Sword and the Script

SEPTEMBER 19, 2022

I’ve spent the past few weeks breaking down the survey results from The 5th Annual JOTW Strategic Communications Survey for 2022 (see these posts covering the executive summary , top challenges , organizational trust in media and views on media bias ). So says a 2022 survey conducted by PRWeek for ICR. How will that be measured?

Survey 81

Survey Corporate Communications Financial 81

Buzzstream

MAY 2, 2024

Resources Mentioned: Glenn Allsopp’s article on who controls search Cyrus Shepard’s Study on Internal Linking Nate’s LinkedIn Nate’s Twitter Main Takeaways 1. Internal linking is one of the least appreciated jobs in SEO. You don’t want to use the exact same anchor text on every internal link. Positional is now live!

Internal 118

Internal International Insurance Insurance 118

Katie Paine's Measurement Blog

JULY 10, 2024

Call it Research instead of “Measurement” Measurement is often seen as a way to justify one’s existence. Start with a pilot program and build on it If you have an upcoming event or high-priority campaign, (especially one with a healthy budget) build measurement into the campaign. Use interns & volunteers.

Measurement 52

Measurement Survey Leadership Employee 52

Sword and the Script

MAY 26, 2020

72% of communications professionals say partisan politics makes their job harder, according to third annual JOTW Communications Survey for 2020 The majority of professional communicators say partisan politics has complicated communications for brands and businesses. The complete survey is freely available for download as a PDF on SlideShare.

Survey 116

Survey Measurement Public Affairs Storytelling 116

Onclusive

SEPTEMBER 13, 2017

In a recently published survey of Chief Communications Officers (CCOs) by Nasdaq, the majority of CCOs reported that they are now held accountable for marketing KPI such as website traffic, sales and lead conversions and content marketing. Now is the time to invest in PR Attribution and PR Measurement solutions.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

Katie Paine's Measurement Blog

JULY 10, 2023

Integrated communications measurement is where comms evaluation and measurement is heading. Not only was she relatively new to measurement, and so had to figure a lot of things out as she went, but she did it for a very, very large organization requiring buy-in from numerous levels of leadership. So, you can do it too.

Measurement 98

Measurement Communications How To Survey 98

Sword and the Script

JUNE 30, 2021

Following a tumultuous year, 80% of PR and comms professionals say organizations place a greater value on comms, according to the 2021 JOTW Strategic Communications Survey. Karen and Shonali were part of a group of six contributors to the survey and report. Making an effort to measure is half the battle.

Survey 117

Survey Communications Ethics Measurement 117

Sword and the Script

FEBRUARY 16, 2021

It also surveyed 1,500 respondents in the U.S. That’s measured by asking respondents to rate trust on a nine-point scale from “distrust” to “neutral” to “trust.” That’s measured by asking respondents to rate trust on a nine-point scale from “distrust” to “neutral” to “trust.” 57% are neutral about trust in NGOs.

Government 136

Government Survey Ethics Media 136

Wadds Inc.

MAY 1, 2024

AMEC, the International Association for Measurement and Evaluation of Communication, has launched a survey with the Press Database and Licensing Network (PDLN) and FIBEP to gather industry perspectives on these issues. “ “ Copyright is a blind spot and liability for many organizations.

Training 59

Training Survey Data Wikipedia 59

PRSay

JUNE 24, 2024

According to a survey the media database company conducted, having enough resources and receiving responses from journalists are top concerns of public relations professionals. Strategic planning is another PR priority, the survey shows. The survey finds that email is still the best way to pitch reporters.

Study 154

Study Survey Pitching Resources 154

Onclusive

AUGUST 10, 2021

Welcome back to our blog series about earned media strategy and measurement! While you can find this out directly from them via interviews and surveys, it is also very important to let the past behavior data inform your strategy (what they say they will do is different from what they have actually done in the past). Elizabeth Barrett.

Strategy 418

Strategy Survey Automotive Data 418

Sword and the Script

APRIL 23, 2024

The two organizations teamed up to survey “sales and marketing executives at about 1,100 US software and cloud hosting companies.” Successful B2B software companies think hard about marketing measure Measurement has long been an Achilles heel for marketing. >>> Need an extra pair of hands?

