Buzzstream

MAY 2, 2024

Resources Mentioned: Glenn Allsopp’s article on who controls search Cyrus Shepard’s Study on Internal Linking Nate’s LinkedIn Nate’s Twitter Main Takeaways 1. Internal linking is one of the least appreciated jobs in SEO. You don’t want to use the exact same anchor text on every internal link. Positional is now live!

Internal 118

Internal International Insurance Insurance 118

Cision

DECEMBER 4, 2017

United Airlines came under fire for forcefully dragging a passenger out from the overbooked flight number 3411 as a video recording of the incident went viral on social media. Communicate With Internal Stakeholders. So, having a clear-cut internal communication strategy is extremely crucial to your organization ’ s survival.

Crisis 271

Crisis Branding Brand How To 271

Onclusive

JUNE 1, 2023

When a journalist writes a negative article, internal stakeholders may jump to conclusions about the impact that will have on your brand. With a robust social listening tool, you can create compelling reports in minutes that will speak volumes to senior internal stakeholders.

Strategy 370

Strategy Communications Reputation Measurement 370

Onclusive

JULY 27, 2023

In the end, it created a viral sensation, resulting in increased brand visibility and consumer engagement. These tools eliminate the need for manual and time-consuming tasks, such as searching for the right journalists for press releases or coordinating collaboration across internal teams.

Tools 354

Tools Resources Internal International 354

Prowly

DECEMBER 9, 2024

2 CNN International Online Visits per month: 117M Influence score: 91 Contributing journalists: 724 CNN International Online keeps the globe connected with breaking news, in-depth analysis, and cultural stories from every corner of the world.

Pitching 104

Pitching Sports Financial Analysis 104

ImPRessions - Crenshaw Communications

APRIL 11, 2024

The full exchange is well worth a look, but the two-minute portion that has gone viral is a must-watch example of how to turn the tables in an adversarial media interview. The viral clip was irresistible to mainstream media and opinion leaders precisely because of the historical, racial, and geopolitical undercurrents.

Interviews 193

Interviews How To Media Viral 193

Melissa Agnes

AUGUST 29, 2014

It’s an important discussion and one that we hope you will have internally after listening to this podcast. Power of Storytelling & Viral Fundrasing: Exploring the ALS #IceBucketChallenge Case. Should it be the CEO of the organization or is someone else better suited for the role – and how can you determine this? Listen here!

Crisis Management 190

Crisis Management Viral Crisis Healthcare 190

5W PR

FEBRUARY 14, 2025

Start by identifying your three most likely crisis scenarios – these typically include customer complaints going viral, product failures, or local emergencies affecting operations. These sessions help team members internalize their roles while identifying gaps in your response plan.

Small Business 78

Small Business Crisis Communications Crisis Communications 78

Onclusive

JULY 27, 2021

“Fools… are apt to think that events exogenously give us the news by jumping out at us, but, in fact, the news media are choosing the news because their financial success depends on their stories’ viral impact,” wrote Nobel prize-winning economist, Robert Shiller in his book called Narrative Economics.

Public Affairs 195

Public Affairs Viral Government Policies 195

ImPRessions - Crenshaw Communications

MARCH 13, 2018

Every two years, the New York-based Corporate Communication International ( CCI ), conducts an in-depth survey of senior PR and communications officers at Fortune 500 companies about the latest global PR trends. Major organizations can be shaken by a careless tweet or a viral customer complaint. Focusing Inward.

Trends 199

Trends Corporate Employee Reputation 199

Melissa Agnes

JUNE 5, 2018

Not to mention that, due to their emotional relatability, they present a high-risk for fast escalation and virality. Because they are emotionally charged situations that automatically segregate your audience. The crisis ready formula for effective management.

How To 150

How To Crisis Crisis Management Viral 150

PRSay

MARCH 11, 2019

Whether you are an impassioned employee or a socially conscious consumer, internal and external audiences are making their voices heard as never before.” Social media is changing the way companies communicate internally and externally. According to thecompany10, “Who can say exactly why a video or story goes viral?

Trends 151

Trends Communications Employee Enterprise 151

Cision

JULY 5, 2016

All too often we are convinced we need a website, or in this day and age, a social media strategy that will go “viral” – but this approach is often doomed from the start. Having a social media initiative go viral is not a good goal – what is the intended net result?

