ImPRessions - Crenshaw Communications

SEPTEMBER 27, 2018

Earlier this week, we made the case for raising your internal PR game. The technological and social changes over the past few years have both made internal communications more important, and also opened up opportunities to revolutionize it. 5 ways to raise internal PR standards. Internal comms should be easy on the eyes.

International 147

International Internal Employee Mobile 147

ImPRessions - Crenshaw Communications

AUGUST 30, 2022

Time was, we’d have a full-blown PR strategy meeting, and employee recruitment would be in an internal comms section, reduced to a single bullet point in a slide deck. A smart internal or external PR team will invest the time to scout for opportunities and craft entries to win external recognition, often in concert with Human Resources.

Branding 333

Branding Brand Employee Engineering 333

PRSay

MARCH 25, 2019

Hackers can also find and release damaging internal correspondence and documents. ” So, what are the best ways to lessen the potential negative impacts of your internal communications going external? Treat every piece of internal communication as if it were external. If the internal email goes out at 10:30 a.m.,

International 156

International Internal Communications Employee 156

Onclusive

MARCH 29, 2022

If you’re going to measure the effectiveness of your interactions with the authors on an ongoing basis, you’ll also need a PR equivalent of a customer relationship management (CRM) system that can keep track of your pitches, who they went to, how journalists engaged with your communications, and whether they picked up and published your stories. .

Measurement 370

Measurement How To Analysis Hotels 370

Stern + Associates

JUNE 25, 2024

In the rapidly evolving digital landscape, mastering the art of digital thought leadership marketing is no longer a nice to have—it’s a necessity. Implementing logical site architecture, internal linking and clear navigation helps AI systems understand and better surface your content.

Leadership 124

Leadership Marketing Web System 124

5W PR

MARCH 17, 2025

The Foundation: Building a Proactive Monitoring System Effective threat monitoring requires a multi-layered approach that combines technology, process, and human expertise. Start by implementing continuous monitoring across all critical systems and assets. Start by establishing baseline metrics for normal system behavior.

Crisis 78

Crisis System Analytics Analysis 78

Contently - Strategy

JANUARY 26, 2023

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. Half of C-suite executives say they leverage thought leadership to make purchasing decisions in tough economic times. What is thought leadership?

Leadership 141

Leadership Content Marketing Healthcare Google 141

Melissa Agnes

NOVEMBER 19, 2014

Process and Systems – understanding that poor outcomes may always result when obeying or implementing time-tested processes; understanding how various parts of the whole interact with one another (ex: cause and effect). And give authority to those people who have internalized these values of adaptive crisis response. Incident Command.

Crisis Management 266

Crisis Management Crisis System Policies 266

5W PR

JANUARY 26, 2025

Their “You Can’t Stop Us” campaign united athletes across backgrounds while addressing systemic inequalities. Successful D&I initiatives begin with examining internal practices and culture. This internal engagement creates authentic storytelling opportunities while deepening organizational commitment.

Strategy 78

Strategy Brand Branding Employee 78

5W PR

JANUARY 22, 2025

The first step is creating a dedicated crisis response team that includes representatives from communications, legal, operations, and executive leadership. Digital Monitoring and Early Warning Systems Organizations must implement robust digital monitoring systems to catch potential issues before they escalate.

Crisis Management 78

Crisis Management Crisis Crisis Communications Training 78

5W PR

MARCH 5, 2025

The fallout from these events often spreads rapidly across social media and news outlets, demanding swift and strategic responses from leadership teams. The most successful companies treat each crisis as an opportunity to strengthen their systems and rebuild stakeholder confidence through demonstrated improvements.

Privacy 78

Privacy Crisis Crisis Communications Crisis Management 78

PRSay

JULY 27, 2020

To illustrate how even the most challenging piece of content can be improved, here’s an excerpt of an actual 800-word company email (with the names changed): Dear Colleague: The purpose of this communication is to update you on our Performance Cultural Initiatives and our efforts to enhance Acme’s Performance & Development System.

Employee 197

Employee Leadership System Corporate 197

5W PR

FEBRUARY 24, 2025

The team should include representatives from: Executive leadership Public relations Legal counsel Technical experts Government relations Human resources Information technology Each team member needs clearly defined roles and responsibilities. Regular evaluation helps identify strengths and weaknesses in your crisis response capabilities.

