Sword and the Script

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

Leadership 161

Leadership B2B Study Survey 161

PRSay

JANUARY 29, 2025

Organizational leadership often leans on this practice of issuing statements to respond to significant government policy changes or initiatives to show support or take a public stand on societal issues. When is it appropriate to make a statement? Does every policy change demand a response?

Policies 152

Policies Government Community Leadership 152

ImPRessions - Crenshaw Communications

JULY 14, 2021

In many cases they support a path to a market leadership position. Awards in particular can be great ways to generate a morale boost for both leadership and staff. Create a leadership positioning. It’s a long-term proposition that sets them up for market leadership. Here’s how it works. Influence buyer decisions.

B2B 334

B2B Company Case Study Conference 334

Contently - Strategy

JANUARY 26, 2023

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. Half of C-suite executives say they leverage thought leadership to make purchasing decisions in tough economic times. What is thought leadership?

Leadership 141

Leadership Content Marketing Healthcare Google 141

ImPRessions - Crenshaw Communications

OCTOBER 29, 2021

Of course, it stemmed from an error I made as a fresh faced intern. During client and internal meetings, conversations may go off on tangents but there may be great points said that can be used to create a proactive pitch angle or a starting point for a thought-leadership piece. Chris Harihar , Partner .

Internal 310

Internal International Meeting Leadership 310

Onclusive

JUNE 1, 2023

When a journalist writes a negative article, internal stakeholders may jump to conclusions about the impact that will have on your brand. With a robust social listening tool, you can create compelling reports in minutes that will speak volumes to senior internal stakeholders. So, they must be monitored and analysed closely.

Strategy 370

Strategy Communications Reputation Measurement 370

ImPRessions - Crenshaw Communications

FEBRUARY 17, 2017

Unexpected developments, including internal changes, a wrinkle in the business climate, or a move by a competitor can demand a new tactic or two. The post Writing The Killer PR Plan appeared first on Crenshaw Communications. Build in checkpoints.

Writing 130

Writing Comparison Product Launch Leadership 130

ImPRessions - Crenshaw Communications

JULY 10, 2019

But according to the 2018 USC Annenberg Center for Public Relations Global Communications Report , writing is the skill most valued by PR recruiters. Successful PR people tend to be good writers; yet even more impressive than the quality of good PR writing is its versatility. Am I boring you? A blog-eat-blog world .

Case Study 231

Case Study Writing Pitching SEO 231

Sword and the Script

DECEMBER 8, 2020

Leaders should plan and execute comms around M&A with the same level of detail as any other marketing campaign or business initiative writes Dwayne Alicie in this guest post. Almost every marketing role I’ve ever had has involved leadership changes and mergers and acquisitions (M&A). Pay attention to anecdotes from managers.

Internal 112

Internal International Employee Leadership 112

PRSay

NOVEMBER 25, 2024

Keep in mind that many global firms require writing samples, scenario-based assessments and other prescreening, so research these expectations and plan ahead. Businesses of all types hire interns for strategic communications, social media and public relations. This will help you identify leads and expand your network.

LinkedIn 88

LinkedIn Nonprofit Social Media Retail 88

Sword and the Script

DECEMBER 26, 2023

High demand for experienced communicators “Corporate communications professionals will continue to advance into top organizational leadership roles as their unrivaled combination of business strategy and stakeholder insight continues to become more essential. Clear and present AI “A renewed focus on and commitment to internal communications.

Writing 211

Writing Communications Marketing B2B 211

Sword and the Script

SEPTEMBER 24, 2024

These AEs and CSMs serve as internal advocates for customers. This is a true leadership challenge because the change has to be cultural. In this case, I’d interview the customers and write up a contributed article to pitch. Their duties include everything about the account post-sale.

B2B 141

B2B Case Study Study Conference 141

Onclusive

NOVEMBER 8, 2023

PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Internal Communications Internal communications are crucial in determining how things are accomplished in any organization. How do you know what’s working?

