ImPRessions - Crenshaw Communications

MARCH 13, 2018

Every two years, the New York-based Corporate Communication International ( CCI ), conducts an in-depth survey of senior PR and communications officers at Fortune 500 companies about the latest global PR trends. Major organizations can be shaken by a careless tweet or a viral customer complaint. Focusing Inward.

Trends 199

Trends Corporate Employee Analysis 199

Cision

JULY 5, 2016

Our talented leadership team—among the best with whom I’ve ever worked–also positions us well to serve clients, both proactively and reactively, in building, strengthening and defending their reputations. Having a social media initiative go viral is not a good goal – what is the intended net result?

Nonprofit 227

Nonprofit Crisis Viral Groups 227

ImPRessions - Crenshaw Communications

MARCH 11, 2020

Nature hates a vacuum, and so does a “viral” news story like the COVID-19 outbreak. The company leadership took charge of the situation before crazy rumors could start or spread. Out of sight can’t mean out of mind. Stick to the facts. Give people things to do.

Employee 156

Employee Leadership Viral Small Business 156

Stern + Associates

MARCH 8, 2023

International Women’s Day is a global celebration of the social, economic, cultural and political achievements of women. Gender pay gaps and unequal access to leadership opportunities persist, as does the unequal distribution of household and care tasks so sharply highlighted by the pandemic.

Leadership 118

Leadership Groups Viral Crisis 118

Melissa Agnes

FEBRUARY 24, 2015

The fact that we’re never quite sure when something may or may not go viral against us in a negative way makes us feel as though we’re not in control, it makes us feel vulnerable and exposed, and it’s one of the biggest setbacks resulting in a lack of proactive action that needs to take place. What makes something go viral?

Social Media 113

Social Media Viral Crisis Management How To 113

PRSay

MARCH 11, 2019

Whether you are an impassioned employee or a socially conscious consumer, internal and external audiences are making their voices heard as never before.” Social media is changing the way companies communicate internally and externally. According to thecompany10, “Who can say exactly why a video or story goes viral?

Trends 151

Trends Communications Employee Enterprise 151

Melissa Agnes

MARCH 6, 2018

This process is based off of the Crisis Ready Model, which is a model I’ve developed throughout my years of helping organizations—from international corporations, to government agencies around the world, to businesses just like yours—become crisis ready. Determine your current processes of internal escalation.

Crisis 172

Crisis Crisis Management Handbook Viral 172

Melissa Agnes

FEBRUARY 3, 2015

In each type of crisis scenario (which you identified in step 1 above), who are the key stakeholders (both internal and external) that you need to communicate with? Never knowing if something is going to go viral against you in a negative way… but wait! This means: Who are your stakeholders? Make a list. Where are they online?

Crisis Communications 169

Crisis Communications Crisis Communications Crisis Management 169

PRSay

FEBRUARY 12, 2021

But that revelation might “hit social media and spread virally,” which is bad for the entire team. In 2016, he founded Craig Newmark Philanthropies, which supports organizations that advocate for trustworthy journalism, voter protection, women in technology, and military veterans and their families.

Ethics 174

Ethics Communications Nonprofit Journalism 174

PRSay

FEBRUARY 24, 2017

No audience affects your job security more than your own leadership team. Set up meeting with colleagues and internal stakeholders to talk about the dashboard. That’s an asset that stays with you, unlike shares or post virality.” That’s why presenting campaign results to executives may be a communicator’s most essential skill.

Social Media 118

Social Media Airlines Media Meeting 118

Melissa Agnes

OCTOBER 21, 2014

Everything has viral potential. If your crisis is news worthy, relatable and has an emotional impact, it has a good chance of going viral – quicker than you can imagine. If images and/or videos are involved, than your chances of experiencing a viral crisis heighten significantly.

Crisis 100

Crisis Crisis Management How To Viral 100

PRSay

OCTOBER 25, 2017

Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. This type of planning includes making sure that your team is communicating well internally, too. “If If something is a problem internally, then it could explode externally,” said Emerick.

Social Media 120

Social Media Conference Media Corporate 120

PRSay

OCTOBER 8, 2018

During his General Session speech at the 2018 PRSA International Conference , Reich reminded the audience of professional communicators that while the truth itself is iron-clad, perception and experiences vary based on the person and the background. .” “Viewers stop when they see a fight,” he said.

