ImPRessions - Crenshaw Communications

JULY 22, 2019

The good news is that the public seems to value the role of journalism, and people are moving to media channels they trust. Today, the outcomes of a PR program are more measurable than they’ve ever been, thanks to a concerted effort by the industry, but also to digital tools.

Mobile 244

Mobile SEO Web Journalism 244

Critical Mention

JANUARY 22, 2019

In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community. The tools and platforms have changed. In that way, Marketing hasn’t changed at all. Our approach has shifted.

Interviews 104

Interviews Content Marketing Writing Journalism 104

Prowly

MARCH 12, 2025

Simple reason: your audiences are reading magazines and journals and they aren't going anywhere. It was slow, meticulous workyet it's still the only way some of us do it, even though there are print monitoring tools for that. Print monitoring tools like Prowly provide an automatic print clipping service.

Print 104

Print Strategy How To Newspapers 104

5W PR

OCTOBER 14, 2024

PR is a powerful tool for helping B2B tech companies achieve their business objectives. Generating media coverage in industry publications, trade journals, and general news outlets allows companies to reach a broader audience and position themselves as thought leaders.

B2B 78

B2B Company Publicity Media Training 78

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

The public is increasingly skeptical of our institutions, but despite the disruption of traditional media business, journalism still matters. In fact, a new study on public trust in media shows that while trust in media platforms where we seek news is down over last year, trust in journalism is actually on the rise.

Journalism 185

Journalism Advertising Advertising SEO 185

ImPRessions - Crenshaw Communications

MAY 22, 2018

Those hours, of course, include studying trade journals, reviews, and analyst reports. A B2B with a new VR (virtual reality) tool for real estate sales should never neglect specialty outlets VR Journal or AR/VR Magazine – as well as real estate trade journals like Realtor Magazine. You get the best of both worlds.

Pitching 168

Pitching Real Estate B2B Journalism 168

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2020

Tom Mueller, who interviewed over 200 corporate whistleblowers for his book Crisis of Conscience: Whistleblowing in an Age of Fraud , proclaims this “the age of the whistleblower.”. Like any other risk management tool, a whistleblower policy is only as good as its practice. Lately it seems particularly relevant.

Corporate 272

Corporate Reputation Employee Policies 272

5W PR

MARCH 4, 2025

According to Nutrition Business Journal, 40% of immune supplement sales occur between October and February. These experts provide quotes for press releases, author bylined articles, and participate in media interviews during key seasonal windows. Summer hydration supplement sales spike 65% between June and August.

Strategy 78

Strategy Consumer Energy Measurement 78

PR for Anyone

NOVEMBER 3, 2021

I interviewed journalists from The Washington Post, The Washington Business Journal , and Inside Nova (a Northern Virginia local publication) about what types of local real estate pitches they like to receive. Doug Fruehling, Editor-in-Chief (former), Washington Business Journal. Here are your tips from the pros!

Real Estate 223

Real Estate Local Pitching Media 223

Communications Conversations

SEPTEMBER 10, 2020

But, as you’ll quickly see in this short interview, Dan is a whole lot more. And, he may be the first (and only) journalist to interview cats on TV! Paul Business Journal reporting on retail and restaurants before I started my career at Life Time in May 2018. I really appreciated my time in radio and print journalism.

Radio 167

Radio Journalism Interviews Energy 167

The Stalwart Blog

JUNE 24, 2014

Use a Journal. I’ve found it very beneficial to use a journal during my internship. In the past, I have been asked in an interview about something from an internship that I could not remember. I recently purchased a journal, and I am now using it to record my experience. Make Goals. Do your Research.

Journalism 127

Journalism Marketing Interviews Internal 127

Cision

DECEMBER 27, 2016

This year, I got to join the staff writing the Behind the Headlines segment and began brushing shoulders (or exchanging emails) with some of the biggest influencers, movers and shakers of the journalism and PR industries. Below are some of the biggest themes and my favorite quotations from this year!

Pitching 211

Pitching Crisis Consumer Storytelling 211

ImPRessions - Crenshaw Communications

JULY 18, 2018

The PR briefing book is no exception; it’s a simple tool, yet a critical asset for a brand spokesperson to prepare for media interviews. Since the interviewee may be reviewing the document on the fly while in transit or during the interview(s), it should be well structured and easy to read.

