Stern + Associates

FEBRUARY 13, 2024

As International Women’s Day approaches on March 8 th , we join the global community to celebrate the theme of “ Inspire Inclusion.” Watch: International Women’s Day 2024 Playlist What’s the number one piece of advice you would share with today’s C-suite leaders on the importance of inclusion in their organizations?

Internal 133

Internal International Groups Employee 133

Stephen Waddington

JULY 16, 2021

The market for roles is booming as we learn to live with COVID-19. I worked as part of a team of professional marketing and communications associations on behalf of the Government Communication Service at the outset of the crisis. The furlough scheme and home working meant that internal communicators had to adapt how they communicated.

Publicity 199

Publicity Government Crisis Employee 199

PRSay

DECEMBER 20, 2018

Because it’s obviously just a hollow marketing claim, and even my kids get that joke. If you get pushback from clients (external or internal) about excluding hollow marketing claims, then just ask them, “Okay, how do we know that?” Take 20 seconds and watch it again real quick. It’s funny — but why?

Marketing 123

Marketing Pitching Media Relations Writing 123

Melissa Agnes

AUGUST 29, 2014

Melissa Agnes to Conduct Crisis Management Workshop at the GCC Government Social Media Summit in Dubai. It’s an important discussion and one that we hope you will have internally after listening to this podcast. From The Crisis Intelligence Blog. Emory’s Excellent Crisis Communication on Facebook. Listen here!

Crisis Management 190

Crisis Management Viral Crisis Healthcare 190

Cision

NOVEMBER 10, 2015

But B2B businesses aren’t changing the way they plan and shape their marketing strategy quickly enough, and are left feeling the effects of staying behind the times. In fact, 47 percent of B2B marketers close less than four percent of marketing-generated leads. All it takes is a plan. Plan to Succeed. Measure to Learn.

Nonprofit 120

Nonprofit Marketing B2B Crisis 120

ImPRessions - Crenshaw Communications

OCTOBER 18, 2018

7 great tools for the tech PR workshop. While heavy hitters like Microsoft (Yammer) are racing to develop applications to compete with Slack , and competitors like BaseCamp and Trello offer solid alternatives, it remains the best option for the Crenshaw Communications team for internal collaboration. Here’s our must-have list.

Tools 108

Tools SMB Survey Software 108

Polaris

NOVEMBER 20, 2014

He also addressed the Cannes Lions International Advertising Festival. Caine led a workshop at Maker Faire teaching kids how to make their own cardboard creations. Content Marketing' And he’s doing way doing better in school.”. Forbe s and Fast Company both wrote about Caine’s determination and creativity.

Storytelling 199

Storytelling Reddit Video Creativity 199

Cision

MAY 18, 2016

We are winning more and more international clients, and our presence in other countries grows rapidly. I know exactly how to create, build, develop and support the most efficient connection between clients and their needs at the new and foreign markets. . What will this role entail? Yes and no. Is there any downside?

Corporate 159

Corporate Groups Local Enterprise 159

Deirdre Breakenridge

NOVEMBER 21, 2018

Take on work that builds marketable skills. Offer to help with planning and marketing. Some employers offer professional development opportunities, whether it be workshops and trainings or subsidies for continuing education courses. store and interned for EcoPeace Middle East. Offer to help create new content.

Communications 171

Communications Nonprofit Training Study 171

Stern + Associates

JUNE 25, 2024

His workshops help ensure leaders and their organizations aren’t left behind as technology continues to rapidly evolve. Using her “You Have a Choice” framework, Lifshitz-Assaf illustrates how work is already changing thanks to remote teams, online labor markets and AI.

System 123

System Technology Leadership Employee 123

PR 20/20

NOVEMBER 20, 2018

Behind every great marketing campaign is a documented strategy. According to Smart Insights , 49% still don’t have a digital marketing strategy. Another poll from Inbound Method found that 75% don’t have an inbound marketing strategy. Another poll from Inbound Method found that 75% don’t have an inbound marketing strategy.

Strategy 62

Strategy Marketing Internal International 62

wiredPRworks

FEBRUARY 11, 2019

Digital Marketing Storytelling Speaker. Are you looking for a digital marketing and storytelling speaker? Here’s a program I’m presenting on February 25 at Keys to Digital Marketing Success Workshop in Lisle. Designed and Presented by Barbara Rozgonyi, called a “Powerhouse Marketer” and a “Pro’s Pro.”.

