety of people. In that case, your journey might lead you towards a job in internal communications working for a corporation where you promote the company’s various products, services and experts.

Industry 316

Industry Fashion Travel Tourism 316

Melissa Agnes

JUNE 10, 2014

Each week, Melissa Agnes, president and co-founder of Agnes + Day and internationally recognized crisis expert, will interview crisis management leaders from around the globe. Isaac Griberg, International Committee of the Red Cross. ?In Agnes + Day is excited to introduce The Crisis Intelligence Podcast! Jim Spicuzza, CEO of CrisisGo?.

Crisis 244

Crisis Crisis Communications Crisis Management Big Data 244

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

Our goal is to work with companies as an extension of their internal marketing team, and hitting those milestones together makes all the difference. . Holidays like Black Friday, Cyber Monday and holiday shopping (for example) present both B2B and B2C PR teams with strong earned media opportunities. A strong news cycle.

Agency 310

Agency B2B B2C Pitching 310

ImPRessions - Crenshaw Communications

MARCH 23, 2022

And the search process itself, from initial conversations to building the presentation, offers opportunities for agencies to gain insight about a company, its sector, and idea of success. Its style, tone, and length will reflect the organization’s culture, whether it’s highly detailed and jargon-y or light and breezy. Do a deep dive.

Agency 310

Agency Meeting B2B Conference 310

5W PR

MARCH 23, 2025

Marketing claims present particular challenges under FDA guidelines. This starts with developing clear internal policies for reviewing all communications materials. Press releases, interviews, and social media posts must align with FDA guidelines. Media relations require particular attention.

Publicity 78

Publicity Guidelines Education Consumer 78

ImPRessions - Crenshaw Communications

JUNE 13, 2017

The client and agency contacts have happily bonded at a new business presentation, with great chemistry all around. With little reason to believe otherwise, a PR team will sometimes book an interview with a journalist, only to see it go poorly. Can a post or two in the comments section present another point of view?

Media Training 249

Media Training Policies Agency Interviews 249

Melissa Agnes

JUNE 3, 2014

It also presents risks of viralization and losing very public control. Local and International Laws for Protecting Your Social Media Accounts. Here are some interesting reads on the United Breaks Guitars crisis: Interview with Dave Carroll: How Businesses Can Protect Themselves From Social Media Crises. Learn more here.

Airlines 206

Airlines Crisis Wikipedia Social Media 206

Critical Mention

JANUARY 3, 2019

I would do so via a live satellite feed, providing insights, and sharing my experiences at international conferences from London to Shanghai. So, my relationship with the media started changing based on what I was focusing on, the ‘what actually happens,’ in the field of international business. Most of this happened in the U.S.

Interviews 105

Interviews Ethics Government Internal 105

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. What are some examples of public relations?

Interviews 113

Interviews Publicity Technology Social Media 113

5W PR

MARCH 8, 2025

Research from the International Association of Speakers Bureaus shows that 82% of event planners research potential speakers online before making booking decisions. Include multimedia elements like presentation slides and event photos. Launch a podcast interviewing other experts in your field.

Brand 78

Brand Branding LinkedIn Case Study 78

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2022

Because trade and business media typically cover the conferences and trade shows in their categories, a speaking slot can drive exposure to media and thus, interviews and features. A speaking gig can easily turn into a media story, with the PR team offering commentary to media or using a presentation to weigh in on a relevant issue.

Leadership 170

Leadership Industry Conference Trade Shows 170

Deirdre Breakenridge

SEPTEMBER 26, 2016

We were able to identify 6 management oriented roles associated with social media (social listening and analytics, online media relations, policy maker, employee recruiter, internal social media manager, and policing) and the specific duties those roles involve. My current research is focused on ethics and internal communication.

Publicity 150

Publicity Policies Social Media Study 150

PRSay

DECEMBER 7, 2016

It now is called the Panel Presentation. The Panel Presentation was designed to evaluate 16 KSAs, which were determined as untestable on the CBE. The Panel Presentation was designed to evaluate 16 KSAs, which were determined as untestable on the CBE. Previously, it was required that the Panel Presentation be conducted in person.

