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Fun fact about me: before getting into PR , I wanted to be a reporter. I was a journalism major, so most of my writing experience in college had a reporting angle. Once in PR I quickly learned that, while similar in some aspects, writing for PR and writing for journalism is also very different. . You report the facts.
Guest post by Crenshaw Communications intern, Jordan Farbowitz . Being an intern at a top New York PR agency has exposed me to many things I hadn’t experienced before. A major goal of good PR is helping your client get more exposure in the media, and that means talking to reporters. Exclusive” .
The PR pro sends thoughtful, data-backed pitches, engages with reporters on social media, sends swag (when appropriate), maintains relevant media lists, and manages all follow-through with reporters and journalists. Internal Communications. Reporting on established metrics isn’t enough today. Data Journalism.
A survey of 3,000+ finds 75% of journalists say the top action any PR person can take is to understand a reporter’s target audience and what they find relevant; journalism statistics show reporters worry about accuracy, credibility and keeping pace amid more work and fewer resources Most PR professionals say media relations is getting harder.
PR professionals are expected to create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Internal Communications. PR Reporting. Data Journalism. Media Training.
by Ai Arakawa, Senior International Media Relations Specialist Many of us in the PR/Communications business spend our days focusing on our work with local media. Ted Kemp just moved to Singapore to serve as managing editor, Digital of CNBC International. But maybe it's OK to dream big in this constantly changing media landscape.
2 CNN International Online Visits per month: 117M Influence score: 91 Contributing journalists: 724 CNN International Online keeps the globe connected with breaking news, in-depth analysis, and cultural stories from every corner of the world.
Kevin Turpin, president at the National Journal, details his vision for the company with a focus on innovation and creativity. In this interview, Kevin discusses his career with National Journal. National Journal was the perfect fit for that criteria. What are some of the biggest challenges facing governmental reporting today?
Internal comms tool SocialChorus acquired by a PE firm; Burton-Taylor digs up revenue numbers; Nexis Newsdesk Simplifies news search; Propel adds broadcast monitoring Welcome to the beginning of September. The company helps leaders and communicators create, publish and distribute text and multimedia messages to an internal team.
Digital technologies have disrupted both journalism and PR, in ways that often help us work together. Without it, PR professionals not only may fail, but they risk burning bridges by spamming reporters with irrelevant pitches and information. But just as digital tech has created opportunities, it has also raised hurdles and headaches.
Its implosion was in large part due to first-rate reporting by The Wall Street Journal’s John Carreyrou, yet Carreyrou was originally tipped off a company insider. Just two months ago, luggage company Away grappled with reputation stumbles after employees shared internal slack messages that unpacked a punitive workplace culture.
However, I managed to share three big trends along with three new practices for PR professionals in an Expert Express Talk at the PRSA International Conference in Washington, DC ( #PRSAICON ). Understanding diverse environments internally and externally. One of my best examples is from the early days of my career when I was an intern.
The Reuters Institute Digital News Report tells the story of the future of the news industry from the front line. It covers business models, audience strategies, journalism practice, regulation, and future technologies. Publishers say that, on average, three or four different revenue streams will be important in 2022.
To better understand the implications of “robots reporting the news,” Business Wire convened an incredible panel of media experts at our New York newsroom to discuss how to responsibly and effectively apply this advanced technology to news reporting.
According to Cision’s 2016 Global Social Journalism Study published this week, nearly half (48 percent) of U.S. the majority (68 percent) of respondents report using at least three types of social media for publishing and promoting, and nearly half (47 percent) say they use four or more. We’ve found that in the U.S.,
Have reporters stopped asking to see the full release when you contact them about news – a partnership, company milestone, new product or a big hire? You can also choose to have your press release sent to regional, national, or international media. The comprehensive reports can be helpful. But are they really?
Businesses looking to kickstart a PR campaign may shoot for stories in publications like The Wall Street Journal or New York Times. Of course, it’s still possible to be published on the opinion page of a prestigious national newspaper, but the topic must have broad national or international relevance. Others require membership fees.
Pew Research released their 2015 State of the Media report this week. 39 of the top 50 digital news websites have more traffic to their sites and associated applications coming from mobile devices than from desktop computers says the report. Podcast listening is on the rise , which could breathe new life into audio journalism.
This month, the Wall Street Journal outlined dozens of ways social sites and apps are being utilized during a crisis. Using your media monitoring and analysis tools, track metrics in real-time and report on progress. Preparing your employees ahead of time can help you share information and avoid rogue responses during a crisis.
When a mainstream news outlet allocates reporters, resources and publication space to an article on the travel industry nowadays, it’s often because a crisis is involved — whether it’s a passenger getting dragged off a flight or a 10-month-old French bulldog dying in an airplane overhead storage bin. Email: dean.essner@prsa.org.
Laura Ling is a prolific journalist, with a body of work that includes reporting on slave labor in the Amazon, women’s rights in the Middle East and the energy crisis in sub-Saharan Africa. 20, Ling will share more of her story as a keynote speaker at the PRSA 2019 International Conference in San Diego. Personal stories. Real stakes.
