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Managing public relations for international defense technology contracts requires careful consideration of multiple factors, from cultural sensitivities to regulatory compliance. According to a 2022 study by PwC, 78% of global defense companies identified cultural adaptation as a critical factor in successful international contracts.
We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. As the capital of the country and one of the main economic hubs of Latin America, Mexico City attracts diverse industries with national and international companies. million users LinkedIn : 22.9
Dedicate a few hours each week to researching companies, following “early careers” social media accounts, and setting up LinkedIn and PRSSA alerts. Maximize LinkedIn. LinkedIn is a primary recruitment tool. Businesses of all types hire interns for strategic communications, social media and public relations.
by Ai Arakawa, Senior International Media Relations Specialist Many of us in the PR/Communications business spend our days focusing on our work with local media. Ted Kemp just moved to Singapore to serve as managing editor, Digital of CNBC International. But maybe it's OK to dream big in this constantly changing media landscape.
By including internal employee communications as a significant component of marketing and branding efforts, and putting a dedicated team behind it, companies transform employees into brand advocates — employees who truly believe in the organization and can speak accurately on behalf of the brand. Expanding beyond internal memos.
Owen Cullen, Managing Director at Cullen Communications We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. We are an award-winning creative agency with a track record of success helping national and international brands to grow awareness and build profile.
David Wills, senior vice president of Media Profile We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Media Profile is well known for supporting international brands in Canada including Honda, Acura, Starbucks, Home Depot, OpenTable, Kayak and Uber.
Networking Meetups: Smaller, local events that bring together professionals from various fields can be particularly useful for building casual, organic relationships within your community. International Association of Business Communicators (IABC): This association provides a range of resources, conferences, and a directory of members.
In that case, your journey might lead you towards a job in internal communications working for a corporation where you promote the company’s various products, services and experts. And keep in mind that internal communication departments often provide room for growth as you develop your skills. Consider joining PRSA.
I know from personal experience that a LinkedIn Group discussion comment which dared those who read it to prove the ROI of social was coming from a marketing consultant who had no experience in social yet had a client who was looking for social media expertise.
Stéphane Billiet, vice president of We change We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Do not copy-paste the global comms strategy: The media will not pick up info that is not local-relevant. LinkedIn : 56.4% Be patient.
Today, we’re excited to announce the release of our latest eBook, ‘LinkedIn for Businesses & Brands.’ LinkedIn is often underused, and its usefulness to brands is often understated. Our eBook walks through seven core ways brands can use LinkedIn, from the very first steps to utilizing groups, advertising and more.
And, in that role, he had a fairly famous post on LinkedIn during the Target financial crisis years ago ( I wrote about it here, if you’re interested). But, his most recent activity on LinkedIn caught my eye. Not because he was active on LinkedIn–it was the WAY in which he was active that really intrigued me.
Even if you arent building links directly to the homepage, PR efforts should help branded keywords rank as long as key pages are internally linked. It might look something like this: I can tell traffic came from LinkedIn on Jan. For instance, I can go onto LinkedIn and search my brand in the search bar. How to Track Impact?
We asked national and international communicators for their advice on how communications campaigns can resonate with the Hispanic community. Connect with him on LinkedIn. National Hispanic Heritage Month — Sept. Different migratory waves make the culture of a country or region in Latin America increasingly enriched.
Here are 10 easy ways to maximize new press using your own internal resources: 1. This tactic can be especially effective for garnering local press (Think: Local company earns coveted spot on prestigious Inc. Upload the article to your LinkedIn page. Circulate internally. Share on social media. 500|5000 list).
When a client is in a position to make fast decisions, they get more done and maximize the PR investment, whether there’s an outside agency team involved or an internal expert. And an SMB located in a smaller city is far likelier to attract the attention of local press than a behemoth.
We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Robust Economy : Hong Kong’s economy is characterized by its low taxation, minimal government intervention, and an established international financial market.
Grace Haekyung Son, Managing Director of PR House We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Building relationships with local journalists, understanding the media landscape, and crafting tailored press releases can help secure media coverage.
For the next decade, tens of thousands of Gen Zers will graduate from college annually, begin their careers and take on roles at companies of all sizes — from local nonprofits to global corporations. I use ZEO to describe an organization’s entry-level executives who they hire following college graduation and an organization’s interns.
We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Furthermore, the country’s diverse regions sometimes necessitate a hyper-local communications approach, sensitive to each region’s languages and ethnic requirements.
Dallas and Fort Worth, Texas, where I now live, and contributed my professional skills to local chapters of Indivisible and Black Lives Matter. In those cases, do we swallow our discomfort and remain professional above all else, or do we join the employees who are rising up as internal activists? Go beyond LinkedIn for your job search.
Public Relations Society of America: [link] Also, keep an eye out for listings and events from your local chapter. International Association of Business Communicators: [link] IABC also has local chapters ( like the Atlanta Chapter ) that may have additional local resources for job seekers or employers.