Software 117

Software B2B Company Marketing 117

Sword and the Script

OCTOBER 22, 2024

That’s worth mentioning because the data in this study isn’t survey data, it’s behavioral. This is especially true on surveys, so I generally have more confidence in data studies. Yet brand marketing is hard to measure , and business want some sort of number showing their investment in brand is going to good use. Netline says 6.2

Study 122

Study B2B eBook Marketing 122

Sword and the Script

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

Leadership 126

Leadership B2B Study Survey 126

PRSay

OCTOBER 12, 2018

Austin, Texas, was the backdrop for PRSA’s International Conference this past week. Crunching numbers (data and measurement) was a hot topic as well. On data and measurement: “It’s not activity-based and about a book of news clips. What’s on the mind of PR professionals these days? Don’t avoid conflict.

Conference 110

Conference Internal International Storytelling 110

Onclusive

APRIL 4, 2023

Let’s dive into the key ways CEO reputation directly impacts corporate brands, and what measurements you should have in your locker to take full advantage of and protect your CEO’s personal brand. Measuring a CEO’s personal brand requires a multifaceted approach that combines quantitative and qualitative data.

Corporate 195

Corporate Reputation Brand Branding 195

PRSay

OCTOBER 15, 2024

Company culture is measured by “How well your team members enjoy and have bought into the mission of your organization.” Backstage at the conference, he asked Porter how an organization can align its internal culture with its strategic objectives. Several years ago, her organization surveyed its employees. “We Ahead of her Oct.

Company 67

Company Employee International Internal 67

Sword and the Script

AUGUST 17, 2021

I’ve spent the past few weeks breaking down the survey results from the 2021 JOTW Strategic Communications Survey ( overview , challenges and the media relations struggle ). This week I paused to catch up on reading several other surveys of interest to PR and communications. Top challenges in internal communications.

Creativity 94

Creativity Study Ethics Publicity 94

Stephen Waddington

NOVEMBER 13, 2019

If the PR industry measured its work properly it would be able to charge more and pay better. Its report provides an international perspective on the challenges facing the PR business. At the heart of this is our consistent failure to measure the effect of our work. This is the headline from the ICCO World PR Report 2020.

Measurement 61

Measurement Survey Industry Report 61

PRSay

APRIL 5, 2023

Lacking a time machine that would let us jump into the future, my company surveyed hundreds of PR practitioners about where the profession is heading in the next three years. Here are three takeaways from the survey. Where do the survey respondents think these increasing budgets will be spent in 2023?

Survey 87

Survey Measurement Employee Retail 87

Reputation Us

MAY 15, 2024

Your company’s reputation is not merely a reflection of your public image, but a tangible asset with measurable impact on the most essential aspects of your operations. Stabilizing The Workforce A stable workforce contributes to the development of trust and credibility, both internally and externally. How much does this amount to?

Reputation 78

Reputation Financial Employee Survey 78

MaccaPR

JUNE 11, 2020

With over 50% of employees fearful of contracting COVID-19 upon returning to the workplace, effective internal communications must go beyond addressing the safety procedures being put into place. The way that these preventative measures are communicated to your employees is just as important as the policies themselves.

Internal 62

Internal International Communications Employee 62

Wadds Inc.

SEPTEMBER 27, 2023

Building a Culture of Inclusivity: Effective Internal Communication for Diversity, Equity and Inclusion will help to remove a lot of the confusion, doubt and fear related to diversity, equality and inclusion (DEI) for internal communicators. Claire is both a Chartered PR and a Chartered Marketer.

Internal 122

Internal International Case Study Analysis 122

PRSay

MAY 3, 2023

Communicators and investors agree that customer surveys are an important way to measure corporate reputation, the report finds. According to the report, investors give more importance to ESG ratings, while PR professionals place ESG at the bottom of their factors that affect reputation.

Reputation 162

Reputation Corporate Report Employee 162

Sword and the Script

JULY 13, 2021

By the looks of the 2021 JOTW Strategic Communications Survey results, that’s never been truer than today. Below are the top PR challenges in 2021, according to the survey: 40% said too many priorities. 23% said measurement / ROI. Miller was one of six outside contributors that helped analyze the survey results.

