Sword and the Script

SEPTEMBER 24, 2024

These AEs and CSMs serve as internal advocates for customers. This is a true leadership challenge because the change has to be cultural. Local groups – often facilitated through platforms like Meetup – are another opportunity. Their duties include everything about the account post-sale.

B2B 142

B2B Case Study Study Conference 142

Prowly

APRIL 11, 2025

Leadership: To speak about the brand with confidence and integrity. When done right, a brand reputation report can turn raw data into powerful insights and give your leadership team the information they need to make strategic decisions. Presenting reputation data to leadership Focus on a story.

Reputation 104

Reputation Measurement Report Brand 104

Wadds Inc.

FEBRUARY 3, 2025

His career has included academic and senior corporate and leadership roles in the CIPR and PRCA. The chapter on communities is important reading for anyone involved in community engagement or consultation at a local level. Thomson is one of the UKs foremost public affairs leaders.

Company 93

Company Public Affairs Government Case Study 93

Onclusive

NOVEMBER 8, 2023

Internal Communications Internal communications are crucial in determining how things are accomplished in any organization. Experts have often debated the interesting PR problem of measuring the effectiveness of internal communications. How do you know what’s working?

Training 195

Training Media Training Crisis Communications Corporate 195

5W PR

JANUARY 22, 2025

The first step is creating a dedicated crisis response team that includes representatives from communications, legal, operations, and executive leadership. Internal communication is particularly critical – employees must understand the situation and their role in the response.

Crisis Management 78

Crisis Management Crisis Crisis Communications Training 78

PRSay

JULY 16, 2020

Blythe Campbell, APR , will lead PRSA’s new Leadership Communication Certificate Program , which starts on Aug. In an interview with PRsay, Campbell shares her insights on working with CEOs, leading virtual teams and overcoming barriers to management roles: What are the main distinctions between management and leadership?

Leadership 166

Leadership Meeting Employee Internal 166

PRSay

MAY 8, 2018

Karlie, how did observing your mother’s work in the profession and also in the local Chapter inspire you ? She worked full time, had her own home office and served in a leadership role. Judy, how did you feel when Karlie assumed leadership roles in the Georgia Chapter? If anything, she involved us in her work.

Leadership 159

Leadership Conference Local Internal 159

Melissa Agnes

NOVEMBER 19, 2014

In wanting to volunteer for a position as a tactical medic/doctor on a local SWAT team, he attended the two-week school alongside veteran police officers, detectives, and sergeants. And give authority to those people who have internalized these values of adaptive crisis response. The Doctor in SWAT School.

Crisis Management 266

Crisis Management Crisis System Policies 266

Cision

APRIL 28, 2017

This week, Cortés sat down with me to discuss the importance of internal communication, creating and following an effective business plan, and knowing how to add value to your team. What are some of the differences in building a communication strategy on a national level compared to a local level? For starters, do your homework.

Local 227

Local Energy Agency Policies 227

Onclusive

APRIL 12, 2018

We also had only a few in-country marketers who were managing our corporate presence and reputation locally in international markets, and we now have strong talent in our growing international markets. Lastly, we have undertaken thought leadership content work that I’m confident will further the visibility and reputation of UL.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

PRSay

NOVEMBER 18, 2021

15 by The Aspen Institute , an international nonprofit, widespread misinformation and disinformation are exacerbating society’s worst problems. According to the report, leadership from every sector and institution in our society “is our only way out of this crisis. Local media investment. And yet it is sorely missing.”.

Social Media 190

Social Media Report Media Government 190

5W PR

FEBRUARY 24, 2025

The team should include representatives from: Executive leadership Public relations Legal counsel Technical experts Government relations Human resources Information technology Each team member needs clearly defined roles and responsibilities.

Crisis 78

Crisis Crisis Management Technology Exercises 78

PRSay

JUNE 15, 2021

And we have a new President and new leadership in Congress. Speak out against anti-LGBTQ efforts at the local, state and national level — This means advocating for our humanity not just when it’s convenient, but when it’s necessary. Well, COVID-19 of course. Pride is a celebration, yes, but it started as a protest. Always in all ways.

