5W PR

OCTOBER 14, 2024

Generating media coverage in industry publications, trade journals, and general news outlets allows companies to reach a broader audience and position themselves as thought leaders. Media Relations Securing interviews, press releases, and feature articles in relevant publications helps B2B tech companies gain exposure.

B2B 78

B2B Company Publicity Media Training 78

ImPRessions - Crenshaw Communications

JULY 22, 2019

The good news is that the public seems to value the role of journalism, and people are moving to media channels they trust. What is more valuable than a brand (or personal) reputation? Many PR deliverables are powerful in building reputation over time, and their impact is accelerated and amplified by social media.

Mobile 244

Mobile SEO Web Journalism 244

Cision

JULY 25, 2017

By using a media database to target reputable outlets in your industry. When you sign up as a “source” on these media opportunity sites, you receive daily emails with a list of queries from journalists and bloggers searching for experts to interview or include in their stories. So, how can you ensure that happens?

Strategy 257

Strategy How To SEO Engineering 257

Critical Mention

JANUARY 22, 2019

In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community. Having Everybody Writes appear on the Wall Street Journal best-seller list organically was cool, too. SCHEDULE A DEMO.

Interviews 104

Interviews Content Marketing Writing Journalism 104

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

The public is increasingly skeptical of our institutions, but despite the disruption of traditional media business, journalism still matters. In fact, a new study on public trust in media shows that while trust in media platforms where we seek news is down over last year, trust in journalism is actually on the rise.

Journalism 185

Journalism Advertising Advertising SEO 185

Prowly

MARCH 12, 2025

Can't miss out on print coverage if you want to build a high brand reputation and credibility. Simple reason: your audiences are reading magazines and journals and they aren't going anywhere. You get a base of magazines and journals from which you can automatically collect mentions. Why is print monitoring important (still)?

Print 104

Print Strategy How To Newspapers 104

Flack's Revenge

DECEMBER 4, 2018

The reputation hits come from many directions. It would be great to hear from others too, via comments, or DM me on Twitter if you’d like to do a full interview. Trust in social media and journalism are at an all-time low. If social media were a brand, it’s one that I think most would agree has been tarnished.

Social Media 174

Social Media Marketing Media Facebook 174

Sword and the Script

AUGUST 13, 2024

Messaging: Brex pointed goes after Concur No one likes filling out expense reports, and the dominant software in the space has gained a reputation for being clunky. Talk to customers and practice what you preach Start a podcast – and then interview people you wish would be your customers. Let’s talk. No pressure. Just good advice.

Creativity 103

Creativity B2B Examples Marketing 103

ImPRessions - Crenshaw Communications

NOVEMBER 8, 2023

Of all the opinion journalism about former FTX CEO Sam Bankman Fried’s quickie conviction, Ginia Bellafante’s article struck me. Instead, a significant portion of its resources was dedicated to a public-relations manager who arranged interviews and managed Bankman Fried’s public appearances.

Government 227

Government Corporate Resources Ethics 227

Flack's Revenge

DECEMBER 20, 2018

It is the latest in my series of interviews with industry experts (see this post , which sets the stage). Today I share Deborah Weinstein’s answers to questions about the challenges confronting social media marketing and digital communications. My good friend Judy Gombita introduced us, and I am glad that she did.

Marketing 244

Marketing Facebook Social Media Community 244

ImPRessions - Crenshaw Communications

DECEMBER 4, 2018

Jobs are more in demand than ever, as brands in every vertical and size have come to recognize the value of positive reputation and third-party endorsement. With that in mind, here are five questions that anyone interested in tech PR — especially B2B tech PR — should be able to address in a job interview. Where do you get your news?

B2B 159

B2B Apparel Product Launch Agency 159

Cision

JUNE 21, 2016

Morgan Givney, account manager at BizCom Associates, says brands need to put in the work to protect their reputation and maintain their online presence. In this interview, Morgan discusses the importance of having a social presence, how to keep your digital community engaged and why the fundamentals of public relations will never change.

