PRSay

JUNE 7, 2023

The intersection of journalism and AI is the most important media issue of our time. That’s why Bospar sponsored a San Francisco Press Club panel covering the impact of AI in the newsroom, titled “AI + Journalism=?” Each panelist offered perspective on the intersection of AI and journalism. You can stop reading there.

Journalism 158

Journalism Public Affairs Ethics Technology 158

Agility PR Solutions

JUNE 6, 2021

Except for formats such as newsmagazines, long-form journalism, and some podcasts, most media interviews—and the articles or news segments that follow—are quick hits. Your TV interview might be boiled down to a seven-second quote. The post 8 tips for a more effective media interview appeared first on Agility PR Solutions.

Interviews 163

Interviews Newspapers Media Journalism 163

Business Wire

NOVEMBER 27, 2023

If it's not the New York Times, Wall Street Journal, Bloomberg, or the Associated Press—or an interview on CNBC—it's common for corporate leadership to ask, "Why bother?" Everyone wants to be featured in the New York Times.

Blogging 314

Blogging Report Pitching Journalism 314

ImPRessions - Crenshaw Communications

DECEMBER 17, 2020

As a PR pro , you are constantly communicating with reporters, whether it be pitching, coordinating interviews, or interacting on social media. You’ve drafted the perfect pitch, sent it to relevant targets, and now you’ve secured a media interview. On the PR side, it is best practice to try to anticipate interview questions in advance.

Report 310

Report Interviews Pitching Course 310

Rock the Status Quo

DECEMBER 11, 2014

Sometimes public relations feels exactly like this piggy’s situation, but without the humor. We’re pitching editorial sources to fit THEIR needs, not gifting them with the fabulous opportunity of a lifetime interview with the reporter being eternally grateful for the favor. or you as the PR person do the interview.

Interviews 174

Interviews Real Estate Media Pitching 174

Cision

JANUARY 21, 2016

What is brand journalism? Brand journalism is no different than content marketing. However, brand journalism is different. That is, they attempt to create a dividing line that says blog posts belong in one camp while interviews belong in another. Brand journalism starts people on a journey with your brand.

Journalism 120

Journalism Branding Brand Content Marketing 120

ImPRessions - Crenshaw Communications

FEBRUARY 13, 2024

Sentiment and tone make all the difference We intuitively know if an article or interview is positive, but an analysis of sentiment and tone offers insights into the qualitative impact of PR efforts. PR teams should consider how to evaluate the prestige and relevance of the publication to the brand’s target audience.

Measurement 334

Measurement How To Retail Analysis 334

Cision

SEPTEMBER 15, 2016

Kevin Turpin, president at the National Journal, details his vision for the company with a focus on innovation and creativity. In this interview, Kevin discusses his career with National Journal. National Journal was the perfect fit for that criteria. So how do you ensure that you stand out?

Journalism 0

Journalism Policies Strategy Survey 0

Medianet Australia

MARCH 19, 2025

Join us as we delve into her experiences, insights, and the unique perspective she brings to the world of freelance journalism and public relations. With a career spanning daily newspapers, magazines, and even podcast hosting, Rebecca has navigated the complexities of the media industry with grace and adaptability.

Interviews 59

Interviews Newspapers Journalism Industry 59

PRSay

MAY 25, 2022

Regaining public trust in the news media is a “challenge for journalism and ultimately for society,” said Marie Hardin , dean of the Donald P. Public trust has eroded in all major institutions, including higher education. “It I think public relations has a special role there.” Serving the greater good.

Publicity 148

Publicity Journalism Media Education 148

ImPRessions - Crenshaw Communications

JUNE 10, 2020

Traditionally at Crenshaw Communications , our offices would be filled with recent PR grads eager to learn about life at an agency and the ins and outs of the public relations business. Sign up for newsletters from PR publications like PR Daily , PR Week , and O’Dwyers. as well as vertical pubs that match your interests. .

Agency 284

Agency Interviews Journalism Instagram 284

Bianchi Biz Blog

NOVEMBER 20, 2023

I am the editor, publisher, and writer at Green Car Journal and GreenCarJournal.com. I also write for other publications and business clients as time allows. Honestly, there are plenty of stories I’m proud of, but what stands out now is my piece in the current issue of Green Car Journal , “Caution Signs Ahead for Electric Vehicles.”

