Bianchi Biz Blog

JANUARY 16, 2025

David Wills, senior vice president of Media Profile We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Key expertise of Media Profile Media Profile has the largest presence in supporting public infrastructure projects in Canada.

Print 100

Print Marketing Instagram Newspapers 100

Sword and the Script

DECEMBER 26, 2017

PR and media relations statistics. Social media marketing statistics. Paid media and advertising statistics. PR and Media Relations Statistics. Earned Media Poised for New Prominence ). State of Media ). Social Media Marketing Statistics. 17) Social media spending grows. .

Content Marketing 140

Content Marketing Social Media SEO Publicity 140

Cision

JULY 10, 2017

Your prospects are engaging in dialogue, especially on social media , that is a gold mine for your content marketing strategy. Where to listen: Social media is your top listening post for your prospects, though the conversation will vary depending on the channel. In your internal communications system. In meetings.

Content Marketing 126

Content Marketing Marketing Employee Pinterest 126

Sword and the Script

OCTOBER 3, 2023

BuzzSumo edges into PR with journalist database for SMBs; Poppulo adds generative AI for internal comms; why don’t PR software vendors follow basic PR standard practices? Poppulo adds generative AI for internal comms Poppulo, which develops an internal comms platform called Harmony, said it embedded generative AI into its platform.

Analysis 173

Analysis Tools SMB Software 173

Cision

FEBRUARY 11, 2016

Social media dominates the communication landscape. In fact, 98 percent of Fortune 500 companies rely on social media. Despite their dependence, many brands are just taking shots in the dark and are unsure how to use social to drive real results. Pinterest would be a useful platform. The key is integration.

Enterprise 120

Enterprise Strategy Pinterest Customer Service 120

Stuart Bruce

OCTOBER 6, 2016

Given that the report was commissioned by the PRCA it’s hard to know what to make of the finding that 45% of in-house respondents claim the majority of content for digital and social media activity comes from the PR and communications department, although this has dropped from 52%. What digital and social platforms do PR people use?

Training 119

Training Digital PR Media Training Education 119

The Proactive Report

OCTOBER 12, 2015

You also have to learn how to do internal linking, keyword research, Google Analytics and Google/Bing Webmaster Tools integration, integration of Sitemaps, structured data, title and description rewriting and organization, image ALT tag development, site submission, and content recommendation development strategies, etc. It’s worth it!

SEO 100

SEO Google Pinterest LinkedIn 100

Waxing UnLyrical

AUGUST 14, 2012

I recently spent the bulk of the day on Facebook / Twitter / Pinterest and the other “usual suspects” marveling at how incredibly much information flows between people around the world by the second. Two separate posts by public relations professionals, though, caught my attention and brought my feet back to earth.

Publicity 103

Publicity Pinterest Nonprofit Twitter 103

Cision

JULY 16, 2015

Every social network is different. They may embrace Instagram but avoid Pinterest. Do know that the internal style and tone may be different from what has historically been put out on social and other channels. If that’s the case, be prepared for some internal resistance. Know your audience.

Instagram 120

Instagram Brand Branding Pinterest 120

Rock the Status Quo

FEBRUARY 9, 2015

Perhaps they don’t have an internal brand ambassador program of any kind ( a what? ), and they are terrified at the very THOUGHT of giving employees online freedom and autonomy. One thing to keep in mind with this tactic is this: just like any social media platform, content you publish is earned, not owned.

Corporate 100

Corporate Leadership Brand Branding 100

Sword and the Script

JANUARY 9, 2018

1) Share the news internally. Maybe that means an email to the executive team, the sales team, or publishing a link to an internal site like Yammer or Slack. 4) Share the content on social media (organic). In these cases, social media is usually an additional duty for one lonely marketer that is already overworked.

Media 120

Media B2B Groups Conference 120

PR 20/20

NOVEMBER 19, 2015

Roughly 12 years ago, no one could have predicted the impact sophisticated social networks would have on international business, communications, activism and culture. billion monthly active users on Facebook, 396 million on LinkedIn, 307 million on Twitter, 100 million on Pinterest … and that’s just a shortlist.