Conference 152

Conference Television Viral Banking 152

Waxing UnLyrical

MARCH 13, 2013

When I talk about value, I don’t mean necessarily mean huge numbers of new business inquiries immediately (though those would be nice, and almost all the speaking I do does ultimately result in those, or in thought leadership positioning, or both). Can you prepare for a possible viral social media disaster?

Conference 105

Conference Social Media Crisis Crisis Management 105

Sword and the Script

MARCH 15, 2022

This also works for viral content – like a retweet on Twitter. A manual send is useful for those wise PR pros that want to review such summaries before they go out to leadership. They have a couple of hundred international customers already. You’ll only see one result with all the syndications nested underneath. Workspaces.

Tools 165

Tools Media Software Analysis 165

PR in High Definition

FEBRUARY 22, 2024

A viral clip of an Irish rugby coach leading La Rochelle through France’s Top 14 competition got me thinking about this very topic. Localising press releases and thought leadership articles is crucial, but every element of reputation shaping can and should be considered. But then, what happens when a word isn’t translatable?

Local 62

Local Leadership Viral Creativity 62

ISEBOX

MARCH 3, 2016

These days, we need to be considering how we’re going to take our content and power it up to viral status. C&C Content Factory: At the PRSA 2015 International Conference, Heidi Sullivan, Managing Director of Cision Canada, presented her take on why PR professionals need to think in terms of C&C. What a novel idea!”

eBook 70

eBook Viral Conference Content Marketing 70

Buzzstream

OCTOBER 23, 2024

And then I call it leadership-level strategy: Can you connect your actions to the mission and vision of the company? And so when you think about the brand, I think that’s, for an SEO person or a digital PR person or PR in general, the more you can understand leadership level strategy and what that is, to me, what unlocks.

SEO 62

SEO Study Branding Brand 62

Waxing UnLyrical

JULY 18, 2019

In 2017, my organization, Goodwill Industries International, then a 115-year-old social enterprise; one of the oldest 501 (c)(3) nonprofit brands; the leading workforce provider in North America; and the #1 brand doing the most good by enso and featured in Fast Company Magazine – faced a pretty significant challenge. Influencer approach.

Nonprofit 86

Nonprofit Fashion Retail Enterprise 86

Newsfile

FEBRUARY 28, 2024

Newsjacking is a media strategy where a brand capitalizes on viral news stories to market itself. It assesses sustainability practices, social impact, and ethical governance PR professionals collaborate with internal teams to compile ESG data and communicate it transparently to stakeholders. What is Viral Marketing?

Viral 52

Viral Crisis Communications SEO Reputation 52

PRSay

DECEMBER 18, 2019

As social media has empowered popular movements, large corporations have learned to react with increasing agility in their communications — and in their internal decision-making. Tip 1: Live your values. Bass’s statements caused confusion and failed to resonate with core audiences, putting Silver on the defensive when he finally appeared.

Corporate 100

Corporate Crisis Management Crisis Government 100

Contently - Strategy

APRIL 24, 2019

If you’re expanding to an international LOB, your new goal could be to build a loyal audience in the UK. In the first playbook, we revealed how athenahealth recently reset the voice and tone of its content, even after years of successful thought leadership. Let’s use setting goals and KPIs for now.

Content Marketing 101

Content Marketing Infographics Insurance Insurance 101

NewsWhip

MAY 12, 2021

So, Creators League Studio is an internal content studio for PepsiCo, and we work primarily with Pepsi beverages, so Pepsi, Mountain Dew, LIFEWTR, bubly, so working on fun beverage brands. And, so now we have a whole process where within our internal studio, we meet once a week to discuss those trends and what we’re seeing.

