Cision

JULY 30, 2015

There’s something about the last-minute interview request that has even the most seasoned spokespeople feeling a pinch of dread. Here’s what you need to do to deliver your best interview yet, even if you have only 10 minutes to spare: Set up a Time. If a reporter calls on deadline, never jump right into the interview.

Interviews 120

Interviews How To Media Infographics 120

Communications Conversations

MAY 20, 2020

The term “brand journalism” is a bit of a lightning rod term in the social media marketing business. ” And, over the years, there have certainly been a fair share of corporate failures when it comes to brand journalism. But, for the most part, brand journalism wins have been tough to come by. Like DAILY.

Journalism 148

Journalism Branding Brand Interviews 148

PR for Anyone

NOVEMBER 3, 2021

There is nothing I love more than seeing the results of agents I’ve worked with when they are featured in the media. The easiest way to do this is pitching the local media. Doug Fruehling, Editor-in-Chief (former), Washington Business Journal. Who is the contact at the Journal who writes about residential real estate?

Real Estate 223

Real Estate Local Pitching Media 223

ImPRessions - Crenshaw Communications

FEBRUARY 13, 2024

Sentiment and tone make all the difference We intuitively know if an article or interview is positive, but an analysis of sentiment and tone offers insights into the qualitative impact of PR efforts. Advanced tools like Muck Rack, Critical Mention and Hootsuite can examine articles and social media posts to provide a sentiment score.

Measurement 334

Measurement How To Retail Analysis 334

Sword and the Script

JULY 9, 2024

Media coverage is harder to obtain, but journalists are open and candid about what they need – which can make a difference for those PR pros who are willing to listen A while back, Spin Sucks was kind enough to publish a piece I wrote with tips for better PR pitching. >>> Need an extra pair of hands?

Survey 147

Survey Journalism Report Pitching 147

NRPR Group

NOVEMBER 23, 2021

PRfect Pitch focuses on interviewing media people and event managers who PR agencies pitch regularly on behalf of clients. The post Four Takeaways from PRfect Pitch Interview with Author, Publicist & Journalism Expert, Howard Bloom appeared first on NRPR Group. We also […].

Journalism 98

Journalism Interviews Pitching Groups 98

Flack's Revenge

DECEMBER 4, 2018

If social media were a brand, it’s one that I think most would agree has been tarnished. And it’s not just about Facebook or even social media. Are the waters safe for social media marketing? It would be great to hear from others too, via comments, or DM me on Twitter if you’d like to do a full interview.

Social Media 174

Social Media Marketing Media Facebook 174

Sword and the Script

JUNE 13, 2023

A survey of 3,000+ finds 75% of journalists say the top action any PR person can take is to understand a reporter’s target audience and what they find relevant; journalism statistics show reporters worry about accuracy, credibility and keeping pace amid more work and fewer resources Most PR professionals say media relations is getting harder.

Journalism 125

Journalism Media Relations Report Media 125

PRSay

AUGUST 11, 2021

In the PR strategies toolbox, the practice of media relations gives PR practitioners an opportunity to distinguish themselves while also giving their organizations an edge over the competition. As earned media, stories placed through media relations efforts are cost-effective. Newsletters gain clout.

Media Relations 197

Media Relations Trends Media Newspapers 197

Cision

SEPTEMBER 15, 2016

Kevin Turpin, president at the National Journal, details his vision for the company with a focus on innovation and creativity. In this interview, Kevin discusses his career with National Journal. National Journal was the perfect fit for that criteria. So how do you ensure that you stand out?

Journalism 0

Journalism Policies Strategy Survey 0

ImPRessions - Crenshaw Communications

MAY 18, 2017

Recently a journalist posted some basic advice for public relations people to improve media relationships. Creating better relations between PR and journalism begins with PRs getting acquainted with the work of journalists in industries relevant to their clients. Improved Media Relations Means Better Pitches. Magazine story.

Media 212

Media Pitching Report Interviews 212

Bianchi Biz Blog

NOVEMBER 20, 2023

I am the editor, publisher, and writer at Green Car Journal and GreenCarJournal.com. Honestly, there are plenty of stories I’m proud of, but what stands out now is my piece in the current issue of Green Car Journal , “Caution Signs Ahead for Electric Vehicles.” How long have you been in journalism and how did you get started?