Training 195

Training Media Training Crisis Communications Reputation 195

PRSay

JULY 27, 2020

Here are some tips for doing just that: • Write for the reader. To eliminate corporate-speak, analyze your writing with tests such as the Flesch Reading Ease Score or the Flesch-Kinkaid Grade Level Score. This includes strengthening leadership at all levels and strengthening capability across our organization. How did we do?

Employee 197

Employee Leadership System Corporate 197

5W PR

NOVEMBER 25, 2020

Businesses looking to increase brand awareness are already familiar with the popularity of thought leadership when it comes to their marketing tactics. This is because communication is framed hierarchically in content marketing, which is different from thought leadership.

Content Marketing 88

Content Marketing Leadership Marketing B2C 88

Contently - Strategy

NOVEMBER 14, 2018

As Joe Lazauskas, our director of content strategy, writes : “The easiest way to build those relationships is to genuinely help people. They’ll cover: Brand Awareness & Thought Leadership. This is an excerpt from The Content Marketer’s Playbook: Brand Awareness & Thought Leadership. Lead Generation.

Leadership 106

Leadership Branding Brand How To 106

Rock the Status Quo

FEBRUARY 9, 2015

Perhaps they don’t have an internal brand ambassador program of any kind ( a what? ), and they are terrified at the very THOUGHT of giving employees online freedom and autonomy. Consider ways to expand editorial placements with personal branding campaigns for c-suite leadership and your subject matter experts !

Corporate 100

Corporate Leadership Branding Brand 100

Sword and the Script

NOVEMBER 14, 2023

This is a marketing leadership problem. Worst of all, more leadership attention and more of the marketing budget is focused on patching the avoidable gaps. Everybody on the marketing team writes. That’s the price of leadership. Marketing and sales leaders need to sit down and figure it out. How do you fix this?

Content Marketing 200

Content Marketing B2B Marketing How To 200

Sword and the Script

JUNE 11, 2024

Staffbase launches beta for new internal comms tool; Muck Rack team up with Shankman; Agility PR Solutions parent touts LLM deal with “big tech” In an unscientific observation, I’ve noticed a lot of companies are hiring internal communications. Communication is a function of leadership.

Internal 95

Internal International B2B System 95

Waxing UnLyrical

OCTOBER 4, 2017

” Which is why a recent PRWeek article quoting WE’s “president of international” (yes, this is actually his title) saw my jaw hit the floor in record time. Branded content (I know this because I frequently write said branded content for a major B2B media brand). Here’s a screen grab: … Wow.

International 44

International Internal YouTube Nonprofit 44

PRSay

NOVEMBER 12, 2021

If so, then join PRSA and Ann Wylie at Rev Up Readability , our clear-writing workshop, starting Dec. In my writing workshops, when I talk about the importance of making copy easy to read and understand, there’s always one person who can’t believe the advice applies to her. Save $100 with coupon code PRSA21! It never fails.

Mobile 201

Mobile Education Writing Engineering 201

PRSay

MAY 8, 2018

In one class, we were asked to write a release based on a police report. She worked full time, had her own home office and served in a leadership role. Judy, how did you feel when Karlie assumed leadership roles in the Georgia Chapter? Karlie: Writing is still key, along with planning and being organized.

Leadership 159

Leadership Conference Local Internal 159

PRSay

JULY 25, 2018

Ann Handley starts each day by writing an email to herself. For the Boston-based content strategist and digital marketer, it’s one way that she practices what she teaches: making writing a habit. In her daily emails to herself, “I don’t write about anything in particular,” said Handley, who will be the General Session speaker Oct.

Writing 103

Writing Conference Internal International 103

ImPRessions - Crenshaw Communications

MARCH 21, 2019

Speaking engagements are an effective way to shape executive thought leadership. To take action and amplify its push for gender diversity, it created its own women’s leadership half-day conference called Empower , held on International Women’s Day. See this post for tips on writing stellar bylines. Take the stage.

