ImPRessions - Crenshaw Communications

MARCH 30, 2022

Remember your media training . For more on mastering your media training, check out this post. Getting a sense for the journalist’s writing style and knowledge of your industry will help everyone align during the interview. But avoid rambling about topics that haven’t been approved or discussed internally.

Interviews 322

Interviews Media Media Training Meeting 322

ImPRessions - Crenshaw Communications

FEBRUARY 10, 2021

In PR, we are very organized and are trained to plan events and programs. We write plans that cover several months and in our personal lives we may do the same. PR pros are trained to negotiate with media to get the best story for a client, and sometimes that carries over into our personal lives.

Product Launch 296

Product Launch Training Interviews Software 296

PRSay

NOVEMBER 12, 2021

If so, then join PRSA and Ann Wylie at Rev Up Readability , our clear-writing workshop, starting Dec. In my writing workshops, when I talk about the importance of making copy easy to read and understand, there’s always one person who can’t believe the advice applies to her. Save $100 with coupon code PRSA21! It never fails.

Mobile 201

Mobile Education Writing Engineering 201

Sword and the Script

SEPTEMBER 24, 2024

These AEs and CSMs serve as internal advocates for customers. For example, offer a percentage discount, early access to new features or free training. In this case, I’d interview the customers and write up a contributed article to pitch. Their duties include everything about the account post-sale.

B2B 142

B2B Case Study Study Conference 142

Sword and the Script

DECEMBER 26, 2023

Re-writing the AI draft “We’ll spend more time rewriting ChatGPT’s draft press releases, and less time finding relevant topics, reporters… thanks to it as well.” Clear and present AI “A renewed focus on and commitment to internal communications. Write a 2-4 sentence prediction for marketing and PR in 2024.]

Writing 211

Writing Communications Marketing B2B 211

Onclusive

NOVEMBER 8, 2023

PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Internal Communications Internal communications are crucial in determining how things are accomplished in any organization.

Training 195

Training Media Training Crisis Communications Reputation 195

ImPRessions - Crenshaw Communications

JANUARY 11, 2023

It was generated when ChatGPT was given the prompt to write a 350-word blog post about how PR teams can use ChatGPT in their work. ChatGPT can assist with the writing of press releases, speeches, email campaigns, social media posts, and other forms of written communication. The post below was not written by a human being.

Crisis Management 170

Crisis Management Exercises Crisis Training 170

PRSay

JUNE 19, 2018

In my writing workshops I’ll interact with gregarious, personable PR professionals who then turn into corporatized automatons when their fingers touch their keyboards. The same principle applies when writing PR materials or crafting statements for media interviews. That just comes off as self-important and detached.

Writing 113

Writing Pitching Course Conference 113

Sword and the Script

DECEMBER 8, 2020

Leaders should plan and execute comms around M&A with the same level of detail as any other marketing campaign or business initiative writes Dwayne Alicie in this guest post. You can produce anonymous internal surveys, if nothing else. Internal M&A comms is essentially a reputation and brand management play.

Internal 114

Internal International Employee Leadership 114

ImPRessions - Crenshaw Communications

JUNE 7, 2019

PR intern’s guide to agency lingo. Earned media – Interns need to learn this term first, since it’s among the things clients bring on agencies for. As opposed to paying for advertising, PR pros earn media coverage by pitching stories reporters want to write, and readers want to see.

Agency 192

Agency International Internal Pitching 192

Waxing UnLyrical

OCTOBER 4, 2017

” Which is why a recent PRWeek article quoting WE’s “president of international” (yes, this is actually his title) saw my jaw hit the floor in record time. Branded content (I know this because I frequently write said branded content for a major B2B media brand). Here’s a screen grab: … Wow.

Internal 44

Internal International YouTube Nonprofit 44

Bianchi Biz Blog

NOVEMBER 21, 2024

Stéphane Billiet, vice president of We change We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. French journalists do not talk or write about the same company every other day. Essentially, we know how to successfully place our clients’ stories.

Marketing 90

Marketing Pinterest Radio Instagram 90

5W PR

MARCH 8, 2025

Research from the International Association of Speakers Bureaus shows that 82% of event planners research potential speakers online before making booking decisions. Write your “About” section in first person, sharing your journey and philosophy as a speaker. Write blog posts that expand on your keynote themes.