Journalism 116

Journalism Automotive Interviews Writing 116

ImPRessions - Crenshaw Communications

MAY 15, 2020

The go-to social media platforms for B2B PR are probably LinkedIn and Twitter. Instagram has more than one billion users , making it one of the most popular social media platforms. While Instagram is seen as a huge part of any B2C social media plan, it may have a role in a social media plan for B2B companies. .

Instagram 333

Instagram B2B B2C Case Study 333

ImPRessions - Crenshaw Communications

JULY 27, 2021

I’ve drafted press releases, compiled media lists, and learned plenty of different terms I didn’t otherwise know. How to pitch media. I feel like I should have known more about it, since generating earned media coverage remains an essential goal for most PR agencies. Business knowledge is important .

Conference 368

Conference Pitching Agency Writing 368

ImPRessions - Crenshaw Communications

JUNE 10, 2020

For a newcomer who wants to be more fluent in the language of agencies and PR professionals, reading up on the PR world will help in interviews and networking approachs. And it goes without saying that you should read major news publications like the Wall Street Journal, Forbes, Inc., Network network, network.

Agency 284

Agency Interviews Journalism Instagram 284

PRSay

MAY 8, 2020

But our media colleagues who we rely on to share our stories, haven’t had such an easy time adjusting. From layoffs to slumping ad sales, and even different ways segments are produced, the media landscape is constantly changing — and some of those changes are here to stay. Attitudes shift about virtual interviews.

Skype 199

Skype Media Interviews Advertising 199

Cision

JULY 25, 2017

Try leveraging the power of earned media. Targeting the Right Media Earns Quality Backlinks. By using a media database to target reputable outlets in your industry. Earned Media Builds Trust. 81 percent of marketers rate earned media as being more effective or as effective as paid media coverage.

Strategy 257

Strategy How To SEO Engineering 257

Melissa Agnes

DECEMBER 9, 2014

Available on iTunes and through The Social Network website, Women Worldwide is a half-hour, weekly podcast where Deirdre interviews incredible women from around the globe. Check out the Q&A interview with Deirdre below! At the same time, the number of women in media has declined over the years, especially in radio.

Radio 238

Radio Interviews Community Storytelling 238

Deirdre Breakenridge

JULY 22, 2019

Social media continues to capture time and attention. Here are some of the stats revealing how much people participate in social media; where they spend their time; what they like to do and how often. Social Media Workshop in Princeton, NJ. The social media numbers continue to grow. But, what does this take?

Social Media 177

Social Media Media Interviews Instagram 177

PRSay

MAY 25, 2022

Regaining public trust in the news media is a “challenge for journalism and ultimately for society,” said Marie Hardin , dean of the Donald P. During the event, its host John Elsasser, editor-in-chief of Strategies & Tactics , extended his interview with Hardin that was published in the May issue. Serving the greater good.

Publicity 148

Publicity Journalism Media Education 148

Cision

JANUARY 17, 2018

In a highly-shared article on The Atlantic recently, senior editor Derek Thompson suggested that struggling media organizations have only one option. That’s why Cision recently updated its tip sheet, 10 Ways To Get More Earned Media , which walks through some best practices on forging the right relationships with journalists.

Pitching 215

Pitching Journalism Construction Writing 215

ImPRessions - Crenshaw Communications

JULY 22, 2019

The past five years or so have seen drastic changes in the media and cultural landscape that impact PR and marketing. How to navigate the media landscape when “fake news” accusations are thrown around and the very business of media is under siege? According to the Cision State of the Media Report 59 percent of U.S.

Mobile 244

Mobile SEO Web Journalism 244

PRSay

APRIL 2, 2020

The COVID-19 pandemic is creating unprecedented challenges for the news media. For communicators, that means nearly everything you thought you knew about interacting with the news media has been turned upside down. If you’re offering an interview, then be prepared to use whichever platform the journalist prefers.

Skype 206

Skype How To Crisis Pitching 206

PR for Anyone

JULY 28, 2022

Watch this week’s PR Tip here: How do you your story to multiple media outlets? Many people feel they have one story and that one story might not fit in every media outlet. I just interviewed someone on my PR Champions show and he summed it up so visually. Wall Street Journal – Reduce Stress at Work.

Pitching 130

Pitching Media YouTube Interviews 130

Cision

OCTOBER 4, 2017

As you look through an interrogative lens — analyzing brands, consumers and the media’s relationship with multimedia, it’s easy to see that visual content is the engine that steers the narrative. Multimedia is the gatekeeper to earned media and the catalyst to engagement. The Media Relies on Visual Storytelling.

