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International Digital PR Tips for Success with Hana Montgomery

Buzzstream

Since not many agencies do pitching and content ideation for international clients, I thought I could learn a lot from speaking with her—and I was not disappointed. Manual Prospecting is Key Although helpful, media databases may not always provide up-to-date contacts for international markets. Like you have to be pitching your stuff.

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Content analysis tool BuzzSumo adds journalist database for SMBs [PR tech sum no. 48]

Sword and the Script

BuzzSumo edges into PR with journalist database for SMBs; Poppulo adds generative AI for internal comms; why don’t PR software vendors follow basic PR standard practices? Poppulo adds generative AI for internal comms Poppulo, which develops an internal comms platform called Harmony, said it embedded generative AI into its platform.

Analysis 140
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Generative AI inches along in public relations [PR Tech Sum 58]

Sword and the Script

Google Gemini to write press releases for PR Newswire “Generate high-quality press releases with just a few clicks.” For example, you can instruct the AI to write in a professional, or humorous tone if desired. We’re headed in that direction with generative AI too. And now onward with this month’s PR tech sum.

Publicity 123
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Is this a nostalgic goodbye to the HARO brand? [PR Tech Sum 51]

Sword and the Script

There was no announcement that I’m aware of, but a quick search shows some chatter about it on Twitter and Reddit , among other virtual watercoolers. For example, I just pulled up a HARO email as I write this and found a query looking for case studies on CRM implementations. Staffbase has started a podcast dedicated to internal comms.

Brand 145
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The 9 Best Media Databases Reviewed By Our Experts (2024)

Buzzstream

The ‘Recent Articles’ and Twitter feed overview in each journalist’s bio are great ways to check the frequency of their coverage and whether they actually write about relevant topics. You can see that mention on Reddit where the search feature within the database is not as good as simply Googling “Journalist Name + Muck Rack.”

Media 62
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Techniques From Professional Speechwriters To Help Get Your Point Across

Remote PR Jobs

PERSONIFY YOUR DATA “If you want to persuade colleagues, don’t simply bombard them with data or speak in generalities,” says Jennifer Hennings, an executive presentation coach who has worked with managers at Google, Salesforce, Slack, and Reddit. For example, “Emily, I know your top priority is increasing our international sales this year.”

Reddit 100
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How Big the Market for PR Software? PR Tech Sum: Burton-Taylor, Cision, Muck Rack, Critical Mention, Talkwalker

Sword and the Script

A PDF copy of the report runs nearly $5k, so I have not read the report, however, veteran reporter Richard Carufel did an informative piece for the Bulldog Reporter : Citing the study, he writes the industry grew to more than $4.1 At the time of this writing, the stock was trading at the low end of its 52-week range of $10.46 – $18.28

Software 100