Journalism 115

Journalism Automotive Interviews Writing 115

ImPRessions - Crenshaw Communications

JULY 27, 2021

Given how integral media pitching is to the practice of public relations, I was shocked to look back and realize how much I didn’t know about media, and the most effective ways to approach them about stories. Conferences can reach a new audience that might not read the publications that feature a given company, and they reach them directly.

Conference 368

Conference Pitching Writing Agency 368

Cision

JULY 30, 2015

There’s something about the last-minute interview request that has even the most seasoned spokespeople feeling a pinch of dread. Here’s what you need to do to deliver your best interview yet, even if you have only 10 minutes to spare: Set up a Time. If a reporter calls on deadline, never jump right into the interview.

Interviews 120

Interviews How To Media Infographics 120

Deirdre Breakenridge

SEPTEMBER 26, 2016

Their study, “ Roles in Social Media: How the Practice of Public Relations is Evolving ” was published by PR Journal in Summer / Fall 2016. Many of these findings support and add to what you reported in your book, “ Social Media and Public Relations: Eight Practices for the PR Professional. – Marlene Neill.

Publicity 150

Publicity Policies Social Media Study 150

Deirdre Breakenridge

DECEMBER 5, 2017

My coauthor, Amy Barnes, and I conducted 58 in-depth interviews with senior executives who are members of the PRSA College of Fellows and Arthur W. Page Society in preparation for the book, “ Public Relations Ethics: Senior PR Pros Tell Us How to Speak Up and Keep Your Job.”. She teaches courses in public relations and advertising.

Internal 208

Internal International Ethics Journalism 208

Sword and the Script

DECEMBER 3, 2024

What I hadn’t considered is that something similar is happening to software code, according to this podcast interview between Figma co-founder and CEO Dylan Field and The Wall Street Journal. AI hallucinations still get headlines. Just like AI can be trained to write copy, AI can be trained to write code.

Software 176

Software Measurement B2B Training 176

ImPRessions - Crenshaw Communications

JULY 22, 2019

Yet the business of public relations is thriving. The good news is that the public seems to value the role of journalism, and people are moving to media channels they trust. Beyond earned media, typical PR tactics guild relationships, engage influencers, and even help change public perception and behavior. Credibility.

Mobile 244

Mobile SEO Web Journalism 244

Cision

JULY 25, 2017

For example, if you are in the public relations industry you would be better off having a site like PRWeek to link to you than a small agency blog that’s only been around for a couple of years. Bell holds a degree in journalism from the University of Missouri School of Journalism. So, how can you ensure that happens?

Strategy 257

Strategy How To SEO Engineering 257

Stephen Waddington

JULY 6, 2022

Public relations practitioners fall short of the expectations of a profession. It’s a limiting factor for public relations to realise its potential as a management discipline. There is no barrier to entry to working in public relations. In the UK the public relations market employs 99,900 people and contributes £16.7

Publicity 167

Publicity Ethics Training Education 167

PR for Anyone

NOVEMBER 3, 2021

I interviewed journalists from The Washington Post, The Washington Business Journal , and Inside Nova (a Northern Virginia local publication) about what types of local real estate pitches they like to receive. Doug Fruehling, Editor-in-Chief (former), Washington Business Journal. Here are your tips from the pros!

Real Estate 223

Real Estate Local Pitching Media 223

Flack's Revenge

NOVEMBER 17, 2014

If you are interviewing PR agencies, a good question to ask is: “what business are you in?” These days it is not just about getting a good story in a targeted publication (sure, it is great to get these, much better than not) but who, really, is paying attention? And what was once a straight line is now like pinball.

LinkedIn 212

LinkedIn Mobile Facebook Journalism 212

ImPRessions - Crenshaw Communications

MAY 15, 2020

Did you just spend weeks on a huge Wall Street Journal feature article for a new launch and want everyone to see it? In fact, Stories is particularly well suited for behind-the-scenes videos, customer interviews, or special announcements of interest to heavy users of a business product or service. Brag about that media coverage.

Instagram 333

Instagram B2B B2C Case Study 333

ImPRessions - Crenshaw Communications

MAY 22, 2018

If the big-name media feature is the show horse, then trade publication coverage is the less glamorous workhorse of PR. Those hours, of course, include studying trade journals, reviews, and analyst reports. Real estate company buyers are more likely to be paging through these journals than Wired. You get the best of both worlds.

