Sword and the Script

SEPTEMBER 1, 2020

Internal comms tool SocialChorus acquired by a PE firm; Burton-Taylor digs up revenue numbers; Nexis Newsdesk Simplifies news search; Propel adds broadcast monitoring Welcome to the beginning of September. Though I do my best to keep tabs on news from PR technology providers for these roundups, I occasionally I miss one.

International 148

International Internal Tools Software 148

Prowly

DECEMBER 9, 2024

Covering topics from finance and leadership to technology and innovation, Forbes delivers expert insights, rankings, and inspiring success stories. Catering to a global audience, it dives into international politics, economies, and human-interest features, making it essential reading for travelers, expats, and anyone with a global mindset. #3

Pitching 104

Pitching Sports Analysis Financial 104

Onclusive

SEPTEMBER 27, 2017

This month, the Wall Street Journal outlined dozens of ways social sites and apps are being utilized during a crisis. In addition to monitoring, however, new technologies like AirPR Software’s Analyst Platform now allow us to aggregate content and identify trends – without reading every article and tweet.

Crisis Communications 325

Crisis Communications Crisis Communications Employee 325

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2020

Its implosion was in large part due to first-rate reporting by The Wall Street Journal’s John Carreyrou, yet Carreyrou was originally tipped off a company insider. Just two months ago, luggage company Away grappled with reputation stumbles after employees shared internal slack messages that unpacked a punitive workplace culture.

Corporate 272

Corporate Reputation Employee Policies 272

PRSay

AUGUST 14, 2020

Quentin Langley, chair of PRSA’s Global Affairs Committee, teaches PR, marketing and journalism at the Fashion Institute of Technology and at Fordham University, both in New York City. We have long been trying to understand the international perceptions of America.

International 100

International Internal Banking Financial 100

Onclusive

NOVEMBER 29, 2017

International Association of Business Communicators (IABC) World Conference. Public Relations Society of America (PRSA) International Conference. PRSA International draws the most industry vendors, including practitioners, in a who’s-who quest to highlight the best strategies, products, and more. Dates: May 2-4, 2018.

Conference 210

Conference Content Marketing Marketing Education 210

Buzzstream

FEBRUARY 13, 2025

Quick Background: How AI Models Use Publisher Content Generally speaking, AI technologies train their Large Language Models (LLMs) through a mix of data, everything from combing Reddit posts to written books to scraping blogs and news publications. Looking at the other side, many publishers actively seek removal from these technologies.

SEO 62

SEO Journalism Radio Google 62

PRSay

FEBRUARY 25, 2025

Neptune, senior vice president and chief communications officer at medical technology company Medtronic, said that, Adapting to an organization is wholly acceptable. Panelist Mira Lowe is dean of the School of Journalism & Graphic Communication at Florida A&M University in Tallahassee. Its how I got to where I am.

Communications 97

Communications Course Storytelling Journalism 97

Business Wire

MAY 11, 2017

The Association of National Advertisers (ANA) and the USC Center for Public Relations at the Annenberg School for Communication and Journalism have released a new report that offers a candid look at how marketers plan to tackle public relations in the upcoming years.

Study 218

Study Marketing Journalism Advertising 218

Flack's Revenge

DECEMBER 20, 2018

Far too many brands delegate, and relegate social strategy development and implementation to their ad agencies, internal marketing departments, even their PR intern, with a mandate to replicate, share, and spread commercial messages. Have you been recommending a change in strategy regarding social media?

Marketing 244

Marketing Facebook Social Media Community 244

Sword and the Script

JUNE 6, 2023

PR has a reputation for being notoriously slow to adopt technology – so if you want an easy way to get ahead of your peers – try experimenting with this stuff a little bit. Like other vendors that have already released features or products, the Meltwater gAI feature is based on OpenAI technology, which is the company behind ChatGPT.

Survey 178

Survey Software B2B Pitching 178

Deirdre Breakenridge

JUNE 8, 2016

Their public relations experience spans various industries including entertainment, nonprofit, healthcare, technology, sports, and higher education. She is also the social media chair for the NYU International Club and volunteers with the social media team for the PRSA Tri-State events and conferences.

