ImPRessions - Crenshaw Communications

FEBRUARY 17, 2017

Unexpected developments, including internal changes, a wrinkle in the business climate, or a move by a competitor can demand a new tactic or two. The original concept was elaborate and involved an online petition, local-market events, Census data research, and street leafleting to create attention. Build in checkpoints.

Writing 130

Writing Comparison Product Launch Leadership 130

PRSay

NOVEMBER 25, 2024

Keep in mind that many global firms require writing samples, scenario-based assessments and other prescreening, so research these expectations and plan ahead. Businesses of all types hire interns for strategic communications, social media and public relations. This will help you identify leads and expand your network.

LinkedIn 88

LinkedIn Nonprofit Social Media Retail 88

Sword and the Script

SEPTEMBER 1, 2020

Internal comms tool SocialChorus acquired by a PE firm; Burton-Taylor digs up revenue numbers; Nexis Newsdesk Simplifies news search; Propel adds broadcast monitoring Welcome to the beginning of September. The company helps leaders and communicators create, publish and distribute text and multimedia messages to an internal team.

International 148

International Internal Tools Software 148

Sword and the Script

SEPTEMBER 24, 2024

These AEs and CSMs serve as internal advocates for customers. Local groups – often facilitated through platforms like Meetup – are another opportunity. In this case, I’d interview the customers and write up a contributed article to pitch. Their duties include everything about the account post-sale.

B2B 142

B2B Case Study Study Conference 142

Bianchi Biz Blog

NOVEMBER 21, 2024

Stéphane Billiet, vice president of We change We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Do not copy-paste the global comms strategy: The media will not pick up info that is not local-relevant. All your news are not necessarily news-worthy.

Marketing 90

Marketing Pinterest Radio Instagram 90

ImPRessions - Crenshaw Communications

JUNE 7, 2019

PR intern’s guide to agency lingo. Earned media – Interns need to learn this term first, since it’s among the things clients bring on agencies for. As opposed to paying for advertising, PR pros earn media coverage by pitching stories reporters want to write, and readers want to see.

Agency 192

Agency Internal International Pitching 192

ImPRessions - Crenshaw Communications

JULY 14, 2021

Customer relationship management (CRM), local search optimization, and digital product catalogues were all once new product or service categories, which are now widely known. Further, an early-stage company can introduce and build awareness for a new category by having its executives speak in panels and keynotes at relevant conferences.

B2B 334

B2B Company Case Study Conference 334

Onclusive

NOVEMBER 8, 2023

PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Internal Communications Internal communications are crucial in determining how things are accomplished in any organization. How do you know what’s working?

Training 195

Training Media Training Crisis Communications Reputation 195

Prowly

FEBRUARY 20, 2025

All-in-one PR platforms ,such as Prowly , Cision , or Meltwater , come with a range of tools, including a rich media database, press release writing services, tools to pitch journalists, and much more. Drawbacks: Does not offer press release writing services; live chat support is not available. media outlets U.S.

Analytics 104

Analytics SEO Engineering Financial 104

PR for Anyone

MARCH 31, 2020

and as an international speaker in over 40 countries and on all seven continents. You may consider writing blogs that are relevant to worldwide happenings so that more people can find you online, or you can use social media platforms like Twitter. He has a true global mindset born from ten years working in countries outside of the U.S.

Real Estate 214

Real Estate Video Report Twitter 214

PRSay

MAY 8, 2018

In one class, we were asked to write a release based on a police report. Karlie, how did observing your mother’s work in the profession and also in the local Chapter inspire you ? Karlie: Writing is still key, along with planning and being organized. I uncovered the perfect news angle and something clicked for me.

Leadership 159

Leadership Conference Local Internal 159

Cision

DECEMBER 12, 2017

It’s hard to blink without seeing either local or global news. I nstead, wait for a reporter to write you back. News is everywhere, and with email and social media so prevalent these days that statement is truer now than ever. With this in mind, why not get a piece of that action for your own marketing efforts? . Getting That Request.

