Melissa Agnes

OCTOBER 13, 2014

Internal communications: In a disaster, will communicating with third-party agencies, internal stakeholders, different departments, different parts of the city, different business units or franchises, etc., White paper: Dark Websites as a Crisis Communications Strategy. in real-time, become an issue? Dark websites.

Crisis Management 228

Crisis Management Crisis Exercises Crisis Communications 228

ImPRessions - Crenshaw Communications

JULY 14, 2021

Award entries, handled by a PR team or internally, are a great way to begin the process of crafting the narrative and doing the actual writing of valuable case study content. The content can nearly always be purposed for multiple PR tactics, from media pitching to white paper and blog content.

B2B 334

B2B Company Case Study Conference 334

ImPRessions - Crenshaw Communications

JUNE 7, 2019

PR intern’s guide to agency lingo. Earned media – Interns need to learn this term first, since it’s among the things clients bring on agencies for. UVM – A dewy young intern may think UVM is a prominent college, but UVM refers to the number of unique visitors per month that a news website receives.

Agency 192

Agency International Internal Pitching 192

Presspage

FEBRUARY 8, 2021

A white paper on The Crisis Newsroom is also available upon request. The white paper offers key insights such as: Key checklists per phase, and Great case studies with very hands-on examples Receive your own copy via e-mail after filling out the form below.

Crisis 127

Crisis Crisis Management Case Study SEO 127

ImPRessions - Crenshaw Communications

JUNE 11, 2020

One reason the press release has a bad reputation is that it’s often drafted by a PR agency or internal officer but touched by many hands along the way, from marketing to legal counsel. It opens doors for new forms of content to cover the same subject — like blog posts, white papers, webinars, and social media posts.

SEO 221

SEO Data B2B Writing 221

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

For B2B clients like those we represent, it can include the topics and suggested resources for bylined articles, blog posts, social media posts, digital video, and longer-form content like white papers, among other elements. A good content calendar is like a roadmap that helps a brand tell its story. Measure performance daily.

How To 259

How To Social Media Product Launch Construction 259

Cision

OCTOBER 31, 2017

Download our white paper. Your internal experts know what real impact looks like, let them tell you what’s true. This isn’t just a problem for the PR industry, all business activities face the same struggle. It isn’t what you know to be true it is what you can prove. Effective PR Tracking Requires The Following.

Measurement 222

Measurement System Data Analysis 222

Cision

APRIL 3, 2015

Throughout March, we provided tons of content centered around using word-of-mouth to raise brand awareness, earn trust and, ultimately, make sales, including a webinar, white paper, tip sheet and numerous blog posts. White Paper. Our free white paper provides answers to all of those questions and more.

Marketing 120

Marketing Customer Service Employee Mobile 120

Cision

JUNE 20, 2015

Negative internal tweets, outside posts focusing on inaccurate facts or comments on your brand’s sales activity are often considered medium-level threats. Reach out to those involved to correct inaccuracies or make a public apology if the threat came from an internal employee. 2. Medium-Level.

Social Media 120

Social Media Crisis Crisis Communications Media 120

Buzzstream

MARCH 5, 2025

Fast-forward about a year and the Distinctly team documented all of their learnings about using AI in an agency in an excellent white paper entitled Integrating AI processes into Digital PRHow Distinctly took a phased approach to adopting AI,’ which you can download here. This was a white paper that you guys did.

Digital PR 62

Digital PR How To Analysis Tools 62

Contently - Strategy

AUGUST 27, 2024

They pick up on brand messaging faster if they can see internal discussions. On the other hand, if you have a directory of standout articles, infographics, white papers , and case studies to choose from, they’ll have an easier time seeing things your way. Are there any words or phrases that employees can’t use?

Pitching 52

Pitching Interviews Employee System 52

Business Wire

FEBRUARY 2, 2018

Then identify those internal and external experts who can speak to the value of your organization. Employee Amplification: Every time you send out a news release or secure editorial coverage, take the time to promote this information heavily to internal and external audiences. Not sure how to start this?

Facebook 181

Facebook Community Advertising Advertising 181

Cision

APRIL 2, 2015

Read our free “How to Beat Content Marketing Overload” white paper now! (No Too often campaigns are created to appease an internal stakeholder or a department that believes it needs to deliver a message. Want to create standout content? No sign up!). Social Still Revolves Around People. No, they cannot do so overtly.

