Cision

MARCH 29, 2016

For example, a PR program for a multinational corporation (MNC) setting up a new retail chain in China is very different from working with a government department to promote a new destination within a city. Be locally relevant, build trust, be mindful of your tone of voice and don’t underestimate the power of relationships.

Local 120

Local Retail Newspapers Sports 120

Prowly

FEBRUARY 3, 2025

You'll also form new partnerships more easily, break into new markets, and have an easier time negotiating with suppliers and retailers. #4 This helps you internally and makes it easy to hire contractors for creative work. In general, you'll struggle less to get attention from your key audiences. And this spans beyond products.

Branding 104

Branding Brand How To Measurement 104

Communications Conversations

SEPTEMBER 10, 2020

Paul Business Journal reporting on retail and restaurants before I started my career at Life Time in May 2018. Of course, being exposed to so many local business leaders during my time at the Business Journal was a blessing. I really appreciated my time in radio and print journalism.

Radio 167

Radio Journalism Interviews Energy 167

Waxing UnLyrical

JULY 18, 2019

In 2017, my organization, Goodwill Industries International, then a 115-year-old social enterprise; one of the oldest 501 (c)(3) nonprofit brands; the leading workforce provider in North America; and the #1 brand doing the most good by enso and featured in Fast Company Magazine – faced a pretty significant challenge.

Nonprofit 86

Nonprofit Fashion Retail Enterprise 86

PRSay

AUGUST 15, 2019

They’re health care professionals, retail associates, baristas, truck drivers and construction workers — their workplace is in motion, their home bases are break rooms, bulletin boards and the manager’s office. Encourage local leaders to participate, expand reach by including more voices and watch as grassroots momentum builds.

Communications 109

Communications Employee Enterprise Local 109

Presspage

DECEMBER 26, 2017

With a vocational accounting certificate in my hand, I began working as an intern for the company CFO and loved both working and getting paid. I worked in several accounting jobs during the 1980s and then part-time retail when my first child was young. Community was my linchpin.

Community 115

Community Software Education Web 115

PRSay

APRIL 25, 2016

Right out of college, I was hired as a part-time writer for a local advertising agency. Six months later, I was at the helm of the entire public relations department — me and a newly-hired intern. Within a few weeks, I was full-time. Within a year, I was running the social media department. I wholeheartedly jump off the deep end.

Telecommunications 84

Telecommunications Automotive Study Retail 84

Bianchi Biz Blog

AUGUST 22, 2024

Alessandra Malvermi – Sound Public Relations – Italy We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Diverse and Regionally Nuanced Media Landscape: Italy boasts a diverse media landscape, with a wide array of local and international news outlets.

Fashion 70

Fashion Automotive Marketing Public Affairs 70

PR Fuel

JUNE 11, 2020

You may not need to reach an international audience. On the other hand, a new mustard product should be announced to consumer, retail, and food outlets. Reporters always like to run “local kid does well” stories. There are a variety of press release distribution companies to choose from.

How To 98

How To Newspapers Analytics SEO 98

Stephen Waddington

MAY 16, 2019

There are 300 people working for the airport and more than 3,000 people on the site working for airlines and retailers,” she said. Christian headed to London to work at an agency called Freuds before heading back north to work for a local agency. He set up his own business before heading up W North.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

Buzzstream

MARCH 5, 2025

For instance, Europe’s Top Personal Income Tax Rates are perfect for an international campaign. Check the local forecast before you pitch a local journalist This weeks tip comes from Collin Czarnecki, Founder of NOBLE Digital Studio : Pitching to a local TV or online newspaper?

Digital PR 62

Digital PR Pitching Study Google 62

PR 20/20

SEPTEMBER 17, 2019

Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. As you’ll see from the 2019 agenda , this one goes deep on SEO, diving into topics like link building and local ranking opportunities.

Conference 97

Conference Marketing Case Study Content Marketing 97

Buzzstream

JUNE 20, 2018

Retailers could easily create content around particular branches and stores, earning local links and media mentions. Retailers can easily create articles on how to care for their product. Creating week-long or month-long content calendars also has the added bonus of inspiring internal promotion.

Retail 70

Retail Case Study Examples Community 70

Sword and the Script

APRIL 7, 2015

” I don’t think just any company could get away with that – but I’d love to know if that Google spokesperson just did it on whim – or whether there was an internal conversation first. * * *. Have you seen some especially creative PR of late?

Creativity 60

Creativity Publicity YouTube Insurance 60

PR Fuel

OCTOBER 16, 2020

You may not need to reach an international audience. On the other hand, a new mustard product should be announced to consumer, retail, and food outlets. Reporters always like to run “local kid does well” stories. There are a variety of press release distribution companies to choose from.