Small Business 66

Small Business Nonprofit Storytelling Marketing 66

Stern + Associates

OCTOBER 5, 2023

A leading expert on the reform and expansion of Chinese capitalism and its interaction with the rest of the world, Rithmire offers leaders vital knowledge about the multifaceted intertwining of politics, the economy and international affairs in the global market.

Strategy 118

Strategy Government Policies Groups 118

Stern + Associates

OCTOBER 17, 2023

Distributed quantum computing and connected quantum devices are starting to arrive on the market, and even companies that are traditionally viewed as risk-averse will say they have a team looking at quantum technologies. I think we’ve only scratched the surface, and there’s still so much to do,” says Professor Prineha Narang , Ph.D.,

Technology 133

Technology System Government Groups 133

PR 20/20

SEPTEMBER 17, 2019

Marketing conferences have shaped my top team memories. To share the knowledge wealth, below is my list of the 20 coolest marketing events in 2020 (coming to a venue somewhere in the U.S.). Social Media Marketing World. Discover the best social media marketing techniques from the world’s top experts.”.

Conference 97

Conference Marketing Case Study Content Marketing 97

Stephen Waddington

JUNE 22, 2017

The second #PRFest in Edinburgh proved to be a lively affair combining keynotes, panels and workshops. In each case public relations is represented at the highest level internally. Mary Meeker spotlights insight for marketing or public relations. It’s fuelled by developing markets, notably India.

Public Affairs 112

Public Affairs Privacy Creativity Software 112

Stuart Bruce

SEPTEMBER 23, 2015

Content marketing is one of the hottest topics in marketing communications and public relations. This new 44 minute documentary film from the Content Marketing Institute explores the evolution of content marketing through case studies of brands that successfully use it such as Kraft, John Deere, Marriott and inevitably Red Bull.

Film 60

Film Content Marketing Case Study Marketing 60

Waxing UnLyrical

MAY 24, 2011

Fifty-four percent of AMEC (The International Association of Measurement and Evaluation of Communications) members were worried about the health of the industry, predicting worsening market conditions. After all, as long as there is a demand for the metric, it is bound to remain commercially available on the market.

Measurement 98

Measurement Social Media Media Internal 98

Beyond PR

OCTOBER 20, 2016

Fall is also a time of celebration for communicators as our industry gathers for the biggest event of the year – the PRSA International Conference. Join Cision in a senior-level roundtable discussion about how to adapt to the next era of marketing and communications. WORKSHOPS SET 1: Inspiring Action: The Future of Influence Marketing.

Conference 40

Conference Internal International Sports 40

Contently - Strategy

JANUARY 26, 2023

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. ” Thought Leadership vs. Content Marketing At face value, thought leadership and content marketing look similar. It should work hand in hand with other content marketing initiatives.

Leadership 143

Leadership Content Marketing Healthcare Google 143

PRSay

OCTOBER 22, 2021

20 workshop, “Inside Delta’s First-Class Response to the Pandemic,” the last session ICON 2021. Internal messages repurposed for news media. There were very few communications items that we produced that did not have an internal component as well as an external,” Shea said. Seay was one of three Delta panelists on PRSA’s Oct.

Crisis 78

Crisis Airlines Travel Internal 78

Waxing UnLyrical

DECEMBER 20, 2011

Without the input of communicators and marketers far and wide I fear Christmas may be doomed. For centuries Santa’s Workshop has been a leader in the secular celebrations industry as a result of successfully meeting the needs of its stakeholders – children. Santa’s Workshop holds a monopoly on Christmas magic. Need/Opportunity.

Communications 66

Communications Analysis Print Meeting 66

Critical Mention

APRIL 6, 2017

Not only is Peter Shankman a rockstar in the PR, marketing and social media worlds, but he’s an Ironman triathlete, a 23-time marathon runner and one of the most generous people I know. *By Robin Gelfenbien. The New York Times has called him “A public relations all-star who knows everything about new media and then some.”.

Customer Service 97

Customer Service Hotels Banking Social Media 97

PR 20/20

DECEMBER 6, 2018

Do your homework, put strategies in place, and then start testing and revising." — The Marketing Performance Blueprint. The marketing team is blogging 2x per week, and producing a high-quality ebook with an accompanying webinar each month. The Universal Marketing Performance Struggle. Consider this scenario.

