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The two brands leading the way with brand journalism during COVID might surprise you

Communications Conversations

The term “brand journalism” is a bit of a lightning rod term in the social media marketing business. ” And, over the years, there have certainly been a fair share of corporate failures when it comes to brand journalism. But, for the most part, brand journalism wins have been tough to come by. Like DAILY.

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How Instagram Can Work For B2B PR

ImPRessions - Crenshaw Communications

The go-to social media platforms for B2B PR are probably LinkedIn and Twitter. Did you just spend weeks on a huge Wall Street Journal feature article for a new launch and want everyone to see it? Compared to LinkedIn, which has a professional feel to it, Instagram has a more relaxed and fun vibe. Brag about that media coverage.

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PR Advice For Recent PR Grads

ImPRessions - Crenshaw Communications

For a newcomer who wants to be more fluent in the language of agencies and PR professionals, reading up on the PR world will help in interviews and networking approachs. And it goes without saying that you should read major news publications like the Wall Street Journal, Forbes, Inc., Network network, network.

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In the new “Curate or Perish” World, what’s a Flack to Do?

Flack's Revenge

If you are interviewing PR agencies, a good question to ask is: “what business are you in?” In fact, people may only notice your news when it appears on Twitter, in LinkedIn, or their Facebook news feed. The first was in Digiday , it highlighted LinkedIn’s growing clout as a curator of business news (see my post).

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Interview with Ann Handley

Critical Mention

In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community. Having Everybody Writes appear on the Wall Street Journal best-seller list organically was cool, too. SCHEDULE A DEMO.

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How to Use Multimedia For Better PR Campaigns

Cision

Furthermore, a 2016 interview with the Associated Press revealed most major news outlets will not run a text-only story. Multimedia is a crucial component to impactful modern-day journalism. Connect with him on LinkedIn. The post How to Use Multimedia For Better PR Campaigns appeared first on Cision.

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5 classic creative B2B marketing examples

Sword and the Script

Holden presented some of the highlights from the campaign at a conference, which Carilu Dietrich shared in a LinkedIn post. Talk to customers and practice what you preach Start a podcast – and then interview people you wish would be your customers. It’s a podcast that interviews B2B marketing leaders about marketing.