Social Media 40

Social Media Tools Pinterest Media 40

Bianchi Biz Blog

SEPTEMBER 5, 2024

Taru Tujunen, Ellun Kanat – Finland We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Finns still trust the news media: The role of the news media in Finland is strong by international standards and Finns still have strong trust in the news.

Marketing 100

Marketing Radio Automotive Television 100

MaccaPR

JUNE 23, 2015

Public relations professionals may be expert at media relations, key messaging and corporate communic ations, but few of us are great graphic artists. Yet with Instagram, Pinterest and other social media channels hungry for visual content, the ability to develop engaging imagery has become an essential skill for marketers and PR pros.

Social Media 48

Social Media Media Infographics Instagram 48

NewsWhip

APRIL 27, 2023

This is done by analyzing millions of social media engagements, and hundreds of news websites in real time. The platform also enables your comms team to receive alerts on breaking news, trending social media posts, or brand opportunities and crises.

Tools 78

Tools Communications Pinterest Analytics 78

Scott Public Relations

NOVEMBER 30, 2018

Social media has become an incredibly effective tool in a brand marketer’s toolbox. But if managed poorly, a social media presence can be as harmful as it is helpful for a brand’s identity. Don’t just jump right into social media without having a consistent plan in mind for how you will use it.

Social Media 40

Social Media Insurance Insurance Healthcare 40

ImPRessions - Crenshaw Communications

MAY 3, 2017

And exposure to eager PR students helps fill the new hire or intern pipeline. Each teaching opportunity is also a chance to promote your skills on social media or perhaps a blog post or newsletter item. Also helpful, turn these lists into visuals via Pinterest or some other site to store creative output.

Writing 149

Writing Education Pinterest Creativity 149

Landis PR

APRIL 29, 2024

Finns still trust the news media: The role of the news media in Finland is strong by international standards and Finns still have strong trust in the news. The Most Popular Social Media Channels in Finland Youtube : 4.46 million users Pinterest : 1.52 million users Facebook : 3.59 million users Snapchat : 2.13

Radio 64

Radio Pinterest Television Government 64

Axia PR

AUGUST 17, 2018

Shared media is social media. Organizations have begun to use it as their main source of communications internally and externally. Shared media includes publishing to social sites, like Facebook, Twitter, LinkedIn, Instagram, Pinterest, etc.

Pinterest 48

Pinterest Media Customer Service Instagram 48

Sword and the Script

FEBRUARY 11, 2017

Pinterest, which positioned itself as a “ visual search engine ” – as opposed to a social media network – has set itself up to capitalize on the opportunity while creating a new one for marketers: it recently introduced visual search ads. Research for PR Pros on B2B Messaging, Pitches and Clickbait [UML] .

Tools 60

Tools Pinterest Marketing Media 60

Karen Freberg

JUNE 26, 2022

I had my first international trip in three years, and it was so good to be back! Putting a human face on a brand is key, and a core concept I know I teach (and others do as well) in their classes in social media. Meta, Twitter, Google, Pinterest, TikTok, Snap, etc) were all present on the beach and had their own sessions.

Conference 97

Conference Pinterest Hotels Nonprofit 97

Communications Conversations

APRIL 27, 2018

We wanted to streamline the user experience online bridging the gap between our website and social media content. We were finding many users were bouncing from our web site when coming from our social media channels. We are distributing content through social media and have an email strategy in the works.

Blogging 68

Blogging Pinterest SEO Examples 68

Bianchi Biz Blog

AUGUST 22, 2024

Alessandra Malvermi – Sound Public Relations – Italy We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. The blend of Italy’s historical roots with its modern innovations creates a unique media environment. of Italians.

Fashion 70

Fashion Automotive Marketing Public Affairs 70

wiredPRworks

MAY 25, 2022

Her photographs and personal story have been seen in many international women’s magazines and home & garden magazines. Shawna’s food, wellness, and garden adventures have been featured in many media venues including television news programming, radio broadcasting, and PBS television. Shawna Coronado on Pinterest.

Television 52

Television Pinterest YouTube Radio 52

Buzzstream

DECEMBER 4, 2024

Create an easy way to capture inspiring campaigns Victoria recommended using the Pinterest Chrome extension to create a “swipe file” of successful or inspiring PR campaigns, headlines, and pitch ideas. I was trying to do social media and somebody. I remember pitching somebody something freelance. Victoria: Yeah.

