Sword and the Script

SEPTEMBER 1, 2020

Internal comms tool SocialChorus acquired by a PE firm; Burton-Taylor digs up revenue numbers; Nexis Newsdesk Simplifies news search; Propel adds broadcast monitoring Welcome to the beginning of September. The company helps leaders and communicators create, publish and distribute text and multimedia messages to an internal team.

Internal 147

Internal International Tools Software 147

Onclusive

JANUARY 20, 2020

In my last article , I laid out the three steps to introduce marketing ventriloquism into your organization: focus on what you can control; install control systems; amplify earned media. I also speculated on some of the reasons more organizations are not connecting the dots internally to maximize marketing effectiveness in this way.

Marketing 195

Marketing How To Measurement Advertising 195

Sword and the Script

SEPTEMBER 3, 2024

This B2B marketing pitfall risks wasting your spend on influencers – and may have implications for social advertising, email marketing and even internal communications The use of influencers is on the rise in B2B marketing. If you pick your influencers correctly, you can accelerate awareness and leadgen.

Social Media 151

Social Media Study B2B Media 151

Waxing UnLyrical

SEPTEMBER 5, 2019

Yes, this article is about internal communications, but first we need to talk about the red, viscous liquid currently flowing through your body. The vascular system (vessels, veins and arteries) carries the blood where it needs to go around the body. Without the vascular system, the heart is almost completely useless.

Internal 60

Internal International Communications Strategy 60

Contently - Strategy

AUGUST 2, 2024

Every content marketer has heard the saying: “Content is king!” ” In fact, all great marketing leaders know that producing great campaigns starts with compelling content. Content marketers are asked to serve nearly every department in the business. The problem? So how do they do it?

Content Marketing 52

Content Marketing Strategy Marketing Training 52

PR 20/20

FEBRUARY 1, 2023

T oday we have exciting news to share with our community: Ready North is enhancing its services alongside Brightfind to offer more comprehensive marketing solutions. That’s why this opportunity makes sense—we’re able to dive into uncharted waters that take our services beyond the boundaries of traditional digital marketing.

Marketing 79

Marketing Nonprofit Web Internal 79

Contently - Strategy

JULY 9, 2024

Every content marketer loves the feeling when a content piece climbs the rankings for views, engagement, and, ultimately, conversion. But nowadays, marketers have more reliable ways to choose content topics that are likely to engage customers. What is data-driven content, and why should content marketers create it?

Content Marketing 52

Content Marketing Data Marketing SEO 52

Sword and the Script

SEPTEMBER 5, 2023

Sumeru Equity Partners acquired a majority stake in the internal comms platform SocialChorus. This means they don’t use PR and comms and therefore don’t really understand the market. The grader is built on ChatGPT and Hyder says her company trained the system as to what makes a good release (or not). PE lacks PR savvy.

Software 162

Software Marketing Leadership B2B 162

Onclusive

MARCH 29, 2022

Besides the support you can request from your marketing colleagues, there are many solutions and tools available on the market. What are their international and global capabilities? . The good news is that there is no need to figure out PR measurement on your own.

Measurement 370

Measurement How To Analysis Data 370

Stern + Associates

OCTOBER 17, 2023

Distributed quantum computing and connected quantum devices are starting to arrive on the market, and even companies that are traditionally viewed as risk-averse will say they have a team looking at quantum technologies. I think we’ve only scratched the surface, and there’s still so much to do,” says Professor Prineha Narang , Ph.D.,

Technology 133

Technology System Government Groups 133

PR in High Definition

AUGUST 28, 2024

It categorises AI systems based on risk levels, with those used in critical infrastructures, employment and many other sectors classified as ‘high risk’ These high risk areas are subject to strict obligations before they can be put on the market. The EU Act is the first ever legal framework on AI worldwide.

Government 62

Government Ethics System Training 62

Onclusive

APRIL 27, 2020

Empowering your marketing team, providing input into strategy, and influencing overall business decisions with unique PR data & insights. Data-driven insights from communications activity can also become important decision-making inputs for your marketing colleagues, your executive team, and your entire organization.

