Stephen Waddington

JULY 16, 2021

Organisational leaders turned to internal communication teams because they recognised the critical role of communication in engaging with staff. According to a poll by the IoIC two-thirds of internal communicators said that leaders looked to them for more guidance during the crisis. These were maintained throughout the lockdown.

Publicity 199

Publicity Government Employee Crisis 199

Waxing UnLyrical

NOVEMBER 20, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Meandering Through Measurement November 20th, 2010 Tweet Measurement takes a holiday What happens when you get a roomful of communicators listening to a bunch of speakers on measurement?

Measurement 80

Measurement Conference Tourism Blogging 80

Stuart Bruce

NOVEMBER 1, 2017

It claims that “many public health improvement programmes are not measured by whether they are cost effective, or even if they work at all.”. Ironically, for a report about the need to improve measurement, it uses limited metrics by focusing entirely on just one – ‘cost effectiveness’.

Measurement 68

Measurement Publicity Case Study Government 68

Waxing UnLyrical

SEPTEMBER 18, 2012

21 , I’ll be leading a post-conference workshop for attendees of ALI’s “Social Media for Government Communicators” conference on (what else?) PR and social media measurement. If by some chance you are one of the folks registered for my workshop, do let me know! And I hope it’s worth your while.

Conference 98

Conference Measurement Social Media Government 98

Waxing UnLyrical

NOVEMBER 18, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Automation in Public Relations Measurement: Yea/Nay? Traditional and social media measurement tools usually provide 3 broad types of automation: 1.

Measurement 87

Measurement Publicity Analysis Tools 87

Cision

NOVEMBER 10, 2015

Her professional development workshop at PRSA International proved that operating on a shoestring budget doesn’t limit how much a strategy can succeed. Measure to Learn. ROI is vital to success, but one in five marketers don’t measure this for inbound marketing efforts. All it takes is a plan.

Nonprofit 120

Nonprofit Marketing B2B Crisis 120

Mindful Marketing

SEPTEMBER 6, 2016

September officially kicked off the International Association for Measurement and Evaluation of Communication’s (AMEC) “ Measurement Month.” ” As AMEC describes it, it is “A global program of activities to spotlight attention on the importance of PR measurement. By Seedepth.

Measurement 50

Measurement Analytics Twitter Internal 50

Waxing UnLyrical

MARCH 14, 2012

February came and went and I didn’t write a valentine for the International Association of Business Communicators (IABC). I want to measure everything. Your measure of success is not having people complain about your project.” I should have. It’s getting obnoxious. I want tactics to make sense. I want to see the needle move.

Hotels 70

Hotels Internal International Training 70

PRSay

OCTOBER 22, 2021

20 workshop, “Inside Delta’s First-Class Response to the Pandemic,” the last session ICON 2021. They produced videos for customers that explained Delta’s longstanding health measures and new protocols to clean its airplanes that had been implemented since the outbreak began. Internal messages repurposed for news media.

Crisis 78

Crisis Airlines Travel Internal 78

PRSay

OCTOBER 8, 2019

Signal AI is a proud sponsor of the PRSA 2019 International Conference in San Diego on Oct. From staying ahead of the story by conducting continuous media monitoring to knowing when and how to communicate both internally and externally, we run through our steps for managing a crisis. Disaster has struck. Stay ahead of the story.

Crisis 90

Crisis Internal International Conference 90

Stern + Associates

JULY 8, 2024

Companies are increasingly recognizing the value of cultivating internal expertise and thought leadership through a dedicated speakers bureau. Offer workshops or coaching sessions to help speakers refine their skills and tailor their messages effectively.

Corporate 62

Corporate Conference Internal International 62

Waxing UnLyrical

DECEMBER 21, 2018

What are very specific goals and how can they be measured? Internal stakeholders can either fill out a document, or, you can sit down face-to-face and develop the material together. This is a group exercise for an internal team working for a client. This is a group exercise for an internal team working for a client.

Strategy 90

Strategy Analysis Small Business Measurement 90

Waxing UnLyrical

DECEMBER 20, 2011

For centuries Santa’s Workshop has been a leader in the secular celebrations industry as a result of successfully meeting the needs of its stakeholders – children. However, recent data from the Workshop’s global Awe and Wonder meter shows there has been a steady decline in enthusiasm for the holidays. Need/Opportunity.

