ImPRessions - Crenshaw Communications

DECEMBER 17, 2020

As a PR pro , you are constantly communicating with reporters, whether it be pitching, coordinating interviews, or interacting on social media. You’ve drafted the perfect pitch, sent it to relevant targets, and now you’ve secured a media interview. Most respectable media outlets will be offended by such a request.

Report 310

Report Interviews Pitching Course 310

Sword and the Script

DECEMBER 3, 2024

What I hadn’t considered is that something similar is happening to software code, according to this podcast interview between Figma co-founder and CEO Dylan Field and The Wall Street Journal. The product offers monitoring of “traditional and social media monitoring of online blogs, forums, and reviews.”

Software 176

Software Measurement B2B Training 176

ImPRessions - Crenshaw Communications

JUNE 10, 2020

For a newcomer who wants to be more fluent in the language of agencies and PR professionals, reading up on the PR world will help in interviews and networking approachs. And it goes without saying that you should read major news publications like the Wall Street Journal, Forbes, Inc., Network network, network.

Agency 284

Agency Interviews Journalism Instagram 284

Sword and the Script

OCTOBER 21, 2014

Barnes to forgive me the editorial liberty I’ve taken with this headline, but that’s my takeaway after finally reading the UMASS Dartmouth Study: The 2014 Fortune 500 and Social Media: LinkedIn Dominates As Use of Newer Tools Explodes. 500 Social Media Study. Infographic: Millennials and Social Commerce.

Social Media 125

Social Media Study Blogging Company 125

Flack's Revenge

DECEMBER 20, 2018

Today I share Deborah Weinstein’s answers to questions about the challenges confronting social media marketing and digital communications. It is the latest in my series of interviews with industry experts (see this post , which sets the stage). Are the social media waters still safe for marketing?

Marketing 244

Marketing Facebook Social Media Community 244

Critical Mention

JANUARY 22, 2019

In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community. I craved community, comments, Twitter, Facebook (even if social media hadn’t happened yet… LOL).

Interviews 104

Interviews Content Marketing Writing Journalism 104

5W PR

OCTOBER 14, 2024

Generating media coverage in industry publications, trade journals, and general news outlets allows companies to reach a broader audience and position themselves as thought leaders. Media Relations Securing interviews, press releases, and feature articles in relevant publications helps B2B tech companies gain exposure.

B2B 78

B2B Company Publicity Media Training 78

ImPRessions - Crenshaw Communications

JULY 27, 2021

I became interested in PR because I was looking for fields adjacent to journalism, so I assumed there would be plenty of research involved to go along with writing. And that doesn’t mention studying reporters’ work when making briefing sheets, where we document their histories and interview style. You need excellent research skills.

Conference 368

Conference Pitching Writing Agency 368

ImPRessions - Crenshaw Communications

JULY 22, 2019

This sounds like bad news, and it is, but it means that the credibility of media and information sources is more important than in the past. The good news is that the public seems to value the role of journalism, and people are moving to media channels they trust. PR is (nearly) immune to ad-blocking.

Mobile 244

Mobile SEO Web Journalism 244

Communications Conversations

MARCH 29, 2019

Last week, I shared my news that I’ll be teaching social media at the University of St. I think about people like LeeAnn Rasachak and Sarah Reckard whom I met more than 10 years ago now (they were one of my first PR Rock Star interviews!). Now, she’s crushing it at Best Buy in social media marketing.

Social Media 128

Social Media Agriculture Marketing Media 128

Sword and the Script

AUGUST 13, 2024

They didn’t just make a movie and drop a link on social media. Talk to customers and practice what you preach Start a podcast – and then interview people you wish would be your customers. It’s not a new strategy, but Sweet Fish Media mastered it. It’s a podcast that interviews B2B marketing leaders about marketing.

Creativity 103

Creativity B2B Examples Marketing 103

Cision

JANUARY 17, 2018

Like, if this thing is going to change the world, how might it change a really simple business—like journalism? If you want a really clear explanation of how journalism on blockchain would work I have a guy who’s a great five- minute interview.