The Association of National Advertisers (ANA) and the USC Center for Public Relations at the Annenberg School for Communication and Journalism have released a new report that offers a candid look at how marketers plan to tackle public relations in the upcoming years.
They also provide features such as detailed distribution reports, an AI-powered press release generator, and search engine optimization enhancements. Drawbacks: Some users have reported concerns about auto-renewal policies; reviewing terms carefully is advisable.
PR professionals should create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Media Measurement Reporting on established metrics isn’t enough today. Relationship building takes time.
Prior to entering the PR profession, Miyamoto was a newspaper reporter and managing editor in the Los Angeles area. After his journalism career, he served as director of public relations for the Honolulu Board of Water Supply, and later as executive vice president of SMS Communications, Honolulu. He was born in Joliet, Ill.,
Im sure youve read it everywhere: HARO (Help a Reporter Out) is dead. When you have the pitch ready to go and can simply send it to the reporter in real time, you’ll be first in their inbox. Give the reporter the basic info to satisfy their pitch, and provide ways to contact you for more. As of Dec. Who is it best for?
After it reported a slowing of its normally torrid sales growth, market-watchers and media speculated that Apple was showing signs of weakness. It’s been a tough few months for Apple’s PR team. As investors turned bearish, Google parent company Alphabet surpassed Apple in market capitalization – a psychological milestone.
Summary of PR tech news from the last 30 days: PRophet offers a white-label option for PR agencies; Meltwater joins the generative AI race; mentions and new PR statistics Despite reports everyone in PR is using generative AI – it’s simply not true. Prezly adds click reports. Internal comms. Layoffs at internal comms platform.
We are pleased to report that our latest project has resulted in a book, “Public Relations Ethics: Senior PR Pros Tell Us How to Speak Up and Keep Your Job ,” published by Business Expert Press. Chapter 3 Don’t Overlook Your Office Neighbors: Why You Need to Focus on Building Internal Relationships. Let’s keep the conversation going.
PR professionals pride themselves on relationships with reporters and specialized knowledge about the publications that cover their clients’ sectors. Several industry initiatives have highlighted the importance of advertisers stepping up to support good journalism outlets on the local and national level.
I was a radio news reporter for three years in St. I reported on just about anything during my time in radio…Breaking news, traffic reports, school board meetings…I even interviewed cats at the humane society one time (look it up; Editor’s Note: Ha! I really appreciated my time in radio and print journalism.
Leveraging First-Party Data for Unique Insights The product-led approach creates original insights and reports using proprietary data. Repurposing Data Across Content for Long-Term Value To maximize the ROI of the data-driven reports, they then by repurpose insights across various content formats (SEO posts, product pages, etc.).
A former reporter for The Los Angeles Times, Stuart recently joined public relations company Sitrick & Co. In this interview, Stuart discusses his motives for making the switch, the value of a news background and the intersection of journalism and PR. What was behind your decision to switch from journalism to PR?
Alcindor said that she wants to think about the professions of journalism and public relations as communities holding the future of America and the world in their hands. So, for me, journalism is my good trouble,” she said.
She is also the social media chair for the NYU International Club and volunteers with the social media team for the PRSA Tri-State events and conferences. Previously she was a freelance reporter at the Staten Island Advance. Margaret DeJesus : Margaret DeJesus, M.S.,
Joining her were Marianna Spring , a reporter who covers disinformation and social media for BBC News in London; Neil Brown, president of the Poynter Institute for Media Studies in St. The International Fact-Checking Network has created a code of principles for fact-checking. Petersburg, Fla.;
By Matt Allinson, International Media Relations Manager Earlier this month, six journalists from a variety of Seattle media outlets joined Business Wire for a media speed-dating session. Details matter … Taylor Soper looks at the area codes in email signatures. If you’re pitching local, it helps to have a local area code.
I’m the Editor of Green Car Reports, so on a daily basis, it’s my job to keep up on “green” vehicle news—that’s related to efficiency, electrification, emissions, and manufacturing tech. Some of the early reporting I did on why the Porsche Taycan’s shift to 800 volts was so important is a great example.
I’m the Chief Editor of Commercial Carrier Journal (CCJ). I don’t want to under-emphasize what’s going on in the BEV space because that is significant and it’s important, but the internal combustion engine/diesel is going to be around for a very long time. How long have you been in journalism and how did you get started?
Its implosion was in large part due to first-rate reporting by The Wall Street Journal ‘s John Carreyrou, yet Carreyrou was originally tipped off to irregularities by a company insider. According to the experts, most report problems or abuses to those in charge, and often repeatedly. When culture is a barrier.
I am a reporter at Automotive News , covering electric vehicle trends, charging infrastructure and battery development. I never thought I’d write about mayflies or interview an entomologist (an insect scientist) as an auto reporter! How long have you been in journalism and how did you get started? General Motors’ mayfly mayhem.
Their study, “ Roles in Social Media: How the Practice of Public Relations is Evolving ” was published by PR Journal in Summer / Fall 2016. Many of these findings support and add to what you reported in your book, “ Social Media and Public Relations: Eight Practices for the PR Professional. – Marlene Neill. .
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