Sword and the Script

SEPTEMBER 24, 2024

These AEs and CSMs serve as internal advocates for customers. This is a true leadership challenge because the change has to be cultural. If are using sales coaching software like Gong, it’s very easy to share call recordings, metrics and analytics around calls. Their duties include everything about the account post-sale.

B2B 142

B2B Case Study Study Conference 142

PRSay

JANUARY 13, 2021

As you think about your internal communications plans for 2021, you must first recognize the challenges and changes that occurred in 2020. While this is not always possible due to resources, you might try teaming internal communicators up to examine each other’s area of control. Nobody plans to fail. They just fail to plan.

International 189

International Internal Data Communications 189

Onclusive

DECEMBER 6, 2019

Formerly Impact Live, this conference is a team-focused event that aligns marketing, sales, and leadership groups. International Association of Business Communicators (IABC) World Conference . Public Relations Society of America (PRSA) International Conference. Digital Sales and Marketing World. Dates: April 5 – 7, 2020.

Conference 329

Conference Marketing Case Study Measurement 329

Cision

NOVEMBER 30, 2016

After graduating college many moons ago, I moved to California as a journalist working for International Data Group (IDG). In the process, I became a software product nerd. This is a company that sits at the intersection of the things I love: software, media, marketing, communications, and journalism.

Software 0

Software Media Leadership Journalism 0

PRSay

NOVEMBER 25, 2024

Businesses of all types hire interns for strategic communications, social media and public relations. Recruiters spend mere seconds on each résumé if HR software identifies yours as a match, so make yours count. Company press rooms and investor pages are good resources for this information. Think beyond PR firms. ” Volunteer.

LinkedIn 88

LinkedIn Nonprofit Retail Social Media 88

Cision

JULY 11, 2017

The first step is choosing the right monitoring software, and it’s important to consider which features will be most crucial to your organization’s needs. Perhaps you have a widespread international pickup to consider. Consider this when selecting a potential software provider.

How To 265

How To Media Software Agriculture 265

Burrelles Fresh Ideas

DECEMBER 5, 2023

In the dynamic landscape of modern workplaces, effective internal communication is paramount. Bridging the gap between effective internal communications and cultivating an engaged workforce is not without its challenges, as I’m sure we’ve all experienced in our respective workplaces from time to time.

Internal 97

Internal International Communications Employee 97

5W PR

FEBRUARY 24, 2025

The team should include representatives from: Executive leadership Public relations Legal counsel Technical experts Government relations Human resources Information technology Each team member needs clearly defined roles and responsibilities.

Crisis 78

Crisis Crisis Management Technology Exercises 78

Prowly

APRIL 11, 2025

Leadership: To speak about the brand with confidence and integrity. When done right, a brand reputation report can turn raw data into powerful insights and give your leadership team the information they need to make strategic decisions. Presenting reputation data to leadership Focus on a story. To work against this, we."

Reputation 104

Reputation Measurement Report Branding 104

Sword and the Script

JUNE 11, 2024

Staffbase launches beta for new internal comms tool; Muck Rack team up with Shankman; Agility PR Solutions parent touts LLM deal with “big tech” In an unscientific observation, I’ve noticed a lot of companies are hiring internal communications. Communication is a function of leadership.

International 95

International Internal B2B System 95

Onclusive

NOVEMBER 8, 2023

Internal Communications Internal communications are crucial in determining how things are accomplished in any organization. Experts have often debated the interesting PR problem of measuring the effectiveness of internal communications. How do you know what’s working?

Training 195

Training Media Training Crisis Communications Corporate 195

PRSay

APRIL 8, 2020

From economic uncertainty to anxiety and disruptions to daily life, there are many immediate and potentially existential issues for an organization and its leadership. Executives around the globe are facing a daunting task: leading their teams and organizations during the COVID-19 crisis.

How To 193

How To Crisis Employee Resources 193

Sword and the Script

OCTOBER 1, 2024

It covers August and September as news from the PR software community has been slow recently. Germany-based Staffbase an internal communications platform, said it “secured a revolving credit facility in an amount of up to €50 million from J.P. Prowly was acquired by the SEO software vendor Semrush in 2020. No reason was noted.