Pitching 215

Pitching Journalism Construction Writing 215

PRSay

APRIL 2, 2020

But it’s the new reality as the journalism industry is sending reporters, producers, anchors and editors home to report on the COVID-19 pandemic in real-time. Now, more than ever, journalists are relying on every type of video chat technology to get interviews, including Skype, FaceTime, Google Meet, Zoom and more.

Skype 206

Skype How To Crisis Pitching 206

Prowly

MARCH 12, 2025

Prowly's Media Database contains insights about 14,000 newspapers and magazines in the US alone. Simple reason: your audiences are reading magazines and journals and they aren't going anywhere. You get a base of magazines and journals from which you can automatically collect mentions. Why is print monitoring important (still)?

Print 104

Print Strategy How To Newspapers 104

Cision

JUNE 21, 2016

In this interview, Morgan discusses the importance of having a social presence, how to keep your digital community engaged and why the fundamentals of public relations will never change. After that summer, I changed my concentration in the journalism school and never looked back! And yes, social media posts can live forever.

Social Media 227

Social Media Newspapers Reputation Community 227

Cision

OCTOBER 4, 2017

From online articles to advertisements to blogs to social media posts — numerous mediums are competing for your audience’s attention. In our 2017 State of the Media Report , we learned that 71 percent of journalists “always or often” use multimedia in their stories. So, our attention spans are extremely short and very diluted.

How To 282

How To Storytelling B2C Measurement 282

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

Yet with the rise of social media and the profound digital disruption of advertising, PR has come into its own. The public is increasingly skeptical of our institutions, but despite the disruption of traditional media business, journalism still matters. Here’s why it’s more important than it’s ever been.

Journalism 185

Journalism Advertising Advertising SEO 185

NewsWhip

FEBRUARY 28, 2018

Groups on social media can be one way of getting your content or message in front of new audiences on social media. In recent months, the appeal of social media groups seems to be growing, as publishers and marketers ponder ways to better engage their social media […].

Groups 107

Groups Social Media Media Marketing 107

Sword and the Script

APRIL 16, 2024

That’s according to a new paper published in a peer-reviewed journal by two academics Gary L. ” The duo used “multi-method approach that involved interviews, secondary data, and a follow-up survey” to conduct the study. Sword and the Script Media can help with B2B marketing, PR and social media.

B2B 182

B2B Study Marketing Education 182

Cision

DECEMBER 27, 2016

This year, I got to join the staff writing the Behind the Headlines segment and began brushing shoulders (or exchanging emails) with some of the biggest influencers, movers and shakers of the journalism and PR industries. “Social media has both made PR easier and significantly more difficult” – Cheryl Byrne.

Pitching 211

Pitching Crisis Consumer Storytelling 211

PR for Anyone

NOVEMBER 3, 2021

The easiest way to do this is pitching the local media. I interviewed journalists from The Washington Post, The Washington Business Journal , and Inside Nova (a Northern Virginia local publication) about what types of local real estate pitches they like to receive. The question I always get is what makes a good story?

Real Estate 223

Real Estate Local Pitching Media 223

Communications Conversations

SEPTEMBER 10, 2020

But, as you’ll quickly see in this short interview, Dan is a whole lot more. And, he may be the first (and only) journalist to interview cats on TV! Let’s go back to the beginning–how did you get your start in the media world? I really appreciated my time in radio and print journalism. Why Life Time?

Radio 167

Radio Journalism Interviews Energy 167

Critical Mention

JANUARY 3, 2019

My goal was to simply share my story and experience on-line through a blog, and to then re-share on social media. While I started engaging on social media channels, I realized that blogging and writing about my experiences would be central to sharing my story. Q: What are your company’s marketing initiatives for 2019?

Interviews 105

Interviews Ethics Government Internal 105

Deirdre Breakenridge

SEPTEMBER 26, 2016

For years, I’ve been discussing the changing roles of PR professionals as a result of social media. Their study, “ Roles in Social Media: How the Practice of Public Relations is Evolving ” was published by PR Journal in Summer / Fall 2016. Q: What made you pursue your research study on “Roles in Social Media?”

Publicity 150

Publicity Policies Social Media Study 150

PRSay

MAY 17, 2021

To look for insights that might improve the outlook for this year, I turned to Muck Rack’s “ The State of Journalism 2021 ” survey from March. Share coverage on social media, tag reporters. We spend so much time and effort securing media coverage for our clients that we often forget to celebrate and share our successes.