Social Media 150

Social Media Pitching Media How To 150

ImPRessions - Crenshaw Communications

APRIL 23, 2019

Key business outlets like The Wall Street Journal, Bloomberg and Forbes generally wont touch anything under $20 million. Of course, there is nuance here depending on the type of business being pitched, the sexiness of the technology, venture capital versus private equity, the notoriety of the founders, and other factors.

How To 149

How To B2B Pitching Storytelling 149

ImPRessions - Crenshaw Communications

FEBRUARY 18, 2016

Journal reported that Apple’s internal communications team uncharacteristically sent reporters “favorable third-party reports about the company,” including five studies since the start of the year. Apple, usually in the driver’s seat when it comes to media relations, turned a tad defensive.

Privacy 174

Privacy Data Government Journalism 174

Stephen Waddington

JANUARY 12, 2022

2022 will be a year of consolidation for a news industry that has been disrupted by the COVID-19 crisis, changing audience behaviour and technology. It covers business models, audience strategies, journalism practice, regulation, and future technologies. Generational issues are a key theme. However, it’s a double-edge sword.

Report 122

Report Media Journalism Privacy 122

Deirdre Breakenridge

SEPTEMBER 26, 2016

Their study, “ Roles in Social Media: How the Practice of Public Relations is Evolving ” was published by PR Journal in Summer / Fall 2016. “A new role that emerged in this study was that of an internal social media manager, which involves managing internal social media channels used to communicate with employees.

Publicity 150

Publicity Policies Social Media Study 150

Cision

JULY 19, 2016

Technologies and platforms come and go, but one thing remains constant: the relationships you make. In this interview, Lynda discusses how technology has transformed PR, why the press release is not dead and the strategies brands should adopt to improve their campaigns. But technology does facilitate communication and branding.

Real Estate 120

Real Estate Agriculture Local Technology 120

PRSay

OCTOBER 2, 2017

10 at PRSA’s 2017 International Conference in Boston. It all comes down to using data and technology to craft relevant content and campaigns, identify influencers and measure results against business goals. Bell holds a degree in journalism from the University of Missouri School of Journalism.

Data 146

Data How To Storytelling Analytics 146

ImPRessions - Crenshaw Communications

MARCH 6, 2017

Serious problems at one-time technology highflier Theranos were exposed by a series of investigative reports by John Carreyou of The Wall Street Journal. But for ordinary organizations, trivial leaks of internal conversations or information can be problematic. Look at the White House. What’s an honest company to do?

Reputation 159

Reputation How To Employee Financial 159

ImPRessions - Crenshaw Communications

FEBRUARY 18, 2020

Its implosion was in large part due to first-rate reporting by The Wall Street Journal ‘s John Carreyrou, yet Carreyrou was originally tipped off to irregularities by a company insider. In many companies, especially high-growth technology businesses, there have been different standards of behavior for certain employees.

Corporate 156

Corporate Reputation Employee Policies 156

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Internal comms takes center comms stage in hybrid work. Local news and indy journalism more trusted. “I CISOs turn to comms pros for comms help.

Marketing 212

Marketing Content Marketing Data Social Media 212

PRSay

DECEMBER 27, 2017

We have weathered storms ( quite literally ), invested in technology and brought new professional development programming opportunities to our members through two certificate programs that were overwhelmingly sought after and received rave reviews. All of this was done with great diligence and thought for the good of all our members.

Leadership 133

Leadership Government Conference Energy 133

Maxim Behar

DECEMBER 1, 2024

My career path took me through journalism, where I worked as a correspondent, editor, and editor-in-chief for many years, gaining invaluable experience at various newspapers and even creating one ("Standard" newspaper). But at a certain point, I felt it was time to leave journalism behind. It’s there that I set my benchmarks.

Journalism 59

Journalism Newspapers Travel Film 59

Bianchi Biz Blog

OCTOBER 9, 2023

I also manage TT’s quarterly iTECH magazine, which specializes in information technology in the trucking industry, and produce special reports on a variety of topics such as electric-powered trucks. How long have you been in journalism and how did you get started?

Transportation 100

Transportation Meeting Newspapers Media 100

Sword and the Script

MAY 26, 2020

The top five communications tactics based on a weighted average are: data & analytics; storytelling; content marketing , blogging, and brand journalism; business social responsibility; and thought leadership. PR technology. Top tactics in PR and comms.