Crisis 78

Crisis Crisis Management Technology Exercises 78

PRSay

SEPTEMBER 16, 2020

As a nationwide health care system, OEM was able to pull assets from across the country to develop a plan, and they worked with the VHA Office of Communications on both internal and external PR efforts. Our internal communications team provided communications support for our facilities across the country.

Ethics 203

Ethics Public Affairs Crisis Management Training 203

Cision

OCTOBER 31, 2017

Sales leadership and marketing will have direct business outcomes information such as leads, opportunities and contract information. Accessing these backend systems and having experts implement methods for tracking incoming activity generated by a PR program, can help you know more about the outcomes of your efforts.

Measurement 222

Measurement System Data Analysis 222

Sword and the Script

JUNE 11, 2024

Staffbase launches beta for new internal comms tool; Muck Rack team up with Shankman; Agility PR Solutions parent touts LLM deal with “big tech” In an unscientific observation, I’ve noticed a lot of companies are hiring internal communications. Communication is a function of leadership.

International 95

International Internal B2B System 95

Burrelles Fresh Ideas

DECEMBER 5, 2023

In the dynamic landscape of modern workplaces, effective internal communication is paramount. Bridging the gap between effective internal communications and cultivating an engaged workforce is not without its challenges, as I’m sure we’ve all experienced in our respective workplaces from time to time.

International 97

International Internal Communications Employee 97

PR Job Coach

NOVEMBER 26, 2020

In close to four decades in the communications business, Patti has held senior leadership positions in four different areas of the industry: PR, Advertising Corporate and Start-up. Gerry served in leadership positions at Producers Forum Inc., Patti is also Forbes contributor and public speaker. Hitachi, Loral, ASARCO, Gould Inc.,

Corporate 274

Corporate Leadership Advertising Advertising 274

Prowly

FEBRUARY 20, 2025

FIND OUT WHAT OTHERS SAY ABOUT YOUR BRAND Difference between internal and external communication Communication typically happens on two levels: internally, with your team and key stakeholders, and externally, with the general public, the press, other businesses, etc. Stakeholders: Internal employees and shareholders.

Writing 104

Writing Communications How To Internal 104

PRSay

SEPTEMBER 15, 2020

Why did you decide to pursue leadership roles within the Richmond Chapter , and also at the national level? I was honored that she asked me, and that put me on my path to leadership within the Society. Those monuments have become a lightning rod for protests and calls for societal changes in response to systemic racism.

Meeting 157

Meeting Leadership Community System 157

Rock the Status Quo

FEBRUARY 9, 2015

Perhaps they don’t have an internal brand ambassador program of any kind ( a what? ), and they are terrified at the very THOUGHT of giving employees online freedom and autonomy. Consider ways to expand editorial placements with personal branding campaigns for c-suite leadership and your subject matter experts !

Corporate 100

Corporate Leadership Brand Branding 100

PRSay

APRIL 8, 2020

From economic uncertainty to anxiety and disruptions to daily life, there are many immediate and potentially existential issues for an organization and its leadership. Executives around the globe are facing a daunting task: leading their teams and organizations during the COVID-19 crisis. Leading teams from afar.

How To 193

How To Crisis Employee Resources 193

Prowly

APRIL 2, 2025

The CEO wants to track a thought leadership campaign Youve pitched your CEOs expert comments to various publications in the industry. The system creates summaries and sends emails for you; your team saves tens of hours monthly. No more wasting time on translation. What are the benefits? Want to save time on personalizing pitches?

Examples 104

Examples Automotive Media Print 104

ImPRessions - Crenshaw Communications

MARCH 21, 2019

Speaking engagements are an effective way to shape executive thought leadership. To take action and amplify its push for gender diversity, it created its own women’s leadership half-day conference called Empower , held on International Women’s Day. See this earlier post for more on better PR with third-party partnerships.