Content Marketing 120

Content Marketing Corporate Social Media Internal 120

Cision

AUGUST 6, 2015

Read Cision Global Insight’s free “Integrating Travel Technology Into the Customer Experience” white paper today! Get the latest white paper now! Some cited international air carriers as providing better experiences without the fees or being surprised by fees for carry-on bags.

Travel 120

Travel Technology Airlines Wireless 120

Cision

AUGUST 25, 2015

Click here for our free white paper! Another option is hiring an intern. Now, keep in mind that interns, by their very nature, are learning, so you might have some hesitation about putting your brand’s reputation in their hands. A few hundred dollars and a couple of hours of your time can net big results. What’s My Goal?

Social Media 120

Social Media Media Internal International 120

Cision

NOVEMBER 19, 2015

Crises, both internal and external, hit brands every day. Get help with our free white paper! Sixty percent of organizations lack a specific strategy to put out the fire. Without a plan to turn to, your brand and all those associated in the matter look like headless chickens. Engage During Peacetime.

Crisis 120

Crisis Crisis Communications Viral Social Media 120

PRSay

APRIL 14, 2023

Have ChatGPT read and write Cliffs Notes on those 36 academic studies that will give your white paper weight and substance. She got a good first draft — better than if the intern had done it — that she was able to edit and use. You’ll save time — and your writing will be deeper, more valuable and more interesting.

How To 139

How To Writing Study Training 139

Cision

FEBRUARY 11, 2016

Read the free white paper today! Plus, you’ll be able to identify the internal thought leaders in your organization. Listen on social to learn about your audience and how your brand can best communicate with them. Gain new ideas. Learn the steps for building your successful enterprise-level social strategy.

Enterprise 120

Enterprise Strategy Pinterest Customer Service 120

Cision

OCTOBER 29, 2015

In Germany, in two different lawsuits, several publishers claimed that AdBlock Plus , one of the most widely-used blockers, is anti-competitive, and both failed earlier this year, diminishing the possibility of a successful international legal challenge. Alternatives to advertising.

Trends 120

Trends Software Advertising Advertising 120

ImPRessions - Crenshaw Communications

JUNE 10, 2016

In addition to opportunities for media to attend and cover such events, a savvy PR team will package the resulting content for white papers, bylines and other post-event coverage. (Often, the narrower the topic, the better.) Long-form content.

Media Relations 120

Media Relations Agency Media Training Media 120

Cision

JULY 13, 2015

First, audit internal risks. View the white paper now! If they were to invest in a vulnerability audit, they might discover why that always seems to happen. They’d be able to avoid some bad spots. A crisis communication vulnerability audit does the same thing. It identifies risks and helps you avoid them. Maybe a dose of B.A.

Crisis Communications 120

Crisis Communications Crisis Communications Wikipedia 120

Cision

JULY 8, 2015

catches up with international card payment security measures, many U.S. Check out our latest white paper today! In particular, skepticism about chip-and-PIN technology and continued security risks created heavy consumer conversation. Here’s a look at the concerns that are top-of-mind for consumers: 1. Continued Vulnerability.

Retail 120

Retail Travel Mobile Technology 120

Sword and the Script

DECEMBER 28, 2022

The survey listed 16 possible formats and here’s how the most valuable format stacked up: 43% said research or survey reports; 40% said case studies; 40% said webinars; 37% said B2B media and news; 34% said white papers; and. Articles cost an average of $2,854 and earned 2:04 minutes of viewing time. 34% said ebooks. billion in 2021

B2B 148

B2B Marketing Survey Software 148

Cision

APRIL 6, 2016

Learn top tactics with Cision’s free white paper! This is due to lack of budget, internal resources and in many cases, not having the right internal teams and agencies to execute correctly. You can read a full white paper that I created on this topic called “ Employee Brand Storytelling.”. Paid media.

Employee 120

Employee Storytelling Content Marketing Leadership 120

Cision

JUNE 25, 2015

Here are 10 easy ways to maximize new press using your own internal resources: 1. Circulate internally. Always remember your internal audience because they are the most likely to be impacted by the coverage and to share big hits to their network. Instead, play an active role in getting the most out of the coverage.