Data-Driven PR 286

Data-Driven PR Measurement Data Report 286

Onclusive

JANUARY 10, 2018

With the explosion of Artificial Intelligence (AI) technologies, an increased focus from the C-suite on business- and metrics-driven KPIs, and a new trend toward Growth PR , PR & content marketing measurement is changing – radically and rapidly. I want marketers to think more creatively and broadly about what to measure.

Content Marketing 150

Content Marketing Measurement Interviews Marketing 150

Wadds Inc.

SEPTEMBER 29, 2024

My own management research at Leeds Business School has identified more than a dozen terms used to describe it, depending on the market sector, operating environment and geography. This includes challenges such as international conflicts, trade tensions and political instability.

Corporate 98

Corporate Reputation Telecommunications Study 98

Contently - Strategy

MAY 8, 2019

Now, marketing and sales are supposed to collaborate and complement each other like Holmes and Watson. Marketing builds awareness (Watson even blogs in the BBC reboot) and gathers intel, then sales takes over to close the case. Some marketers create a lot of great content but don’t always communicate that to sellers.

Content Marketing 111

Content Marketing Marketing Case Study Education 111

Onclusive

MARCH 29, 2022

Besides the support you can request from your marketing colleagues, there are many solutions and tools available on the market. What are their international and global capabilities? The good news is that there is no need to figure out PR measurement on your own.

Measurement 195

Measurement How To Analysis Data 195

Sword and the Script

JANUARY 9, 2024

Whether you are in the market to buy this year or not, spend some time looking at the newer or independent vendors on this list. A year later, it went on a $100 million shopping spree buying up companies that seemed to me aimed at expanding its TAM from PR to marketing. Staffbase has started a podcast dedicated to internal comms.

Branding 146

Branding Brand Reddit Pitching 146

Cision

NOVEMBER 10, 2015

But B2B businesses aren’t changing the way they plan and shape their marketing strategy quickly enough, and are left feeling the effects of staying behind the times. In fact, 47 percent of B2B marketers close less than four percent of marketing-generated leads. All it takes is a plan. Plan to Succeed. Measure to Learn.

Nonprofit 120

Nonprofit Marketing B2B Crisis 120

Buzzstream

OCTOBER 21, 2021

When I got promoted to SEO account manager at my previous digital marketing agency, besides all the excitement, I knew it would be a new challenge to create strategies involving Digital PR, Content, Design and other teams on top of my usual SEO work. Research if a system has been implemented before. So talk benefits, not features.

Software 151

Software How To SEO System 151

PR 20/20

NOVEMBER 30, 2022

A s marketers, a failed campaign is our worst nightmare. But sadly, failed marketing attempts happen every day and everywhere. So, how can teams pinpoint what went wrong and redirect marketing energy? The time is now to transform your marketing program. Some roles to consider on your marketing dream team : Content writer.

Marketing 52

Marketing Technology Internal International 52

Wadds Inc.

MAY 1, 2024

Publishers are facing a new threat of disintermediation and revenue loss from the use of their content to train AI systems. Large language models (LLMs) such as Claude, Gemini and ChatGPT are only as good as their training data, which is often sourced from large chunks of the internet, Google Books and Wikipedia.

Training 59

Training Survey Data Wikipedia 59

Stern + Associates

OCTOBER 5, 2023

A leading expert on the reform and expansion of Chinese capitalism and its interaction with the rest of the world, Rithmire offers leaders vital knowledge about the multifaceted intertwining of politics, the economy and international affairs in the global market.

Strategy 118

Strategy Government Policies Groups 118

Onclusive

SEPTEMBER 23, 2019

Proactively look for opportunities to meet internal customer and all stakeholder needs . Assesses market competition by comparing the company’s product to competitors’ products. Bring products to market. Experience driving the product | product feature vision, go-to-market strategy, and design discussions.

Engineering 150

Engineering Construction Enterprise Software 150

ImPRessions - Crenshaw Communications

MAY 31, 2024

We should advise businesses on the systems and processes needed to monitor and detect misinformation. Then, we can prioritize amplification of prestige earned media results in channels like paid social media or in direct marketing. Get internal buy-in. Generative AI is the elephant in the room. Set priorities.

Trends 203

Trends How To Ethics Reputation 203

Cision

NOVEMBER 2, 2017

As a marketing leader, you are bound by an agency’s schedule and timeline, whereas with an internal team, you have complete control over your deadlines and can push campaigns out more quickly. There’s also less of a learning curve involved in working with internal team members.