Branding 78

Branding Brand LinkedIn Case Study 78

ImPRessions - Crenshaw Communications

JUNE 13, 2017

The best rule, of course, is to slightly underpromise and overdeliver — in writing. Occasionally we see overconfident executives who feel they aren’t in need of media training. To avoid this scenario, the agency and internal comms team should consider a blanket policy of requiring media prep for every company spokesperson.

Media Training 249

Media Training Policies Agency Interviews 249

The Hoffman Agency

FEBRUARY 27, 2025

However, the teams they put me on and the training Hoffman provided helped me prepare for the tasks they gave me. One of my favorite things about The Hoffman Agency is how equipped they are to train the interns and how organized the program is. From here, everything else fell into place, and I started to love working at Hoffman.

Internal 36

Internal International Agency Training 36

Prowly

DECEMBER 17, 2024

Media database with 700k+ contacts Pitching tool with AI email writing Podcast outreach tool Broken link building tool Who is it best for? What features does it offer? Suited for those with limited budgets, it's great for start-ups and smaller companies who don't have enough manpower for experienced PR teams.

Comparison 104

Comparison Software Tools Analytics 104

ImPRessions - Crenshaw Communications

JULY 26, 2022

Suddenly you’re writing a press release from a foreign country, having a real French press instead of a k-cup at your house, and taking meetings with new cityscapes in the background. Some of my days spent abroad were calm, and I was able to multitask by working from my phone while on a train to the next destination.

How To 309

How To Meeting Travel Employee 309

Onclusive

FEBRUARY 9, 2021

A PR agency is a communications consultancy that serves as an external resource, and ideally, an extension of your internal communications function. Before you contact them, write down a list of specific questions to ask that will help you evaluate your finalists. Why work with a PR agency, and is it right for your organization?

Agency 195

Agency Strategy Communications How To 195

PRSay

APRIL 14, 2023

“Ann,” he says, “when are you going to start helping your clients use ChatGPT to write better messages faster?” Just the other day, I heard myself say in a PRSA webinar, “If you can’t write better than a robot, then you’re in the wrong business.” Plus, those who used AI in writing produced better messages. Turns out I was wrong.

How To 139

How To Writing Study Training 139

Shift Communications

OCTOBER 3, 2014

The first time I tried to train an intern on measurement tools like Moz and Sysomos, he asked me all sorts of questions I had difficulty answering. A few more ideas: Write how-to tutorials for internal use on your team. Run an internal training session. Learning Training learning' Conduct a webinar.

Training 129

Training International Internal Study 129

Stuart Bruce

OCTOBER 30, 2014

Or journalists like Sue Llewellyn who has trained many of the BBC presenters and journalists you see on screen. Earlier this week Anne Gregory, president of the Global Alliance of international PR associations, tweeted about her abhorrence of the term corporate journalism. How often does the Financial Times write stories about itself?

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Deirdre Breakenridge

SEPTEMBER 14, 2015

Public relations professionals are required to have many skills these days, from excellent writing to knowing how to read data or to be efficient. During my career, I have noticed that one particular skill is often overlooked when it comes to training new PR pros and that is customer service. Well, it applies very well to PR too.

Customer Service 150

Customer Service Training International Internal 150

Ishmael's Corner

NOVEMBER 29, 2015

Thanks to the wonders of the Internet, writing is back in vogue. Yet, fresh challenges stand between today’s business writing and grabbing the reader by the scruff of the neck. As we scrutinize our own writing and the associated internal training, we view seven issues that guide us: 1.

Writing 60

Writing Storytelling Training Education 60

PRSay

JUNE 16, 2023

In public relations, generative AI has the potential to automate routine tasks such as writing press releases, social media posts and email pitches, thus allowing practitioners to focus on strategic, big-picture work. This, in turn, can lead to better outcomes for clients and organizations.

Technology 146

Technology Crisis Management Social Media Training 146

Stephen Waddington

MAY 24, 2022

Foster was speaking at the International Association for Measurement and Evaluation of Communication (AMEC) Summit in Vienna. It became a trusted part of the senior team within organisations helping manage internal and external stakeholders. The public relations function had a good COVID-19 pandemic.

