Prowly

DECEMBER 13, 2024

With a solid tool, you should be able to track every print mention, access licensed content so you can show your clients the actual articles they were mentioned in, and gather valuable data on how your brand is portrayed in the media. What are print media monitoring tools?

Print 104

Print Tools Software Media 104

5W PR

FEBRUARY 14, 2025

Start by identifying your three most likely crisis scenarios – these typically include customer complaints going viral, product failures, or local emergencies affecting operations. These sessions help team members internalize their roles while identifying gaps in your response plan.

Small Business 78

Small Business Crisis Communications Crisis Communications 78

Prowly

JANUARY 29, 2025

Let's help you choose from the top crisis management tools available. Key info on the best crisis management tools: prices, pros and cons Benefits of using crisis management tools How to choose crisis management software for your team? TL;DR Crisis management tools are your early warning system for PR disasters.

Crisis Management 104

Crisis Management Comparison Software Crisis 104

Prowly

APRIL 11, 2025

If you need a tool to help you out with that, you can try Prowly for free and see how it can help you improve your brand reputation management. How to measure: Prowly's media monitoring tools let you track real-time sentiment, create custom alerts, and get a clear picture of your brand reputation management strategy. Well, it depends.

Reputation 104

Reputation Measurement Report Brand 104

Remote PR Jobs

JULY 19, 2024

Networking Meetups: Smaller, local events that bring together professionals from various fields can be particularly useful for building casual, organic relationships within your community. International Association of Business Communicators (IABC): This association provides a range of resources, conferences, and a directory of members.

Case Study 227

Case Study Conference Local Trade Shows 227

5W PR

APRIL 5, 2025

Organizations should consider: Traditional media outlets Social media platforms Direct stakeholder communication Internal communication systems Public information websites Customer service channels Common Crisis PR Mistakes to Avoid Learning from past crisis management failures helps organizations avoid similar pitfalls.

Crisis 78

Crisis Communications Crisis Communications Crisis Management 78

5W PR

FEBRUARY 24, 2025

Crisis simulations serve as a critical tool for defense tech companies to prepare for emergencies, test their response capabilities, and identify areas for improvement. When a crisis hits, organizations must respond swiftly and effectively to protect their reputation, maintain stakeholder trust, and minimize potential damage.

Crisis 78

Crisis Crisis Management Technology Exercises 78

Cision

MAY 18, 2017

Searching for these types of conversations can be extremely beneficial if we are targeting users in certain locales. While it might be tedious to search geolocation by geolocation for images that can lead us to conversations, the more hyper-local our marketing goals are, the more value this approach will have. Don’t become one of them.

How To 198

How To Instagram Social Media LinkedIn 198

5W PR

JANUARY 22, 2025

Tools like Mention, Brandwatch, and Hootsuite can provide real-time alerts when conversations about your brand spike or take a negative turn. Internal communication is particularly critical – employees must understand the situation and their role in the response.

Crisis Management 78

Crisis Management Crisis Crisis Communications Training 78

Cision

JULY 11, 2017

Perhaps you have a widespread international pickup to consider. Whatever your brand’s media footprint, a robust system that includes both monitoring and targeting tools is a must for capturing media pickup and converting it into actionable strategy. Do you need to track social media mentions, online influencers, and hashtags?

How To 265

How To Media Software Agriculture 265

Prowly

FEBRUARY 20, 2025

All-in-one PR platforms ,such as Prowly , Cision , or Meltwater , come with a range of tools, including a rich media database, press release writing services, tools to pitch journalists, and much more. Press release distribution services do the heavy lifting for you but come with very high costs. TRY PROWLY FOR FREE 2.

Analytics 104

Analytics SEO Engineering Financial 104

Cision

AUGUST 30, 2016

This level of in-depth scenario planning is perhaps the best tool in our arsenal to help us anticipate nearly every possible event. How many international organizations were prepared for #Brexit and its impact on their business? in your local areas. Is there a materials shortage in your supply chain? Practice to stay sharp.