Pitching 193

Pitching Survey Report Social Media 193

5W PR

MARCH 4, 2025

This lead time allows for proper media outreach, influencer partnerships, and content development. According to Nutrition Business Journal, 40% of immune supplement sales occur between October and February. Maximizing Social Media Impact Social channels allow supplement brands to create timely, targeted seasonal content.

Strategy 78

Strategy Consumer Energy Measurement 78

PRSay

MAY 8, 2020

Attitudes shift about virtual interviews. There was once a time when a journalist would scoff at the idea of an interview over Skype or Google Hangouts. Updates on the pandemic are coming fast, and that makes things difficult for both PR teams and the media. Now, these are tools that they need to use to do their jobs.

Skype 199

Skype Media Interviews Advertising 199

Cision

MAY 26, 2016

In this interview, she discusses why financial brands are hesitant to embrace PR, how to improve your pitching strategy and how to best engage your audience. Financial brands are subject to strict regulations regarding stakeholder communication, making some financial professionals fearful of embarking on social media and public relations.

Financial 168

Financial Infographics Pitching Consumer 168

Cision

AUGUST 16, 2016

In this interview, Erik discusses moving from one media world to the next. He reveals how his background in journalism has shaped his view of the industry, his growing appreciation for PR professionals and gives insight into how journalists in the TV industry truly want to be pitched. What has been most helpful?

Television 120

Television Pitching Journalism Interviews 120

ImPRessions - Crenshaw Communications

MAY 18, 2017

Creating better relations between PR and journalism begins with PRs getting acquainted with the work of journalists in industries relevant to their clients. In stories where journalists are interviewed about PR pet peeves, persistent follow-up is always highly ranked. ” Simple, yet undeniable, and harder than it sounds.

Media 212

Media Pitching Report Interviews 212

Buzzstream

DECEMBER 6, 2024

Media Requests on Social Media The best, most direct, tool-less alternative to HARO/Connectively is to monitor media requests on social platforms like X or BlueSky by hashtag. Two hours is often a lifetime in the journalism industry.

Case Study 116

Case Study Pitching B2B Tools 116

Deirdre Breakenridge

NOVEMBER 23, 2016

Book Reviews / Journal Research. For example, new books on PR, social media, strategic planning, influencers, etc., Reading about their findings in peer-reviewed journals and offering your thoughts helps to continue the conversation. are published every year by your peers.

Skype 150

Skype Industry Storytelling Interviews 150

Cision

JUNE 21, 2016

Vaco recruiter Piper Ochsner additionally advises candidates to be prepared to deliver a similar video-worthy introduction in person, as well, and suggests that a candidate’s ability to answer the inevitable interview opener “Tell me a little about yourself” can make or break an interview. Get published.

Brand 189

Brand Branding Real Estate Tourism 189

Flack's Revenge

JANUARY 10, 2019

Last month I interviewed top PR and social media experts about the challenges facing online marketing. Are the social media waters still safe for marketing? Frank Strong: It’s a question of whether or not your customers and prospects are on social media. What comes after social media?

How To 159

How To Facebook Social Media Advertising 159

Cision

JUNE 25, 2015

Share on social media. If you do nothing else to leverage new press, do ensure you amplify the news on social media. If your company landed major coverage in a book, peer-reviewed journal or spot on a publication’s annual list, it warrants a press release. But, think beyond just clicking share or retweet.

LinkedIn 120

LinkedIn Pitching Journalism Interviews 120

Sword and the Script

JANUARY 2, 2024

Social media was blossoming. And the media landscape was evolving. This AI is ‘Taylor’ Made for Media Relations; PRophet Adds Generative AI to PR Software Former PR agency leader is a building software product focused on improving PR pitches with two different types of artificial intelligence. Blogs were raging.

Blogging 144

Blogging Software B2B Survey 144

Deirdre Breakenridge

NOVEMBER 8, 2015

As a PR student, I know the importance of social media so I used my personal social media accounts to engage with friends and influencers; retweeting and reposting the Pioneers in Skirts social media accounts whenever possible. I tweeted to anyone I thought would be interested in supporting the film. .

Film 150

Film Social Media Video Writing 150