Publicity 156

Publicity Software Google Reddit 156

ImPRessions - Crenshaw Communications

MARCH 21, 2019

Speaking engagements are an effective way to shape executive thought leadership. Crenshaw client Bizzabo, a leading event software company, wanted to take action after research confirmed that tech events overwhelming feature male speakers and attendees to the tune of 70% and 80% respectively. Take the stage.

Company 174

Company Conference Corporate Leadership 174

Cision

OCTOBER 31, 2017

Sales leadership and marketing will have direct business outcomes information such as leads, opportunities and contract information. Software develops can look at how users engage in a platform. Your internal experts know what real impact looks like, let them tell you what’s true.

Measurement 222

Measurement System Data Analysis 222

Prowly

FEBRUARY 3, 2025

This helps you internally and makes it easy to hire contractors for creative work. Thought leadership: frequently post op-ed, thought leadership content, blogs, and interviews to establish authority in the market and reinforce your brand messaging. In measuring PR campaign reach and impressions.

Branding 104

Branding Brand How To Measurement 104

Sword and the Script

NOVEMBER 14, 2023

This is a marketing leadership problem. Worst of all, more leadership attention and more of the marketing budget is focused on patching the avoidable gaps. That’s the price of leadership. As I’m prone to say, thought leadership actually requires thought and leadership. You wind up paying through the teeth – 1.5x-3x

Content Marketing 200

Content Marketing B2B Marketing How To 200

Prowly

APRIL 2, 2025

The CEO wants to track a thought leadership campaign Youve pitched your CEOs expert comments to various publications in the industry. Regardless of the language youre monitoring, all AI summaries in Prowly are automatically written in English , so your team and clients can understand. No more wasting time on translation.

Examples 104

Examples Automotive Media Print 104

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2018

But, more often than not, internal data doesn’t work for B2B PR. It’s pull marketing to promote a sense of thought leadership. It’s a rare example of a client’s internal data analysis being more compelling than an outside survey or study. This is natural. It’s also inexpensive and easy to access.

B2B 147

B2B Data Retail Survey 147

Stephen Waddington

OCTOBER 13, 2020

If the internal and external communication function inside an organisation didn’t report directly to management before the crisis - it almost certainly will now. Communication as a strategic management and leadership function Communication has been a critical management priority for organisations throughout the crisis.

Report 144

Report Communications Government Crisis 144

ImPRessions - Crenshaw Communications

MAY 15, 2017

While some PR firms boast comprehensive intern or entry-level programs, they may be short on actual PR practice and long on busy work. We also encourage everyone – even interns – to write blog posts and try their hand at short videos for social sharing. “Real-world” opportunities from day one.

Skype 147

Skype Agency Meeting Software 147

PRSay

MARCH 28, 2019

” It was this internal separation that inspired Kuty Shalev, founder of New York City-based strategic software firm Clevertech, to schedule multiplayer video-gaming sessions for her workers.

Video 167

Video Employee Training Study 167

PRSay

FEBRUARY 24, 2023

Bohush, a PR specialist at MacPaw, a software company headquartered in Kyiv, shared her harrowing experiences and lessons learned during a recent livestream webinar hosted by PRSA’s Thoroughbred Chapter in Kentucky. Before the invasion, she was living her life with her husband, pursuing her PR career and having fun.

Software 145

Software Energy International Internal 145

Onclusive

OCTOBER 12, 2021

Here are the key elements of a well-rounded communications budget to consider: Team headcount and salaries Agency retainers, including media relations & crisis communications Owned media and contributed content development Technology tools, such as media monitoring, media database and internal communication platforms for employee engagement.

Resources 195

Resources Technology Data Product Launch 195

Onclusive

DECEMBER 17, 2018

The financing will fuel investment in engineering, data science and product development and accelerate the expansion of the company’s international footprint. We have brought on a team with a unique blend of marketing, communication, analytics, and software experience.”.