How To 279

How To Media Pitching Creativity 279

Cision

JULY 11, 2017

Perhaps you have a widespread international pickup to consider. For instance, if your company name is “Fire & Ice,” some outlets may write it as, “Fire and Ice.” Maybe you work closely with a local TV station and need to consider broadcast monitoring. Present: Where is your brand now ?

How To 265

How To Media Software Agriculture 265

PRSay

MAY 21, 2019

Continue to hone your writing skills by writing, writing, writing, writing, etc. Write with creativity and clarity. Maximize, minimize…write small. Hone your writing and editing skills! and build strong relationships internally and with the media. Dennis Wilson Jr. Can you edit video?

Writing 154

Writing Meeting Conference Local 154

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 154

Employee Print Writing Survey 154

PRSay

MARCH 22, 2023

For the next decade, tens of thousands of Gen Zers will graduate from college annually, begin their careers and take on roles at companies of all sizes — from local nonprofits to global corporations. I use ZEO to describe an organization’s entry-level executives who they hire following college graduation and an organization’s interns.

How To 163

How To Employee Leadership Nonprofit 163

Sword and the Script

APRIL 21, 2020

As I write this post currently, we’re closing in on unthinkable 20% unemployment. Public Relations Society of America: [link] Also, keep an eye out for listings and events from your local chapter. American Marketing Association: [link] The AMA also maintains a board for academics and has local chapters such as the Atlanta AMA.

Publicity 123

Publicity Communications Local Resources 123

Cision

JUNE 25, 2015

Here are 10 easy ways to maximize new press using your own internal resources: 1. Write a press release. This tactic can be especially effective for garnering local press (Think: Local company earns coveted spot on prestigious Inc. Circulate internally. Share on social media. 500|5000 list).

LinkedIn 120

LinkedIn Pitching Journalism Interviews 120

The Hoyt Organization

FEBRUARY 13, 2025

Helpful primer: How to Write a Press Release That Gets Noticed 2. Position your top physicians or executives as thought leaders through: Guest Articles & Op-Eds: Publish in industry publications or local media. I partnered with a local influencer who had firsthand experience with cardiology care.

Healthcare 52

Healthcare Strategy Publicity Storytelling 52

Presspage

OCTOBER 14, 2024

It only makes sense: If a journalist hasn’t worked with you before, they’re far less likely to hear you out and consider writing a story based on your pitch. This highlights the importance of aligning internally on a tone of voice. This may make them wary of working with you and less likely to approach you for comments in the future.

How To 78

How To Media Crisis Pitching 78

ImPRessions - Crenshaw Communications

MAY 3, 2017

Write more and write better. Good, error-free writing is under threat today. It seems the need for speed in writing and editing is taking its toll. One of the best ways to improve your writing is to create the ideal environment in which to write. We constantly find horrid examples committed by journalists.

Writing 149

Writing Education Pinterest Creativity 149

Presspage

NOVEMBER 7, 2017

Even though you can get quite far with English, cultural subtleties, tone of voice and local do’s and don’ts need to be taken into consideration. Additionally, it must be acknowledged that addressing a market in its own language and with localized content can be much appreciated by local audiences, as it demonstrates commitment.

Local 92

Local Engineering Internal International 92

Cision

MARCH 22, 2016

I wanted to be a writer from an early age and after I completed a National Council for the Training of Journalists (NCTJ) course when I was 18, I started working for my local newspaper in Cheshire, England, where I lived. When you start to become blasé and complacent about your writing, that’s when you stop doing such a good job.

Newspapers 120

Newspapers Pitching Interviews Writing 120

Buzzstream

SEPTEMBER 4, 2024

Since not many agencies do pitching and content ideation for international clients, I thought I could learn a lot from speaking with her—and I was not disappointed. Each need to be in the local language too, with the help of native speakers to ensure cultural relevance. Later, we also got to speak on a link-building panel together.

International 62

International Internal Digital PR Course 62

PRSay

MARCH 21, 2023

For the next decade, tens of thousands of Gen Zers will graduate from college annually, begin their careers and take on roles at companies of all sizes — from local nonprofits to global corporations. I use ZEO to describe an organization’s entry-level executives who they hire following college graduation and an organization’s interns.

