Presspage
OCTOBER 14, 2024
This highlights the importance of aligning internally on a tone of voice. You can also collaborate efficiently by keeping an overview of all inquiries in a shared dashboard and building a comprehensive PR knowledge base to keep your tone of voice aligned and avoid sharing mixed messages.
Stern + Associates
JULY 3, 2024
This not only enriches internal knowledge but also promotes a holistic understanding of the company’s capabilities and differentiators. Whether through internal newsletters, company meetings, or dedicated recognition events, highlighting their achievements reinforces the value of thought leadership and encourages others to participate.
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PR 20/20
MARCH 15, 2021
If you have multiple parties in a single portal (think: your marketing agency, website development team, and your own internal users), consider assigning them a team to keep track of who’s who. Build Out Knowledge Base. A knowledge base is essentially a self-service library of FAQs, how-to guides, reference articles and more.
Cision
NOVEMBER 3, 2016
It’s no longer enough to have a slick logo and website – it’s about developing your internal culture and ethos, knowing your audience(s) and sharing your story in compelling ways. My knowledge base is a mile wide and a foot deep – just enough to be dangerous. I laugh most at…myself. My hidden talent is…trivia.
PR 20/20
JUNE 22, 2022
HubSpot offers a slew of free certification courses and also provides users with a knowledge base of helpful articles. Define your internal sales processes first, then mold HubSpot to optimize them. Set your reps up for success by providing them with the training and resources they need. Photo credit: HubSpot.
PR 20/20
DECEMBER 5, 2022
Service Hub : Designed to deliver unmatched customer experiences, Service Hub includes various helpful tools, such as a shared inbox, help desk automation, knowledge base functionality, customer feedback, custom surveys, reporting, ticketing, and more. CMS Hub : CMS Hub enables users to host their websites on HubSpot.
Wadds Inc.
JANUARY 22, 2024
Public relations is a knowledge-based profession in which much of the day-to-day can be done remotely, but it still requires people skills and human interaction, which the author explicitly states won’t go out of fashion – Hobsbawm positions them clearly as part of the essential mix of successful, productive knowledge work.
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