Waxing UnLyrical

APRIL 19, 2018

The life of a communications pro for a nonprofit organization is one that seems to require a daily mix of magic tricks, extreme sport level time management and creativity. Internal and External Communication and Collaboration. Free initial plan, but also has an amazing nonprofit rate of $39.99/year Guest Post by Laura Petrolino.

Nonprofit 82

Nonprofit Tools Marketing Skype 82

Waxing UnLyrical

MARCH 26, 2012

One of the most fun projects I’ve worked on recently was Oxfam America’s (OA) International Women’s Day (IWD) 2012 campaign. What’s measurable? The big lesson here, of course, is that when you don’t have a benchmark, it’s really tough to set measurable objectives. The project.

Case Study 105

Case Study Internal International Study 105

Cision

JULY 5, 2016

That’s why Fallston Group is relational rather than transactional with clients, because that is where we are confident we can see measurable results. The very first step should be establishing a clear and measurable goal. How does client research inform marketing strategy? How important is client research?

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Waxing UnLyrical

OCTOBER 10, 2011

So, today, I celebrate the birthday of someone who has had an incredible impact on my life and, probably, yours, if you work in the public relations and/or social media field… and particularly if you care about the measurement thereof. She is the Queen of Measurement (or, as she’d rather be known, Sashet) – Ms.

Measurement 79

Measurement Meeting Nonprofit Travel 79

Katie Paine's Measurement Blog

FEBRUARY 20, 2023

The Integrated Communications Measurement Dashboard The Integrated Communications Measurement Dashboard eBook is designed for communications professionals who want to see all their metrics in one place. The Guide includes: A checklist Vendor guide Detailed how-to instructions Quick-start guid e

Measurement 52

Measurement Communications Public Affairs B2C 52

PRSay

MARCH 26, 2021

Santa Maria, who holds a Master of Science in Family, Youth and Community Sciences from the University of Florida, also serves as the executive director for Leaves from Stella , a nonprofit she founded in honor of her late mother, Estela, that provides scholarships and a pen-friends program for young adults who have lost a parent or sibling.

Publicity 173

Publicity Nonprofit Customer Service Writing 173

Cision

DECEMBER 21, 2015

For communication professionals, this means that in the near future you may perform internal communication in a closed Facebook ecosystem. This could have ramifications for measurement and monetization for branded content. For 501(c)(3) nonprofits, Facebook may become the best option for crowdfunding campaigns.

Facebook 48

Facebook Nonprofit Enterprise Google 48

Waxing UnLyrical

JULY 30, 2015

The July edition of #measurePR focused on an area most PR pros don’t often think about: internal communications. Q2 Don’t confine measurement to outputs. Have relevant KPIs to measure against. To engage/motivate your internal community, you need to understand the ‘state of the union.’ measurepr.

Internal 40

Internal International Communications Measurement 40

Remote PR Jobs

SEPTEMBER 25, 2023

For something to be newsworthy, it must be something that audiences outside of your internal organization will care about; something that has significance to a reporter and their readers, viewers, or listeners, or to other external stakeholders (potential investors, etc).

Small Business 130

Small Business Writing How To Nonprofit 130

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 154

Employee Print Writing Survey 154

Waxing UnLyrical

MAY 24, 2018

It’s talk-show-meets-freak-show with popular contemporary music added in for good measure. The great Brian Solis, who I had the pleasure of seeing live in 2013 as keynote speaker at the PRSA’s International Conference, recently published this article on LinkedIn about creative storytelling. I love a good idiom.

Creativity 101

Creativity Storytelling LinkedIn Conference 101

Reputation Us

OCTOBER 31, 2018

Not our own, per se, but rather business and nonprofit reputations. However, digital is far from the only way to measure reputation–and may be one of the last channels we explore to measure reputation. That is, an organization’s image starts internally with its people, its product and its service.

Reputation 60

Reputation Nonprofit Employee Analysis 60

Waxing UnLyrical

JUNE 5, 2018

In honor of International Womens Day, all the guests were prominent women in the PR and technology fields including Serena Ehrlich , Aly Saxe , and Ai Addyson-Zhang. Pre-release #measurement research will give you an understanding of your position in the industry landscape, plus what matters most to your audiences. A6: Do the work!