How To 139

How To Employee Leadership Nonprofit 139

Cision

MARCH 29, 2016

One of my clients at the time was a top tier Olympic Games sponsor and despite the uncertainties being played out on the international stage, the sponsorship program plan in China went off without a hitch. Be locally relevant, build trust, be mindful of your tone of voice and don’t underestimate the power of relationships.

Local 120

Local Retail Newspapers Sports 120

Cision

JANUARY 28, 2016

Every day I’m researching, writing and communicating with people – much the same way I did as a reporter. I’m able to tell clients the stories that reporters will likely write, which ones they’ll probably ignore, the questions they’ll ask, and I’m able to frame story proposals because of the news judgment I developed working as reporter.

Journalism 120

Journalism Newspapers Writing Report 120

Deirdre Breakenridge

NOVEMBER 23, 2016

I remember sitting with a college student at a local Starbucks. To show thanks to your industry, don’t just join an Industry association, be more active in their local, regional and national events. I look forward to the PRSA International Conference every year for so many reasons. Book Reviews / Journal Research.

Skype 150

Skype Industry Storytelling Interviews 150

Critical Mention

AUGUST 6, 2020

Local & International Contacts. With that said, choose a media database that lets you search for both local and international contacts. Early on in her career, she developed a passion for marketing, writing and anything within the communication field. SCHEDULE A DEMO. Priscilla Osorio.

Media 104

Media Radio Local Tools 104

Buzzstream

MARCH 5, 2025

If you are a banking client, you could talk about inflation) and pre-write some quotes for those topics. For instance, Europe’s Top Personal Income Tax Rates are perfect for an international campaign. You could write a story around it and then do some link outreach to major pubs in each country.

Digital PR 62

Digital PR Pitching Study Google 62

Solo PR Pro

JUNE 21, 2016

Working with clients in your local area is a satisfying and viable way to run your independent consultancy. It can deepen your sense of community, reduce your need to travel and allow you to dominate your local market. Knowledge of the local culture and norms can also give you an advantage over out-of-area competitors.

Local 41

Local How To Skype Trade Shows 41

Shift Communications

SEPTEMBER 12, 2014

It can be anything, from “I’m scared stiff of pitching by phone” to “I write terrible press releases.” Your agency probably has an internal calendar of local events. What part of your work makes you feel nervous? What do you suck at? What gets in the way of you doing better work? There’s your new challenge.

Agency 136

Agency Software Industry Local 136

Flack's Revenge

DECEMBER 10, 2015

There was a good mix of concepts, spanning apps, local news, data-driven journalism and virtual reality. Founder Amanda Gutterman set the stage by discussing her experiences as an unpaid intern at Condé Nast, and work at the Huffington Post. Sadly, the content explosion has led to a cheapening of writing and reporting.

Journalism 120

Journalism Local Data Mobile 120

Presspage

SEPTEMBER 5, 2017

Finding traditional news media harder and harder to reach in the modern age, OhioHealth saw an opportunity to showcase their internal communications stories alongside their media relations efforts to truly create a one stop shop brand journalism website. Missy Gleason : Our local PRSA had a call for entries.

Healthcare 137

Healthcare Journalism Local System 137

Cision

APRIL 28, 2015

PR has always been in the business of writing, sharing and promoting messages. The locals loved the story. It was an internal argument taking place in public. Rightfully so. The message is the bulk of the work. Without it, nothing can be shared or promoted. One received a lot of attention in the media; the other had little.

Employee 120

Employee Print Customer Service Local 120

The Awards Blog

AUGUST 30, 2019

Here’s how to write a submission that gets to the top of the judging pile. Writing a brief and succinct description is harder than you think. Here are some to consider: Local Chamber of Commerce Awards. International Business Awards (Stevies). Local/Regional Awards. Local Newspapers or Online Publications.

Writing 52

Writing How To Local Examples 52

Ethical Voices

OCTOBER 28, 2024

Joining me this week’s episode is Tatevik Simonyan , the co-founder and director of communications and international relations at SPRING PR company in Armenia. Besides SPRING PR, I’m the founder of the Doing Digital International Forum , one of the largest tech events in the region. It’s a huge dilemma.

Ethics 53

Ethics How To Crisis Internal 53