Marketing 55

Marketing Resources eBook Construction 55

Stephen Waddington

MAY 16, 2019

A blog about careers as told by eight marketing and PR practitioners in a workshop at Newcastle University. I’ve worked on communications, marketing and sales.” It spurred her interest in PR and she joined the Masters in International PR course at Newcastle working for a local agency along the way.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

Stern + Associates

OCTOBER 24, 2023

Co-author of the international bestseller “ Nudge: Improving Decisions About Health, Wealth, and Happiness ” with Richard Thaler, Sunstein has become world renowned for his key insights into decision-making processes. The post The Undeniable Allure of Fun: A New Tool to Nudge Behavior appeared first on Stern Strategy Group.

Tools 127

Tools Employee Government Strategy 127

Stephen Waddington

MAY 30, 2020

Conference: The PRCA International Summit The PRCA International Summit was split over two half days in a TV format with Provoke editor Maja Pawinska Sims and former Weber Shandwick boss Rachel Friend as hosts. There’s a developing tech stack for events and production teams have been quick to shift to this new market.

Web 87

Web Conference YouTube Community 87

Newsfile

AUGUST 17, 2023

A college campus on the water Incorporating video gaming and esports into educational programs Providing tuition-free education to brilliant scholars in low-income communities Creating a new digital practice test platform that prepares students for upcoming changes to the PSAT and SAT tests Partnerships empowering top universities to recruit international (..)

Education 98

Education Examples Nonprofit Policies 98

Mindful Marketing

JULY 16, 2022

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing “ Auditors Cheated on Ethics Exams ”—a recent New York Times headline revealed. Check out Mindful Marketing Ads and Vote your Mind! Learn more about the Mindful Matrix.

Ethics 90

Ethics Pharmaceuticals Corporate Financial 90

Solo PR Pro

SEPTEMBER 26, 2023

For communications professionals, particularly independent consultants who often navigate diverse markets single-handedly, this means cultivating a deep sense of cultural intelligence or CQ. From the Inside Out An international company was integrating two teams from diverse backgrounds.

Communications 68

Communications Pitching Internal International 68

PR 20/20

SEPTEMBER 6, 2016

“The marketing industry is moving too fast to internalize everything.” — Paul Roetzer, The Marketing Performance Blueprint. In spite of having more channels, more technology and more data than ever before, marketers are still struggling to make, and measure, an impact on the bottom line. The solution?

Strategy 40

Strategy Marketing Internal International 40

Critical Mention

APRIL 6, 2017

Over your international travels, which countries impressed you with their customer service and why? Based on your experience as a PR pro, marketer and influencer, what do you think are the key things that companies and agencies need to keep in mind when courting an influencer? Companies need to do their homework.

Social Media 60

Social Media Customer Service Hotels Marketing 60

PRSay

OCTOBER 25, 2021

Brown said that not all faculty feel comfortable or equipped to lead these types of conversations, which is why he co-created a “Can We Really Talk” workshop that helped their faculty develop language around DE&I regardless of their academic focus. “At Begin with faculty.

Exercises 133

Exercises Education Case Study Nonprofit 133

PR 20/20

OCTOBER 31, 2017

We get that annual planning is a beast, and marketers everywhere are wrought with expectation and reporting woes. You need an actionable, original marketing plan —driven by purposeful planning and backed by data—to truly gain executive buy-in. 7 Tips & Tools for Marketing Strategy & Performance. Marketing team.

Enterprise 57

Enterprise Tools Strategy Marketing 57

Stern + Associates

MARCH 15, 2023

A long-time authority on unpacking AI’s practical applications for gaining a competitive edge , el Kaliouby eloquently explains what these revolutionary tools are and how they work, then breaks down their current applications in the creative industry, marketing and coding.

Technology 118

Technology Ethics Creativity Tools 118

Waxing UnLyrical

DECEMBER 21, 2018

Internal stakeholders can either fill out a document, or, you can sit down face-to-face and develop the material together. This is a group exercise for an internal team working for a client. This is a group exercise for an internal team working for a client. You are not brainstorming alone in a silo.

Strategy 90

Strategy Analysis Small Business Measurement 90

PR 20/20

JUNE 25, 2019

Brands have the opportunity to do better marketing at scale, and in doing so, make the world a better place. The future of marketing is more intelligent and more human. Call it marketing, call it conscious capitalism—they make a difference and involve their customers. More Human Marketing Services.

Marketing 52

Marketing Storytelling Technology Community 52