Nonprofit 56

Nonprofit Measurement Analytics Creativity 56

Waxing UnLyrical

MAY 29, 2015

And you can’t have a productive workplace if you’re not measuring it. A1 I’m a culture consultant by way of social media and digital strategy for nonprofits #measurepr. We measure joy externally by seeing how many people are delighted by the work of our hearts and minds. ” #measurepr.

Measurement 40

Measurement Nonprofit Community Twitter 40

Waxing UnLyrical

JULY 2, 2018

As Generation Z attends college and begins to enter the PR workforce, what better time than the present to reflect on how measurement has been taught and implemented by two generations prior. They let me take hold and run with social media, campaigns and the like where I learned early the value of measuring and evaluating #measurePR.

Measurement 43

Measurement Nonprofit Education Twitter 43

Landis PR

APRIL 12, 2021

In addition, BCN now has a nonprofit affiliate, LocalNewsMatters.org , many of whose stories move on the news wire. Decision Time Nears for Mega Measure: FASTER Bay Area. In the last few years, the news service has expanded its geographic footprint, adding coverage further north, east and south.

Meeting 98

Meeting Media Print Enterprise 98

Communications Conversations

JULY 23, 2019

“As People Incorporated celebrates its 50th anniversary, Kristen has led efforts to reintroduce the nonprofit to external audiences, including donors, volunteers and the general public through a variety of communications strategies and tactics. “Caitlin was a wonderful intern and has a bright future in the communications world!

Transportation 122

Transportation Social Media Corporate Agency 122

Mindful Marketing

JULY 17, 2021

Perhaps Sanders has a point—maybe the cost of space tourism shouldn’t only be measured by its direct costs but also in terms of its opportunity costs, or how money spent on space tourism could otherwise be used. ” Are Bezos, Branson, and Musk too “heavenly minded”?

Tourism 116

Tourism Travel Nonprofit Banking 116

Reputation Us

JANUARY 7, 2019

That is, get a pulse on what’s being discussed and felt internally by the credit union’s board, executives, staff, branch managers, frontline member representatives, HR, recruits and vendor partners. The challenge is to be measurably relevant. As 2019 evolves, so will the chatter internally and externally about your credit union.

Reputation 60

Reputation Nonprofit Policies Financial 60

Waxing UnLyrical

MARCH 31, 2019

Newer AI tools deployed by influencer marketing firms are taking engagement measurement a step further. Hypetap and TrendKite (recently acquired by Cision) are measuring influence on a more contextual basis, analyzing individual content pieces. He started and sold social media boutique Livingston Communications (2009).

Analytics 71

Analytics Data Pinterest System 71

Waxing UnLyrical

JUNE 4, 2019

Back in August 2018, we had three incredible industry guests, who shared how they uniquely measure PR and marketing. Measuring impact. What changes have you seen in the PR travel & tourism industry, and its measurement? The sky’s the limit when it comes to creativity in the travel and tourism industry!

Tourism 45

Tourism Travel Mobile Nonprofit 45

PR 20/20

SEPTEMBER 6, 2016

“The marketing industry is moving too fast to internalize everything.” — Paul Roetzer, The Marketing Performance Blueprint. In spite of having more channels, more technology and more data than ever before, marketers are still struggling to make, and measure, an impact on the bottom line. Invite a group of internal stakeholders (e.g.

Strategy 40

Strategy Marketing International Internal 40

Burrelles Fresh Ideas

NOVEMBER 7, 2023

During the summer, I had the opportunity to work as a public relations intern in the clean energy space. Perhaps the best way to learn about agency life and a particular employer is to set up informational interviews with current and past employees. Here’s what a couple of them had to say about their agency experiences.

Agency 89

Agency Energy Crisis Management Industry 89

Waxing UnLyrical

MAY 9, 2016

Why: “At the end of the day, people supporting your nonprofit want to know who is behind the organization, who else supports it. C7 (Calibration) Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign. C5 (Community) Case Study: 4 Elements of the Blue Key Campaign’s Success.