Interviews 136

Interviews Construction Report Journalism 136

PRSay

MAY 8, 2020

Attitudes shift about virtual interviews. There was once a time when a journalist would scoff at the idea of an interview over Skype or Google Hangouts. Now, these are tools that they need to use to do their jobs. For your PR team, this should be seen as a positive. Nimble coverage is crucial.

Skype 199

Skype Media Interviews Advertising 199

Flack's Revenge

DECEMBER 5, 2017

I’ve known Lin Pophal for years through her work as a writer for eContent , HR Executive , and others; have pitched her client stories and my own thought leadership topics (I’m in her eContent story on content curation tools ). Is this a sign of the future of PR (and journalism)? I definitely think that it is.

Pitching 174

Pitching Journalism Video Advertising 174

Buzzstream

NOVEMBER 21, 2024

Next is a weekly interview with a PR expert interview, where experts share their tips and campaigns. This newsletter is an invaluable tool for inspiring and ideating. He uncovers new tools, tactics, and tips in this digestible newsletter. MuckRack’s newsletter captures the journalism industry zeitgeist.

Digital PR 62

Digital PR SEO Web Resources 62

Cision

MAY 26, 2016

In this interview, she discusses why financial brands are hesitant to embrace PR, how to improve your pitching strategy and how to best engage your audience. You’ve earned clients coverage in publications such as The Wall Street Journal, Reuters, CNBC and more. So how can you get them to pay attention and listen to you?

Financial 168

Financial Infographics Pitching Consumer 168

Bianchi Biz Blog

APRIL 15, 2024

I’m a Managing Editor/ Producer at Fleet Equipment , and it’s my job to create articles for our site from visiting companies, press releases, events and interviews, as well as hosting some of our video series, and sending our daily newsletters. How long have you been in journalism and how did you get started?

Meeting 103

Meeting Media Journalism Interviews 103

Cision

JUNE 25, 2015

If your company is in the news regularly, consider a tool like Coverage Book to curate news seamlessly in a visually appealing format. If your company landed major coverage in a book, peer-reviewed journal or spot on a publication’s annual list, it warrants a press release. Write a press release. 500|5000 list).

LinkedIn 120

LinkedIn Pitching Journalism Interviews 120

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

PR teams know Cision from its “day job” – offering PR and marketers media databases and analytic tools – and those functions position it well to cover best practices in easy-reading posts. A great example is this post on “engagement journalism.”

Blogging 170

Blogging Writing Creativity Storytelling 170

Critical Mention

JANUARY 22, 2019

In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community. The tools and platforms have changed. In that way, Marketing hasn’t changed at all. Our approach has shifted.

Interviews 60

Interviews Content Marketing Writing Journalism 60

Sword and the Script

DECEMBER 26, 2023

On the positive side, AI can be a helpful tool in terms of generating ideas and headlines. AI leads reporters to conduct real interviews again “The growing use of generative AI will force media outlets to be much more careful about how they source and gather input for stories. The question is, for good or bad?

Writing 211

Writing Communications Marketing B2B 211

Cision

JULY 2, 2015

According to Oxford’s Reuters Institute Digital News Report 2015 , 41 percent of people interviewed access news via Facebook each week. Want to see how journalism is changing? Journalism carries political weight – it influences the perspectives of its consumers and consequently their behavior. Knowledge is a tool of mass power.

Journalism 120

Journalism Facebook Social Media Consumer 120

Cision

APRIL 26, 2016

New tools and technology are always accessible, but if you don’t have a plan for how you will use them, you won’t benefit from them. The tools and technology will come after. My daily newspaper of choice is…The Wall Street Journal. What drew you to the field of public relations and communication?

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

ImPRessions - Crenshaw Communications

APRIL 29, 2022

According to the 2021 State of Journalism study , 61% of journalists agree that the way most companies share information with the media is outdated. Overreliance on software tools can result in a subpar outreach. And if your pitch leads to an interview, coverage, or simply use of background material, note that in the spreadsheet.