Publicity 149

Publicity Reputation Study Crisis 149

Stephen Waddington

JULY 6, 2022

Institutionalised training or a period of internship There is no requirement in public relations for a conversation from theory to practice. Training schemes in practice are limited. To facilitate relationships and build trust with internal and external stakeholders and communities. Communication Capabilities.

Publicity 167

Publicity Ethics Training Education 167

PRSay

JULY 27, 2020

Here are some tips for doing just that: • Write for the reader. To eliminate corporate-speak, analyze your writing with tests such as the Flesch Reading Ease Score or the Flesch-Kinkaid Grade Level Score. The message can be fixed by writing it for employees, not for HR leaders who are proud of their progress. How did we do?

Employee 197

Employee Leadership System Corporate 197

Communications Conversations

OCTOBER 14, 2014

And, they often look at three distinct buckets: * In-house (either training existing employees or hiring additional head count). Training existing resources to handle content development requires significantly less ramp-up time than it would for an agency or solo. Quick access to internal subject matter experts.

Agency 133

Agency Resources Employee Internal 133

Contently - Strategy

AUGUST 27, 2024

You can repurpose existing HR content—brand videos, welcome packets, training quizzes, FAQs—to get freelancers thinking the way you do. They pick up on brand messaging faster if they can see internal discussions. The goal here is to internalize feedback and adjust your system to better serve freelancers who join in the future.

Pitching 52

Pitching Interviews Employee System 52

Sword and the Script

NOVEMBER 14, 2023

In my experience, this usually stems from a scenario like this: A team of one or two content marketers is responsible for all the content; Nobody else on the marketing team writes, but everyone has opinions on editing; and There is little process – especially for review and approval. Everybody on the marketing team writes.

Content Marketing 200

Content Marketing B2B Marketing How To 200

PRSay

DECEMBER 4, 2018

The good feeling readers derive from figuring out puns and other forms of wordplay can help put them in an agreeable, open-minded mood — a more receptive headspace to internalize your messages. Learn more about her training, consulting or writing and editing services at WylieComm.com. Wordplay changes minds. All rights reserved.

Tools 141

Tools Communications Storytelling Newspapers 141

PR Job Coach

SEPTEMBER 10, 2013

Senate pay their interns. The White House also was recently chided about not paying interns. Even the foundation of the COO of Facebook has finally and reluctantly relented and has announced that the foundation will begin paying interns. Assuming you excel in the job, will the employer agree to put it in writing ahead of time?

Pinterest 120

Pinterest Case Study International Internal 120

Cision

AUGUST 25, 2015

But before you write off the possibility of budgeting in help, consider a few options, beyond the DIY and coaching scenarios I just presented. Another option is hiring an intern. Now, keep in mind that interns, by their very nature, are learning, so you might have some hesitation about putting your brand’s reputation in their hands.

Social Media 120

Social Media Media International Internal 120

PR Matters

OCTOBER 16, 2015

Our other responsibilities are varied and include advising management, marketing, HR, internal comms and branding, investor and community relations. writing speeches for internal and external groups. training in presentation skills and. Besides which, PR is typically responsible for: managing social media and its content.

Crisis Communications 100

Crisis Communications Reputation Media Relations Internal 100

PRSay

DECEMBER 21, 2017

He interned at a company that builds technology applications for PR professionals, and enjoys showing colleagues how technology can help them accomplish their goals. “In The profession needs to be more technology-focused, which will not happen overnight, nor will it outweigh essential communication and writing skills.”. PR connections.

Publicity 151

Publicity Radio Sports Technology 151

ImPRessions - Crenshaw Communications

MARCH 25, 2016

In the ideal world, the individual who manages the PR firm is a trained communications professional with a deep understanding of public relations. But early course-corrections – well articulated and supported in writing – have saved many a relationship. But the client’s participation is also a key factor.

Agency 120

Agency How To Product Launch International 120

Stephen Waddington

OCTOBER 31, 2018

We've pulled together a collective of talented creatives, media, and comms people who can deliver brilliant training, e-learning, speaking, coaching, and employee events for the creative industries. Blogging and writing I will also carry on running my blogs PRcareers.co.uk Check us all out here.

Training 95

Training Creativity Employee Writing 95