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Make A Greater Impact In 2018 With International Speaker & Storyteller, Cameron Brown

Deirdre Breakenridge

I had a conversation with International speaker and storyteller, Cameron Brown , about creating impact in 2018. Expose yourself to different belief systems and ways of treating our planet (good & bad), contrast challenges and changes. Cameron is also the founder of The Thriving Collective and creator of The Impact Diaries.

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Leadership In Crisis: The Crowdstrike PR Response

ImPRessions - Crenshaw Communications

In the high-stakes cybersecurity sector, even the most robust systems can experience sudden disruptions — often with serious, but temporary PR implications for the companies involved. The Windows OS crash triggered by the faulty update disrupted airline reservation systems, financial institutions, and even hospital care.

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5 Ways To Raise Your Internal PR Game

ImPRessions - Crenshaw Communications

Earlier this week, we made the case for raising your internal PR game. The technological and social changes over the past few years have both made internal communications more important, and also opened up opportunities to revolutionize it. 5 ways to raise internal PR standards. Internal comms should be easy on the eyes.

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How PR Supports Employer Branding

ImPRessions - Crenshaw Communications

Time was, we’d have a full-blown PR strategy meeting, and employee recruitment would be in an internal comms section, reduced to a single bullet point in a slide deck. A smart internal or external PR team will invest the time to scout for opportunities and craft entries to win external recognition, often in concert with Human Resources.

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What to Do When Your Internal Communications Goes External

PRSay

Hackers can also find and release damaging internal correspondence and documents. ” So, what are the best ways to lessen the potential negative impacts of your internal communications going external? Treat every piece of internal communication as if it were external. If the internal email goes out at 10:30 a.m.,

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How to find the right PR measurement partner

Onclusive

If you’re going to measure the effectiveness of your interactions with the authors on an ongoing basis, you’ll also need a PR equivalent of a customer relationship management (CRM) system that can keep track of your pitches, who they went to, how journalists engaged with your communications, and whether they picked up and published your stories. .

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The 6-Step Guide to Creating a Thought Leadership Content Program

Contently - Strategy

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. Half of C-suite executives say they leverage thought leadership to make purchasing decisions in tough economic times. What is thought leadership?