Pitching 168

Pitching Real Estate B2B Journalism 168

Prowly

MARCH 12, 2025

Print media monitoring is the process of tracking and analyzing mentions of your brand, your clients, or relevant industry topics in printed publications. There are still so many opportunities to earn mentions in paper publications on a national and local level. B2B companies care about mentions in trade publications.

Print 104

Print Strategy How To Newspapers 104

ImPRessions - Crenshaw Communications

NOVEMBER 8, 2023

Of all the opinion journalism about former FTX CEO Sam Bankman Fried’s quickie conviction, Ginia Bellafante’s article struck me. Instead, a significant portion of its resources was dedicated to a public-relations manager who arranged interviews and managed Bankman Fried’s public appearances.

Government 227

Government Corporate Resources Ethics 227

PRSay

APRIL 2, 2020

But it’s the new reality as the journalism industry is sending reporters, producers, anchors and editors home to report on the COVID-19 pandemic in real-time. Now, more than ever, journalists are relying on every type of video chat technology to get interviews, including Skype, FaceTime, Google Meet, Zoom and more.

Skype 206

Skype How To Crisis Pitching 206

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

Public relations has many fans, from legendary figures like Steve Jobs, to the current occupant of the White House. As Greg Galant of MuckRack once observed , the advertising business is linked with iconic characters like Don Draper of “Mad Men,” while public relations is more likely to evoke Samantha Jones.

Journalism 185

Journalism Advertising Advertising SEO 185

Sword and the Script

AUGUST 13, 2024

Talk to customers and practice what you preach Start a podcast – and then interview people you wish would be your customers. It’s a podcast that interviews B2B marketing leaders about marketing. The company has acquired other publications to accelerate the growth of its own audience.

Creativity 103

Creativity B2B Examples Marketing 103

Cision

OCTOBER 4, 2017

When it comes to the transformation of the public relations industry, Google, Facebook, and Twitter always receive the revolutionizing praise. Furthermore, a 2016 interview with the Associated Press revealed most major news outlets will not run a text-only story. Multimedia is a crucial component to impactful modern-day journalism.

How To 282

How To Storytelling B2C Measurement 282

PRSay

SEPTEMBER 1, 2017

Each September, PRSA recognizes Public Relations Ethics Month, supported by programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme, Public Relations Ethics: Strengthening Our Core, guides a special focus on the six core values highlighted in the PRSA Code of Ethics. Pursue the APR.

Ethics 146

Ethics Public Affairs Journalism Leadership 146

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2020

Tom Mueller, who interviewed over 200 corporate whistleblowers for his book Crisis of Conscience: Whistleblowing in an Age of Fraud , proclaims this “the age of the whistleblower.”. As a PR person, I’ve always been fascinated by the complicated psychology of whistleblowing. Lately it seems particularly relevant.

Corporate 272

Corporate Reputation Employee Policies 272

PRSay

MAY 23, 2018

Consider trade outlets over top-tier publications. With publications like The New York Times , you have the potential to reach an audience numbering in the millions, which is precisely the problem. This is likely why they requested a top-tier publication in the first place.) Talk about the outlet’s audience.

Media Relations 136

Media Relations Publicity Media Blogging 136

ImPRessions - Crenshaw Communications

DECEMBER 27, 2016

As we gear up for whatever public relations challenges we face in the new year, it seemed a good time to make sure we “do this and not that” when it comes to strategic communications. Don’t be too prepared for that CEO interview. The best way to measure PR is by the number of interviews secured.

Skype 149

Skype Interviews Viral B2B 149

ImPRessions - Crenshaw Communications

MAY 13, 2021

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking an Assistant Account Executive (AAE) to join our dynamic B2B technology team. Attend and facilitate media interviews; network with reporters and editors. research, duties and projects as required.

B2B 203

B2B Policies Case Study Enterprise 203

PRSay

SEPTEMBER 23, 2022

These are citizens with massive social media followings who are not in the journalism industry but reporting to the public on current events. Even the Oval Office understands the significant reach of these individuals and their role in getting information out to the public. Do internet journalists expose an outlet’s bias?

Ethics 179

Ethics Media YouTube Journalism 179

5W PR

MARCH 4, 2025

According to Nutrition Business Journal, 40% of immune supplement sales occur between October and February. This includes identifying relevant media contacts, developing compelling storylines, and coordinating product sampling well in advance of target publication dates.

Strategy 78

Strategy Consumer Energy Measurement 78