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With the new administration’s recent flurry of policy changes and announcements, professional communicators may feel we’re back in the statement era they may have experienced during previous White House transitions. Does every policy change demand a response? When is it appropriate to make a statement?
PR pros and comms teams should consider developments in relevant international regions as a way to expand thought leadership for company executives. Moreover, given how interconnected the business world is today, international news stories, trends, and policy changes often have ripple effects that impact the U.S.
Internal Communications. Internal communications, which also falls under corporate communications, is more nuanced than simply casting out an email. Internal communicators must be savvy enough to turn dry content like company policies into info employees actually want to read. Executive Thought Leadership.
Sometimes, especially within public relations teams, we strive to make our external communications to journalists and executives look nearly perfect, while we use shorthand internally. Internal communication should be as important as external comms. Create a (virtual) open-door policy. Messages can be lost or misunderstood. .
“The biggest opportunity I see in business today is for C-Suite leaders to innovatively leverage the emerging tech space,” says Dutta, co-founder of the World Economic Forum’s Network Readiness Index and one of the most highly sought-after experts on digital transformation and organizational leadership in the world.
Internal Communications. The truth is that internal communications are really important to how things get done in any organization. Taking dry content like company policies and turning it into information that employees actually want to read requires a savvy communicator. Executive Thought Leadership. Media Training.
Earlier this week, we made the case for raising your internal PR game. The technological and social changes over the past few years have both made internal communications more important, and also opened up opportunities to revolutionize it. 5 ways to raise internal PR standards. Internal comms should be easy on the eyes.
Time was, we’d have a full-blown PR strategy meeting, and employee recruitment would be in an internal comms section, reduced to a single bullet point in a slide deck. A smart internal or external PR team will invest the time to scout for opportunities and craft entries to win external recognition, often in concert with Human Resources.
As you think about your internal communications plans for 2021, you must first recognize the challenges and changes that occurred in 2020. While this is not always possible due to resources, you might try teaming internal communicators up to examine each other’s area of control. HR policies, procedures, training.
Organizations can differ widely on their openness to discuss politics at work, so leaders need to ensure that their teams are up to date on the company’s policies and values. And whatever the policies may be, organizations should encourage civic-minded policies such as offering time off to vote.
These AEs and CSMs serve as internal advocates for customers. This is a true leadership challenge because the change has to be cultural. As a matter of corporate policy, they just didn’t do case studies for any of their solution providers. Their duties include everything about the account post-sale.
During ICON, she talked with PRsay about Delta’s employee-first approach to internal communications and the challenges of reaching deskless employees. What is an “employees first” approach to internal communications? We use an employee-led approach to internal comms at Delta. We don’t feel like we’re quite there yet.
We need people and policies in place that defy the day-to-day operations. Policies and guidelines must allow for discretion and autonomy during crisis. And give authority to those people who have internalized these values of adaptive crisis response. That’s the main ingredient of a crisis: breaking from the norm.
As International Women’s Day approaches on March 8 th , we join the global community to celebrate the theme of “ Inspire Inclusion.” Watch: International Women’s Day 2024 Playlist What’s the number one piece of advice you would share with today’s C-suite leaders on the importance of inclusion in their organizations?
In many organizations, a major fragmentation exists between executive leadership and the communications function. Other stakeholder relations (investors, analysts, policy makers, society, etc.)
Every two years, the New York-based Corporate Communication International ( CCI ), conducts an in-depth survey of senior PR and communications officers at Fortune 500 companies about the latest global PR trends. Another global PR trend in the Fortune 500 companies is the increased focus on internal communications. Focusing Inward.
Practitioners have supported business leaders in listening, planning and engaging with internal and external stakeholders in managing responses to the pandemic. A third (31%) of organisations reported that they have a policy in place to manage ESG, while 41% said that it was a work in progress.
Implementing policy is important because it shows a leader is willing to take action and make change. She teaches courses on public relations and international strategic communication and is an avid fan of “Game of Thrones.” Lesson 3: Public diplomacy is about showing AND telling.
There’s usually a ton of women in PR,” but “we need people of color and then, on top of that, we need people of color who are gay in leadership positions.”. The National Center for Transgender Equality — Advocates changing policies and society to increase understanding and acceptance of transgender people.
Internal Communications Internal communications are crucial in determining how things are accomplished in any organization. Taking dry content like company policies and turning it into information that employees actually want to read requires a savvy communicator. How do you know what’s working?
It identifies youth as valued citizens who can create effective and inclusive policies, programs and environments that impact not only them but everyone around them. As a nonprofit, you can use positive incentives, prizes, contests, and leadership development programs to increase youth participation.
And we have a new President and new leadership in Congress. Take action to make sure your policies are LGBTQ-affirming for both employees and customers. You need to demonstrate leadership from the highest levels, and you need to have something substantive to say, but you also need to understand that your words must match your actions.