LinkedIn 120

LinkedIn Pitching Journalism Interviews 120

Sword and the Script

FEBRUARY 16, 2021

I’d venture stepped up internal communications following the pandemic had a lot to do with these numbers. This data reflects an international sentiment felt around the world. Don’t mash case studies, white papers, webinars, press releases and blog posts together. Similarly, 72% of U.S. It’s about your audience.

Government 152

Government Survey Ethics Media 152

Melissa Agnes

OCTOBER 13, 2014

Internal communications: In a disaster, will communicating with third-party agencies, internal stakeholders, different departments, different parts of the city, different business units or franchises, etc., White paper: Dark Websites as a Crisis Communications Strategy. in real-time, become an issue? Dark websites.

Crisis Management 100

Crisis Management Crisis Exercises Crisis Communications 100

ImPRessions - Crenshaw Communications

APRIL 12, 2016

What often works well is a company retreat or other “off-campus” brainstorming to reassess and shift gears to align internally and agree on a strategy for external communications. These speeches, presentations or other materials can have second and third lives as bylined articles, blog posts and white papers.

Company 120

Company Guidelines Leadership Financial 120

Cision

JUNE 26, 2015

Peter LaMotte’s recent “Crush Crises Before They Spread” webinar provided attendees with examples of internal and external threats, explored how to incorporate influencers into a strategy and outlined eight steps to prepare for digital crises. Click here for our free Crisis Communication white paper now!

Crisis Communications 120

Crisis Communications Crisis Communications Guidelines 120

Cision

APRIL 28, 2015

It was an internal argument taking place in public. Try the outside-the-box content marketing ideas from our free white paper! It even issued full-page print ads showing how its salaries compared to average ones in the region. The public faced a trust issue. Which party was telling the truth? Did it matter? It didn’t seem to.

Employee 120

Employee Print Customer Service Local 120

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2016

Whether handled internally or outside a PR agency or department, it’s helpful for the teams to plan and brainstorm together so that each can learn from the other. Have joint planning sessions. This is obvious, but many agencies outsource heavy content production, and it’s easy to lose something in the process.

Content Marketing 120

Content Marketing Pharmaceuticals Marketing Software 120

Cision

NOVEMBER 10, 2015

Her professional development workshop at PRSA International proved that operating on a shoestring budget doesn’t limit how much a strategy can succeed. Get our recent white paper today! All it takes is a plan. Here are four takeaways from her #PRSAICON session: 1. Learn how to leverage influencers to increase your reach.

Nonprofit 120

Nonprofit Marketing B2B Crisis 120

Communications Conversations

OCTOBER 13, 2014

Figure out what content you have within your organization that you’re NOT using (white papers, employee profiles on the intranet, etc.). How to create your content (via internal sources, on your own, long-form content trailing to short-form content). * What’s working now–and what isn’t?

Strategy 120

Strategy How To Guidelines Advertising 120

Sword and the Script

FEBRUARY 2, 2022

Most of these come from registering for one-off gated content like white papers and webinars – these assets are expensive to create and promote. Internal comms platform Firstup – formerly known as SocialChorus – named Nicole Alvino as CEO. First, B2B companies spend roughly $150 for every email they collect.

SEO 165

SEO Content Marketing Marketing Software 165

Cision

OCTOBER 27, 2016

Meanwhile, brands have their own networks — both internally and externally. As I explore in my new white paper Master the Mix: Amplify Your Campaigns Results with Earned Media , consumers are becoming increasingly resistant to advertising and losing confidence in brands which decreases the effectiveness of owned media.

Marketing 120

Marketing Financial Analytics Strategy 120

ImPRessions - Crenshaw Communications

JANUARY 5, 2018

Learn what kind of content resonates best with the target – blog posts, in-depth “how-to” downloads like this , white papers, e-books etc. We regularly look at our own internal metrics to see what topics “pull” the most with our readers. Calenderize a content schedule – but be flexible.

Strategy 159

Strategy Guidelines Content Marketing Small Business 159

PRSay

JULY 6, 2016

But word of mouth can’t be tracked as simply as other touchpoints, like white papers and webinars. For example, you may discover that those who attend webinars convert quicker than those who download white papers. So how do you know how much of an impact word-of-mouth is having on your audience? Turn to social media.

How To 109

How To System Measurement Data 109