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Melissa Agnes

JUNE 3, 2014

It also presents risks of viralization and losing very public control. Local and International Laws for Protecting Your Social Media Accounts. Social media and the online landscape provide unique communication opportunities for individuals and organizations. Can You Sue Former Employees for Social Media Accounts?

Airlines 206

Airlines Crisis Wikipedia Social Media 206

Cision

JULY 10, 2017

Sugru, a useful putty-like material that hardens, has gone viral as fans of the product share their own tips for how to use it on sites like Pinterest. In your internal communications system. By paying attention, you might learn something and get ideas beyond what your team is capable of generating. Over beers after work. In meetings.

Content Marketing 126

Content Marketing Marketing Employee Pinterest 126

Polaris

NOVEMBER 20, 2014

The video quickly went viral, racking up over 1 million views the first day alone. He also addressed the Cannes Lions International Advertising Festival. In April 2012, Mullick released Caines’s Arcade, an 11-minute video telling the story of Caine, his cardboard arcade and the flash mob.

Storytelling 199

Storytelling Reddit Video Creativity 199

Melissa Agnes

MARCH 6, 2018

This process is based off of the Crisis Ready Model, which is a model I’ve developed throughout my years of helping organizations—from international corporations, to government agencies around the world, to businesses just like yours—become crisis ready. Determine your current processes of internal escalation.

Crisis 172

Crisis Crisis Management Handbook Viral 172

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

Everyone recalls the PR fiasco United Airlines experienced in April when footage of a dazed and bloodied passenger being dragged from his seat went viral. That, too, was captured on other passengers’ cell phones and enjoyed a brief viral moment on social media. Southwest Airlines’ soft landing.

Crisis Management 149

Crisis Management Crisis Airlines Viral 149

Marketwired

MARCH 1, 2016

It may not exactly be viral, but you’re getting the word out to the people who count. At a recent PRSA International Conference, which was well-attended by Marketwired’s target audience – PR, marketing and communication pros – we wanted to raise awareness, pique interest and drive traffic to our booth.

Pitching 153

Pitching Media Conference Storytelling 153

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2018

In the digital age, today’s PR specialists need to take a broader look at what constitutes a reputation crisis and build in rapid-response tactics and an internal communications protocol. A humorous video with popular “This Is Us” costar Milo Ventimiglia that was featured on the Crock-Pot website promptly went viral.

Crisis 199

Crisis Twitter Course Viral 199

Doctor Spin

NOVEMBER 17, 2024

It teaches us to remain calm amid chaos, let go of things beyond our control, and seek contentment not in external accolades but in internal virtue. In PR, crises often emerge out of nowhere: a tweet goes viral for the wrong reasons, a product recall spins out of control, or a competitor’s success overshadows your campaign.

Publicity 52

Publicity Wikipedia Viral Industry 52

Melissa Agnes

FEBRUARY 24, 2015

The fact that we’re never quite sure when something may or may not go viral against us in a negative way makes us feel as though we’re not in control, it makes us feel vulnerable and exposed, and it’s one of the biggest setbacks resulting in a lack of proactive action that needs to take place. What makes something go viral?

Social Media 113

Social Media Viral Crisis Management How To 113

PRSay

JANUARY 6, 2021

We need to educate ourselves and ask for feedback internally and externally. Studies have shown anger to be the most viral emotion, but anger destroys and divides. Awe is the second most viral emotion. None of us and none of our organizations are perfect. and “Is there anything that we should discuss that was left unsaid?”

Communications 198

Communications Viral Fashion Public Affairs 198

PRSay

DECEMBER 10, 2020

His viral moment isn’t a thing anymore; it’s the stuff every working day is made of. In times of crisis, in great change, you have to focus on authenticity,” said Derek Pando, Zoom Video Communications head of international and partner marketing. To find out, internal communicators should become reporters within their organizations.

Communications 158

Communications Nonprofit Employee Film 158

Prowly

FEBRUARY 26, 2025

Unconventional, yet humorous, they've created viral content that resonated with audiences far beyond traditional PR. How to use (and get) first-party data Start off by surveying the community , the users, analyzing internal product data (always remember about confidentiality), and turn them into compelling stories.