Digital PR 71

Digital PR SEO Agency Pitching 71

Waxing UnLyrical

MARCH 31, 2019

Role players like the person whose primary job is to like all social media responses and reply, or review social data and come up with reports, should be concerned. In fact, I have seen brands like BMW parse their social advertising by zip code and optimize content and channel (Pinterest or Instagram or Twitter or Facebook).

Analytics 71

Analytics Data Pinterest System 71

Bad Pitch Blog

APRIL 23, 2012

Some rotating feature banners could highlight content from the brand''s passionate consumers, and more of Starbucks'' consumer-facing, social content. Both help reinforce the brand''s social media focus. GE''s Pinterest boards show a very visual side of the brand. Should they be showing more of it in their newsroom?

Pinterest 72

Pinterest Engineering Banking Video 72

Scott Public Relations

FEBRUARY 1, 2019

Communicators can shape internal messaging to give employees a better understanding of their purpose and make their message resonate from the top down. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.

Insurance 49

Insurance Insurance Healthcare Communications 49

ImPRessions - Crenshaw Communications

MARCH 31, 2017

The social platform for video-sharing was touted as the next big thing, until it wasn’t. Purveyors of social media are a fickle crowd, more loyal to influencers than platforms. It comes down to knowing what media need and respond to, and following your instincts for a good story. Remember Vine? Do work backward.

Airlines 120

Airlines Exercises Fashion Print 120

Landis PR

MAY 28, 2024

Denmark has a high GDP per capita, and high standard of living and is along with other Scandinavian countries often associated with the Nordic Model – which combines free-market capitalism with a strong welfare state and social safety. The most popular social media channels in Denmark Facebook : 3.9

Energy 59

Energy Technology Biotechnology Pharmaceuticals 59

Scott Public Relations

AUGUST 20, 2019

At the recent annual meeting of communicators from PR Boutiques International, Robert Hernandez, professor at the USC Annenberg School of Communication, spoke about how the exciting new virtual reality technology can completely change our perception, and the implications that carries for communications. Like what you’ve read?

Healthcare 49

Healthcare Insurance Insurance Pinterest 49

Scott Public Relations

OCTOBER 13, 2019

Today, tools such as the Internet and social media have given millions more people the power of mass communication, and reduced the influence of professional journalists to set the agenda. Michael Grimaldi described these elements in “What Makes News” for PR Boutiques International. Conflict almost always makes news.

Insurance 45

Insurance Insurance Healthcare Pinterest 45

MaccaPR

DECEMBER 19, 2016

Sales/Internal Champions - Make sure your entire sales department and other internal champions of your content know when it launches. Send a dedicated email with encouragement for your employees to share it with relevant contacts, and on their social media channels.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Scott Public Relations

MAY 13, 2019

Examine your website and social media profiles as well, paying particular attention to coordination. Using the same handle for as much social media as possible also creates a consistent image that avoids confusing anyone looking for you. Like what you’ve read?

Insurance 55

Insurance Insurance Healthcare Publicity 55

Beyond PR

JULY 10, 2017

Your prospects are engaging in dialogue, especially on social media , that is a gold mine for your content marketing strategy. Where to listen: Social media is your top listening post for your prospects, though the conversation will vary depending on the channel. In your internal communications system. In meetings.

Content Marketing 69

Content Marketing Marketing Employee Pinterest 69

MaccaPR

JULY 16, 2014

Whether you''re aiming to engage with nanotechnology engineers, addiction medicine experts, electric utility consultants or Asian chefs, LinkedIn is a critical channel for lead-generating inbound marketing and engaging social media efforts. Yet we continue to see businesspeople misusing and abusing LinkedIn protocols.

LinkedIn 67

LinkedIn Crisis Viral Banking 67

ZudePR

JUNE 6, 2016

She is a social media, SEO, Internet marketing and blogging consultant. My two biggest daily challenges are social media and reading. Social media is the obvious one as well. social media is worth doing, it's worth doing well, don't you think? The root of the problem is always internal.

Writing 114

Writing Social Media SEO Blogging 114