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How to find the right PR measurement partner

Onclusive

Make sure that the partner you’re selecting can capture all the media channels and formats that are essential to your business, including digital, video, print, social, blogs, podcasts, and more. What are their international and global capabilities? . And to learn more about PR measurement, register for our upcoming webinar below.

article thumbnail

How to find the right PR measurement partner

Onclusive

Make sure that the partner you’re selecting can capture all the media channels and formats that are essential to your business, including digital, video, print, social, blogs, podcasts, and more. What are their international and global capabilities? And to learn more about PR measurement, register for our upcoming webinar below.

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How To Write A Pitch For Digital PR In 2021: A Complete Guide

Buzzstream

Pitches can make or break a PR campaign. You could have a contact list brimming with journalists, and a potentially-viral campaign, but if you hit send on a flat pitch don’t be surprised if you fail to get opens or coverage. Getting Pitch Perfect. It’s as simple as that. However, I’ll explain exactly why this is in point 9.

Pitching 164
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Met the Media: Ryan Gehm, Editor-in-chief at Truck & Off-Highway Engineering

Bianchi Biz Blog

I’m the editor-in-chief of SAE Media Group’s Truck & Off-Highway Engineering magazine and related digital products (e-newsletters, webinars, special reports, web content, etc.). A local newspaper for which I interned, The North Baltimore News (Ohio), assigned me to cover the Dayton Air Show. Any pet peeves with PR people?

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PR Glossary: 30 Key Terms and Insights Every Professional Should Know

Newsfile

Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. It assesses sustainability practices, social impact, and ethical governance PR professionals collaborate with internal teams to compile ESG data and communicate it transparently to stakeholders.

Viral 52
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AI to Identify Story “Boundaries” and Filter Ads in Broadcast Monitoring [PR Tech Sum]

Sword and the Script

This may not seem obvious if you are accustomed to monitoring online or print coverage. The latter uses AI to analyze pitching preferences – which was named in a previous post as one of the eight innovations to watch in PR technology. Cision is hosting a series of six “best practices” webinars in February and March.

Software 122
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45 Marketing and PR Statistics that Recap the Year We Had in 2020

Sword and the Script

The survey found, “The top three areas live event budgets will be reallocated to are content creation (43%): hosted webinars (40%); and search marketing (33%).”. The deluge of PR pitches. Pitch proof points with claims. billion ,” according to a new report from Burton-Taylor International Consulting.

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