How To 282

How To Storytelling B2C Measurement 282

ImPRessions - Crenshaw Communications

APRIL 29, 2022

For a PR agency team, few things are more important than having media contacts at the ready. In fact, a media placement strategy with the perfect balance of quality and quantity is one of the unsung secret of great PR and media relations. Media contacts aren’t magic….they’re But media contacts aren’t magic.

Agency 170

Agency Media Software Pitching 170

Deirdre Breakenridge

DECEMBER 5, 2017

My coauthor, Amy Barnes, and I conducted 58 in-depth interviews with senior executives who are members of the PRSA College of Fellows and Arthur W. She has published research in the following journals: Journal of Mass Media Ethics, Public Relations Review, Journal of Communication Management and Journal of Advertising Education.

Internal 208

Internal International Ethics Journalism 208

ImPRessions - Crenshaw Communications

MAY 22, 2018

Just as some celebrities are famous for being famous, big-media notoriety can build the ego without building the brand. If the big-name media feature is the show horse, then trade publication coverage is the less glamorous workhorse of PR. Those hours, of course, include studying trade journals, reviews, and analyst reports.

Pitching 168

Pitching Real Estate B2B Journalism 168

Communications Conversations

SEPTEMBER 10, 2020

But, as you’ll quickly see in this short interview, Dan is a whole lot more. And, he may be the first (and only) journalist to interview cats on TV! Let’s go back to the beginning–how did you get your start in the media world? I really appreciated my time in radio and print journalism. Why Life Time?

Radio 167

Radio Journalism Interviews Energy 167

ImPRessions - Crenshaw Communications

MAY 13, 2021

Assistant Account Executives are client and media-facing, learning to interact with key stakeholders with guidance from senior staff. Here’s what you’ll be doing: -Assist the group and all supervising account members in development and maintenance of media lists. Create and distribute press releases to targeted media outlets.

B2B 203

B2B Policies Case Study Enterprise 203

Sword and the Script

JULY 27, 2021

Where some see diminishing value in media relations others see opportunity; the best way to improve results is to use a combination of pitching, content and social media. The media relations struggle is real. Perhaps invest in people, research or tools to help facilitate media relations. Why Media Relations is Harder.

Media Relations 172

Media Relations Media Pitching Survey 172

Bianchi Biz Blog

APRIL 15, 2024

I’m a Managing Editor/ Producer at Fleet Equipment , and it’s my job to create articles for our site from visiting companies, press releases, events and interviews, as well as hosting some of our video series, and sending our daily newsletters. How long have you been in journalism and how did you get started?

Meeting 104

Meeting Media Journalism Interviews 104

Flack's Revenge

NOVEMBER 17, 2014

If you are interviewing PR agencies, a good question to ask is: “what business are you in?” If they say: “Getting you media coverage, building visibility,” or some such, you should politely show them the door. You announce your news, work the media, coverage happens, on to the next.

LinkedIn 212

LinkedIn Mobile Journalism Facebook 212

Bianchi Biz Blog

JULY 15, 2024

I’m senior editor at SME Media. How long have you been in journalism and how did you get started? I help edit and publish copy, write original content and am currently overseeing the publication of our annual Motorized Vehicle Report. Can you tell us what types of stories, trends or issues are on your radar now? Almost 20 years.

Meeting 99

Meeting Media Interviews Pitching 99

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

Yet with the rise of social media and the profound digital disruption of advertising, PR has come into its own. I’m not one who think the trend is good for PR people who specialize in earned media placement, for obvious reasons. Earned media boosts SEO. Here’s why it’s more important than it’s ever been.

Journalism 185

Journalism Advertising Advertising SEO 185

ImPRessions - Crenshaw Communications

NOVEMBER 8, 2023

Of all the opinion journalism about former FTX CEO Sam Bankman Fried’s quickie conviction, Ginia Bellafante’s article struck me. Instead, a significant portion of its resources was dedicated to a public-relations manager who arranged interviews and managed Bankman Fried’s public appearances.

Government 227

Government Corporate Resources Ethics 227

Bianchi Biz Blog

AUGUST 7, 2023

I’m the Chief Editor of Commercial Carrier Journal (CCJ). How long have you been in journalism and how did you get started? My route to journalism was unconventional. I close all my interviews with “is there a question you feel I didn’t ask or anything else we need to talk about?”

Journalism 80

Journalism Meeting Newspapers Media 80