Analysis 60

Analysis Local Data Technology 60

Cision

SEPTEMBER 1, 2015

They’re Too Focused on Internal Structure. In our media training sessions, I usually lead off practice interviews with a seemingly simple question: Can you tell me about your company? Executives are usually keenly aware of the internal and external criticisms of their company or organization. They Forget To Sell The Positives.

Media Training 120

Media Training Media Training Interviews 120

PRSay

DECEMBER 7, 2017

This latest project was completed in collaboration with the members of PRSA’s College of Fellows , who participated in in-depth interviews and survey research. Chapter 3 Don’t Overlook Your Office Neighbors: Why You Need to Focus on Building Internal Relationships. The study was supported through two grants from the Arthur W.

Ethics 116

Ethics Journalism Conference Study 116

PRSay

JUNE 11, 2021

PRSA presented its 2021 PR Professional of the Year Award to the Audience Reach and Engagement Team in the Office of External Affairs at the Johns Hopkins Bloomberg School of Public Health for its efforts to help elevate the institution’s important work surrounding the global COVID-19 pandemic. 1 ranking in the latest U.S.

Publicity 158

Publicity Social Media Report Fashion 158

Cision

SEPTEMBER 29, 2016

In this interview, Mark discusses why brands need to focus on delivering a consistent message, how to best approach the media and the role social media plays for PR. I quickly realized I loved the work and was continuously presented with opportunities to partner with interesting brands and great people. How can they overcome them?

Pitching 120

Pitching Interviews Creativity Internal 120

Solo PR Pro

MARCH 1, 2022

I use a five-step process to gather information that lets me craft stories that stand out in internal communications and media pitches. Before interviewing an executive or other subject matter expert, look for clues that will help you formulate your questions. Prepare an interview agenda. Conduct the interview.

Interviews 98

Interviews Writing Pitching International 98

Melissa Agnes

JUNE 19, 2014

As such, they routinely give presentations to our neighborhood associations, civic groups and schools. Interviews' Our Community Action and Information Unit (CAIU) is charged with outreaching to the community through traditional and digital media methods. You must do this so as to not be in regulatory or legal violation?

Crisis Communications 197

Crisis Communications Crisis Communications Community 197

Communications Conversations

SEPTEMBER 10, 2020

But, as you’ll quickly see in this short interview, Dan is a whole lot more. And, he may be the first (and only) journalist to interview cats on TV! I interviewed our CEO Bahram Akradi a couple times as a reporter and really admired his vision for Life Time. I think that speaks to the culture that’s present here.

Radio 167

Radio Journalism Interviews Energy 167

Maxim Behar

JANUARY 20, 2025

Hopefully, they will sit down and do their job properly because it is a very difficult international period, but at the same time, internal matters need to be put in order. The more important thing is, indeed, the internal view we are discussing at the moment internally, who will be accountable for what?

Government 64

Government Communications Policies Strategy 64

Melissa Agnes

APRIL 11, 2018

One of the things that I love about issue management, is the opportunity that it presents to organizations. Not only is this presenting the organization with severely impactful consequences and challenges that they now have to successfully navigate, but this whole situation is a giant missed opportunity for the social media leader.

Crisis 160

Crisis Crisis Management Policies Privacy 160

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Video also works well as an internal tool for company announcements or simply to show accessibility, as Intuit CEO Brad Smith does in his “ new employee welcome message.” Internal communications teams use video to convey a corporate culture. A personalized way to attract talent. An expression of corporate values.

Video 149

Video Case Study Agriculture B2B 149

Cision

MAY 18, 2016

In this interview, Sonja discusses how to tailor communication based on culture, the process of developing a global communication strategy and why it’s so important to send the right message to the right audience at the right time. We are winning more and more international clients, and our presence in other countries grows rapidly.

Corporate 159

Corporate Groups Local Enterprise 159

Cision

APRIL 18, 2017

Go to your website or your internal server/Dropbox/Google Drive and grab your most recent frequently asked questions sheet. While at the conference, I’m going to do several media interviews that link to that original blog post. I’ll create a Slideshare of my presentation and upload it.

