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PR professionals work to translate complex technical concepts into accessible information while addressing legitimate public concerns about privacy, security, and ethical implications. Addressing Privacy and Security Concerns Public anxiety about privacy and security impacts how defense technologies are perceived.
Data breaches, privacy scandals, and security incidents can strike AdTech companies without warning, threatening both customer trust and market value. The fallout from these events often spreads rapidly across social media and news outlets, demanding swift and strategic responses from leadership teams.
Privacy regulations. The GDPR privacy rule officially blazed into our lives in May. And it won’t be the last data protection or privacy regulation we’ll see. In July, the state of California passed its own data privacy regulations called CCPA , and other states are sure to follow. 5 tech PR trends.
Far too many brands delegate, and relegate social strategy development and implementation to their ad agencies, internal marketing departments, even their PR intern, with a mandate to replicate, share, and spread commercial messages. Have you been recommending a change in strategy regarding social media?
Crisis preparedness and internal education can aid you before a crisis hits, and having the right monitoring and measurement tools in place can provide you the insights you need throughout a crisis. Think of your monitoring and measurement tools as your early warning system.
According to our most recent report on the State of Digital PR , the problem is measuring impact. There are many ways to measure digital PR impact. So, in this post, I will show you everything that digital PR touches, what to focus on when measuring impact, when to use each metric, and why. Backlinks Why? Lets dig into that.
Data Privacy Day (January 28) : This occasion offers a perfect chance to emphasize a company’s commitment to data privacy, or to share thought leadership on the importance of privacy in the digital age. And despite its name, it is definitely not limited to consumer products.
But with more and more monitoring platforms gobbling up big data, and as individuals become increasingly concerned about their personal privacy rights online, social media privacy training and social media surveillance training have become equally critical. Let’s focus on employee privacy in the workplace. In the U.S.,
Internal Communication Keep staff informed about public statements and media coverage. Address internal concerns openly to maintain morale and prevent unauthorized leaks. During incidents, provide access to technical experts who can explain issues clearly. Correct any inaccurate reporting promptly but diplomatically.
The world has shifted into a digital age, where our data (personal or corporate, internal or external) is constantly under the threat of cyberattacks. Data security at the user level Internal vulnerabilities can also be exploited by hackers, cybercriminals can misuse privileges to access the core files of an application.
In Germany, in two different lawsuits, several publishers claimed that AdBlock Plus , one of the most widely-used blockers, is anti-competitive, and both failed earlier this year, diminishing the possibility of a successful international legal challenge.
Clients now expect PR people to also be search experts, content experts, working knowledge of Google Analytics, knowledge of all sorts of tracking tools to measure effectiveness, while filming, producing, and editing video and managing multiple social media accounts.”. More internal comms. More internal comms. Additional duties.
Measurable: Track media mentions, conversions, or patient event attendance. Patient Stories & Testimonials: Share authentic, relatable stories while ensuring privacy compliance. Measure Performance & Plan for Crisis Management Track Metrics: Monitor media impressions, website traffic, social engagement, and sentiment analysis.
Polarisation of digital privacy - electronic communication has led to a relaxation in attitudes to legislation such as GDPR but it has also highlighted awareness. End of the nine to five week - flexible working schedules will help address physical spacing and act as a counter measure to overcrowded commutes.
The insights derived from this process prove invaluable for both external marketing and internal communication. Whether forming an advertising campaign or an internal communication strategy, articulating a clear and compelling message remains paramount. Measuring the impact of media planning on knowledge reinforcement can be complex.
Updating internally Confusion leads to mixed messages and rumours. Data breach crises: These involve a company’s sensitive information being compromised, leading to breaches of privacy and regulatory penalties. To avoid this, companies need to remember to also inform their own employees and keep them updated on what is going on.
This need calls for a standardized and coherent framework for measuring PR, which brings us to the Barcelona Principles of Public Relations. They were crafted and endorsed at the 2010 2nd Annual European Summit on Measurement, which took place in Barcelona, Spain. Earlier, the Principles favored measuring outcomes over outputs.
Unfortunately, that’s exactly what happened when the news broke that credit-reporting giant Equifax suffered a breach that could compromise the privacy of some 143 million consumers. Take the full measure of the situation. In that time, it should have started an internal security investigation, and maybe it did.
We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. 11) Privacy regs bring back the basics. 10) A pullback on PPC.
PR encourages healthcare providers to communicate openly about their policies, safety measures, and even past mistakes. Proactive measures include sharing success stories, patient testimonials, and new developments in treatments or technologies. Transparency remains essential, balanced with the need to protect patient privacy.
Moreover, many users have a different perception of privacy and social care on Twitter than of Facebook. Perhaps you’re doing internal PR, in which case social workplace apps like Microsoft’s Yammer , super-popular platform Slack , or a variety of similar platforms may allow you to use social chat in a meaningful way for you.
Personal relationships, privacy, social life, and timekeeping are all potential flash points. International working, being always on, and a 24/7 economy are the drivers for employers. Align yourself to that outcome and measure yourself against that metric. The student demands a level of service from the teaching institution.