Andy See Teong Leng – Perspective Strategies – Malaysia We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Highlight cultural authenticity and respect local customs. LinkedIn : 7 million users. million users.
Leveraging social media Platforms like LinkedIn and Twitter are excellent for professional networking. Joining PR associations Consider joining PR associations such as the Public Relations Society of America (PRSA) or the International Public Relations Association (IPRA). Active listening When engaging with others, listen actively.
Mark Borkowski on LinkedIn; 2022 Arts Funding Massacre. Is the communications skillset at the heart of these organisations fit to help them survive the current conditions? No more poodles, channel the inner Rottweiler. Can these departments communicate the value and importance of culture? .
We are pleased to share the first in a series of in-depth profiles of a key international market written by one of our PRGN partners. The tourism sector significantly boosts the economy, with millions of international visitors supporting hospitality, retail, and entertainment sectors. million users LinkedIn : Very few users, only 2.5%
For the next decade, tens of thousands of Gen Zers will graduate from college annually, begin their careers and take on roles at companies of all sizes — from local nonprofits to global corporations. I use ZEO to describe an organization’s entry-level executives who they hire following college graduation and an organization’s interns.
They might have run across your organization by means of a tweet, a relevant hashtag or a trending story on Facebook or LinkedIn. Even though you can get quite far with English, cultural subtleties, tone of voice and local do’s and don’ts need to be taken into consideration.
Working with clients in your local area is a satisfying and viable way to run your independent consultancy. It can deepen your sense of community, reduce your need to travel and allow you to dominate your local market. Knowledge of the local culture and norms can also give you an advantage over out-of-area competitors.
Of course, being exposed to so many local business leaders during my time at the Business Journal was a blessing. It gave me valuable experience with daily posting and scheduling on Twitter, Facebook and LinkedIn. I also manage the Life Time newsroom website and LinkedIn page.
Originally seen on LinkedIn The press release has been a mainstay of public relations since its inception decades ago. For many small businesses or nonprofits, your news will likely matter more to local publications than to national ones, or publications that focus on other regions.
Since not many agencies do pitching and content ideation for international clients, I thought I could learn a lot from speaking with her—and I was not disappointed. Each need to be in the local language too, with the help of native speakers to ensure cultural relevance. Later, we also got to speak on a link-building panel together.
I attended the 2018 PRSA International Conference in Austin, Texas, and it was one of the best conferences I’ve ever attended. I expanded my network with people’s stories, shared experiences and real connections, not simply names, titles and LinkedIn. My passion for my profession has been reignited.
To reach a large, diverse audience of attendees and promote the event and its safety messaging, LCI and Velodyne created content for various channels, including the company website and messages for all social media channels (LinkedIn, Twitter, Facebook). Related articles: How to Create Special Events People Will Love Entrepreneur.com.
Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. Haworth recommends attending town gatherings and interacting with local elected officials, regardless of their political beliefs. 8–10: Breaking Misconceptions About Communicating With Rural Americans.
Are you helping the organization seek media coverage for their events and local fundraisers? Be sure to also visit our LinkedIn Group to share your ideas. Stacy is a member of the Meeting Professionals International Greater New York Chapter and serves as the Digital Chair.
Each month, the editors of Strategies & Tactics post a question on PRSA’s LinkedIn account , and share an array of the responses in our What’s Trending section. . and build strong relationships internally and with the media. You had a lot to say on this topic! We had more than 50 replies in the first few hours.
I dabbled at my college newspaper, but my career began in earnest at an international business newsletter called EDM Publications, which was based in Paris at the time but has since moved to Munich. You can follow David on Twitter and LinkedIn. How long have you been in journalism and how did you get started? Almost 20 years.
For instance, Europe’s Top Personal Income Tax Rates are perfect for an international campaign. Check the local forecast before you pitch a local journalist This weeks tip comes from Collin Czarnecki, Founder of NOBLE Digital Studio : Pitching to a local TV or online newspaper?
The July edition of #measurePR focused on an area most PR pros don’t often think about: internal communications. Here’s some of what we talked about: On best practices for internal communications and the measurement thereof: A2 Measure the right things, not just the easy-to-measure ones. ’ #internalcomms #measurepr.
In addition, we work with local chambers of commerce, visitor bureaus and other organizations to make Ohio a travel destination. Follow the Ohio Restaurant Association’s social media channels on Instagram, Facebook, Twitter and LinkedIn to find out how we accomplish this.
Local & International Contacts. With that said, choose a media database that lets you search for both local and international contacts. Every PR pro knows that time is precious and it should never be wasted on reaching out to expired email addresses and phone numbers.
Print media monitoring software tools allow you to track media coverage across global, national, regional and local newspapers, along with trade publications, consumer magazines, and business journals. You can even find a person who gave a testimonial on LinkedIn and ask them about it personally. What are print media monitoring tools?
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