Digital PR 104

Digital PR Case Study SEO Measurement 104

ImPRessions - Crenshaw Communications

MARCH 8, 2023

Coordinate internal and external comms carefully This is harder than it looks. After Thorleifsson’s tweet went viral, Musk queried him about his work responsibilities. But Disney should follow through swiftly to shorten the window where rumor, anxiety, and distraction rule. The goal is to refocus employees and stabilize morale.

Employee 182

Employee Viral Twitter Corporate 182

The Proactive Report

NOVEMBER 1, 2022

How you communicate, both with the public, and internally within your company or organization, dictates how successful you will be in whatever venture you embark upon. By Cokey Falkow. Communication is where it all begins. If you communicate properly, you will reap the benefits and see growth over time.

Communications 130

Communications Social Media Employee Crisis 130

ImPRessions - Crenshaw Communications

JUNE 20, 2023

As summer blooms along the French Riviera, the world’s leading creative talents are gathering once again for the Cannes Lions International Festival of Creativity. This includes how businesses navigate viral backlash, privacy laws, AI, and the metaverse to connect with audiences in meaningful ways.

Creativity 156

Creativity Meeting Advertising Advertising 156

ImPRessions - Crenshaw Communications

JUNE 7, 2017

When a client is in a position to make fast decisions, they get more done and maximize the PR investment, whether there’s an outside agency team involved or an internal expert. According to Steve Tobak of Inc., “starting with a niche is one of the most powerful ways to go viral and ultimately take down even the biggest giants.”

Small Business 168

Small Business SMB Local Viral 168

Cision

NOVEMBER 19, 2015

Crises, both internal and external, hit brands every day. Your crisis plan should focus on those who can help your responses and ongoing communication go viral. Sixty percent of organizations lack a specific strategy to put out the fire. Struggling to build out your crisis communication plan?

Crisis 120

Crisis Crisis Communications Viral Social Media 120

ImPRessions - Crenshaw Communications

MAY 26, 2016

Paying for content won’t make it go viral or inspire the public — only the spark of imagination and creativity will be able to do that. We’re already at the point where even the smallest of PR agencies have no problem working with international clients, as well as media scattered around the globe.

Viral 136

Viral Creativity Advertising Advertising 136

Buzzstream

SEPTEMBER 4, 2024

Since not many agencies do pitching and content ideation for international clients, I thought I could learn a lot from speaking with her—and I was not disappointed. Manual Prospecting is Key Although helpful, media databases may not always provide up-to-date contacts for international markets. Like you have to be pitching your stuff.

Internal 62

Internal International Digital PR Course 62

ImPRessions - Crenshaw Communications

MARCH 11, 2020

Nature hates a vacuum, and so does a “viral” news story like the COVID-19 outbreak. He’s limiting his scope to insights from internal subject-matter experts who can help campus and school district leaders manage disruption and make better decisions. Out of sight can’t mean out of mind. Stick to the facts.

Employee 156

Employee Leadership Viral Small Business 156

PRSay

FEBRUARY 24, 2017

Set up meeting with colleagues and internal stakeholders to talk about the dashboard. That’s an asset that stays with you, unlike shares or post virality.” We also source-code all of our internal communications, because our employees are our biggest advocates and they often share information externally that we can track back to ROI.”.

Social Media 117

Social Media Airlines Media Meeting 117

Cision

MAY 3, 2016

C – P S P AN’s t weet went viral with commenters praising the network’s ability to laugh at itself. By monitoring the social activity of an event by region you can build content that targets that audience specifically and boosts engagement. Live streaming increases social engagement. Image via Pixabay: 1.

Content Marketing 0

Content Marketing Marketing Viral Analysis 0

Melissa Agnes

OCTOBER 21, 2014

Everything has viral potential. If your crisis is news worthy, relatable and has an emotional impact, it has a good chance of going viral – quicker than you can imagine. If images and/or videos are involved, than your chances of experiencing a viral crisis heighten significantly.

Crisis 100

Crisis Crisis Management How To Viral 100

PRSay

OCTOBER 25, 2017

Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. This type of planning includes making sure that your team is communicating well internally, too. “If If something is a problem internally, then it could explode externally,” said Emerick.

Social Media 119

Social Media Conference Media Corporate 119