Agency 170

Agency Media Software Pitching 170

Cision

APRIL 12, 2016

In this interview, Adriana discusses the nuances of promoting media brands, the evolving role of social media in media relations and how to adapt your public relations strategy to the changing media landscape. I’ve always been an avid consumer of journalism and loved writing. What drew you to the field of public relations?

Fashion 120

Fashion Pitching Journalism Social Media 120

Sword and the Script

OCTOBER 21, 2014

Barnes to forgive me the editorial liberty I’ve taken with this headline, but that’s my takeaway after finally reading the UMASS Dartmouth Study: The 2014 Fortune 500 and Social Media: LinkedIn Dominates As Use of Newer Tools Explodes. These giant corporations are demonstrating an interest in experimenting with new tools.”.

Social Media 125

Social Media Study Blogging Company 125

PR for Anyone

JULY 28, 2022

I just interviewed someone on my PR Champions show and he summed it up so visually. Wall Street Journal – Reduce Stress at Work. I have a show on there called PR Champions, and I interview really amazing people in the PR space. Many people feel they have one story and that one story might not fit in every media outlet.

Pitching 130

Pitching Media YouTube Interviews 130

ImPRessions - Crenshaw Communications

FEBRUARY 18, 2020

Tom Mueller, who interviewed over 200 corporate whistleblowers for his book Crisis of Conscience: Whistleblowing in an Age of Fraud , proclaims this “the age of the whistleblower.”. Like any other risk management tool, a whistleblower policy is only as good as its practice.

Corporate 156

Corporate Reputation Employee Policies 156

Bad Pitch Blog

OCTOBER 14, 2011

Deirdre is addressing how the skill sets in our industry are expanding and changing along with the myriad of changes we see every day across journalism, public relations, consumer habits and technology. These skills are critical as the tools get cheaper and yet more powerful. Look for that in a couple of weeks.

Tools 57

Tools Twitter Journalism Interviews 57

PR for Anyone

OCTOBER 18, 2023

The Power of Next Joanne Lipman’s impressive background as the editor-in-chief of major publications as well as her extensive experience in journalism set the stage for an enlightening exploration of the power of reinvention. She’s also an on-air CNBC contributor and Yale University journalism lecturer.

Journalism 130

Journalism Enterprise Construction Technology 130

Cision

MAY 24, 2016

In this interview, Jocelyn discusses how to move your audience to action, what she learned from working in a governor’s office and why brands need to always look at the big picture. Ultimately, the tools in the toolbox are still the same. My daily newspaper of choice is…the Wall Street Journal and the Daily Mail.

Nonprofit 149

Nonprofit Government Crisis Management Newspapers 149

Cision

OCTOBER 5, 2015

”Facebook wants to help journalists find the signal in the noise… And now it’s created a free newsgathering tool called Signal to help journos do just that.” – Julia Greenberg, Wired. For journalists across the world, Twitter has been the preferred tool to track breaking news and share updates in real time.

Facebook 120

Facebook Trends Twitter Resources 120

Buzzstream

MARCH 4, 2025

There are so many tools and resources available that it’s no wonder that interest is at an all-time high: However, the game has drastically changed in the past twenty years. You can also use a tool like Ahrefs to find competitors backlinks and try to build links from those sites. Anyone can do outreach for links in 2025.

SEO 62

SEO Google Pitching Digital PR 62

Cision

MAY 8, 2015

Our interviews with planners at several firms bore this out. Lindsey Wehking, assistant account planner at FleishmanHillard and the most recent college grad of the bunch, was a journalism major with a minor in anthropology. You don’t necessarily have to spend a lot of money on research tools.

Creativity 120

Creativity Survey Advertising Advertising 120

Cision

MAY 4, 2016

In this interview, Rich shares the similarities between journalists and communication professionals, the steps to developing a successful media strategy and how to build strong relationships with journalists. How do you think your background in journalism will help you in this new role? They must be truthful and factual.

Newspapers 120

Newspapers Journalism Pitching Report 120

Remote PR Jobs

SEPTEMBER 25, 2023

The public values journalism, and people are moving to media channels they trust. Today, the outcomes of a PR program are more measurable than they’ve ever been, thanks to a concerted effort by the industry, but also to digital tools. What is more valuable than a brand (or personal) reputation?

Mobile 100

Mobile SEO Reputation Web 100