This week, Cortés sat down with me to discuss the importance of internal communication, creating and following an effective business plan, and knowing how to add value to your team. The biggest obstacle comes from not taking the time to set some organizational policies or guidance for what you are communicating and how you are responding.
Most of all, we’re a strategic resource for internal and external clients. Thought leadership content is persuasive. We’ve embraced the PESO model of content. We’re counselors to our clients. We help build and manage reputations. Given this, I sometimes feel the pendulum has swung too far in the strategy direction.
This is a marketing leadership problem. Worst of all, more leadership attention and more of the marketing budget is focused on patching the avoidable gaps. This sort of policy only works if the CMO or VP of marketing is out there setting an example. That’s the price of leadership. 3x salary – to replace them too.
The role has required expansion of the previous need to be a generalist who is knowledgeable on business topics, to being one who can effectively take on a business leadership role where needed.”. More responsibility given the pandemic, working remotely, leadership being asked to speak out on social issues, DEI, and ESG.”.
Now that everyone is getting used to Zoom, Skype, Microsoft Meetings and other technologies, the ability to deliver engaging, interactive internal and external events and presentations will be elevated. Internal communication goes beyond the employee. The definition of “employee” expands. Global is good again.
At the same time, America is seemingly more divided than ever, with a vocal minority favoring anti-LGBTQ policies and threatening boycotts against those who speak out in favor of equality, and a majority becoming more vocal about their rising expectations for responsible corporate and organizational action on LGBTQ advocacy.
Whether it is handled by an internal team or an external agency, PR is a useful brand-building tool for startups, especially for B2B companies. Work to develop a point of view about the workforce, relevant government policies, business culture, leadership, or another broad topic and weigh in with your own content or comments.
In this new era, careful preparation, close coordination, and effective communication both internally and externally are key. Consider involving the corporate social responsibility function in reviewing political activity, to ensure that public policy positions align with broader corporate citizenship positions.
International Women’s Day is a global celebration of the social, economic, cultural and political achievements of women. Gender pay gaps and unequal access to leadership opportunities persist, as does the unequal distribution of household and care tasks so sharply highlighted by the pandemic.
Keeping your employees, clients and customers informed will help keep the focus on what’s currently happening and allow you to tailor your strategy as new developments occur, such as changing work-from-home policies or curtailing nonessential business travel — steps that corporations from Facebook to Microsoft have already taken.
People of color are particularly underrepresented in leadership positions, but diversity is lacking at nearly every level. Internally, a diverse team sends a message that the company values inclusion and is committed to creating that kind of work environment. The problem is simple. As an industry, PR is predominantly white.
He interned at a company that builds technology applications for PR professionals, and enjoys showing colleagues how technology can help them accomplish their goals. “In Brendon’s wife, Bethanne Fox, is vice president for health and social policy at Burness , a Bethesda, Md.-based based communications firm.
This alignment will strengthen your communications and boost credibility with your external and internal audiences. Communicators should enhance their statements of support with clear commitments for taking DEI-related actions and policy changes as an organization. Communicate externally and internally with similar messaging.
With over 50% of employees fearful of contracting COVID-19 upon returning to the workplace, effective internal communications must go beyond addressing the safety procedures being put into place. The way that these preventative measures are communicated to your employees is just as important as the policies themselves.
What follows is a leadership struggle as Denzel’s character tries to have the order retracted. The Navy had taken steps to foresee and manage a crisis event, starting with a full audit of the possibilities, and it has clear chain-of-command and concurrence policies, as seen in a crisis drill.
Knowing the signs that lead to such a decision can help ensure a smooth transition from internal to external team. Ideally, company leadership has had the foresight to engage a PR firm well ahead of any potential events or circumstances that have the potential for negative reputation impact. Security policies and controls.
The truth is, companies have always weighed in on governmental policies, but it was done by backroom lobbyists for the sole benefit of the company. And that means being mindful of current events and offering an opinion of what the company and its leadership feels is ‘right’ or appropriate. Follow your gut.”
Our talented leadership team—among the best with whom I’ve ever worked–also positions us well to serve clients, both proactively and reactively, in building, strengthening and defending their reputations. Do you have the right policies and plans in place to turn adversity into advantage?
And it acts like the financial institution that provides resources and support for its employees when they transition and offers to help other companies understand what policies and practices are best to make sure that transgender employees feel as welcomed and engaged as every other employee. an NGLCC-certified LGBT Business Enterprise.
This includes challenges such as international conflicts, trade tensions and political instability. Organisations are less inclined to speak out externally because of political and societal polarisation and prioritise internal, employee concerns. Geopolitics, regulatory uncertainty and reputational risks are top concerns.
What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.
i] At the International Consumer Electronics Show I attended last week, of the twenty-two keynote speeches, only three were delivered by women. There are far too few women in leadership positions, which often times are the positions event organizers target when they’re searching for speakers. Provide Training.
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