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Why Internal Communications Should Be Part of Your Marketing Strategy

PRSay

By including internal employee communications as a significant component of marketing and branding efforts, and putting a dedicated team behind it, companies transform employees into brand advocates — employees who truly believe in the organization and can speak accurately on behalf of the brand. Expanding beyond internal memos.

Internal 139
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7 ideas for building customer references in B2B tech

Sword and the Script

These AEs and CSMs serve as internal advocates for customers. Local groups – often facilitated through platforms like Meetup – are another opportunity. As a matter of corporate policy, they just didn’t do case studies for any of their solution providers. Their duties include everything about the account post-sale.

B2B 142
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The Importance of Adaptive Response In The First Moments of Crisis Management

Melissa Agnes

In wanting to volunteer for a position as a tactical medic/doctor on a local SWAT team, he attended the two-week school alongside veteran police officers, detectives, and sergeants. We need people and policies in place that defy the day-to-day operations. Policies and guidelines must allow for discretion and autonomy during crisis.

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Behind the Headlines with Mónica Cortés

Cision

This week, Cortés sat down with me to discuss the importance of internal communication, creating and following an effective business plan, and knowing how to add value to your team. What are some of the differences in building a communication strategy on a national level compared to a local level?

Local 227
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Pride Month in a Year of Loathing: Allies Needed

PRSay

And it acts like your straight neighbor Fran who puts a rainbow flag up on their house and volunteers to help at the local LGBTQ+ center. And it acts like your straight school principal who blocks book banning in their school library and hosts a local drag queen for Story Hour. Ben Finzel is president of RENEW PR in Washington, D.C,

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Report: Companies Face a New Era of Scrutiny on Political Activity

PRSay

In this new era, careful preparation, close coordination, and effective communication both internally and externally are key. Consider involving the corporate social responsibility function in reviewing political activity, to ensure that public policy positions align with broader corporate citizenship positions.

Report 176
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The 22 Responsibilities of PR and What They Entail

Onclusive

Internal Communications Internal communications are crucial in determining how things are accomplished in any organization. Taking dry content like company policies and turning it into information that employees actually want to read requires a savvy communicator. How do you know what’s working?

Training 195