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Leading With Ethics During COVID-19

PRSay

As a nationwide health care system, OEM was able to pull assets from across the country to develop a plan, and they worked with the VHA Office of Communications on both internal and external PR efforts. Our internal communications team provided communications support for our facilities across the country.

Ethics 203
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A Navy Leader on the Role of Accreditation in Developing Strategic Communicators

PRSay

With more than 20 years of service as a public affairs officer, Admiral Brown has led countless successful communication campaigns, earning a Silver Anvil Award, an Award of Excellence from PRSA, a Thomas Jefferson award from the Department of Defense, and numerous Rear Admiral Thompson Awards for Excellence in Navy Public Affairs.

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Ranger Scott Gediman on the Ferguson Fire and 22 Years as Yosemite Park’s Public Affairs Officer

PRSay

Over his 22 years as public affairs officer at Yosemite National Park , Scott Gediman has experienced a myriad of crises on the job, from floods and rock falls to hantavirus outbreaks. “It Here in the public affairs office there are just two of us — there used to be five, and then there were four, and then three.

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The ESG opportunity for public relations 

Stephen Waddington

The role of public relation in supporting management decision-making has been at the forefront of the response to COVID-19 for many organisations. Practitioners have supported business leaders in listening, planning and engaging with internal and external stakeholders in managing responses to the pandemic.

Publicity 197
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Exploring the modern corporate communication function

Stephen Waddington

The Institute for Public Relations and PR NEWS have published a study of corporate communication teams and their contribution to organisations. The Evolving Communication Function reports that the strength of internal relationships and reporting lines are the greatest indicator of the performance of a corporate communication team.

Corporate 135
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How does a CEO’s Personal Brand Impact Corporate Reputation?

Onclusive

A strong personal brand will provide reassurance and leadership during a crisis, while a negative personal brand may exacerbate the situation and damage the reputation of the business further. Responding to crises In times of crisis, a CEO’s personal brand can either help or hurt the company’s reputation.

Corporate 195
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Book review: The Company and the Activist Going Beyond PR

Wadds Inc.

Thomson is one of the UKs foremost public affairs leaders. His career has included academic and senior corporate and leadership roles in the CIPR and PRCA. His back catalogue includes several books on public affairs and reputation management. Claire is both a Chartered PR and a Chartered Marketer.

Company 91