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5 PR Tips To Boost Your Company’s Media Appeal

ImPRessions - Crenshaw Communications

PR pros and comms teams should consider developments in relevant international regions as a way to expand thought leadership for company executives. Moreover, given how interconnected the business world is today, international news stories, trends, and policy changes often have ripple effects that impact the U.S.

Retail 368
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Start Now and Follow These 10 Tips for Internship Success

PRSay

Businesses of all types hire interns for strategic communications, social media and public relations. If you currently work in retail or food service, then consider pitching customer outreach or social media initiatives to your employer. Company press rooms and investor pages are good resources for this information.

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Fresh Data: The PR Answer To No News

ImPRessions - Crenshaw Communications

Use internal insights for leadership content. Sometimes organizations have internal data that can provide a potentially interesting news hook and they don’t even realize it. For example, a retail company could use existing public data in a preview whitepaper on what to expect from this year’s back-to-school shopping season.

Data 234
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Proactive Cybersecurity: Building Your Defense Before Crisis Strikes

5W PR

Regular vulnerability assessments should scan both internal and external-facing assets. Include templates for both internal and external communications, but ensure they can be customized for specific situations. Major enterprises like JP Morgan Chase process over 1 billion security events daily through their monitoring systems.

Crisis 78
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6 B2B Tech Trends From CES 2020

ImPRessions - Crenshaw Communications

As a result, whether you’re a brand, ad tech business, AI platform, or retailer, if you do business in California, you’re touched by the law. The good news is — if you’re in cybersecurity and want to boost your thought leadership chops, CES offered a great newsjacking opportunity. CES boosts brick-and-mortar retail.

B2B 208
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Was Away On A Mission Impossible?

ImPRessions - Crenshaw Communications

But it’s a perfect time for fresh leadership, and a good way for Korey to be sent packing as a public face of the brand. To be the best Amazonians they can be, they should be guided by the leadership principles , 14 rules inscribed on handy laminated cards. It didn’t have to be that way.

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3 Best Practices For Using Data In B2B PR

ImPRessions - Crenshaw Communications

But, more often than not, internal data doesn’t work for B2B PR. It’s pull marketing to promote a sense of thought leadership. It’s a rare example of a client’s internal data analysis being more compelling than an outside survey or study. Instead, they ask that the focus be on polling retail executives.

B2B 147