Communications 160

Communications Survey Education Leadership 160

Stern + Associates

SEPTEMBER 17, 2024

A Sprout Social survey revealed that 22% of job seekers are positively influenced by an active CEO on social media How to Secure Internal Buy-In for Executive Visibility 1. Attract Top Talent Companies with visible and transparent leadership are more attractive to potential employees, and more likely to retain their talent as well.

How To 62

How To Leadership Media Training Internal 62

Sword and the Script

OCTOBER 25, 2022

90% of comms pros surveyed say their work has changed some, and of those, 50% say communications work has changed significantly. That’s according to The 5th Annual JOTW Strategic Communications Survey for 2022 , which polled 483 communications professionals – mostly in the US. More internal comms. More internal comms.

Communications 119

Communications Crisis International Internal 119

Stephen Waddington

MAY 24, 2022

Foster was speaking at the International Association for Measurement and Evaluation of Communication (AMEC) Summit in Vienna. It became a trusted part of the senior team within organisations helping manage internal and external stakeholders. Most studies survey practitioners. I’m currently on my third research question.

Publicity 149

Publicity Reputation Study Crisis 149

Sword and the Script

DECEMBER 22, 2020

Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Every entry links to both the article I originally wrote – and to the underlying source, report or survey. Some 68% of B2B professionals surveyed say it takes longer to complete B2B sales cycles compared to a year ago.

Survey 172

Survey Marketing B2B Study 172

Sword and the Script

DECEMBER 28, 2022

Nearly three-quarters (73%) said they believe “most vendors fall short” of the honesty mark, according to a third-party survey commissioned by Rob Roy Consulting. Read more: “Skepticism” is the “New Normal;” Survey Finds B2B Tech Has Trust Issues. Read more: Communications Influence with C-Suite Grows [Gartner Survey].

B2B 113

B2B Marketing Survey Software 113

Wadds Inc.

SEPTEMBER 29, 2024

This includes challenges such as international conflicts, trade tensions and political instability. Organisations are less inclined to speak out externally because of political and societal polarisation and prioritise internal, employee concerns. Geopolitics, regulatory uncertainty and reputational risks are top concerns.

Corporate 98

Corporate Reputation Telecommunications Study 98

Stuart Bruce

MAY 20, 2016

This year’s GIFT report does show that the situation is improving as the Institute of Practitioners in Advertising recommissioned a survey of equity analysts originally undertaken in 2001 to analyse if opinions over the impact of brands has changed and whether intangible assets should be included in annual reports.

Reputation 94

Reputation Measurement Brand Branding 94

Sword and the Script

JULY 14, 2020

According to the Annual JOTW Communications Survey for 2020, the top PR challenges are: 1. You’re not alone; that’s the sentiment that came through in the “challenges” section of the 2020 JOTW Communications Survey. Here’s a look at the top challenges facing PR according to the survey – and some ideas for what you can do about it.

Survey 134

Survey Measurement System Education 134

Sword and the Script

OCTOBER 11, 2022

A survey of comms pros finds the top three reasons clients hire outside help are an extra pair of hands, outside objectivity and advice and expertise in a niche. That’s according to 53% of the 483 communicators that responded to the 5th Annual JOTW Strategic Communications Survey for 2022 ( summary and highlights ).

Agency 137

Agency B2C B2B Survey 137

Sword and the Script

MAY 4, 2021

You can see it in this month’s summary of news – the 24 th edition of the PR Tech Sum – there’s a corporate transaction, a few new products and a handful of PR surveys at the end. >>> Muck Rack announced new dashboards that centralized reporting for PR measurement. Give our services a try. Muck Rack enhances reporting .

Tools 98

Tools Survey Pitching Analytics 98

Shift Communications

SEPTEMBER 14, 2015

During our INBOUND15 talk on How to Measure the Value of PR in the 21st Century, one audience member raised this fascinating question: “How do you measure understanding, and where does it fit in the PR funnel?” After someone does an internal site search, do they leave the page? Site search page exits. Christopher S.

Analytics 60

Analytics Google Measurement How To 60

PRSay

JANUARY 14, 2022

Agencies must reevaluate success measurement with clients to better show value. They will also survey internal teams to see how the pandemic has permanently changed the band. Measurable success, proactive client advocacy, active listening and ethical discourse should always top a team’s charts, but life can get out of tune.

Communications 165

Communications Trends Nonprofit Radio 165