Survey 143

Survey Measurement Public Affairs Storytelling 143

Sword and the Script

MARCH 1, 2022

Or the Longview Journal in the case of this particular announcement. The earnings release named new customers in this segment “as Marriott International, Nike, McKinsey & Company, Lego and Bayer.”. Here’s a roundup of other news and links from the world of PR technology. PR tech news mentions. Notified adds coverage books.

Software 149

Software Case Study Advertising Advertising 149

Deirdre Breakenridge

NOVEMBER 23, 2016

I look forward to the PRSA International Conference every year for so many reasons. I’m able to catch up on what’s new in technology by walking through the exhibit hall. Book Reviews / Journal Research. Reading about their findings in peer-reviewed journals and offering your thoughts helps to continue the conversation.

Skype 150

Skype Industry Storytelling Interviews 150

Cision

NOVEMBER 30, 2016

After graduating college many moons ago, I moved to California as a journalist working for International Data Group (IDG). This is a company that sits at the intersection of the things I love: software, media, marketing, communications, and journalism. The following is a post from Cision’s new Chief Marketing Officer, Chris Lynch.

Software 0

Software Media Leadership Journalism 0

Business Wire

JANUARY 19, 2017

With over 50 years of industry leadership, Business Wire has established irrefutable trust from within the news market and has proven its thorough understanding of the needs of the digital age by creating a technologically sophisticated, patented distribution network. LONGEVITY One sure way to maintain visibility is to also ensure longevity.

Financial 166

Financial Video Consumer Data 166

Cision

FEBRUARY 3, 2017

With increased competition arrives extra scrutiny as to those companies practicing internally what they promote and sell externally as a service or product. Many times, the agency spearheads the job of launching and maintaining multiple content marketing platforms to deliver the client’s message — journalism aside.

Creativity 120

Creativity SEO Mobile Journalism 120

Sword and the Script

APRIL 13, 2019

A separate study published in the Journal of Marketing showed that when members of the board of directors had marketing experience, those businesses tended to see better revenue growth. 60% plan to run regular internal training and development programs. There’s value for the overall business to better understand marketing too.

Study 137

Study Survey Infographics B2B 137

Stern + Associates

MARCH 15, 2023

Frameworks for Determining How Emerging Technologies Will Impact Your Business When it comes to looking ahead to the important technology trends of tomorrow, Azeem Azhar , international bestselling author of “ The Exponential Age ” (2021), has built a reputation as one of the tech industry’s most influential futurists.

Technology 118

Technology Ethics Creativity Tools 118

Deirdre Breakenridge

JANUARY 13, 2015

i] At the International Consumer Electronics Show I attended last week, of the twenty-two keynote speeches, only three were delivered by women. At Orate , we often hear that event organizers struggle to find female speakers for their events, particularly in the technology sector.

Conference 150

Conference Training Healthcare Policies 150

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

The speed with which the #metoo movement has toppled boldface in journalism, politics, and entertainment is breathtaking, and major media companies have not been spared. It responded aggressively to the allegations, pointing to an internal investigation that cleared the company on its loan cancellation policies.

Crisis Management 149

Crisis Management Crisis Airlines Viral 149

Cision

AUGUST 11, 2016

I oversaw corporate communications for Anchor Gaming – a publicly traded slot machine developer – before the company was sold to International Game Technology in 2001. During my journalism career, I can’t count how many times someone in PR pitched me on a story that I had already written or had nothing to do with my beat.

Corporate 0

Corporate Airlines Financial Journalism 0

Communications Conversations

JUNE 28, 2018

I went to school wanting to be a sports reporter and interned at NFL Network, FOX Sports North and KABC-TV in LA in their sports department primarily covering the Lakers. So I worked at several agencies on all different types of brands – CPG, travel, technology, retail and fitness to name a few. Why or why not?

Sports 113

Sports Travel Television Journalism 113

NewsWhip

FEBRUARY 7, 2020

This was the week that the virus began to pick up coverage in the mainstream press, with a number of national and international outlets writing about the topic. An Englishman in New York, he is interested in the intersection of PR, brands, and journalism, and the trends and innovation around that. Engagements. january 8TH 2020.

Journalism 163

Journalism Writing Viral Report 163