Communications 66

Communications Analysis Print Meeting 66

Contently - Strategy

JANUARY 26, 2023

6 Steps to Creating High-Performing Thought Leadership Campaigns Content teams workshop thought-leadership narratives using a similar process to the one used to develop content marketing and public relations (PR) ideas. Consider the following options: Sit in on meetings with internal thought leaders to listen for ideas.

Leadership 140

Leadership Content Marketing Healthcare Google 140

Waxing UnLyrical

OCTOBER 28, 2010

Mark Storys The Intersection of Online and Offline Mary's Garden Party - Mary Barber, APR, Fellow PRSA Measurement Matters Media Bullseye More With Les (Potter, ABC) NetWits Think Tank New Media Lisa - Lisa Hoffmann Occam's RazR - Ike Pigott PR Conversations Sean Williams' Communication AMMO! These fine folk did: Jan.

Conference 74

Conference Measurement Tourism Twitter 74

PR 20/20

NOVEMBER 20, 2018

Hackathons are designed to be executed as workshops in as little as one hour, and ideally no longer than a full day. smart, measurable, attainable, relevant and timely). Your team might choose to do your own internal hackathon. Ensure you invite people from multiple internal teams who wouldn’t typically work together.

Strategy 62

Strategy Marketing Internal International 62

Stephen Waddington

JULY 21, 2020

Education Campus and classroom education is going to be different with social distancing measures in place. Organisations have realised that you can’t transfer a workshop lasting longer than 60 minutes online and expect it to work. Home office design and build is a burgeoning market opportunity.

Crisis 78

Crisis Agency Enterprise Local 78

Waxing UnLyrical

NOVEMBER 22, 2010

But the bottom line is, it’s VERY important for anyone in PR, whether internally or externally, to understand the messy dynamics of the Open Community around organizations. At the same time, internally, we can start thinking about what social media might help us achieve in terms of individual departmental goals (e.g. Lindy : Exactly.

Community 88

Community Publicity Web Social Media 88

NewsWhip

OCTOBER 9, 2024

We also support the work of NGOs like the WHO, Amnesty International and the EU, and we work directly with over 80 fact checkers and universities around the world, who use our tools to spot viral misinformation and disinformation. Together, these pillars make it possible to measure any media event unfold, as it happens.

Viral 78

Viral Privacy Ethics Technology 78

Waxing UnLyrical

NOVEMBER 24, 2010

But how do they measure and evaluate? Bryce Keane is an international communication professional who’s worked in both the EMEA and Asia-Pacific regions. How do they make it happen? Especially outside of the social media sphere, where they are often lumped with other social media or digital agencies?

Travel 87

Travel Case Study Creativity Advertising 87

Waxing UnLyrical

SEPTEMBER 7, 2010

A word of caution, though; if your business’ internal systems and/or processes are broken, there’s no amount of social media activity that can fix that, as Jen Zingsheim and Mark Story point out on last week’s Media Bullseye Radio Roundtable. (It’s Social media is a great way to start doing this. pts Settings.

Social Media 58

Social Media Customer Service Media Tourism 58

PR 20/20

SEPTEMBER 6, 2016

“The marketing industry is moving too fast to internalize everything.” — Paul Roetzer, The Marketing Performance Blueprint. In spite of having more channels, more technology and more data than ever before, marketers are still struggling to make, and measure, an impact on the bottom line. Invite a group of internal stakeholders (e.g.

Strategy 40

Strategy Marketing Internal International 40

PR 20/20

DECEMBER 6, 2018

Hackathons are designed to be executed as workshops in as little as one hour, and ideally no longer than a full day. internal marketing team, executive team, chamber of commerce, trade organizations, non-profit boards). Measurable: Quantifiable, and a strong indicator of progress. Event Day ( Based on a 4-5 hour workshop).

Marketing 55

Marketing Resources eBook Construction 55

Stern + Associates

JUNE 22, 2023

In it, he describes how a corporate communication department serves as the umbrella for media relations, crisis communication, internal communication and investor relations. By bringing these sub-functions together, leaders are able to deploy a highly coordinated strategy to define the organization both externally and internally. “An

Strategy 62

Strategy Communications Crisis Communications Corporate 62

Solo PR Pro

DECEMBER 22, 2020

When you attend PR conferences, you get access to workshops, talks and panels led by industry professionals, plus the chance to network and brainstorm with PR professionals just like you. AMEC Global Summit on Measurement. International Conference on Communications Management and Public Relations. Conference Date : TBD.