Internal comms takes center comms stage in hybrid work. With the new dynamics of hybrid work established worldwide, Public Relations – as a professional who builds and consolidates relationships – becomes an even more strategic professional regarding the internal audience. Bill Byrne , Managing Director, Remedy Public Relations.
We also support the work of NGOs like the WHO, Amnesty International and the EU, and we work directly with over 80 fact checkers and universities around the world, who use our tools to spot viral misinformation and disinformation. Together, these pillars make it possible to measure any media event unfold, as it happens.
It’s an international organisation created to uphold human rights, democracy and rule of law in Europe, comprised of 47 member states. The Council of Europe does not make binding laws, but exists to create international agreements across a wider range of countries than the EU. Google and Facebook are part of the partnership.
The world has shifted into a digital age, where our data (personal or corporate, internal or external) is constantly under the threat of cyberattacks. Data security at the user level Internal vulnerabilities can also be exploited by hackers, cybercriminals can misuse privileges to access the core files of an application.
Simply put, this is an ongoing awareness of the internal and external challenges your company could face. An FMCG brand could measure its own brand alongside plastic waste and inflation. If your comms measurement doesn’t align with the business side, you’re in danger of creating a disconnect. Defining what’s relevant is key.
Big data offers insights that enable customization and pose new cyber security and privacy issues. This plan brings vision, intention and qualitative and quantitative measures to track our progress. Dear Member, Change has become the new normal for public relations and communications professionals, and developments continue to emerge.
In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Performance marketing has led the community to this wild notion that B2B marketing should only engage in measurable tactics. ” ~ Prof.
In the end, I found myself dabbling with hindsight, thinking ahead to a few years from now, when the great and good will gather for the annual International History of Public Relations Conference and expound their views on how our profession dealt with one of its greatest challenges: The Internet of Everything and wearable technology.
An obligation of confidentiality might be an express term of the arbitration agreement, or a term implied by law, or it might arise in equity, and ‘privacy’ can also be protected in tort. Climate change. But confidentiality cannot be an absolute obligation. It must be subject to exceptions. ” The future is in your hands!
Facilitated by Firefly CEO Claire Walker, our team of experts included Simon Morrissey, Head of Data and Privacy at law firm Lewis Silkin, Nicholas Dunn-McAfee, Head of Policy and Research at the PRCA and Simon Loopuit, CEO and founder of trust-hub. Practical steps for marketing professionals. Granularised consent.
This heightened environmental goal is compelling businesses to adopt more stringent measures in line with these objectives. Success Story – Freeport-McMoRan Take the example of Freeport-McMoRan, a leading international mining company, which has used AI to make their mining operations smarter and safer.
SM: I look at our challenges in two ways: internal and external. Internally, we were faced with disparate technology systems and metrics that made it hard to create a baseline and goals for our team. 3) Data privacy seems to be a marquee issue for the association.
Amongst the predicted marketing trends for 2021 , few could have anticipated Apple’s announcement that it will implement privacy changes with its iOS 14 update which will impact every brand advertising via Facebook. Facebook will be using statistical models to try and make up for lost data from iOS14 users. Olivia Carroll.
He summed it up: “The relationship between creative and digital is being rocked by an intense industry focus on data, artificial intelligence and privacy.”. The company surveyed 500 marketers in Europe and the US and found many admit to struggling to marry “digital advertising and powerful creative work.”. Meanwhile, 84 percent say A.I.
It’s one of the reasons I’ve felt so at home during the last few PRSA International Conferences. Start measuring. Google remembers and Facebooks privacy settings are alleged at best, so I edit myself. And that is very cool. That I get to put faces to names. Start (open the friggin account, for heaven’s sake!).
In each instance they use integrated communications to reach their audiences and are measured, evaluated and developed to secure the best possible outcomes. 8 Patient data discourse Data privacy is a tricky subject. Julian Stodd, an internationally recognised advocate for social leadership, calls this phenomenon cultural graffiti.
Updating internally Confusion leads to mixed messages and rumours. Data breach crises: These involve a companys sensitive information being compromised, leading to breaches of privacy and regulatory penalties. To avoid this, companies need to remember to also inform their own employees and keep them updated on what is going on.
Traditionally, we have explored what is happening internally first, and then what is happening outside. The first point that was made was how 1) social media was measurable and 2) social media was about engaging in relationships between brands and organizations. Most of the time, you see this order presented the other way around.
Some of the important things you can do with the newsroom include: Schedule the time you want a press release to be published; Embed social content or multimedia; Auto-post the announcement on your social channels when it is published; Integrate Google Analytics for measurement. You can also edit things easily.
But why be afraid of big government when we freely provide our life story to social networks and give up our privacy to airlines in return for a bribe of a few more air miles. We can use it to measure and evaluate our success. Our notions of privacy and confidentiality will be challenged. She will be measurable.
According to the Electronic Frontier Foundation (EFF), the TPP’s Electronic Commerce and Telecommunications Chapters “encourage your personal data to be sent across borders with limited protection for your privacy.”. But the TPP doesn’t place any emphasis on how companies should be protecting your personal information offshore.
PR professionals working in defense technology face unique challenges in educating stakeholders about cyber threats while protecting sensitive information about security measures. Regular updates about cybersecurity measures, presented in accessible language, help stakeholders understand how their data and national interests remain protected.
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