Company 174

Company Conference Corporate Leadership 174

Sword and the Script

NOVEMBER 14, 2023

This is a marketing leadership problem. Worst of all, more leadership attention and more of the marketing budget is focused on patching the avoidable gaps. That’s the price of leadership. As I’m prone to say, thought leadership actually requires thought and leadership. You wind up paying through the teeth – 1.5x-3x

Content Marketing 200

Content Marketing B2B Marketing How To 200

Stern + Associates

JUNE 25, 2024

Renee Richardson Gosline | Globally Recognized Digital Marketing Expert Revealing How to Improve Decision-Making with AI Systems that Keep Humans in the Loop Many firms are exploring human-AI collaborations and their potential to make content creation more efficient. According to Renée Richardson Gosline , Ph.D., Matt Beane , Ph.D.,

System 123

System Technology Leadership Employee 123

Sword and the Script

SEPTEMBER 5, 2023

Sumeru Equity Partners acquired a majority stake in the internal comms platform SocialChorus. Cision shakes up C-suite again Cision has swapped out its leadership again. Leadership shuffles and company restructuring often followed soon after these transactions. This latest shake-up also appears to be another restructuring.

Software 182

Software Marketing Leadership B2B 182

Sword and the Script

OCTOBER 25, 2022

I have colleagues who also layer on Trello and other content management systems as well. The role has required expansion of the previous need to be a generalist who is knowledgeable on business topics, to being one who can effectively take on a business leadership role where needed.”. More internal comms. More internal comms.

Communications 149

Communications Crisis International Internal 149

Deirdre Breakenridge

FEBRUARY 13, 2015

Dana Lewis created and moderates #hcsm, the international healthcare & social media community on Twitter that meets Sunday nights at 8pm CT. For her day job, she leads a team of digital content strategists for Providence Health & Services, the third largest not-for-profit health system in the U.S.

Healthcare 150

Healthcare Community Twitter Communications 150

Onclusive

MARCH 29, 2022

If you’re going to measure the effectiveness of your interactions with the authors on an ongoing basis, you’ll also need a PR equivalent of a customer relationship management (CRM) system that can keep track of your pitches, who they went to, how journalists engaged with your communications, and whether they picked up and published your stories.

Measurement 195

Measurement How To Analysis Hotels 195

Cision

JULY 11, 2017

Perhaps you have a widespread international pickup to consider. Whatever your brand’s media footprint, a robust system that includes both monitoring and targeting tools is a must for capturing media pickup and converting it into actionable strategy. Do you need to track social media mentions, online influencers, and hashtags?

How To 265

How To Media Software Agriculture 265

5W PR

MARCH 18, 2025

A crisis communication team should include: Executive leadership Legal counsel PR/Communications staff Technical experts Customer service representatives Social media managers Regular crisis simulation exercises help teams practice coordinated responses. Internal Communication Keep staff informed about public statements and media coverage.

Crisis 60

Crisis Healthcare Crisis Communications Crisis Management 60

PRSay

JUNE 14, 2024

It requires a continuous commitment to addressing systemic inequalities and fostering an inclusive environment where everyone can thrive. By visibly supporting the Black community, companies can: Demonstrate leadership. Supporting of the Black community Supporting the Black community extends beyond commemorating Juneteenth.

Community 145

Community Employee Groups System 145

Stern + Associates

OCTOBER 17, 2023

Her direction is essential to organizations seeking to implement and scale quantum networks and hybrid classical/quantum systems, wield entanglement as a resource, and prepare for the impacts of quantum cryptography. Named a 2023 U.S. She is the first Science Envoy to be appointed in the field of quantum science and technology.

Technology 133

Technology System Government Groups 133

PRSay

OCTOBER 12, 2021

The financial burdens experienced by these communities — due to centuries of discrimination, prejudice and bias shaping our institutions and systems — often are significant barriers for internship experiences that launch ambitious PR careers. It’s simply a privilege they can’t afford. Providing more opportunities. Since living in the D.C.

Nonprofit 197

Nonprofit Financial Community Leadership 197

Deirdre Breakenridge

FEBRUARY 1, 2022

War, fear, international isolation, and nationalism shaped an entire generation of people that now hold the majority of power and leadership in the western world — the Baby Boomers. How do we take an understanding of generational gaps and correlate them with leadership style, motivations, and the ability to connect with people?

Blogging 213

Blogging Ethics Leadership Course 213

PRSay

AUGUST 13, 2020

In those cases, do we swallow our discomfort and remain professional above all else, or do we join the employees who are rising up as internal activists? In this new model, organizations become part of a larger social system. Looking to the past.

System 190

System Public Affairs Employee Nonprofit 190