Business Wire

NOVEMBER 27, 2023

If it's not the New York Times, Wall Street Journal, Bloomberg, or the Associated Press—or an interview on CNBC—it's common for corporate leadership to ask, "Why bother?" Everyone wants to be featured in the New York Times.

Blogging 314

Blogging Report Pitching Journalism 314

Sword and the Script

JULY 9, 2024

Below I’ve identified a few journalism statistics that give such perspective – along with some suggestions for taking action. >>> The key for B2B PR is to make it easy: Easy to understand; Easy to interview; and East to get questions answered. >>> Need an extra pair of hands?

Survey 183

Survey Journalism Report Pitching 183

PRSay

JUNE 7, 2023

The intersection of journalism and AI is the most important media issue of our time. That’s why Bospar sponsored a San Francisco Press Club panel covering the impact of AI in the newsroom, titled “AI + Journalism=?” Each panelist offered perspective on the intersection of AI and journalism. You can stop reading there.

Journalism 158

Journalism Public Affairs Ethics Technology 158

NRPR Group

NOVEMBER 23, 2021

PRfect Pitch focuses on interviewing media people and event managers who PR agencies pitch regularly on behalf of clients. The post Four Takeaways from PRfect Pitch Interview with Author, Publicist & Journalism Expert, Howard Bloom appeared first on NRPR Group. We also […].

Journalism 98

Journalism Interviews Pitching Groups 98

Cision

JANUARY 21, 2016

What is brand journalism? Brand journalism is no different than content marketing. However, brand journalism is different. That is, they attempt to create a dividing line that says blog posts belong in one camp while interviews belong in another. Brand journalism starts people on a journey with your brand.

Journalism 120

Journalism Brand Branding Content Marketing 120

ImPRessions - Crenshaw Communications

DECEMBER 17, 2020

As a PR pro , you are constantly communicating with reporters, whether it be pitching, coordinating interviews, or interacting on social media. You’ve drafted the perfect pitch, sent it to relevant targets, and now you’ve secured a media interview. On the PR side, it is best practice to try to anticipate interview questions in advance.

Report 310

Report Interviews Pitching Course 310

Cision

SEPTEMBER 15, 2016

Kevin Turpin, president at the National Journal, details his vision for the company with a focus on innovation and creativity. In this interview, Kevin discusses his career with National Journal. National Journal was the perfect fit for that criteria. So how do you ensure that you stand out?

Journalism 0

Journalism Policies Strategy Survey 0

Bianchi Biz Blog

NOVEMBER 20, 2023

I am the editor, publisher, and writer at Green Car Journal and GreenCarJournal.com. Honestly, there are plenty of stories I’m proud of, but what stands out now is my piece in the current issue of Green Car Journal , “Caution Signs Ahead for Electric Vehicles.” How long have you been in journalism and how did you get started?

Journalism 115

Journalism Automotive Interviews Writing 115

Cision

JULY 30, 2015

There’s something about the last-minute interview request that has even the most seasoned spokespeople feeling a pinch of dread. Here’s what you need to do to deliver your best interview yet, even if you have only 10 minutes to spare: Set up a Time. If a reporter calls on deadline, never jump right into the interview.

Interviews 120

Interviews How To Media Infographics 120

Medianet Australia

MARCH 19, 2025

Join us as we delve into her experiences, insights, and the unique perspective she brings to the world of freelance journalism and public relations. With a career spanning daily newspapers, magazines, and even podcast hosting, Rebecca has navigated the complexities of the media industry with grace and adaptability.

Interviews 59

Interviews Newspapers Journalism Industry 59

Sword and the Script

JUNE 13, 2023

A survey of 3,000+ finds 75% of journalists say the top action any PR person can take is to understand a reporter’s target audience and what they find relevant; journalism statistics show reporters worry about accuracy, credibility and keeping pace amid more work and fewer resources Most PR professionals say media relations is getting harder.

Journalism 147

Journalism Media Relations Report Media 147

ImPRessions - Crenshaw Communications

FEBRUARY 13, 2024

Sentiment and tone make all the difference We intuitively know if an article or interview is positive, but an analysis of sentiment and tone offers insights into the qualitative impact of PR efforts. Numbers are helpful, but it’s the context behind those numbers that should truly make them resonate with brands.