Employee 202

Employee Community Leadership Enterprise 202

PRSay

MARCH 19, 2020

Keep the internal lines of communications open 24/7 and encourage employees to openly voice their questions or fears. Listen to their concerns and share information with them from trustworthy sources such as the Centers for Disease Control , the World Health Organization , as well as state and local officials.

Crisis Management 214

Crisis Management Crisis Crisis Communications Employee 214

PRSay

DECEMBER 27, 2017

I had the opportunity to be inspired by your commitment to this Society, our profession and the work you do in your local communities. In return, I hope that I was able to serve you well with a vision and leadership that built upon a foundation that will further the organization for many years to come.

Leadership 133

Leadership Government Conference Energy 133

Cision

JULY 11, 2017

Perhaps you have a widespread international pickup to consider. Maybe you work closely with a local TV station and need to consider broadcast monitoring. Plan to routinely update your keywords with new competitors, leadership and management, products, campaigns and events. Present: Where is your brand now ?

How To 265

How To Media Software Agriculture 265

PRSay

MARCH 22, 2023

In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. I use ZEO to describe an organization’s entry-level executives who they hire following college graduation and an organization’s interns.

How To 163

How To Employee Leadership Nonprofit 163

The Hoffman Agency

APRIL 16, 2025

This creates a precarious tightrope walk for brands striving to maintain a global presence while navigating fiercely local loyalties. What resonates positively in one country might be banned outright or face severe criticism in another, forcing PR teams to adopt highly localized and nuanced approaches.

Reputation 36

Reputation Ethics Policies Government 36

PRSay

JUNE 4, 2024

And it acts like your straight neighbor Fran who puts a rainbow flag up on their house and volunteers to help at the local LGBTQ+ center. And it acts like your straight school principal who blocks book banning in their school library and hosts a local drag queen for Story Hour. Ben Finzel is president of RENEW PR in Washington, D.C,

Government 209

Government Employee Insurance Insurance 209

Stephen Waddington

OCTOBER 13, 2020

If the internal and external communication function inside an organisation didn’t report directly to management before the crisis - it almost certainly will now. Communication as a strategic management and leadership function Communication has been a critical management priority for organisations throughout the crisis.

Report 144

Report Communications Government Crisis 144

PRSay

MARCH 20, 2020

Your local grocery store issues updates about what’s in stock every few hours. The same holds true for internal communications. We might start by discussing an essential work item but end up talking about personal stuff, just like we do at the office. In times of crisis, the need to communicate can feel like an ongoing requirement.

Communications 218

Communications Employee Video Google 218

Bianchi Biz Blog

JULY 22, 2024

Andy See Teong Leng – Perspective Strategies – Malaysia We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Highlight cultural authenticity and respect local customs. The country is also a significant player in Islamic finance.

Marketing 101

Marketing Tourism Local Government 101

PRSay

APRIL 5, 2021

In this new era, careful preparation, close coordination, and effective communication both internally and externally are key. Increase coordination internally and with third parties. The report’s insights stem primarily from a roundtable discussion featuring executives from more than 30 major U.S.

Report 176

Report Company Government Conference 176

Stephen Waddington

NOVEMBER 27, 2020

The book describes how internal communications has become a primary function for communications teams working round the clock to keep staff updated and safe. He outlines the challenge of launching the app amid heavy media scrutiny and how the team utilised two-way communications, expert advocacy and hyper local community engagement.

Healthcare 131

Healthcare Privacy Print Community 131

The Hoyt Organization

FEBRUARY 13, 2025

Leverage Thought Leadership People connect more with trusted experts than faceless corporations. Position your top physicians or executives as thought leaders through: Guest Articles & Op-Eds: Publish in industry publications or local media. I partnered with a local influencer who had firsthand experience with cardiology care.