Company 174

Company Conference Corporate Leadership 174

Prowly

APRIL 2, 2025

The CEO wants to track a thought leadership campaign Youve pitched your CEOs expert comments to various publications in the industry. Instead of manually writing summaries of what youve achieved, your boss can be on the same page just by looking at the AI coverage summaries. No more wasting time on translation. Proof of progress.

Examples 104

Examples Automotive Media Print 104

Deirdre Breakenridge

DECEMBER 4, 2018

The United Nations Foundation (UNF)’s Girl Up campaign, for example, relies heavily on digital platforms such as Instagram , Facebook , YouTube videos, and blogs to encourage youth to advocate for health, education, and leadership for girls everywhere. A new Pew Research Center survey of U.S. Instagram is a great way to reach youth.

Nonprofit 240

Nonprofit Storytelling Instagram Facebook 240

Sword and the Script

OCTOBER 25, 2022

The role has required expansion of the previous need to be a generalist who is knowledgeable on business topics, to being one who can effectively take on a business leadership role where needed.”. More responsibility given the pandemic, working remotely, leadership being asked to speak out on social issues, DEI, and ESG.”.

Communications 148

Communications Crisis Internal International 148

Cision

APRIL 18, 2017

If not, complete the following exercise: Write down all of the questions you are asked in new business—aka sales—meetings. Write down all of the questions your customer service department is asked. Go to your website or your internal server/Dropbox/Google Drive and grab your most recent frequently asked questions sheet.

Exercises 198

Exercises Google Writing Blogging 198

PRSay

MARCH 22, 2023

In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. I use ZEO to describe an organization’s entry-level executives who they hire following college graduation and an organization’s interns.

How To 163

How To Employee Leadership Nonprofit 163

PRSay

APRIL 26, 2021

How do you communicate the importance of taking action on inclusive language internally with employees and create an ongoing effort to educate and gain employee acceptance? How do you integrate more inclusive language into your organization? Here are some suggestions for starting this process. Create a DE&I style guide.

Education 217

Education Employee Training Community 217

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. Want to write for Cision®? establish thought leadership. Headline writing tips. Think of your content contributor guide as a map for creatives to follow.

How To 177

How To Guidelines Content Marketing Video 177

ImPRessions - Crenshaw Communications

APRIL 2, 2019

Here are some key tactics for PR pros to build executive visibility and thought leadership. A leadership campaign should include a robust bylined content program. See this post for tips on writing stellar executive bylines. Finding a voice in the media. This usually doesn’t happen overnight. Bylines and blogs.

Conference 160

Conference Leadership LinkedIn Social Media 160

PRSay

NOVEMBER 8, 2024

You’ve built two successful platforms, Career Queen and Intern Queen. It’s funny, I built Intern Queen and Career Queen before the term “content creator” was really a thing. People always told me: “Write what you know.” So, I started writing about what I knew, which at the time, was internships and career advice.

Marketing 68

Marketing Instagram Internal International 68

Deirdre Breakenridge

JULY 24, 2018

I’ve been writing a lot about the Modern Communicator and answering questions that have flowed in through Twitter, Skype, LinkedIn and Facebook. In 2014, Richard Bistrong , a former international sales executive, contacted me after he was released from prison. Who is the Modern Communicator? All great questions.

Reputation 218

Reputation Skype Industry Conference 218

PRSay

NOVEMBER 13, 2024

Brown leads the teams responsible for internal, external and executive communications, and works closely with leaders to develop executive engagement strategies and internal communications plans to engage and inform the resort’s 35,000 cast members. Internal communications is a massive job.

Branding 68

Branding Brand International Internal 68

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 154

Employee Print Writing Survey 154

Cision

JULY 11, 2017

Perhaps you have a widespread international pickup to consider. For instance, if your company name is “Fire & Ice,” some outlets may write it as, “Fire and Ice.” Plan to routinely update your keywords with new competitors, leadership and management, products, campaigns and events. Present: Where is your brand now ?

How To 265

How To Media Software Agriculture 265