Trends 78

Trends Branding Brand Reddit 78

Scott Public Relations

AUGUST 27, 2019

professor at the University of California at Irvine and author of the book “The Misinformation Age: How False Beliefs Spread”, explained at the annual meeting of PR Boutiques International that understanding how false beliefs propagate may lie in defining “belief” as a social phenomenon. Cailin O’Connor, Ph.D.,

Insurance 45

Insurance Insurance Healthcare Communications 45

Prohibition

JANUARY 24, 2022

What causes a crisis to go viral? During a crisis, leadership, internal communications, and public relations teams may use employee communication platforms to disseminate updates and critical company information. This has several advantages which may eclipse all other forms of internal crisis management solutions.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Scott Public Relations

AUGUST 27, 2019

professor at the University of California at Irvine and author of the book “The Misinformation Age: How False Beliefs Spread”, explained at the annual meeting of PR Boutiques International that understanding how false beliefs propagate may lie in defining “belief” as a social phenomenon. Cailin O’Connor, Ph.D.,

Healthcare 40

Healthcare Insurance Insurance Communications 40

Buzzstream

MARCH 13, 2024

Internal Datasets. This piece went viral, gaining major news coverage in the space due to the timeliness of the campaign and the creative way it came together. Establish Thought Leadership The more a brand is mentioned within a specific niche, the more likely it is to be perceived as an authority. External Datasets.

Digital PR 71

Digital PR Construction Case Study SEO 71

Stephen Waddington

AUGUST 27, 2018

Table 1: James Grunig and Todd Hunt’s Four Models of Public Relations (1984) Excellence Theory The so-called Excellence Theory[ii] developed over the next decade as a result of a research programme commissioned by the Research Foundation of the International Association of Business Communicators (IABC) in 1984.

Communications 60

Communications Analysis Web Handbook 60

Prohibition

DECEMBER 9, 2021

They can be very serious and with social media increasing in popularity and reach, a crisis can very easily go viral within a short space of time. Has your management or leadership team had to get involved? And remember, crises’ are not only public-facing as they can start within your company – internal comms should be covered too!

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62

Prohibition

JANUARY 14, 2022

In today’s world, a negative story about your brand or organisation could go viral in an instant. Will you hold an external or internal press conference? Who is responsible for internal communication – talking to employees about what has happened and how the company intends to deal with it? What is a PR Crisis Plan?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Buzzstream

JANUARY 7, 2025

That said, we do have periodical checks in place to ensure that journalists are still live and do update our internal sheets and databases accordingly. By focusing more on down-funnel metrics, PR teams can demonstrate their impact in terms that resonate with leadership and justify budgets.

Digital PR 62

Digital PR Report SEO Data 62

Journalistics

MARCH 18, 2016

Communication among your internal teams and external stakeholders is critical to getting it right and making sure everyone is on the same page.” With Yellowberry, when our founder launched the business and it went viral via the Kickstarter community, we embraced fans and used them as part of the story.

Social Media 45

Social Media Media Storytelling Local 45

Journalistics

MARCH 18, 2016

Communication among your internal teams and external stakeholders is critical to getting it right and making sure everyone is on the same page.” With Yellowberry, when our founder launched the business and it went viral via the Kickstarter community, we embraced fans and used them as part of the story.

Social Media 40

Social Media Media Storytelling Local 40

Prowly

FEBRUARY 26, 2025

Unconventional, yet humorous, they've created viral content that resonated with audiences far beyond traditional PR. Since he established credibility and thought leadership first, he attracted media attention naturally, making him a frequently quoted expert in the industry. Think original surveys, expert opinions, and so on.

Digital PR 104

Digital PR Case Study SEO Measurement 104

PRSay

JANUARY 6, 2021

We need to educate ourselves and ask for feedback internally and externally. Studies have shown anger to be the most viral emotion, but anger destroys and divides. Awe is the second most viral emotion. None of us and none of our organizations are perfect. and “Is there anything that we should discuss that was left unsaid?”

Communications 199

Communications Viral Fashion Public Affairs 199

PRSay

DECEMBER 10, 2020

His viral moment isn’t a thing anymore; it’s the stuff every working day is made of. In times of crisis, in great change, you have to focus on authenticity,” said Derek Pando, Zoom Video Communications head of international and partner marketing. To find out, internal communicators should become reporters within their organizations.

Communications 158

Communications Nonprofit Employee Film 158

Buzzstream

MAY 25, 2021

This format can also lend itself well to adding credibility to your brand and is great for thought-leadership style campaigns. You’re fairly unlikely to “go viral” with this format because they’re unlikely to produce stories that will make the front-pages of top-tier newspapers or magazines.

Infographics 160

Infographics Data Blogging Mobile 160