Remove Internal Remove Leadership Remove Newspapers
article thumbnail

In Praise of Trade PR For B2B Companies

ImPRessions - Crenshaw Communications

More thought leadership opportunities. Over the past couple of years, many large publications have stopped accepting bylined articles and thought leadership pieces from outside companies. This means that most trades have a built-in audience of readers that are already engaged in their content. Others require membership fees.

B2B 319
article thumbnail

Brand Reputation Management: How to Measure, Report, and Protect Your Brand

Prowly

Whether it's across social media platforms, in online discussion forums, or even in newspaper coverage, your brand reputation can change in an instant if even slight changes in your audience's perception go undetected. Leadership: To speak about the brand with confidence and integrity.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Sharing the Love: Mother-Daughter PR Pros on Mentoring and Mutual Support

PRSay

I started out working for a small-town newspaper, and then for many years I was director of PR for Mount Sinai Medical Center in Miami. She worked full time, had her own home office and served in a leadership role. Judy, how did you feel when Karlie assumed leadership roles in the Georgia Chapter?

article thumbnail

Future of PR and social media for International Air Transport Association crisis communications conference

Stuart Bruce

Earlier this week Anne Gregory, president of the Global Alliance of international PR associations, tweeted about her abhorrence of the term corporate journalism. This obsession with newspaper, radio and television coverage – earned media – is a rabbit hole we disappeared down in the 1950s. She will be media neutral.

article thumbnail

International Conference Preview: Frank X. Shaw Talks Diversity, Disruption and 10 Years at Microsoft

PRSay

In anticipation of his keynote address at PRSA’s 2019 International Conference in San Diego on Oct. I worked for my school newspaper, and when I joined the Marines I was a public affairs officer. We ran a base newspaper. Then there’s the specific technical skills of media relations and internal communications.

article thumbnail

How Communicators Can Help Their Clients Navigate Misinformation and Biased News

PRSay

The traditional notion of “bad press” is negative coverage in a reputable journalism outlet that exposes legitimate complaints about a company — for example, coverage of a shareholder lawsuit, or a scandal about workplace conditions in a local or national newspaper. PR teams have been handling these kinds of events for years.

article thumbnail

What is PR? 141 PR and Comms Pros Explain What They Do for a Living

Sword and the Script

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 154