Social Media 227

Social Media Newspapers Reputation Community 227

ImPRessions - Crenshaw Communications

DECEMBER 27, 2016

The old notion that “any PR is good PR” does not apply in today’s climate, if it ever did; a public mistake will sully a reputation quicker than you can say negative virality. Don’t be too prepared for that CEO interview. The best way to measure PR is by the number of interviews secured.

Skype 149

Skype Interviews Viral B2B 149

Cision

JUNE 21, 2016

Vaco recruiter Piper Ochsner additionally advises candidates to be prepared to deliver a similar video-worthy introduction in person, as well, and suggests that a candidate’s ability to answer the inevitable interview opener “Tell me a little about yourself” can make or break an interview. Get published. Always bring your best game.

Brand 189

Brand Branding Real Estate Tourism 189

Flack's Revenge

DECEMBER 5, 2017

Is this a sign of the future of PR (and journalism)? With my “journalist” hat on I find the proliferation of these types of sources to be troubling and misleading–they appear to the casual observer to represent well-reported and edited pieces appearing in reputable media outlets. I definitely think that it is.

Pitching 174

Pitching Journalism Video Advertising 174

David PR Group

DECEMBER 20, 2014

Honestly, my first reaction to hearing the news that Sony was cancelling the release of its movie The Interview because of threats from North Korean hackers and blowback from theater chains was this: North Korea, you need to lighten up. What if The Interview sucks? ” –Joe Morgenstern, The Wall Street Journal.

Interviews 69

Interviews Film Journalism Reputation 69

Cision

MARCH 2, 2016

And if you don’t have a plan, your brand reputation could take a hit. Greg Jawski, senior vice president in the reputation management practice of Porter Novelli, believes a well-thought out plan is key to weathering crises and protecting your reputation. I am really excited about our point of view on reputation management.

Reputation 120

Reputation Newspapers Journalism Instagram 120

PRSay

AUGUST 28, 2024

Benitez, who covers transportation for ABC News and co-anchors “Good Morning America” on weekends, studied sociology before becoming a reporter — which he believes makes him a better interviewer today. “I I saw, right away, that I could bring that background to my work in journalism.”

Video 103

Video Transportation Interviews Journalism 103

Sword and the Script

AUGUST 1, 2017

B2B reporters today don’t do media interviews like they once did. There’s only so much time in the day which means fewer interviews are conducted. If you are fortunate enough to secure an interview, then you certainly want to make the most of it. Below are ten proven tips for successful media interviews.

Interviews 62

Interviews B2B Media Report 62

Cision

JUNE 25, 2015

Your shares will help build a reputation as a future source who drives results for them. If your company landed major coverage in a book, peer-reviewed journal or spot on a publication’s annual list, it warrants a press release. If it was a major interview, consider a behind-the-scenes look about how the coverage came to be.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

PR Conversations

JANUARY 20, 2015

When it comes to reputation, there is little distinction between a real conflict and a perceived one. Even more unnerving was that the anchor— and, on occasion, other journalists affiliated with the TV network—interviewed his agency’s clients on show segments. When trust in journalism is broken, everyone loses.

Journalism 40

Journalism Reputation Ethics Corporate 40

Critical Mention

JANUARY 22, 2019

In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community. Having Everybody Writes appear on the Wall Street Journal best-seller list organically was cool, too. SCHEDULE A DEMO.

Interviews 60

Interviews Content Marketing Writing Journalism 60

PR Conversations

JANUARY 20, 2015

When it comes to reputation, there is little distinction between a real conflict and a perceived one. Even more unnerving was that the anchor—and, on occasion, other journalists affiliated with the TV network—interviewed his agency’s clients on show segments. When trust in journalism is broken, everyone loses.

Journalism 40

Journalism Reputation Ethics Corporate 40

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2016

Sometimes it’s tempting to say yes to an interview in order to see your name come up in searches, but it’s best to consider your core customers and potential ones before you agree to invest the time in a media interview. Will the story enhance my reputation as an expert? Who else is being interviewed for the story?