Analytics 150

Analytics Data Big Data Technology 150

PRSay

DECEMBER 21, 2017

Edelsburg, chief operating officer of Muck Rack , a PR and communications-software company based in New York, is a third-generation PR professional. He interned at a company that builds technology applications for PR professionals, and enjoys showing colleagues how technology can help them accomplish their goals. “In

Publicity 151

Publicity Radio Sports Technology 151

PRSay

MARCH 11, 2019

Whether you are an impassioned employee or a socially conscious consumer, internal and external audiences are making their voices heard as never before.” Social media is changing the way companies communicate internally and externally.

Trends 151

Trends Communications Employee Enterprise 151

Sword and the Script

MARCH 15, 2022

Truescope uses the “workspace” concept that’s become popular in software. A manual send is useful for those wise PR pros that want to review such summaries before they go out to leadership. I searched all of the major business software review sites – G2, TrustRadius, Capterra, GetApp, and more – and didn’t see a single review yet.

Tools 165

Tools Media Software Analysis 165

PRSay

JUNE 16, 2023

Generative artificial intelligence, such as ChatGPT or Google’s Bard chatbot, can generate text, images and other content derived from the data on which the AI software is trained. We must be willing to experiment with new technologies and find what works best for ourselves, our clients and our internal audiences.

Technology 146

Technology Crisis Management Social Media Training 146

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. establish thought leadership. The less time you need to spend editing content and following up with contributors, the more time you have for strategy and optimization.

How To 177

How To Guidelines Content Marketing Video 177

PRSay

DECEMBER 3, 2020

“Now that I’ve crossed APR off my bucket list, I feel like a pro,” said Vela-Williamson, explaining that the APR process makes her feel like she has earned her place at “the leadership table” while adding confidence that her work can be trusted. The company also requires users to download an app to their computer. Ann Peru Knabe, Ph.D.,

Study 158

Study Public Affairs Course International 158

Sword and the Script

DECEMBER 26, 2023

Against that backdrop, I’ve organized this year’s prediction roundup into the following categories: Predictions that have little or nothing to do with AI; Predictions that express caution about AI; Predictions that are enthusiastic about AI; Predictions from PR software executives; and One prediction from ChatGPT.

Writing 211

Writing Communications Marketing B2B 211

The Resolution Blog

MAY 24, 2017

How refusing to offer AVE’s led to two global AMEC awards and very happy clients On May 17th, 2017 AMEC announced the winners for their International Communication Effectiveness awards. Bright HR is a people management software company that enables HR managers and small business owners to effortlessly manage staff absence.

Measurement 136

Measurement B2B Google Financial 136

Sword and the Script

OCTOBER 15, 2024

This is worth mentioning because Microsoft products have broad adoption in PR – and not just external communications but internal and employee communications too. That matters if you are using any of the many tools Microsoft has for internal comms. I couldn’t agree more. These things make me very cautious about the company.

Report 142

Report Marketing Analysis Tools 142

Sword and the Script

AUGUST 17, 2021

There are three surprising kickers in this finding too: Internal comms faced the most ethical challenges – more than external comms, Men in comms reported “significantly more ethical challenges than” women, and. million PR pitches sent through their software over the last 12 months and produced some interesting statistics.

Creativity 99

Creativity Study Ethics Publicity 99

Sword and the Script

JUNE 7, 2022

Scale to compete with incumbents; Prowly adds media monitoring; Cision releases internal DE&I report; World’s First-Ever NFT Press Release. There’s another factor at play here too – and that’s the track record of M&A in PR software. Cision releases internal DE&I report. Third largest in the U.S.

Software 87

Software Pitching International Internal 87

Stephen Waddington

APRIL 24, 2018

The University of Huddersfield is developing this software and its use is being negotiated for the Global Alliance - affiliated bodies and, if appropriate, with adaptations, by commissioning employers. To facilitate relationships and build trust with internal and external stakeholders and communities 6.

Education 95

Education Ethics Resources Software 95