Measurement 334

Measurement How To Retail Analysis 334

Melissa Agnes

DECEMBER 9, 2014

Available on iTunes and through The Social Network website, Women Worldwide is a half-hour, weekly podcast where Deirdre interviews incredible women from around the globe. Check out the Q&A interview with Deirdre below! Now, I’m receiving the pitches from PR people who want their executives interviewed on my show.

Radio 238

Radio Interviews Community Twitter 238

ImPRessions - Crenshaw Communications

JUNE 10, 2020

For a newcomer who wants to be more fluent in the language of agencies and PR professionals, reading up on the PR world will help in interviews and networking approachs. And it goes without saying that you should read major news publications like the Wall Street Journal, Forbes, Inc., Network network, network.

Agency 284

Agency Interviews Journalism Instagram 284

Sword and the Script

DECEMBER 3, 2024

What I hadn’t considered is that something similar is happening to software code, according to this podcast interview between Figma co-founder and CEO Dylan Field and The Wall Street Journal. AI hallucinations still get headlines. Just like AI can be trained to write copy, AI can be trained to write code.

Software 176

Software Measurement B2B Training 176

ImPRessions - Crenshaw Communications

MAY 15, 2020

Did you just spend weeks on a huge Wall Street Journal feature article for a new launch and want everyone to see it? In fact, Stories is particularly well suited for behind-the-scenes videos, customer interviews, or special announcements of interest to heavy users of a business product or service. Brag about that media coverage.

Instagram 333

Instagram B2B B2C Case Study 333

ImPRessions - Crenshaw Communications

JULY 27, 2021

I became interested in PR because I was looking for fields adjacent to journalism, so I assumed there would be plenty of research involved to go along with writing. And that doesn’t mention studying reporters’ work when making briefing sheets, where we document their histories and interview style. You need excellent research skills.

Conference 368

Conference Pitching Writing Agency 368

Cision

JULY 25, 2017

When you sign up as a “source” on these media opportunity sites, you receive daily emails with a list of queries from journalists and bloggers searching for experts to interview or include in their stories. Bell holds a degree in journalism from the University of Missouri School of Journalism.

Strategy 257

Strategy How To SEO Engineering 257

Cision

JANUARY 17, 2018

Like, if this thing is going to change the world, how might it change a really simple business—like journalism? If you want a really clear explanation of how journalism on blockchain would work I have a guy who’s a great five- minute interview.

Pitching 215

Pitching Journalism Construction Writing 215

Deirdre Breakenridge

DECEMBER 5, 2017

My coauthor, Amy Barnes, and I conducted 58 in-depth interviews with senior executives who are members of the PRSA College of Fellows and Arthur W. She has published research in the following journals: Journal of Mass Media Ethics, Public Relations Review, Journal of Communication Management and Journal of Advertising Education.

Internal 208

Internal International Ethics Journalism 208

5W PR

OCTOBER 14, 2024

Generating media coverage in industry publications, trade journals, and general news outlets allows companies to reach a broader audience and position themselves as thought leaders. Media Relations Securing interviews, press releases, and feature articles in relevant publications helps B2B tech companies gain exposure.

B2B 78

B2B Company Publicity Media Training 78

ImPRessions - Crenshaw Communications

JULY 22, 2019

The good news is that the public seems to value the role of journalism, and people are moving to media channels they trust. A glowing review (or unfortunate video interview) can blow up on social platforms in the time it takes to say, “call the PR firm.” What is more valuable than a brand (or personal) reputation?

Mobile 244

Mobile SEO Web Journalism 244

PR for Anyone

NOVEMBER 3, 2021

I interviewed journalists from The Washington Post, The Washington Business Journal , and Inside Nova (a Northern Virginia local publication) about what types of local real estate pitches they like to receive. Doug Fruehling, Editor-in-Chief (former), Washington Business Journal. Here are your tips from the pros!

Real Estate 223

Real Estate Local Pitching Media 223

The Resolution Blog

JULY 8, 2022

In this episode I interview Donna Loughlin, she is the founder & owner of PR firm LMGPR and host of podcast ‘Before It Happened. Having started journalism at just 10 years old; helping at a local newspaper network that her family managed, Donna progressed & became a global journalist for Reuters and the BBC.

Newspapers 156

Newspapers Journalism Local Interviews 156

PRSay

APRIL 2, 2020

But it’s the new reality as the journalism industry is sending reporters, producers, anchors and editors home to report on the COVID-19 pandemic in real-time. Now, more than ever, journalists are relying on every type of video chat technology to get interviews, including Skype, FaceTime, Google Meet, Zoom and more.