Real Estate 120

Real Estate Interviews Journalism Local 120

ImPRessions - Crenshaw Communications

APRIL 29, 2022

According to the 2021 State of Journalism study , 61% of journalists agree that the way most companies share information with the media is outdated. And if your pitch leads to an interview, coverage, or simply use of background material, note that in the spreadsheet. For a PR team or agency, reputation is everything.

Agency 170

Agency Media Software Pitching 170

Cision

MAY 4, 2016

In this interview, Rich shares the similarities between journalists and communication professionals, the steps to developing a successful media strategy and how to build strong relationships with journalists. It will include reputation management, crisis management, brand enhancement and media relations. They all get it.

Newspapers 120

Newspapers Journalism Pitching Report 120

Doctor Spin

JANUARY 7, 2024

What compels organisations to decline media interview requests, and what implications does this have for the future of investigative journalism ? Moreover, how do these tactics reflect on the changing nature of trust, transparency, and truth for journalism in the long-term? Let’s discuss the Media Blackout and its origins.

Interviews 59

Interviews Media eBook Journalism 59

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on PR Daily Landing coverage in reputable news outlets is essential in this era of dwindling public trust. The public values journalism, and people are moving to media channels they trust. What is more valuable than a brand (or personal) reputation? Goodwill has value.

Mobile 100

Mobile SEO Reputation Web 100

Cision

APRIL 12, 2016

In this interview, Adriana discusses the nuances of promoting media brands, the evolving role of social media in media relations and how to adapt your public relations strategy to the changing media landscape. I’ve always been an avid consumer of journalism and loved writing. What drew you to the field of public relations?

Fashion 120

Fashion Pitching Journalism Social Media 120

Sword and the Script

DECEMBER 26, 2023

There’s no point in building a reputation if the startup is facing an existential threat. AI leads reporters to conduct real interviews again “The growing use of generative AI will force media outlets to be much more careful about how they source and gather input for stories. ” ~ Prof.

Writing 211

Writing Communications Marketing B2B 211

Karen Freberg

OCTOBER 17, 2021

It was the part of their study that interviewed PR senior scholars. My Mom was really, really surprised they had *no* research or citations to the work that had been done previously (and been cited and discussed in journals and in the popular press) at all. Those who were interviewed had their names listed publicly.

Journalism 111

Journalism Study Interviews Conference 111

Maxim Behar

DECEMBER 1, 2024

My career path took me through journalism, where I worked as a correspondent, editor, and editor-in-chief for many years, gaining invaluable experience at various newspapers and even creating one ("Standard" newspaper). But at a certain point, I felt it was time to leave journalism behind. This is actually quite simple.

Journalism 59

Journalism Newspapers Travel Film 59

Cision

SEPTEMBER 8, 2016

In this interview, Alan discusses the critical steps for successful crisis communications, what it means for your brand to be human and how to improve communication through research. My goal is to expand the marketing of Cerrell’s respected reputation, publicize the good work of the firm and strengthen our public relations capabilities.

Crisis Communications 120

Crisis Communications Crisis Reputation Social Media 120

5W PR

JUNE 13, 2024

Cybersecurity PR serves as a bridge, promoting trust, transparency, and a strong reputation in the industry. The biggest PR challenge here is convincing potential clients that defenses are truly impenetrable and navigating the aftermath of a security incident to minimize reputational damage.

Industry 78

Industry Banking Interviews Reputation 78

PRSay

FEBRUARY 28, 2023

We have to know what journalists need and how to avoid behaviors that hurt PR reputations in newsrooms. In an interview for this article, Keyris Manzanares, a multimedia reporter at Virginia Public Media, said she often receives email pitches from PR people.

Report 174

Report Local Media Pitching 174

Cision

AUGUST 9, 2016

In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis. I joined the journalism classes writing news articles for the college news website and began studying public relations for my degree.

Crisis 0

Crisis Reputation Study Social Media 0

Stephen Waddington

JULY 6, 2022

Practitioners enter practice via a variety of routes ranging including administration, journalism, marketing, publicity, and social studies. To build and enhance organisational reputation. Accreditation schemes operated by a national association are voluntary and have varying levels of reputation among practitioners and employers.

Publicity 167

Publicity Ethics Training Education 167