Onclusive

OCTOBER 28, 2021

While this puts communications and PR front and center as the stewards of corporate reputation, PR pros also have a formidable challenge of monitoring and addressing multiple internal and external influencers that affect their brand perception. Ultimately, ESG is used to measure sustainability and societal impact of an organization.

Corporate 195

Corporate Reputation Analysis Wikipedia 195

Doctor Spin

MARCH 19, 2023

Measuring communications is a critical task for PR professionals. However, the focus on output often precedes strategic choices in what to measure. However, the golden rule of measuring communications is that the choice of metrics has a more significant impact than whatever actions are taken on the measurement’s output.

Measurement 52

Measurement Communications Wikipedia Social Media 52

Wadds Inc.

MAY 1, 2024

Large language models (LLMs) such as Claude, Gemini and ChatGPT are only as good as their training data, which is often sourced from large chunks of the internet, Google Books and Wikipedia. These models require regular updates with contemporary data to stay up-to-date. “ Copyright is a blind spot and liability for many organizations.

Training 59

Training Survey Data Wikipedia 59

PR in High Definition

APRIL 25, 2022

Researchers in Denmark studied a range of media types; from movie ticket purchasing habits, popular books, Tweets, as well as Wikipedia attention time. Those doing a deep dive on Wikipedia are engaged for far longer. Not just with audiences, but with your internal comms too. Positive content is more viral.

Wikipedia 62

Wikipedia Viral Reputation International 62

Norton's Notes

JULY 29, 2015

Alternatively it may be about delivering an ongoing service for clients, providing internal ad-hoc advice or working on new business. Twitter’s approach to open data also makes measurement easy. Social networks such as Snapchat and Whatsapp are locked down and near impossible to measure, at least compared with the openness of Twitter.

Interviews 28

Interviews SEO Banking Radio 28

ZudePR

JULY 20, 2016

Spot on, Wikipedia. I think that was because I was doing the same races year-on-year, and starting to measure myself against others in my locale; a self-limiting pastime. My answer was nice, but internally I was seething. I have no intention or desire to “grow the business”. For the last year I’ve been injured. Click to Tweet.

Digital PR 60

Digital PR SEO Small Business Blogging 60

Contently - Strategy

NOVEMBER 3, 2021

Whether I’m penning a reported piece, ghostwriting, or composing a blog post for a brand, there are a few fact-checking measures I always take. There are a few standard “rules” to citing sources, too: First and foremost, never rely on Wikipedia. Why accuracy in content marketing is important. The Check, Please!

Content Marketing 141

Content Marketing Marketing Viral Course 141