How To 52

How To Newspapers Analytics SEO 52

PR Fuel

OCTOBER 16, 2020

You may not need to reach an international audience. On the other hand, a new mustard product should be announced to consumer, retail, and food outlets. Reporters always like to run “local kid does well” stories. There are a variety of press release distribution companies to choose from.

How To 52

How To Newspapers Analytics SEO 52

prTini

JUNE 24, 2016

At Geben, we handle social for a wide variety of local and national brands—everything from local microbreweries to Fortune 100 retailers. Afterward, when we debriefed internally, we found ourselves asking, “What is the process for this?”. Thankfully, we were able to quickly mobilize to pause organic and paid social posts.

Crisis 37

Crisis Mobile Social Media Comparison 37

Buzzstream

JANUARY 15, 2025

And internally we were talking and even like anecdotally, my own like family conversations, you know, my brother was like, have you seen the price lately? So, as we started collecting that, we started seeing trends within the market generally, which is kind of what we were after, but also individual retailers, right?

Viral 62

Viral Digital PR Pitching Data 62

Buzzstream

JULY 10, 2024

If, you know, I will very very confidently sit here and say if links did not have a positive impact on SEO, there is no way in hell that a furniture retailer would sell pretending to be an expert on the interpretation of Taylor Swift lyrics. Suppose we discuss the local news sites in the US, for example. There is no way.

Digital PR 98

Digital PR SEO Google Travel 98

Communications Conversations

AUGUST 21, 2018

We have a team member assigned to each of our retail territories so our stores have a specific point of contact and we can build relationships with local reporters. At Best Buy we’ve had a number of Brand Lab summer interns, many of whom expressed that they had no idea that an industry like communications existed.

Sports 113

Sports Retail Local Report 113

Communications Conversations

AUGUST 31, 2018

Yet I don’t think the PR-Journalist relationship is over–especially at the local level. Media conglomerates are eating up local news outlets. I was most recently the restaurants and retail reporter at the Minneapolis St. ” The amount of internal planning, which I’m thankful for.

Media 112

Media Journalism Report Video 112

The Stalwart Blog

APRIL 26, 2020

If you’ve been watching any of the local media, you know that PR crises can take place. It could be sailors and Marines, unfortunately, the few that behave badly in a port of call, or something you just get wrapped up in, an international event and you wind up being center stage for that. It could be hot war environments.

Crisis 78

Crisis Local Facebook Social Media 78

PR Fuel

OCTOBER 16, 2018

Retail outfits should always include directions, for both drivers and customers using mass transit, to locations. Are you a member of your local Chamber of Commerce? Hire Interns. And a good intern can eventually turn into a good employee. The page should include a mailing address, phone number, and email address.

Web 40

Web Pitching Local Writing 40

Stephen Waddington

JULY 21, 2020

That includes broadband, cloud services, DIY, gardening, groceries, and online retail. Strategic communication If internal and external communication was not on the management agenda prior to the COVID-19 crisis it is now. The UK’s 38 Local Enterprise Partnerships have been tasked with creating local industrial strategies.

Crisis 78

Crisis Agency Enterprise Local 78

Stephen Waddington

APRIL 23, 2020

The challenge with the COVID-19 crisis is that it requires an international governmental response and there are countless unknowns. It’s an area of huge international effort among healthcare providers. Protect The lockdown has had a dramatic impact on entertainment, events, retail, travel and transport.

Government 132

Government Crisis Exercises Retail 132

PR Conversations

SEPTEMBER 10, 2015

I was a fresh out of university, in my first PR job in local government, at the former South Yorkshire County Council, in the North of England. The cowards who protect the cause of the international banking industry, and I suspect, sleep without conscience, along with the apologists for the asbestos industry which killed my Dad.

Film 40

Film Creativity Newspapers Internal 40

Masters in Communications

FEBRUARY 12, 2022

Today, we use many information sources to see what is going on around us, locally, nationally, and globally, with more emerging all the time. He is also understood to be the world's first book retailer whose business model was to sell books to the public. Mass communication aims to meet these needs.

Ethics 52

Ethics Communications Print Television 52

Wadds Inc.

NOVEMBER 8, 2024

They’re spread across every region and sector, from manufacturing to retail, healthcare to creative industries. 4 Create local hubs where growth happens Physical spaces where scaleups can access talent, investors, mentors and peer networks are vital to scaling success. They grow by more than 20% annually and generate £1.4

Policies 52

Policies Government Resources Local 52

PRSay

JULY 26, 2022

Even C-suite executives respect public relations more than ever before as they saw how it plays a significant role in internal communications, which became much more focused during the pandemic. Can you describe an example where local practice and the need for nuance might trump how things are done globally or across the subcontinent?

Local 133

Local Crisis Management Internal International 133