Crisis 220

Crisis Crisis Communications Crisis Management Exercises 220

5W PR

APRIL 12, 2025

According to the International Association of Amusement Parks and Attractions (IAAPA), parks implementing AR/VR elements see an average 15% increase in guest engagement rates. Water parks offering morning yoga sessions and meditation classes report increased repeat visitation rates among local residents.

Trends 78

Trends Strategy Publicity System 78

Onclusive

NOVEMBER 8, 2023

Feel free to start a free trial to get an understanding of the tool. Internal Communications Internal communications are crucial in determining how things are accomplished in any organization. Experts have often debated the interesting PR problem of measuring the effectiveness of internal communications.

Training 195

Training Media Training Crisis Communications Reputation 195

Cision

DECEMBER 12, 2017

It’s hard to blink without seeing either local or global news. Media leads are a powerful tool, and the key to earning coverage is learning how to really capture people’s interest. News is everywhere, and with email and social media so prevalent these days that statement is truer now than ever. About Penny Sansevieri.

How To 279

How To Media Pitching Creativity 279

Melissa Agnes

JUNE 4, 2014

An amber alert was issued at 7pm and the picture of the abductor, taken from the hospital’s security footage, was plastered all of local media and social media. Is there a way to incorporate mobile applications as a crisis preparedness and communications strategy (either internally and/or externally)?

Social Media 223

Social Media Healthcare Case Study Crisis Communications 223

PRSay

MARCH 20, 2020

Your local grocery store issues updates about what’s in stock every few hours. The same holds true for internal communications. Using tools like Apple FaceTime, Zoom and Google Meet can also add a more personal touch than just sending an email. In times of crisis, the need to communicate can feel like an ongoing requirement.

Communications 218

Communications Employee Video Google 218

PRSay

MAY 8, 2018

Karlie, how did observing your mother’s work in the profession and also in the local Chapter inspire you ? Karlie: Some of the tools we have now, such as media databases, are different. Judy: I’ve always had interns; it’s a good opportunity to provide the same kind of mentoring that you might for your own child.

Leadership 159

Leadership Conference Local Internal 159

PRSay

NOVEMBER 18, 2021

15 by The Aspen Institute , an international nonprofit, widespread misinformation and disinformation are exacerbating society’s worst problems. Develop and scale communication tools, networks and platforms that are designed to bridge divides, build empathy and strengthen trust among communities. Local media investment.

Social Media 190

Social Media Report Media Government 190

Cision

MAY 16, 2017

Over the past couple of years, autonomous agents have been introduced as the main user interface in airports such as Dubai International Airport , Dulles International Airport , and Logan International Airport. Tech innovation extends beyond these trends and beyond just one industry. Connect with Tony on Twitter @tonytie.

Hotels 198

Hotels Mobile Travel Technology 198

PRSay

NOVEMBER 5, 2021

The traditional notion of “bad press” is negative coverage in a reputable journalism outlet that exposes legitimate complaints about a company — for example, coverage of a shareholder lawsuit, or a scandal about workplace conditions in a local or national newspaper. PR teams have been handling these kinds of events for years.

Communications 190

Communications Journalism Advertising Advertising 190

Prowly

FEBRUARY 3, 2025

This helps you internally and makes it easy to hire contractors for creative work. Create great press releases If you have a story to tell, use tools like Prowly to create amazing, highly personalized press releases and send them to the right journalists. A great example comes from IKEA all the way back in 2011.

Brand 104

Brand Branding How To Measurement 104

PR for Anyone

MARCH 31, 2020

and as an international speaker in over 40 countries and on all seven continents. Every reporter uses Twitter as a tool to find sources. Maybe they are a newspaper reporter in the city or the town you live in, and they just wrote a story about COVID-19, and they talked about its effect on the local economy.

Real Estate 214

Real Estate Video Report Twitter 214

Polaris

NOVEMBER 20, 2014

On the designated date, Mullick organized the surprise party while George, Caine’s dad, distracted the youngster with a visit to their local pizza joint. He also addressed the Cannes Lions International Advertising Festival. He posted the event information on Facebook, and it eventually made its way to the front page of Reddit.