Agency 189

Agency Creativity Internal International 189

Mark My Words

SEPTEMBER 14, 2021

Tim Crow, a sports marketing consultant who advised Coca-Cola on football sponsorship for two decades, said: “I haven’t had this many calls from clients, major brands, who are interested in her since Lewis Hamilton broke through in Formula One. Because of the multicultural aspect of her heritage she is able to resonate in so many markets.

Sports 60

Sports Marketing Media Fashion 60

Presspage

APRIL 11, 2024

With Bart in charge of sales, Sébastien running the business and Tim attending to the tech development, the three brought Presspage to the market in 2011. Attracting the best talent As more and more major clients began adopting Presspage, the company grew far beyond the Dutch market. By 2015, it had opened a second office in Chicago.

Enterprise 117

Enterprise Automotive Company Airlines 117

PRSay

NOVEMBER 18, 2022

Pollard leads the marketing and communications center for The Conference Board , a not-for-profit think tank in New York. If the dollar weakens and an alliance of new payment systems arises from India, China and Russia, how can U.S. Uncertainty allows communications to thrive.”. During his Nov. businesses plan for that possibility?

Communications 86

Communications Conference Survey Corporate 86

Stern + Associates

DECEMBER 19, 2022

He and his co-authors were ahead of their time when they published the 2006 article for Harvard Business Review (HBR), “ Strategies for Two-Sided Markets ,” followed by their bestselling book “ Platform Revolution:How Networked Markets Are Transforming the Economy and How to Make Them Work for You ” in 2016.

System 62

System Technology Engineering Data 62

Sword and the Script

OCTOBER 25, 2022

The addition of marketing, analysis, trade show consultation, managing professional organizational memberships and everything else has made every day a whirlwind of tasks, to-do lists and semi-controlled chaos.”. I have colleagues who also layer on Trello and other content management systems as well. More internal comms.

Communications 119

Communications Crisis Internal International 119

Critical Mention

AUGUST 7, 2020

Padhye joined Critical Mention in 2013 as Senior Network/Systems Engineer. The product roadmap includes major additions to the platform’s analytics capabilities, additional content sets and expansion of international coverage. . About Critical Mention.

Technology 125

Technology Television Analytics Radio 125

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. How is public relations different from marketing?

Interviews 99

Interviews Publicity Technology Social Media 99

5W PR

OCTOBER 11, 2023

The Natural Products Expo East, hosted by Informa Markets’ New Hope Network, recently held its final show in Philadelphia, Pennsylvania. Lastly, Host Defense’s Mycobotanicals Immune Powder combines mushrooms and herbs like astragalus, goji, schizandra, and acerola cherry to boost the immune system.

Trends 78

Trends Consumer Retail System 78

Wadds Inc.

APRIL 19, 2023

The book is a critique of capitalism, seen here as a system gamed in favour of big corporations, which has undermined government independence and responsiveness to the needs of citizens. Claire is a Member of the Chartered Institute of Marketing. A Century of Spin David Miller and William Dinan Pluto Press, 2008 £24.99

Ethics 105

Ethics Government Corporate Exercises 105

Cision

JULY 10, 2017

Feedback is huge when it comes to developing a successful content marketing strategy. Your prospects are engaging in dialogue, especially on social media , that is a gold mine for your content marketing strategy. It’s not just the naysaying customers who can help you improve your content marketing. Your Prospects.

Content Marketing 126

Content Marketing Marketing Employee Pinterest 126

Stephen Waddington

NOVEMBER 1, 2021

Dasgupta estimates that the economic system is broken to a cost of $4 to 6 trillion per year. Our systems of corporate governance need urgent reform to account for the environment. Our systems of corporate governance need urgent reform to account for the environment. None of this appears on a profit and loss or balance sheet.

Government 131

Government System Crisis Corporate 131

Sword and the Script

MARCH 5, 2024

It’s been over two weeks of promises to get the system back up and running, and now Onclusive have confirmed that some customer private data may also have been accessed.” Sumera previously acquired SocialChorus, an internal comms platforms for $100 million in 2020. Another was more forceful: “This is an absolute shambles.

Software 126

Software B2B Pitching Data 126