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How CEOs Should Use Data In A PR Crisis

Onclusive

Crisis preparedness and internal education can aid you before a crisis hits, and having the right monitoring and measurement tools in place can provide you the insights you need throughout a crisis. AirPR Software shows that media coverage and Facebook social media activity significantly slowed after Johnson’s apology.

Crisis 191
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Why Your Technology Company Needs PR

ImPRessions - Crenshaw Communications

Good will and strong community relations are also in demand as Silicon Valley is blamed for a host of problems, from data privacy threats to income inequality. Yet even if the PR program is executed internally, public relations and influencer marketing can help put a tech company on the map. PR educates customers and prospects.

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Content analysis tool BuzzSumo adds journalist database for SMBs [PR tech sum no. 48]

Sword and the Script

BuzzSumo edges into PR with journalist database for SMBs; Poppulo adds generative AI for internal comms; why don’t PR software vendors follow basic PR standard practices? 100 million internal comms platform. Internal comms platform Firstup said it “surpassed $100 million in Annual Recurring Revenue (ARR).”

Analysis 173
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5 Trends Shaping Tech PR In 2018

ImPRessions - Crenshaw Communications

Privacy regulations. The GDPR privacy rule officially blazed into our lives in May. And it won’t be the last data protection or privacy regulation we’ll see. In July, the state of California passed its own data privacy regulations called CCPA , and other states are sure to follow. 5 tech PR trends.

Trends 157
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Information Security is no longer a choice, but a must

Presspage

The world has shifted into a digital age, where our data (personal or corporate, internal or external) is constantly under the threat of cyberattacks. As a software solutions provider, protecting our customers’ data and information is of utmost priority for us.

Software 135
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3 Things You Don’t Know About Social Media Monitoring

Waxing UnLyrical

But with more and more monitoring platforms gobbling up big data, and as individuals become increasingly concerned about their personal privacy rights online, social media privacy training and social media surveillance training have become equally critical. Let’s focus on employee privacy in the workplace. In the U.S.,

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Ad Blocking & PR: Trends & Opportunities

Cision

While ad blocking software has been around for years, concern about ad blocking has become one of the hottest topics in advertising and marketing this year, especially for mobile advertising. Some software providers and consumers declare that ad blocking is a right, or at least close enough that it shouldn’t be stopped.

Trends 120