Skype 206

Skype How To Crisis Pitching 206

Communications Conversations

SEPTEMBER 10, 2020

But, as you’ll quickly see in this short interview, Dan is a whole lot more. And, he may be the first (and only) journalist to interview cats on TV! Paul Business Journal reporting on retail and restaurants before I started my career at Life Time in May 2018. I really appreciated my time in radio and print journalism.

Radio 167

Radio Journalism Interviews Energy 167

Flack's Revenge

DECEMBER 4, 2018

It would be great to hear from others too, via comments, or DM me on Twitter if you’d like to do a full interview. Trust in social media and journalism are at an all-time low. interestingly, this Digiday articles says Facebook advertisers are staying the course ). Thanks for reading.

Social Media 174

Social Media Marketing Media Facebook 174

Sword and the Script

AUGUST 13, 2024

Talk to customers and practice what you preach Start a podcast – and then interview people you wish would be your customers. It’s a podcast that interviews B2B marketing leaders about marketing. Even the venerable Wall Street Journal broke down its serious demeanor to dabble in the decadence of B2B chocolate.

Creativity 103

Creativity B2B Examples Marketing 103

Flack's Revenge

NOVEMBER 17, 2014

If you are interviewing PR agencies, a good question to ask is: “what business are you in?” The second ran in the NY Times : How Facebook is Changing the Way its Users Consume Journalism. ” You may get a confused look; tell them that they have come to the right place and you really want to know.

LinkedIn 212

LinkedIn Mobile Facebook Journalism 212

ImPRessions - Crenshaw Communications

MAY 22, 2018

Those hours, of course, include studying trade journals, reviews, and analyst reports. A B2B with a new VR (virtual reality) tool for real estate sales should never neglect specialty outlets VR Journal or AR/VR Magazine – as well as real estate trade journals like Realtor Magazine. You get the best of both worlds.

Pitching 168

Pitching Real Estate B2B Journalism 168

PRSay

MAY 25, 2022

Regaining public trust in the news media is a “challenge for journalism and ultimately for society,” said Marie Hardin , dean of the Donald P. During the event, its host John Elsasser, editor-in-chief of Strategies & Tactics , extended his interview with Hardin that was published in the May issue.

Publicity 148

Publicity Journalism Media Education 148

Cision

OCTOBER 4, 2017

Furthermore, a 2016 interview with the Associated Press revealed most major news outlets will not run a text-only story. Multimedia is a crucial component to impactful modern-day journalism. In our 2017 State of the Media Report , we learned that 71 percent of journalists “always or often” use multimedia in their stories.

How To 282

How To Storytelling B2C Measurement 282

Sword and the Script

APRIL 16, 2024

That’s according to a new paper published in a peer-reviewed journal by two academics Gary L. ” The duo used “multi-method approach that involved interviews, secondary data, and a follow-up survey” to conduct the study. emphasis theirs].” More specifically, they did the study twice to ensure its validity.

B2B 182

B2B Study Marketing Education 182

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

The public is increasingly skeptical of our institutions, but despite the disruption of traditional media business, journalism still matters. In fact, a new study on public trust in media shows that while trust in media platforms where we seek news is down over last year, trust in journalism is actually on the rise.

Journalism 185

Journalism Advertising Advertising SEO 185

PRSay

SEPTEMBER 1, 2017

wrote in the Journal of Public Relations Research in 2012 that to be an “excellent leader in public relations, one must know the organization’s business and its environment, understand the decision makers and decision-making process in the organization, and be proactive in that decision-making process.”. In support of this view, Meng et al.

Ethics 146

Ethics Public Affairs Journalism Leadership 146

ImPRessions - Crenshaw Communications

NOVEMBER 8, 2023

Of all the opinion journalism about former FTX CEO Sam Bankman Fried’s quickie conviction, Ginia Bellafante’s article struck me. Instead, a significant portion of its resources was dedicated to a public-relations manager who arranged interviews and managed Bankman Fried’s public appearances.

Government 227

Government Corporate Resources Ethics 227

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2020

Tom Mueller, who interviewed over 200 corporate whistleblowers for his book Crisis of Conscience: Whistleblowing in an Age of Fraud , proclaims this “the age of the whistleblower.”. As a PR person, I’ve always been fascinated by the complicated psychology of whistleblowing. Lately it seems particularly relevant.

Corporate 272

Corporate Reputation Employee Policies 272