Exercises 198

Exercises Google Writing Blogging 198

Cision

SEPTEMBER 1, 2015

They’re too focused on internal structure. In our media training sessions, I usually lead off practice interviews with a seemingly simple question: Can you tell me about your company? Executives are usually keenly aware of the internal and external criticisms of their company or organization. They forget to sell the positives.

Media Training 120

Media Training Media Training Small Business 120

PRSay

JUNE 9, 2021

When announcing the suit, Healy said in a statement that “Publicis convinced doctors to prescribe more OxyContin [an addictive, opioid pain reliever that presents a high risk of overdose and death] to more patients as the opioid epidemic was raging. Custin said. The answer, in my opinion, is ‘yes’. A labyrinth of lawsuits.

Crisis 167

Crisis Ethics Publicity Marketing 167

Ishmael's Corner

MAY 5, 2015

Instead, the root cause can lie in the interviewing process for sourcing the content. I think it’s fair to say that interviewing tends to be an undervalued expertise in the communications industry. Good luck finding a webinar for PR that addresses the art of the interview. The interview starts before the interview itself.

Interviews 60

Interviews Storytelling Software Engineering 60

Deirdre Breakenridge

MARCH 7, 2016

We shared our thoughts on a number of important topics, from preparing for your career and interviewing to working with HR recruiters and making yourself stand out online and through social media (the right way). If you are hired as an intern, then there is the opportunity to turn the internship into a full-time position.

Communications 120

Communications Interviews Social Media LinkedIn 120

Reputation Us

JUNE 15, 2022

On a larger scale, the pandemic and Russia’s invasion of Ukraine have presented the world with significant set-backs. RepUs methodically takes a “fresh eye” and unbiased assessment of your reputation both internally (e.g., Plan Carefully and Set Priorities. Pervading uncertainty. Fear of failure.

Reputation 146

Reputation Nonprofit Crisis Training 146

Buzzstream

DECEMBER 6, 2024

To draft the perfect pitch, personalize your greeting, start with a strong introduction, present your expertise clearly, and remove any unnecessary information. The Editorielle team told me they do work with US and international publications, but their focus seems to be UK. They have more tier 1 UK-based publications.

Case Study 116

Case Study Pitching B2B Tools 116

MaccaPR

JULY 13, 2017

A shift in employee attitudes from an internal campaign? I remember when we completed a two and a half hour long new business presentation in Iowa for Maytag, which is now owned by Whirlpool. What’s the biggest mistake clients make with their PR agencies? Not agreeing on what success looks like. A gain in market share?

Agency 97

Agency Interviews Film Advertising 97

Buzzstream

SEPTEMBER 4, 2024

Since not many agencies do pitching and content ideation for international clients, I thought I could learn a lot from speaking with her—and I was not disappointed. Manual Prospecting is Key Although helpful, media databases may not always provide up-to-date contacts for international markets. They get it wrong.

Internal 62

Internal International Digital PR Course 62

Prohibition

APRIL 28, 2019

Emerald Publishing is a global publisher that aims to make a real impact in the academic sectors that they operate, and we were tasked with launching a campaign in honour of International Women’s Day that celebrated women in academia who are often battling against a lack of equality and old-fashioned systems.

International 54

International Internal Infographics Video 54

PRSay

OCTOBER 8, 2018

The book features interviews with more than 40 racially-diverse and LGBTQ agency and corporate leaders, who share their stories about the successes, obstacles and lessons they’ve learned along the way.

Conference 129

Conference Education Leadership Travel 129

Contently - Strategy

MARCH 15, 2019

The process gets even harder if some team members are only present part of the time. A couple simply forward me press releases and offers for interviews, and I can choose whether to bite or not. They pick up on brand messaging faster if they can see internal discussions. Style guide and pitch guide.

Company 111

Company Pitching System Interviews 111

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. The mission statement I developed for Cision® is as follows: Cision’s content marketing goal is to highlight the importance, power and opportunity presented by earned media.

How To 177

How To Guidelines Content Marketing Video 177