Healthcare 52

Healthcare Strategy Publicity Storytelling 52

PRSay

MARCH 21, 2023

In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. I use ZEO to describe an organization’s entry-level executives who they hire following college graduation and an organization’s interns.

How To 139

How To Employee Leadership Nonprofit 139

Cision

JUNE 25, 2015

Here are 10 easy ways to maximize new press using your own internal resources: 1. This tactic can be especially effective for garnering local press (Think: Local company earns coveted spot on prestigious Inc. Circulate internally. Report back to leadership. Share on social media. 500|5000 list).

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

Deirdre Breakenridge

OCTOBER 26, 2015

Should it be doing internal or external internships, joining a club, working for a local organization, or serving as volunteers, hands-on experience is students’ best teacher and number one motivator. For a highly applied field like PR, you simply cannot learn everything in the classroom.

Education 150

Education Twitter Leadership Trends 150

Prowly

FEBRUARY 3, 2025

This helps you internally and makes it easy to hire contractors for creative work. Thought leadership: frequently post op-ed, thought leadership content, blogs, and interviews to establish authority in the market and reinforce your brand messaging.

Brand 104

Brand Branding How To Measurement 104

PRSay

NOVEMBER 5, 2021

The traditional notion of “bad press” is negative coverage in a reputable journalism outlet that exposes legitimate complaints about a company — for example, coverage of a shareholder lawsuit, or a scandal about workplace conditions in a local or national newspaper. PR teams have been handling these kinds of events for years.

Communications 190

Communications Journalism Advertising Advertising 190

Business Wire

JANUARY 19, 2017

With over 50 years of industry leadership, Business Wire has established irrefutable trust from within the news market and has proven its thorough understanding of the needs of the digital age by creating a technologically sophisticated, patented distribution network.

Financial 166

Financial Video Consumer Data 166

ImPRessions - Crenshaw Communications

FEBRUARY 17, 2017

Unexpected developments, including internal changes, a wrinkle in the business climate, or a move by a competitor can demand a new tactic or two. The original concept was elaborate and involved an online petition, local-market events, Census data research, and street leafleting to create attention. Build in checkpoints.

Writing 130

Writing Comparison Product Launch Leadership 130

Sword and the Script

MARCH 1, 2022

This is how you wind up with a press release on a local ABC news affiliate in Buffalo even though your tech client is in San Francisco. The earnings release named new customers in this segment “as Marriott International, Nike, McKinsey & Company, Lego and Bayer.”. Or the Longview Journal in the case of this particular announcement.

Software 150

Software Case Study Advertising Advertising 150

The Hoffman Agency

NOVEMBER 19, 2024

As Dickson Seow , an international communications consultant who has held senior roles at Apple, Discord, Google, PayPal and Twitter pointed out, “you can have a common product offering in all markets and still be able to position your product in culturally relevant ways to tell your local story in each market”.

Local 36

Local Strategy How To Agency 36

Bianchi Biz Blog

FEBRUARY 1, 2024

We are pleased to share the first in a series of in-depth profiles of a key international market written by one of our PRGN partners. The tourism sector significantly boosts the economy, with millions of international visitors supporting hospitality, retail, and entertainment sectors. million users LinkedIn : Very few users, only 2.5%

Marketing 107

Marketing Newspapers Print Corporate 107

Communications Conversations

MARCH 29, 2019

So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. Back in Minnesota, Tess served as a Digital Production Intern with On Being, then moved into her latest role as Communications & Engagement Coordinator for Appetite for Change. I thought I’d ask my network for help!

Social Media 128

Social Media Agriculture Marketing Media 128

Deirdre Breakenridge

JANUARY 13, 2015

i] At the International Consumer Electronics Show I attended last week, of the twenty-two keynote speeches, only three were delivered by women. There are far too few women in leadership positions, which often times are the positions event organizers target when they’re searching for speakers. 1] Larson, Selena. June 4, 2014.

Conference 150

Conference Training Healthcare Policies 150