Storytelling 199

Storytelling Reddit Video Creativity 199

The Hoyt Organization

FEBRUARY 13, 2025

Use online analytics, patient surveys, and social listening tools to identify content preferences and needs. Position your top physicians or executives as thought leaders through: Guest Articles & Op-Eds: Publish in industry publications or local media. Results Secured local media coverage through a featured TV segment.

Healthcare 52

Healthcare Strategy Publicity Storytelling 52

Onclusive

APRIL 12, 2018

We also had only a few in-country marketers who were managing our corporate presence and reputation locally in international markets, and we now have strong talent in our growing international markets. We must continually apply new technology tools and a data-driven approach to verifying maximum influence.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

Critical Mention

AUGUST 6, 2020

A media contact database is an essential tool for PR, communications, investor relations and marketing professionals looking to reach out to media contacts and outlets. But as with most tools, simply using a media contact database isn’t good enough – PR and communications pros need the right database. Frequently Updated Contacts.

Media 104

Media Radio Local Tools 104

Cision

JUNE 25, 2015

Here are 10 easy ways to maximize new press using your own internal resources: 1. If your company is in the news regularly, consider a tool like Coverage Book to curate news seamlessly in a visually appealing format. Circulate internally. Instead, play an active role in getting the most out of the coverage. 500|5000 list).

LinkedIn 120

LinkedIn Pitching Journalism Interviews 120

PRSay

AUGUST 13, 2020

Dallas and Fort Worth, Texas, where I now live, and contributed my professional skills to local chapters of Indivisible and Black Lives Matter. In those cases, do we swallow our discomfort and remain professional above all else, or do we join the employees who are rising up as internal activists?

System 190

System Public Affairs Employee Nonprofit 190

Presspage

OCTOBER 14, 2024

This highlights the importance of aligning internally on a tone of voice. For example, a local journalist interested in your fundraising campaign will be interested in its impact on the community, while a business journalist will care for hard facts and numbers.

How To 78

How To Media Crisis Pitching 78

Bianchi Biz Blog

JUNE 27, 2024

We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Furthermore, the country’s diverse regions sometimes necessitate a hyper-local communications approach, sensitive to each region’s languages and ethnic requirements.

Meeting 90

Meeting Print Marketing Local 90

5W PR

OCTOBER 11, 2023

Joining PR associations Consider joining PR associations such as the Public Relations Society of America (PRSA) or the International Public Relations Association (IPRA). Global and international PR networks Networking isn’t confined to local or national boundaries. It’s a global endeavor in the PR industry.

Publicity 103

Publicity Internal International Resources 103

Buzzstream

SEPTEMBER 4, 2024

Since not many agencies do pitching and content ideation for international clients, I thought I could learn a lot from speaking with her—and I was not disappointed. Each need to be in the local language too, with the help of native speakers to ensure cultural relevance. Later, we also got to speak on a link-building panel together.

Internal 62

Internal International Digital PR Course 62

Presspage

JULY 17, 2023

In today's interconnected world, where businesses transcend geographical boundaries, it is crucial to have a robust global communications strategy that ensures consistent messaging, brand integrity, and local adaptation. This streamlines processes, reduces costs, enhances efficiency, and ensures consistent brand messaging.

Strategy 78

Strategy Communications Local Tools 78

Buzzstream

MARCH 5, 2025

Use the freemium model as a link building tool If you can create an incredibly valuable, free version of your software, you open your doors to the wide world of tool posts. All of the free tools out there have built-in linkability because no one really wants to pay for things online. But Free Tools are Expensive to Maintain!

Digital PR 62

Digital PR Pitching Study Google 62

Shift Communications

SEPTEMBER 12, 2014

With the technology tools available to PR pros updating and evolving every day, letting yourself get too comfortable with your current toolkit is like asking to get left in the dust. Your agency probably has an internal calendar of local events. But this isn’t the time to sit back and watch things roll.

Agency 136

Agency Software Industry Local 136

ImPRessions - Crenshaw Communications

FEBRUARY 17, 2017

Beware of sweeping objectives like “positive visibility” or “brand awareness” unless there are tools with which to measure that visibility with some precision. Unexpected developments, including internal changes, a wrinkle in the business climate, or a move by a competitor can demand a new tactic or two.

Writing 130

Writing Comparison Product Launch Leadership 130