Case Study 40

Case Study Study Training Small Business 40

Waxing UnLyrical

OCTOBER 21, 2016

speaking later today at Digital Crossroads, and tomorrow I head to Indianapolis for the PRSA International Conference—four speaking slots, one Facebook Live and at least three parties (that I know of). 22-26: I’m heading from Louisville to Indianapolis for the 2016 PRSA International Conference, aka #PRSAICON. Also on Mon.,

Facebook 40

Facebook Conference Nonprofit Video 40

wiredPRworks

AUGUST 2, 2016

Conducted by American Marketing Association [AMA] and Millard Brown Vermeer , the survey measures the degree of 1,028 U.S. AMA newsletter subscribers and followers across a wide range of for-profit and nonprofit industries were invited to participate in the survey. I would advise marketers to measure twice and cut once.

Leadership 40

Leadership Survey Enterprise Conference 40

MaccaPR

APRIL 14, 2015

Our agency staff needs to know that so we can apply the practice successfully to meet our clients’ objectives, and be able to define a PR campaign’s success and measure it. One recent intern applicant cited on her resume: “Revamped [Company]’s in-house social media strategy and increased engagement by 14 percent.”

Agency 48

Agency Real Estate Social Media Writing 48

PRSay

JUNE 7, 2021

The next step is then putting the remedial measures in place, in the event that similar incidents occur in the future. Adnan Bashir is a communications executive, C-Suite adviser, strategist and former journalist, who has advised CEOs, government officials and nonprofits alike on communications strategy and messaging.

Crisis 164

Crisis Exercises Crisis Communications Reputation 164

Mindful Marketing

JUNE 27, 2020

Just as these injustices were not casually implemented, measures to undo them also must be comprehensive. Aren’t there governmental organizations and nonprofits already dedicated to solving this problem? ​ But, why should businesses attempt to address deep-seated issues that span centuries and defy easy answers?

Real Estate 112

Real Estate Community Employee Education 112

Waxing UnLyrical

JUNE 3, 2016

The May edition of #measurePR brought together three fabulous guests who were ready to share their smarts on measuring media relations. Anne Isenhower a media relations expert and social media enthusiast who works with nonprofits and Fortune 500 CEOs. In June, #measurePR goes international! But it’s huge. See you soon!

Media Relations 40

Media Relations Measurement Media Nonprofit 40

PRSay

APRIL 19, 2016

A successful integrated marketing communications (IMC) practice incorporates concepts like core strategy statements, cross-platform strategies, and iterative measurement practices. But the real heart of IMC is not in the planning or measurement stages. Ask provocative questions – don’t merely post links.

Communications 79

Communications Pinterest Reddit Radio 79

Reputation Us

APRIL 10, 2020

fighting internally vs. fighting a faceless virus), the degree of stress, uncertainty and loss of life was common to what we’re addressing today with COVID-19. Fast forward to 2020 when corporate and nonprofit leaders struggle to know what to say, how to say it and inject a degree of empathy and vision into their vernacular.

Crisis 78

Crisis Nonprofit Government Corporate 78

Solo PR Pro

SEPTEMBER 8, 2015

Lundell illustrated why networking is so important by introducing Denielle Ricci, an employee who first introduced herself by asking to be her intern. Solo PR: How do you measure its success? . Watching them like a post or comment on a fun piece of video is how we are measuring our success at the end of the day.

Real Estate 40

Real Estate YouTube Tourism Social Media 40

Reputation Us

MARCH 12, 2025

Each year, RepUs partners with deserving nonprofits, including our annual Nonprofit Reputation Accelerator that helps an organization enhance, advance and protect its valuable reputation. I was thrilled and inspired in equal measure to see how their mission aligns with ReputationUs values. Go Girl Power Talk!

Nonprofit 78

Nonprofit Leadership Reputation Community 78

Waxing UnLyrical

APRIL 2, 2016

And just as collaboration makes for efficiency both internally and externally, it also encourages the growth of social, empowered, and active communities, that can really elevate your thought leadership. Merriam-Webster defines calibration as “to measure (something) in an exact and precise way.” Dropbox as a virtual server.

Strategy 40

Strategy Case Study Community Creativity 40