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Whether your brand is making a splash at a tradeshow or an executive is speaking at a conference, professional events combine direct customer contact with press opportunities. And the biggest of these events – like the Cannes Advertising Festival, the Consumer Electronics Show, or the E3 Expo, attract equally high-profile media.
Because trade and business media typically cover the conferences and tradeshows in their categories, a speaking slot can drive exposure to media and thus, interviews and features. It allows them to participate in meaningful networking sessions where they meet peers with whom they can share knowledge and business tips.
When companies plan communications for the year, they tend to time out major company announcements around tradeshows for fear that announcing it at a show could take away from the big news — keeping a good pairing apart. Events can be utilized for more than gathering sales leads and meeting with clients.
Types of Events to Consider: Industry Conferences: Large professional gatherings that focus on specific industries such as technology, healthcare, or fashion offer opportunities to meet potential clients who may need industry-specific PR expertise.
In recent years, I have spent a great deal of time covering the emergence of new commercial vehicle powertrain technologies such as battery-electric and hydrogen fuel cell trucks, as well as internal combustion engines that run on cleaner and renewable fuels. Describe the craziest or most fun story you have worked on.
Now in its 14 th year – and retaining its status as North America’s largest advanced battery event – the show welcomed attendees for the first time at Huntington Place in downtown Detroit, having outgrown its previous location at the Novi Suburban Showplace.
From bustling offices that turned to 100% remote working environments, and in-person connections moving entirely to Zoom, the way we conduct business internally and externally pivoted almost overnight. Read on to decide if a virtual tradeshow is right for your business. What Can Be Gained From Virtual TradeShows.
Because trade and business media typically cover the conferences and tradeshows in their categories, a speaking slot can drive exposure to media and thus, interviews and features. It allows them to participate in meaningful networking sessions where they meet peers with whom they can share knowledge and business tips.
Currently with the excitement surrounding electric vehicles, we feel it’s an ideal time to see what is on the horizon for the internal combustion engine. I’m proud of the work our team at Transport Topics has done in tradeshow coverage. Can you tell us what types of stories, trends or issues are on your radar now?
Then identify those internal and external experts who can speak to the value of your organization. For PR pros, consider utilizing this service when you are launching a new event, hosting an external event or panel, walking a tradeshow floor and more. Write social messaging and share it with your internal teams.
Siera is responsible for the development and execution of WebMax’s business and marketing plans, lead generation strategy, digital marketing campaigns, national tradeshows, and building and maintaining the company’s social media networks.
The thinking behind a flat fee is that agency staff may overservice in a given month – for example, during a tradeshow or a major launch – but it will not request extra billing because it may then underservice during another, less busy month. But timesheets and meetings only go so far. Hourly billing.
CES 2023 will be one of the most competitive tradeshows we’ve seen in our 30 years of doing business-to-business public relations. Typically, there are a few major pre-packaged media events that do draw solid media attendance in a Meet & Greet-type format, such as CES Unveiled; Pepcom Digital Experience; and Show Stoppers.
As screenshot nearby shows, (photo credit: Kaon blog ), it creates “a magical pop-up AR appearance at tradeshows that people can activate and walk around.” It is easy to see how this could be used as a visual tool in sales or marketing meetings anywhere rather than just a tradeshow booth.
The addition of marketing, analysis, tradeshow consultation, managing professional organizational memberships and everything else has made every day a whirlwind of tasks, to-do lists and semi-controlled chaos.”. considering international relations, have caused Communications professionals to be evermore careful with comms content.
Then, Sarah moved into a new role last year working in a media relations and influencer capacity, and we had the chance to work even more (we worked a tradeshow in Orlando together in the fall). On that trip, Sarah showed initiative, yet remained calm under pressure.
Making its return to Las Vegas as an in-person (as well as digital) event, CES 2022 will undoubtedly continue to be one of the most competitive tradeshows we’ve seen in our nearly 30 years of doing business-to-business public relations This fact about hyper-competition is true for both journalists and exhibitors alike.
When companies plan communications for the year, they tend to time out major company announcements around tradeshows for fear that announcing it at a show could take away from the big news — keeping a good pairing apart. . Events can be utilized for more than gathering sales leads and meeting with clients.
If you’re unfamiliar with HUGs, we’re communities of local HubSpot users and industry experts who regularly meet for learning and discussion opportunities. Teams can use HubSpot workflow templates to define their ideal customer profile, then use automation to tag any contacts or companies that meet that criteria. Photo credit: HubSpot.
The meetings can be major time-sucks that result in little usable input. First, stick to small meetings of just a couple of people who know the account. There’s a very smart exercise to be done when floating an idea internally. We offer two strategies that seem to work better in producing solid ideas. Do work backward.
That’s how PR and marketing executives describe trying to conduct media relations at what is arguably the world’s largest and most important tradeshow – CES ®. Exhausting. Career-making or breaking. Competition for media attention at CES is intense.
One event that consistently sets the stage for groundbreaking innovation, disruptive technology, and unparalleled networking opportunities is CES (formerly the Consumer Electronics Show). One of the world’s largest B2B tradeshows, CES is rapidly becoming recognized as the leading show globally for automotive technologies.
The leaders lock themselves in closed-door meetings day after day and only surface for employee or customer interactions that are structured and sterile. When the business does pop it’s head up, it usually only because it has something to say, to make an announcement or exhibit at a tradeshow.
“Another advantage is that – in contrast to onsite trade fairs – we can cover several trade fairs or topics at the same time. You can picture this by visualizing numerous other meeting rooms beyond the virtual lobby that we can open up as needed.”. We offer the sales department a cutting-edge and high-quality presence.
Event PR: Manages public relations for tech-related events, conferences, and tradeshows to maximize exposure and engagement. Internal Communications: Ensures effective communication within the company, keeping employees informed about company developments and fostering a positive internal culture.
The High Point Market (formerly the International Home Furnishings Market and the Southern Furniture Market ), held in High Point , North Carolina, is the largest home furnishings industry tradeshow in the world, with over 10 million square feet (1 km²) by roughly 2000 exhibitors throughout about 180 buildings.
The High Point Market (formerly the International Home Furnishings Market and the Southern Furniture Market ), held in High Point , North Carolina, is the largest home furnishings industry tradeshow in the world, with over 10 million square feet (1 km²) by roughly 2000 exhibitors throughout about 180 buildings.
Today, you do not have to be a large company with multiple offices to be national or even international. You can also network in person by attending conferences or tradeshows. If you are targeting a specific area, schedule a speaking engagement or workshop and line up a series of meetings while in the area.
And that environment of change has also extended to the industry’s longstanding events and tradeshows. It was recently announced that the Detroit Auto Show would be moving from its newer date in September back to its old stomping grounds of January and recentering its focus on consumers and car buyers.
So, clear, consistent and powerful communications, both on internal and external fronts, will be more important than ever for leaders.”. Second, internal communications and communicating with employees will be central to the success of every organization. Leeza Hoyt, President, The Hoyt Organization , greater Los Angeles, California.
Conferences, tradeshows and industry events are a huge investment of time and resources. Cision spent the last few days at PRSA International Conference 2016 giving presentations, engaging on social media and even launching our next-gen platform Cision Communication Cloud™. So how do you make the most of your experience?
Meeting buyers where they congregate. With more people than ever researching, shopping and buying online, now is the time to ensure your business is meeting buyers where they are.”. Rethinking internal and external comms. I liken it to trying to turn an oil tanker on the ocean: it takes time. But we’ll get there.”.
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