Conference 58

Conference Content Marketing Community Education 58

Waxing UnLyrical

DECEMBER 31, 2010

Since the 2010 PRSA International Conference was held in DC, I was able to host many of the folks I’ve come to know, admire, respect and learn from via social media in my home. I traveled a lot. And loved it. Waxing UnLyrical has started taking on a life of its own, and its blogging team is growing slowly but steadily. Amrit Pal S.

Facebook 68

Facebook Twitter Skype Measurement 68

Waxing UnLyrical

SEPTEMBER 27, 2010

I imagine thats a tough battle for them to fight internally. It is, at the end of the day, pretty easy for those of us who are looking in from the outside to say they should do "this" or "that," though I agree with you that I think heightened engagement from "real" AT&T with "Roger" would be quite remarkable. These fine folk did: Jan.

Wireless 81

Wireless Twitter Writing Measurement 81

wiredPRworks

APRIL 12, 2016

Multi-location/citywide “classrooms” and workshops. About the International Association of Conference Centres [IACC]. The International Association of Conference Centres (IACC) is the only global professional association which represents small to medium sized venues focused on meetings, training courses and conferences.

LinkedIn 40

LinkedIn Meeting Marketing Conference 40

Waxing UnLyrical

JANUARY 27, 2011

My query made it clear that I wanted examples of success, and how it was being measured. Maybe this particular blogger had experienced something unpleasant internally as the result of previously accepting a comp trip. By now, everyone is some kind of social media “expert.” So what’s new about you ? Be more vague than the Twilight Zone.

Pitching 111

Pitching Facebook Twitter Interviews 111

Waxing UnLyrical

JANUARY 3, 2011

But… If you’re an intern, there are legal limits to what your employer can task you with. If your first job out of school is at a small (PR) agency, you might get a lot of opportunities you wouldn’t have found at a larger agency. Are you taking full advantage of them? Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5

Twitter 67

Twitter Facebook Measurement Blogging 67

Frederik Vincx

DECEMBER 11, 2015

It is full of practical advice to get your team on board during workshops, internal presentations, and pilot projects. The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. Assemble a workshop from a diverse group. Make sure to represent this diversity in your workshop.

How To 60

How To Software System Employee 60

PR 20/20

SEPTEMBER 17, 2019

Tracks include content strategy, core content concepts, future of content, and content management and measurement. The international event featured speakers from Albert, Conversica, Facebook, Grant Thornton, HubSpot, IBM, MIT Technology Review, Publicis Sapient, SoftBank Robotics, The Natori Company, Yext and many more.

Conference 97

Conference Marketing Case Study Content Marketing 97

Waxing UnLyrical

DECEMBER 16, 2010

It’s one of the reasons I’ve felt so at home during the last few PRSA International Conferences. Start measuring. I feel I already know the folks I’m meeting; typically a conversation starts off with, “Oh, you’re …!&# And that is very cool. That I get to put faces to names. Set benchmarks.

Social Media 97

Social Media Media Facebook Twitter 97

PR 20/20

OCTOBER 31, 2017

After all, as the old proverb goes: “What gets measured gets managed.”. The live 4 - 5 hour workshop provides a framework to develop more realistic, impactful ideas. When pitching the idea to top executives, showcase how NLG could improve internal reporting to stakeholders, and highlight the potential to reduce headcount.

Enterprise 57

Enterprise Tools Strategy Marketing 57

PR Conversations

NOVEMBER 27, 2015

Toni Muzi Falconi details his equal parts fascinating and frustrating visit to Tehran to participate in the International Conference on Public Relations. When checking in at this geographically peripheral hotel, I also discovered that: International credit cards were not accepted.

Conference 40

Conference Hotels Internal International 40

Buzzstream

NOVEMBER 20, 2024

Leverage Existing Content and Data Whenever Possible Use your company’s internal data to uncover unique angles for campaigns. Use Creative Workshops for Ideation Don’t skimp on brainstorming. Quote from Amber : “We run creative workshops before we go into ideation. So I think heroes have really changed in that.

Digital PR 71

Digital PR Data SEO Strategy 71

Waxing UnLyrical

FEBRUARY 8, 2011

It started as an email conversation with a friend while I was flying back from the 2009 PRSA International Conference in San Diego. Like anything else, lists - whether in Twitter or elsewhere - are just one measure of "who" one is. Yes, really! Getting on them is great, but it shouldnt affect how we think of ourselves.

How To 70

How To Twitter Facebook Writing 70